Republic of the Philippines

Department of Education
Region IV-A (CALABARZON)
Division of San Pablo City
CRECENCIA DRUCILA LOPEZ SENIOR HIGH SCHOOL
DLMP Compound, Brgy. San Roque, San Pablo City

BUSINESS PLAN
KARIMAN DELIGHTS

SUBMITTED BY:

KIANA SHAREIGN AUSTRIAL

LUIS ANDREI BELEN
CALIBER AVRY BUENVIAJE
IVERSON MITANTE
MAC CLARENCE PASCUAL
RONIE MARK TONES
LOU JAZMIN SUAVENGCO
RAYMART SUMAGUE
 I. INTRODUCTION

Kariman Delights is a home-grown business started by a group of Grade-12 ABM-3

students in Crecencia Drucila Lopez Senior High School. Their passion for creating healthy

and delicious snack options led them to develop their signature product, "Kariman ala

Veggie-Tuna," made with fresh and locally-sourced ingredients. With a mission to provide

quality products and service experiences to their customers, the team of young entrepreneurs

aims to become one of the top distributors of Kariman in San Pablo City.

Through extensive market research, the company identified a potential opportunity to

expand its product line and cater to the diverse taste preferences of its target market. They

plan to introduce new flavors of Kariman, such as Kariman ala Adobo, Kariman ala Bicol

Express, and Kariman ala BBQ, while also incorporating sustainable practices in their

production process.

To promote its product and increase brand awareness, the company plans to leverage

the power of social media and establish a strong online presence through a website where

customers can easily place orders and get information about their products. With their

commitment to sustainability and customer satisfaction, Kariman Delights aims to become a

household name for health-conscious individuals looking for delicious and satiating snack

options.

II. EXECUTIVE SUMMARY

Kariman Delights is a student-led company that offers a healthy and delicious snack

or meal option called "Kariman ala Veggie-Tuna." Our mission is to provide quality products

and service experiences to our customers and to become one of the top distributors of

Kariman in San Pablo City.

 After conducting market research, we have identified an opportunity to expand our

product line by introducing different flavors of Kariman to cater to the diverse taste

preferences of our customers. We plan to offer new flavors such as Kariman ala Adobo,

Kariman ala Bicol Express, and Kariman ala BBQ.

To achieve our goal of becoming a sustainable business, we plan to use eco-friendly

packaging materials and locally-sourced ingredients. We are also exploring the possibility of

partnering with local farmers to ensure the sustainability of our supply chain.

With a starting capital of 50,000 pesos, we plan to invest in the necessary equipment

and materials to increase our production capacity and expand our product line. We also plan

to leverage the power of social media to increase brand awareness and promote our products.

Our goal is to establish a strong online presence through a website and social media accounts

where customers can easily place orders and get information about our products.

We believe that our commitment to providing healthy and delicious snack options,

promoting sustainability, and using innovative marketing strategies will set us apart in the

market and enable us to achieve our goal of becoming a leading distributor of Kariman in San

Pablo City.

III. INDUSTRIAL ANALYSIS

A. Industrial Potential Growth

The food industry in the Philippines has been steadily growing over the years due to

the increasing demand for convenient and healthy food options. According to a report by

Euromonitor International, the packaged food industry in the Philippines is expected to grow
by 6.5% in 2021, with snacks being one of the most popular categories. This growth is

mainly driven by rising disposable incomes, changing lifestyles, and growing health

consciousness among consumers.

B. Competitors

In terms of competition, there are several established players in the snack industry in

San Pablo City, such as Chippy, Nagaraya, Oishi, and Rebisco, which offer a wide range of

products, including chips, nuts, and biscuits. However, there are also several small players

like Kariman Delights who focus on providing unique and healthy snack options to

customers.

C. Target Market

Kariman Delights targets health-conscious individuals aged 5 years old and above

who are always on the go and looking for convenient and satiating snack options. This target

market includes students, office workers, and individuals with active lifestyles who value

healthy food choices. By offering a unique product with different flavors and sustainable

practices, Kariman Delights aims to differentiate itself from competitors and capture a share

of the growing snack market in San Pablo City.

IV. BUSINESS STRATEGIC MANAGEMENT

A. Vision and Mission

Vision: To become one of the top distributors of Kariman in San Pablo City and in

other parts of the Philippines. To improve and innovate the company.

Mission: To bring quality products and quality service experience to our customers.

Additionally, our mission is to bring satisfaction and convenience to our customers.

 B. Differentiation Strategy as Competitive Edge

The company will differentiate itself from competitors by offering unique and diverse

flavors of Kariman, exceptional customer service, and maintaining high food safety

standards.

C. Business Objectives

1. Short-Term Goals for One Year

•Increase market share by 15%.

•Improve productivity by streamlining processes and training employees.

•Enhance customer feedback channels to gather and respond to customer feedback

effectively.

2. Long-Term Goals for One Year

•Increase revenue by 20% within the next three years.

•Improve hiring practices to attract and retain top talent.

•Launch a new product or service that complements the existing product line.

D. SWOT ANALYSIS

Strengths:

•Strong brand recognition and reputation

•High-quality and durable products

•Wide range of product offerings

•Large customer base

•Experienced and skilled workforce

Weaknesses:

•Limited online presence

•Relatively high prices compared to some competitors

•Limited marketing and advertising efforts in certain regions

 •Over-reliance on certain key suppliers

Opportunities:

•Expanding into new markets and regions

•Developing new and innovative product lines

•Increasing online and digital marketing efforts

•Strengthening relationships with existing customers

•Collaborating with complementary businesses

Threats:

•Intense competition from other players in the industry

•Rapidly changing consumer preferences and trends

•Fluctuating raw material costs

•Economic downturns and market instability

•Possible disruption to supply chains due to various factors

Table 1: Strategies to Address Weaknesses

WEAKNESSES STRATEGIES

Limited online presence Develop a comprehensive e-commerce

strategy, including a user-friendly website,
social media presence, and online marketing
campaigns.

