Group 3 11A
Leader: Daffodil Clarin. Members: John
Alfie Limpio
Austin David Betito Grace
Donica Dela Torre
Research Title: Best Practices of BBQ Grilling Businesses in Balamban for the last 6 years
Body of the Review of Related Literature
BBQ Grill as a business
BBQ grilling has always been part of the popular Filipino food business, most
commonly because of its distinctive cooking technique. As defined, BBQ grilling" is ameal
or event where meat, fish, or other food is prepared outside, either on a grill or over an open
flame (Zubiri, 2022).
According to IFranchise Philippines, the reason why people patronize BBQ Grilling
Business is because it is inexpensive. Because the business is good, street vendors offer
their products at inexpensive prices without losing the quantity of foods they sell. People
enjoy street dishes like bbq because they are simple to prepare, flavorful, and relatively
inexpensive. When an entrepreneur decides to start a street food business just like BBG
Grilling Business, they usually succeed since it is relatively easy to setup. Not to mention
that they would not have to raise hundreds of thousands of dollars to establish the food hub
of their dreams.
According to profitableventure.com, big time investors can also leverage on the
high demand for barbeque to set up their own barbeque restaurants in strategic locations as
well. Barbeque restaurants can be located in any part of town as long as there are people
living or working there and the local authority permits it. One good thing about starting a
barbeque restaurant business is that if you are diligent enough and if you have good
business/marketing strategies, you can build the business from just one outlet to numerous
outlets.
In an article of “Everything about Phillipines” , barbeque is considered as street
food in the Philippines, because almost anyone could vend at any street. It does not require
a big capital – a starting amount of $10 would be enough to make $20 in a single day.
Starting a barbeque business is profitable and the potential customers may come from all
walks of life. You can start selling grilled chicken isaw and othervariety of barbeque in a
small range of capital. The initial investment can cover the expenses of buying the meat and
ingredients as well as some equipment.
In a 2021 mid-year study of Research Dive, the barbecue grill market is anticipated
to witness a significant growth in the forecast duration from 2021 to 2028. Food industry
has grown tremendously over the years. Many new trends in food varieties came and passed
but a few remained intact in the market. Barbecue grilled food is one of them. Grilled food
is enjoyed immensely by the people across the world,and hence has become a popular in
home-
style cooking method.
Sustainability