Relatively high prices Conduct market research to determine if

price adjustments are necessary. Explore
ways to reduce production costs without
sacrificing quality.

Limited marketing and advertising efforts in Invest in targeted advertising and public
certain regions relations campaigns in areas where brand
awareness is low.

Over-reliance on certain key suppliers Diversify supplier base and negotiate more
favorable terms with multiple vendors to
reduce risk.
 Table 2: Strategies to Address Threats

THREATS STRATEGIES

Intense competition from other players in Focus on product differentiation and

the industry innovation, and emphasize Kariman's
unique selling points in marketing efforts.

Rapidly changing consumer preferences and Continuously monitor market trends and
trends adapt product offerings accordingly.

Fluctuating raw material costs Establish long-term contracts with suppliers

to mitigate the impact of fluctuating costs.

Economic downturns and market instability Maintain a diverse customer base and
product offering to reduce reliance on a
single market or industry. Explore
cost-cutting measures to maintain
profitability during downturns.

Possible disruption to supply chains due to Develop contingency plans for potential
various factors disruptions, such as identifying backup
suppliers and establishing alternative supply
routes.

V. PRODUCTION DESCRIPTION

A. Nature of the Product

Kariman ala Veggie-Tuna is a unique and healthy take on the popular fried bread

snack called Kariman. Instead of using a traditional filling that may be high in calories and

fat, Kariman Delights has developed a filling made of locally-sourced San Marino tuna and

mixed vegetables. This makes the product a healthier option while still maintaining its

delicious taste and crunchy texture.

B. Health Benefits

Kariman ala Veggie-Tuna is packed with essential nutrients that are beneficial to one's

health. The San Marino tuna used in the filling is a great source of protein, which helps in

building and repairing tissues in the body. Mixed vegetables, on the other hand, are rich in
vitamins and minerals, such as vitamin C and potassium, that support the immune system and

maintain healthy blood pressure levels. Moreover, the product uses bread crumbs instead of

flour for its breading, which may help in reducing the overall calorie content. Lastly, Kariman

ala Veggie-Tuna is easy to prepare and can be eaten on the go, making it a convenient and

healthy snack or meal option for busy individuals.

C. Product Packaging

Kariman ala Veggie-Tuna is packaged using paper parchment, which is an

eco-friendly and sustainable packaging material. Paper parchment is a greaseproof and

moisture-resistant paper that is ideal for packaging food products. It is also biodegradable and

compostable, making it an environmentally friendly option.

D. Unique Selling Proposition

Kariman ala Veggie-Tuna's unique selling proposition is that it is a healthier

alternative to traditional fried bread snacks, as it contains vegetables and tuna that are high in

protein, essential vitamins, and minerals. It is also easy to prepare and can be eaten on the go,

making it a convenient option for busy health-conscious individuals. The product is also

unique in the sense that it combines the popular Kariman sandwich with a healthy filling,

making it a novel snack option. Additionally, the product is homemade, giving it a personal

touch and emphasizing the company's commitment to quality and customer satisfaction. The

product is also marketed with the tagline "Crunchy bites, yummy delights," which highlights

its delicious taste and crunchy texture.

VI. MARKETING PLAN

A. Marketing Research

To understand the needs, wants, characteristics, and demographics of our target

market, we conducted market research using a descriptive research approach. The primary

data was obtained through a survey questionnaire (see appendix A) given online to our target
market, both men and women ages 15 Below to 25 years old above. The survey was designed

to assess the market potential of the product as well as to obtain useful and relevant

information that can be used for further improvements.

The survey questionnaire was composed of four parts. The first part gathered the

respondents' information, including their age and gender. The second part asked questions

that would give beneficial responses and information about the product. The third part was

the product rating, where respondents were asked to rate the product based on various

features and attributes using provided pictures of it. The researchers deemed that this part

would give them significant information, which they could utilize for further improvements

of the product. The fourth part contained the feedback from the respondents, including their

willingness to buy the product. The market research timeline for Kariman is summarized

below:

Table 3: Summary of the Market Research for Kariman

TIMELINE ACTIVITIES

April 1, 2023 Kariman Product Launch

We launched the Kariman product through
the official e-commerce website. The
product was introduced via online streaming
and posted on the official e-commerce
website. The business also introduced some
details (about e-vouchers, freebies, and
discounts).

April 3, 2023 Product Improvement

The Kariman product underwent
improvement, especially its design and
packaging, based on the feedback obtained
from the first data shown in Table 4.

April 5, 2023 Kariman Survey

We conducted a survey using the survey
questionnaire (see Appendix A) to obtain
further feedback and insights about the
Kariman product. The survey was given
online to 100 respondents, both men and
women ages 15 Below to 25 years old
 above, using convenience sampling.

Research Design and Instrumentation

The researchers will utilize a descriptive research approach to gather primary data

from the target market using a survey questionnaire. The survey will be conducted online to

reach a larger audience and save time and resources. A single survey questionnaire will be

designed for both men and women between the ages of 15 Below and 25 years old above.

The survey questionnaire will consist of four parts. The first part will collect the

respondents' basic information, such as age and gender. The second part will comprise

questions that will provide useful information about the Kariman Delights product, including

their perception of the product and suggestions for improvement.

The third part will be a product rating section, where respondents will be asked to rate

the Kariman Delights product based on various features and attributes. The researchers

believe that this part will provide significant information that can be used to improve the

product.

The fourth part will contain feedback from the respondents on whether they would be

willing to purchase the Kariman Delights product. This part will serve as an indicator of the

product's market potential.

The survey questionnaire will be pre-tested with a small group of respondents before

being distributed to the larger target market to ensure its effectiveness in gathering relevant

data.
Respondents of the Study

The respondents of the study for Kariman were both men and women ages 15 Below

to 25 years old. We used convenience sampling as a non-probability sampling technique to

reach our 100 respondents. Figure 1-3 shows the respondents’ demographic profile in terms

of Age and Gender respectively.

Figure 1. Distribution of Respondents' Age for Kariman Delights

Figure 2. Distribution of Respondents' Gender for Kariman Delights

Statistical Test

A pie chart is a type of statistical technique that displays information obtained from a

market survey. It is used to illustrate the relative proportions or percentages of various

categories in relation to the total data set.

Data Findings and Analysis

1. Demographic Profile of the Respondents

Figures 1–2 show the respondents' demographic profiles in terms of age and gender

respectively. Based on Figure 1, most of the respondents are from ages 16-20 with an average

of 85%. followed by 21–24 with an average of 8% and 25 and above with an average of 7%.

There were 100 responders in all, and lastly, Figure 2 reveals that 53% of them were female,

compared to 47% of men.

 RESPONSES:

Part 1. About the Product

Part 2. Product Preferences
Part 3. Place Preferences

Part 4. Promotion
 2. Product Rating

Table.4 Product Rating for Kariman ala Veggie-Tuna

Attributes/Features Product Ratings

5 4 3 2 1

1. Originality 90 10 0 0 0

2. Quality 91 8 1 0 0

3. Texture 89 9 2 0 0

4. Health Benefits 93 7 0 0 0

5 use. Packaging 59 38 3 0 0

6. Taste 89 10 1 0 0

7. Price 86 13 1 0 0

The respondents' ratings of the products are displayed in Table 4. The data shows how

many people have rated or responded to each of the attributes or features of our Kariman

Delights that have been supplied. The packaging received the fewest responses, which

awarded the item an outstanding rating of 5, according to the data. Even if all of these

qualities and aspects need to be improved, we should pay particular attention to the

packaging to enhance the product even more.

3. Possibility of Buying

Possibility of Buying Yes No

Kariman ala Veggie-Tuna 100 0

100 individuals responded, and 100 percent of the individuals who are part of the

target market are willing to purchase the Kariman Delights.

B. Sales Approach

To market our product heightened the awareness of the public, and to increase sales,

the business will be using the following sales approach and techniques:

1. Kariman Delights will offer a Loyalty Program to its customers where they can

accumulate points for every purchase they make. These points can be redeemed for

discounts or free products.

2. The business will also offer bundle packages, where customers can purchase a

combination of products at a discounted price.

3. In addition, Kariman Delights will attend local food festivals and markets to

showcase its products and generate brand awareness.

4. The business will leverage social media platforms such as Instagram and Facebook

to showcase its products and run promotional campaigns such as giveaways and

contests.

5. Kariman Delights will also collaborate with local cafes and restaurants to offer its

products as part of its menu or as a dessert option.

6. The business will offer personalized gift boxes for special occasions such as

weddings, birthdays, and holidays, providing customers with a unique and thoughtful

gift option.

7. Kariman Delights will also explore partnerships with corporate companies to offer

customized gift boxes as a corporate gift option for their employees and clients.
C. Pricing

The KARIMAN DELIGHTS BUSINESS will utilize the cost-plus pricing method in

determining the price of the product. This pricing method is most commonly used by

businesses starting up in the business industry.

Table 5. Costing Composition of the Product

KARIMAN DELIGHTS

Variable Cost:

Direct Materials 14.00

Direct Labor 8.00

Total Variable Cost 22.00

Total Fixed Cost 2.00

Total Cost 24.00

Profit margin @60% 16.00

Unit Cost 40.00

Selling Price 40.00

Table 6. Details of the Cost of Direct Materials

Direct Materials Cost per Kariman ala Veggie-Tuna

Loaf Bread 3.10

Bread Crumbs 0.89

Mixed Vegetables 1.12

San Marino Corned Tuna 2.56

Cooking Oil 1.23

Egg(s) 2.67

DariCreme 0.89

Garlic and Onion 0.28

Salt and Pepper 0.12

 Long Chili (Green) 0.17

Parchment Paper 0.62

Total Cost of Direct Materials 14

Table 7. Details of the Direct Labor Cost

Direct Labor Daily Rate Labor Cost per Kariman

ala Veggie-Tuna

Maker 150 4

Delivery Personnel 150 4

Total Direct Labor 300 8

Table 8. Details of the Fixed Cost

Fixed Costs Fixed Cost per Kariman ala Veggie-Tuna

Gas 0.83

Place Rent 0.74

Transportation 0.18

Internet 0.18

Total Fixed Costs 2.00

D. Promotion

At Kariman Delights, we believe that our delicious treats not only taste good, but

they're also good for you. To spread the word about our health-conscious snacks, we're

launching a special promotion that emphasizes our unique, eco-friendly ingredients and

packaging. Here are the steps we'll take:

1. Highlight the health benefits of our products, such as being low in sugar, high in protein,

and made with all-natural ingredients.

2. Create eye-catching posters and banners to showcase our products in-store and at local

markets.

3. Leverage social media platforms to reach our target audience, including health-conscious

individuals and fitness enthusiasts.

4. Regularly update our website and online store to keep our customers informed about our

latest products, promotions, and news.

5. Offer special discounts and deals to encourage customers to try our products, and provide

them with eco-friendly packagings, such as reusable bags or recyclable containers.

With these promotional techniques in place, we're confident that Kariman Delights

will become a go-to destination for health-conscious snacking.

VII. SALES FORECAST

A. Assumptions of the sales forecast

The business’ sales forecast is based on the following assumptions:

1. Since our product could be casual, there will be consistent sales throughout the years.

2. The presumed increase in sales is during the months of July and the following months.

3. By the end of the year 2023, it is presumed that 4,320 units will be sold. 20% of these units

will be produced in the first quarter of 2024, resulting in a total of 5,184 units. The following

three quarters of 2024 will see a 15% increase in production compared to the first quarter,

resulting in a total of 5,962 units for the year 2024. For the next three years (2025-2026),

KARIMAN DELIGHTS plans to implement a consistent annual increase of 10% in unit

production. By the end of 2025 and 2026, the expected number of units sold is 6558 units and

7,214 units, respectively.

Month Apr May Jun Jul Aug Sep Oct Nov Dec

Units 480 480 480 580 580 600 555 555 550
Figure 14. Monthly Sales Forecast for the year 2023
 Year 2023 2024 2025 2026

Unit Sales Per 4,320 5,962 6,558 7,214

Year

Total Sales 172,800.00 238,480.00 262,320.00 288,560.00

Figure 15. Four-Year Sales Forecast

Figure 14 and 15 shows the monthly sales projection and four-year sales forecast

respectively. The sales forecasts were computed based on the assumptions, assuring that these

can be made.

VIII. CAPITALIZATION

The KARIMAN DELIGHTS Business would be needing a starting capitalization of

PHP50,000.00 through loan banking in order for the business to operate and this will be

payable at the agreed due date.

Table 9. Capitalization Requirements

Description(s) Total Cost (PHP)

Estimated cost of tools and equipment 14,700.00

needed for the operations.

Estimated inventory required based on the 5,600.00

first 2-month sale forecast.

Estimated operating expenses for the first 3,682.00

month of operation.

Provision of 20% cost allowance for the 3,200.00

other miscellaneous.

TOTAL 27,182.00
 The following below is the cost of tools and equipment that the business will be

needed to be able to operate:

Table 10. Details of the Cost of Tools and Equipment

Description Unit Quantity Unit Cost TOTAL

Refrigerator 1 pc 3,000.00 3,000.00

Gas Stove 1 pc 1,000.00 1,000.00

Saute Pan 1 pc 500.00 500.00

Deep Fryer 1 pc 1,200.00 1,200.00

Deep Fryer 1 pc 200.00 200.00

Strainer Basket

Food Tong 2 pcs 50.00 100.00

Chopping Board 1 pc 100.00 100.00

Kitchen Knife 2 pcs 100.00 200.00

Tray 2 pcs 100.00 200.00

Motorcycle 1 pc 8,000.00 8,000.00

(down payment) (down payment)

TOTAL 14,350.00 14,700.00

IX. OPERATIONS

A. Business Location and Space Requirement

Kariman Delights will operate in a physical store located in San Pablo City, Laguna.

The store will be strategically located in a busy area with high foot traffic, preferably near

schools or offices. The store will require at least 50 square meters of space, which will be

used for the preparation area, kitchen, storage, and a small dining area for customers.
B. Product Preparation

Filling Preparation

1.1. The vegetable mixture for the filling will be prepared ahead of time and stored properly

in a cool and dry place. The mixed vegetables should be washed, chopped, and cooked with

the San Marino Tuna and other ingredients such as garlic, onion, and long chili (green) to

create a flavorful filling.

1.2. The filling will be cooked in small batches to ensure that it is always fresh and of high

quality.

1.3. The filling will be stored in an airtight container and kept refrigerated to maintain its

freshness.

Kariman Preparation

2.1. The loaf bread will be purchased from a trusted supplier and inspected for quality before

use.

2.2. The bread will be sliced and filled with the vegetable and tuna mixture.

2.3. The bread edges will be sealed with beaten eggs to form a rectangle shape, ensuring that

there are no open spaces that may cause the filling to leak out.

2.4. The Kariman will be coated with beaten eggs and bread crumbs before being fried until

golden brown.

2.5. After frying, excess oil will be absorbed using tissue paper and the Kariman will be

wrapped in a parchment wrapper for easy handling and transport.

C. Personnel and Responsibilities

Cook

1.1. Responsible for the preparation of the filling and the cooking of the Kariman.
1.2. Ensures that the ingredients used are of high quality and that the cooking process is

sanitary and safe.

1.3. Monitors the inventory of ingredients and informs the management when there is a need

to restock.

Cashier

2.1. Responsible for receiving and recording orders, accepting payments, and providing

change to customers.

2.2. Maintains a clean and orderly workstation and ensures that the cash register is always

balanced.

2.3. Assists the cook in preparing the Kariman when there are no customers in the store.

Delivery Personnel

3.1. Responsible for the safe and timely delivery of Kariman orders to customers.

3.2. Maintains the cleanliness and good condition of the delivery vehicle.

3.3. Collects payment and issues receipts to customers upon delivery.

D. Operations Policies/Strategies

1. Quality control will be strictly implemented to ensure that the products served to customers

are of high quality.

2. Proper storage and handling of ingredients will be observed to prevent spoilage and food

contamination.

3. Food safety protocols will be strictly followed to ensure that all products are safe for

consumption.

4. A marketing strategy will be implemented to promote the product and attract more

customers. This may include social media promotions and partnerships with nearby

establishments.
 X. LEGAL STRUCTURE and REQUIREMENTS

A. Type of Ownership

Kariman Delights would be operated as a Corporation by the seven aspiring

entrepreneurs. The Articles of Incorporation serve as the business legal document and

agreement. The Kariman Delights Corporation would need a starting capital of

PHP.50,000.00 through credit financing which will be borrowed from a certain bank

company and will be payable to the creditors at the agreed date of payment.

B. Organization Chart
C. Management Qualifications

Names Positions Qualifications

Iverson Mitante General Manager ● Excellent

communication skills
● Develop a plan and
establish growth
objectives
● Outstanding
organizational and
leadership skills
● Has the ability to
watch daily activities

Luis Andrei Belen Marketing Officer ● Excellent

communication skills
● Has the ability to
solve a problem
● Excellent
interpersonal skills

Caliber Avry Buenviaje Finance Officer ● Problem-solving

skills
● Has the ability to
solve problem
● Analytical skills

Mac Pascual Layout And Creative Design ● Has good

Officer communication skills
● Excellent
composition and
visual skills
● Artistic

Kiana Shareign Research Officer ● Strong research and

analytical skills
● Excellent
communication skills
● IT Literacy

Lou Jazmine Suavengco Operation Manager ● Problem-Solving

Skills
● Has good
communication skills
● Leadership ability
 Raymart Sumague IT Manager ● Has a decision
making
● Communication
skills
● Technological
proficiency

Ronie Mark Tones Sales Manager ● Excellent leadership

● Has experience
setting sales goals
● Customer service
skills

D. Duties and Responsibilities

1. General manager

•Analyzing financial and accounting data.

•Assessing output and performance.

•Creating and putting into action growth strategies.

•Making and overseeing budgets.

•Educate the staff and supervisors at lower levels.

2. Marketing officer

•Carrying out marketing campaigns.

•Identifying and defining audiences through research and data analysis.

•Managing social media campaigns.

•Gathering and distributing data about finances and statistics.

•Overseeing and creating marketing initiatives.

3. Finance manager

•Giving guidance on financial decision-making.

•Cash flow statements being developed.

•Managing credit.

•Creating reliable financial information and reports.

•Estimating a profit.

4. Layout and Creative Design Officer

•Develop and create designs for advertising materials.

•Ensure that design materials are consistent with brand identity.

•Collaborate with other team members to develop design concepts.

•Manage creative projects.

5. Research Officer

•Create grant proposals and help with the grant application and fulfillment processes.

•Attend meetings to share new ideas and discuss issues.

•Tackle research-related problems quickly and accurately after thorough analysis.

•Develop research work plans according to project needs.

•Coordinate with management in budget preparation and expense control activities.

6. Operation Manager

•Establishing objectives for increased output and improved efficiency.

•Resolving inventory management concerns.

•Analyzing data to calculate the cost-benefit ratio.

•Examining the company’s resource management and looking for ways to boost employee

productivity.

•Resolving disputes between departments about resources.

7. IT Manager

•Preserve assets, information security, and control structures.

•Handle annual budget and ensure cost-effectiveness.

•Ensure the security of data, network access, and backup systems.

•Plan, organize, control, and evaluate IT and electronic data operations.

•Identify problematic areas and implement strategic solutions in time

8.Sales Manager

•Actively looking for possibilities to upsell and cross-sell to existing customers.

•Management of customer relationships.

•Lead conversion from numerous marketing channels.

•Reporting and operations.

•Recognize customer needs and provide insights for improving the product portfolio based on

interactions with and customer feedback

E. Legal Requirements

Prior to the operation of the business the following contracts, agreements, permits,

and other legal requirements shall be complied with:

1. Submission of Articles of Incorporation to Security and Exchange

Commission. Refer to Appendix C.

2. Securities and Exchange Commissions Registration. Refer to Appendix D.

3. Brgy. Business Clearance and Mayor’s Permit.

4. Signing of Lease Agreement specifying the terms and conditions for the

rental of the space required for the business operations. Refer to Appendix e
 XI. PROJECTED FINANCIAL STATEMENTS

A. 4-Year Projected Balance Sheet

Table 10. 4-Year Projected Balance Sheet

2023 2024 2025 2026

ASSETS

Current Assets 498,143.00 754,484.00 889,991.00 1,068,877.00

Fixed Assets 9,893.00 9,893.00 9,893.00 9,893.00

TOTAL 508,036.00 764,377.00 899,884.00 1,078,770.00

ASSETS

LIABILITIES AND OWNER’S EQUITY

Accounts 8,000.00 8,000.00 8,000.00 8,000.00

Payable

Loans Payable 12,500.00 12,500.00 12,500.00 12,500.00

Owner’s Equity 487,536.00 743,877.00 879,384.00 1,058,270.00

TOTAL 508,036.00 764,377.00 899,884.00 1,078,770.00

LIABILITIES
AND
OWNER’S
EQUITY
 Table 11. Detailed Projected Balance Sheet for the Years 2023 to 2024

2023 2024

ASSETS ASSETS

Current Assets Current Assets

Cash on Hand 13,990.00 Cash on Hand 12,549.00

Cash in Bank 345,000.00 Cash in Bank 476,000.00

Accounts - Accounts 113,379.00

Receivable Receivable

Allowance for 43,953.00 Allowance for (2,644.00) 130,735.00

doubtful doubtful
Accounts Accounts

Inventory 100.000.00 Inventory 140,000.00

Prepaid (4,800.00) Prepaid (4,800.00)

Expense Expense

TOTAL CURRENT 498,143.00 TOTAL CURRENT 754,484.00

ASSETS ASSETS

FIXED ASSETS FIXED ASSETS

Equipments 14,700.00 Equipments 14,700.00

Total (4,807.00) 9,893.00 Total (4,807.00) 9,893.00

Accumulated Accumulated
Depreciation Depreciation

TOTAL ASSETS 508,036.00 TOTAL ASSETS 764,377.00

LIABILITIES AND OWNER’S EQUITY LIABILITIES AND OWNER’S EQUITY

Accounts 8,000.00 Accounts 8,000.00

Payable Payable

Loan Payable 12,500.00 Loans Payable 12,500.00

Owner’s 487,536.00 Owner’s 743,877.00

Equity Equity

TOTAL LIABILITIES 508,036.00 TOTAL LIABILITIES 764,377.00

AND OWNER’S EQUITY AND OWNER’S EQUITY
 Table 12. Detailed Projected Balance Sheet for the Years 2025 to 2026

2025 2026

ASSETS ASSETS

Current Assets Current Assets

Cash on Hand 14,677.00 Cash on Hand 13,133.00

Cash in Bank 524,000.00 Cash in Bank 577,120.00

Accounts 207,030.00 Accounts 318,884.00

Receivable Receivable

Allowance for (1,216.00) 205,814.00 Allowance for (1,460.00) 317,424.00

doubtful doubtful
Accounts Accounts

Inventory 150,000.00 Inventory 165,000.00

Prepaid (4,800.00) Prepaid (4,800.00)

Expense Expense

TOTAL CURRENT 889,991.00 TOTAL CURRENT 1,068,877.00

ASSETS ASSETS

FIXED ASSETS FIXED ASSETS

Equipments 14,700.00 Equipments 14,700.00

Total (4,807.00) 9,893.00 Total (4,807.00) 9,893.00

Accumulated Accumulated
Depreciation Depreciation

TOTAL ASSETS 899,884.00 TOTAL ASSETS 1,078,770.00

LIABILITIES AND OWNER’S EQUITY LIABILITIES AND OWNER’S EQUITY

Accounts 8,000.00 Accounts 8,000.00

Payable Payable

Loans Payable 12,500.00 Loans Payable 12,500.00

Owner’s 879,384.00 Owner’s 1,058,270.00

Equity Equity

TOTAL LIABILITIES 899,884.00 TOTAL LIABILITIES 1,078,770.00

AND OWNER’S EQUITY AND OWNER’S EQUITY
 Table 13. Fixed Assets and Schedule of Depreciation

Description Unit Quantity Unit TOTAL Lifespa Yearly Monthly

Cost n
(years)

Refrigerator 1 pc 3,000.00 3,000.00 6 500.00 42.00

Gas Stove 1 pc 1,000.00 1,000.00 3 333.00 28.00

Saute Pan 1 pc 500.00 500.00 2 250.00 21.00

Deep Fryer 1 pc 1,200.00 1,200.00 5 240.00 20

Deep Fryer 1 pc 200.00 200.00 2 100.00 8.00

Strainer
Basket

Food Tong 2 pcs 50.00 100.00 2 50.00 4.00

Chopping 1 pc 100.00 100.00 6 17.00 1.00

Board

Kitchen 2 pcs 100.00 200.00 4 50.00 4.00

Knife

Tray 2 pcs 100.00 200.00 3 67.00 6.00

Motorcycle 1 pc 32,000.00 32,000.00 10 3,200.00 266.00

TOTAL 38,250.00 38,500.00 4,807.00 400.00

 B. 4-Year Projected Income Statement

Sales 2023 2024 2025 2026

Kariman 172,800.00 238,480.00 262,320.00 288,560.00

Delights

Total Sales 172,800.00 238,480.00 262,320.00 288,560.00

Total Net Sales 172,800.00 238,480.00 262,320.00 288,560.00

Cost of Goods 95,040.00 131,164.00 144,276.00 158,708.00

Manufactured

Total COGS 95,040.00 131,164.00 144,276.00 158,708.00

Gross Profit 77,760.00 107,316.00 118,044.00 129,852.00

Expenses

Rent 4,800.00 4,800.00 4,800.00 4,800.00

Transportation 1,200.00 1,200.00 1,200.00 1,200.00

Gas 5,400.00 5,400.00 5,400.00 5,400.00

Advertisement 1,200.00 1,200.00 1,200.00 1,200.00

Utilities 14,700.00. 14,700.00. 14,700.00. 14,700.00.

Permits 3,000.00 3,000.00 3,000.00 3,000.00

Depreciation 4,607.00 4,607.00 5,007.00 5,407.00

Bad Debts - 2,644.00 1,216.00 1,460.00

Total Expenses 33,807.00 37,451.00 35,323.00 36,867.00

Net Income 43,953.00 69,865.00 82,721.00 92,985.00

(EBIT)
 C. 4-Year Projected Cash Flow Statement

2023 2024 2025 2026

Sales 172,800.00 238,080.00 261,120.00 286,880.00

Cash Receivables 0 0 11,904.00 19,753.00

Cash Receipts 172,800.00 238,800.00 273,024.00 306,633.00

Cash Disbursement 95,040.00 131,203.00 144,050.00 157,912.00

COGS

Expenses 33,807.00 37,451.00 35,323.00 36,867.00

Withdrawals 0 0 0 0

CAPEX 14,700.00

Total Cash 114,147.00 168,654.00 179,373.00 194,779.00

Disbursement

Net Increase in Cash 58,653.00 69,426.00 93,651.00 111,854.00

Add: Cash Beginning 50,000.00 108,653.00 178,799.00 272,450.00

Cash Ending Balance 178,499.00 272,450.00 384,304.00

108,653.00

D. 4-Year Projected Break-Even Analysis

2023 2024 2025 2026

Units 4,320 5,962 6,558 7,214

Sales % 100% 100% 100% 100%

Selling Price 40.00 40.00 40.00 40.00

Variable Cost 22.00 22.00 22.00 22.00

Fixed Cost 2.00 2.00 2.00 2.00

Contribution 18.00 18.00 18.00 18.00

Margin

Total Fixed 33,807.00 37,451.00 35,323.00 36,867.00

Expenses

4-Year Projected Break-Even Point Without Profit

2023 2024 2025 2026

Total BEP 2,000 2,081 1,963 2,048

BEP in Units 2,000 2,081 1,963 2,048

BEP in Sales 80,000.00 83,240.00 78,520.00 81,920.00

BEP Per Day in 6 6 6 6

Units

BEP Per Day in 222.00 231.00 218.00 228.00

Sales
4-Year Projected Break-Even Point With 60% Desired Profit

2023 2024 2025 2026

Total BEP 3,200 3,331 3,141 3,277

BEP in Units 3,200 3,331 3,141 3,277

BEP in Sales 128,000.00 133,184.00 125,632.00 131,072.00

BEP Per Day in Units 10 10 9 9

BEP Per Day in Sales 444.00 462.00 437.00 456.00

E. Ratio Analysis

1. Liquidity and Leverage Ratio Analysis

2023 2024 2025 2026

Current Ratio 24.30 36.80 43.41 52.14

Quick Ratio 19.42 29.98 36.10 44.09

Debt Ratio 0.0421 0.0276 0.0233 0.0194

Debt to Equity 0.0404 0.0268 0.0228 0.0190

Ratio

2. Profitability Ratio Analysis

2023 2024 2025 2026

Net Profit 25% 29% 32% 32%

Margin

Net Profit to 9% 9% 9% 9%
Assets

Net Profit to 214% 341% 404% 454%

Debt

Return on 88% 140% 165% 186%

Investment
 XII. RECOMMENDATIONS

To enhance this business plan, the researchers would be deemed the following

recommendations.

1. To acquire the most precise data possible, do further market research surveys and expand

the target market.

2. Startup companies use business plans to get off the ground and attract outside investors.

3. Enhance and improve the financial and sales estimates even further.

4. Analysis of risks to the project's success, as well as ways to minimize them.

XIII. REFERENCES

XIV. LIST OF APPENDICES

Appendix A

SURVEY QUESTIONNAIRE FOR THE TARGET MARKET

I. Market Survey Questionnaire

Part 1.1. Age

Part 1.2. Gender

Part 2.1. Have you ever tried or heard of Kariman before?

Part 2.2. Have you ever eaten fried and crunchy foods before?

Part 2.3. How frequently do you eat fried and crunchy food?

Part 3.1. If you will eat fried and crunchy food, what size do you prefer?

Part 3.2. If you are given a chance to choose the type of filling in our Kariman, what would it

be?

Part 3.3a. Do you prefer it with a dip(sauce)?

Part 3.3b. If yes, what type of flavor do you prefer?

Part 3.4. When you buy a food product, what type of wrapper do you prefer?
Part 4. In which place do you consider buying a product?

Part 5. Which type of advertisement makes you buy a product?

Part 6.1. What price do you prefer for a small-sized Kariman?

Part 6.2. Medium (Half size loaf bread)

Part 6.3. Big (Whole-size loaf bread)

II. PRODUCT RATING

Product Price: Php 40.00

Kindly rate our product according to the provided attributes and features below. 5 being the

highest and 1 as the lowest.

5- Excellent

4- Very Good

3- Good

2- Weak

1- Poor

Attributes/ Features PRODUCT RATING

5 4 3 2 1

1.Originality

2.Quality

3. Texture

4.Health Benefits

5.Packaging

6.Taste

7.Price
III. RESPONDENTS' POSSIBILITY OF BUYING

Will you consider buying our product?

_____Yes _____No

Appendix B

SPACE REQUIREMENT AND FLOOR LAYOUT

Appendix C

ARTICLES OF INCORPORATION

OF

KARIMAN DELIGHTS CORPORATION

(Corporation Name)

KNOW ALL MEN BY THESE PRESENTS:

That we, all of legal age and residents of the Philippines, have voluntarily associated

ourselves together for the purpose of forming a corporation under the laws of the Republic of

the Philippines.

AND WE HEREBY CERTIFY:

I. The name of the said corporation shall be: “KARIMAN DELIGHTS CORPORATION”

II. That the purposes for which the Corporation is organized is/are as follows:
a. To manufacture and sell high-quality Kariman (traditional Filipino pastry) delights and

other related products for local and international markets.

b. To promote the rich cultural heritage of the Philippines by showcasing traditional food

products and supporting local farmers.

III. The purpose specified in the preceding clause or any amendment or modification thereof

in the future, shall not be construed as limiting in any form the general powers of the

corporation nor shall it be interpreted in the sense of authorizing the corporation to exercise

any power which is not legal under the laws of the Philippines.

IV. That the place where the principal office of the corporation is to be established is at San

Pablo City, Laguna, Philippines.

V. That the term for which the said corporation is to exist is Fifty (50) years from and after

the original recording of its Articles of Incorporation by the Securities and Exchange

Commission.

VI. That the names and residences of the incorporators are as follows:

NAMES RESIDENCES

Iverson Mitante

Purok 1 Barangay San Joaquin

Lou Jazmin Suavengco

011 Villa Rey Brgy 2F

Luis Andrei Belen

228 purok 3 Barangay San Juan

Caliber Avry Buenviaje

410 Yakal Street, Barangay Concepcion

Kiana Shareign Austrial

379 purok 4 Barangay San Pedro

Mac Clarence Pascual

PNR 0626, San Benito Alaminos Laguna

Ronie Marc Tones

brgy San Gabriel village 1

Raymart Sumague

San juan purok 1

VII. That the number of Directors of the corporation shall be SEVEN (7).

VIII. That the names and residences of the Directors of the Corporation who are to serve

until their successors are duly elected and qualified as provided by the By-Laws are as

follows:

NAMES RESIDENCES

Iverson Mitante

Purok 1 Barangay San Joaquin

Lou Jazmin Suavengco

011 Villa Rey Brgy 2F

Luis Andrei Belen

228 purok 3 Barangay San Juan

Caliber Avry Buenviaje

410 Yakal Street, Barangay Concepcion

Kiana Shareign Austrial

379 purok 4 Barangay San Pedro

Mac Clarence Pascual

PNR 0626, San Benito Alaminos Laguna

Ronie Marc Tones

brgy San Gabriel village 1

Raymart Sumague

San Juan purok 1

IX. The authorized capital stock of the Corporation is FIVE MILLION PESOS (Php

5,000,000.00), Philippine Currency, and said capital stock is divided into FIVE MILLION

(5,000,000) common shares with a par value of ONE PESO (Php 1.00) per share.

Stockholders shall have no preemptive rights in shares of stocks which are issued by the

corporation; a) to satisfy the conversion rights of convertible promissory notes, bonds, or

other securities which may be issued by the corporation with an express right of conversion

into shares of stock

X. That the amount of the capital stock which has been actually subscribed is TEN

THOUSAND PESOS (10,000.00), Philippine Currency, and the following persons have

subscribed for the number of shares and amount of capital stocks set out after their respective

names.
No. of shares

Amount.

XI. That the following persons have paid on the shares of the capital stock to which they have

subscribed the amount set out in their respective names.

IN WITNESS WHEREOF, we have hereunto affixed our signatures this ___day of _____,

20______, at __________________________________.

Appendix D

SECURITIES AND EXCHANGE COMMISSION REGISTRATION

Appendix E

KNOW ALL MEN BY THESE PRESENTS:

This CONTRACT OF LEASE is made and executed at the City of San Pablo City, this

_______of April 2023, by and between:

LUIS ANDREI BELEN, of legal age, single, Filipino, and with residence and postal address

at 228 purok 3 Barangay San Juan hereinafter referred to as the LESSOR.

-AND-

KARIMAN DELIGHTS CORPORATION, represented by its General Manager,

IVERSON MITANTE, Filipino and with residence and postal address at Brgy. Purok 1

Barangay San Joaquin, San Pablo City, hereinafter referred to as the LESSEE.

WITNESSETH; That

WHEREAS, the LESSOR is the owner of THE LEASED PREMISES, a residential

property situated at Brgy. ( )

WHEREAS, the LESSOR agrees to lease out the property to the LESSEE and the LESSEE

is willing to lease the same;

NOW THEREFORE, for and in consideration of the foregoing premises, the LESSOR

leases unto the LESSEE and the LESSEE hereby accepts from the LESSOR the LEASED

premises, subject to the following:

TERMS AND CONDITIONS

1. PURPOSES: That premises hereby leased shall be used exclusively by the LESSEE for

their business purposes (food production) only and shall not be diverted to other uses. It is

hereby expressly agreed that if at any time the premises are used for other purposes, the

LESSOR shall have the right to rescind this contract without prejudice to its other rights

under the law.

2. TERM: This term of the lease is for ONE (1) YEAR from April 16, 2023 to March 16,

2024 inclusively. Upon its expiration, this lease may be renewed under such terms and

conditions as may be mutually agreed upon by both parties, written notice of intention to

renew the lease shall be served to the LESSOR not later than seven (7) days prior to the

expiry date of the period herein agreed upon.

3. RENTAL RATE: The monthly rental rate for the leased premises shall be Four Hundred

Pesos Only (Php400,00). All rental payments shall be payable to the LESSOR.

4. DEPOSIT: The LESSEE shall deposit to the LESSOR upon signing of this contract and

prior to move-in an amount equivalent to the rent for Two (2) Months or the sum of

(Php800,00), wherein the Two (2) deposits shall be applied as rent for the 12th month and the

re​​haining one (1) month deposit shall answer partially for damages and any other obligations,

for utilities such as Water, Electricity, Telephone, Association Dues or resulting from

violation(s) of any of the provision of this contract.

5. DEFAULT PAYMENT: In case of default by the LESSEE in the payment of the rent, such

as when the checks are dishonored, the LESSOR at its option may terminate this contract and

eject the LESSEE. The LESSOR has the right to padlock the premises when the LESSEE is

in default of payment for One (1) month and may forfeit whatever rental deposit or advances

have been given by the LESSEE.

6. SUB-LEASE: The LESSEE shall not directly or indirectly sublet, allow or permit the

leased premises to be occupied in whole or in part by any person, firm, or corporation, neither

shall the LESSEE assign its rights hereunder to any other person or entity and no right or

interest thereto or therein shall be conferred on or vested in anyone by the LESSEE without

the LESSOR'S written approval.

7. PUBLIC UTILITIES: The LESSEE shall pay for its telephone, electric, cable TV, water,

Internet, association dues, and other public services and utilities during the duration of the

lease.

8. FORCE MAJEURE: If whole or any part of the leased premises shall be destroyed or

damaged by fire, flood, lightning, typhoon, earthquake, storm, riot, or any other unforeseen

disabling cause of acts of God, as to render the leased premises during the term substantially

unfit for use and occupation of the LESSEE, then this lease contract may be terminated

without compensation by the LESSOR or by the LESSEE by notice in writing to the other.

9. LESSOR'S RIGHT OF ENTRY: The LESSOR or its authorized agent shall after giving

due notice to the LESSEE have the right to enter the premises in the presence of the LESSEE

or its representative at any reasonable hour to examine the same or make repairs therein or for

the operation and maintenance of the building or to exhibit the leased premises to prospective

LESSEE, or for any other lawful purposes which it may deem necessary.

10. EXPIRATION OF LEASE: At the expiration of the term of this lease or cancellation

thereof, as herein provided, the LESSEE will promptly deliver to the LESSOR the leased

premises with all corresponding keys and in as good and tenable condition as the same is

now, ordinary wear and tear expected devoid of all occupants, movable furniture, articles and

effects of any kind. Non-compliance with the terms of this clause by the LESSEE will give

the LESSOR the right, at the latter's option, to refuse to accept the delivery of the premises

and compel the LESSEE to pay rent therefrom at the same rate plus Twenty-Five (25) %

thereof as a penalty until the LESSEE shall have complied with the terms hereof. The same

penalty shall be imposed in case the LESSEE fails to leave the premises after the expiration

of this Contract of Lease or termination for any reason whatsoever.

11. JUDICIAL RELIEF: Should any one of the parties herein be compelled to seek judicial

relief against the other, the losing party shall pay an amount of One Hundred (100) % of the
amount claimed in the complaint as attorney's fees which shall in no case be less than

P50,000.00 pesos in addition to other cost and damages which the said party may be entitled

to under the law.

12. This CONTRACT OF LEASE shall be valid and binding between the parties, their

successors-in-interest, and assigns.

IN WITNESS WHEREOF, parties herein affixed their signatures on the date and place

above written

KARIMAN DELIGHTS CORP. SIGNED FOR BY

_LUIS ANDREI BELEN_

LESSOR

_IVERSON MITANTE_

LESSEE

ACKNOWLEDGEMENT

Republic of the Philippines) _________________________) S.S BEFORE ME, personally

appeared:

NAME:

LUIS ANDREI BELEN

IVERSON MITANTE

I.D NUMBER:

DATE/PLACE ISSUED:

Known to me and to me known to be the same persons who executed the foregoing

instrument and acknowledged to me that the same is their free and voluntary act and deed.
 This instrument consisting of ____ page/s, including the page on which this

acknowledgment is written, has been signed on each and every page thereof by the concerned

parties and their witnesses, and sealed with my notarial seal.

WITNESS MY HAND AND SEAL, on the date and place first above written.

Notary Public

Doc. No.______;

Page No. ______;

Book No.______;

Series of 20___.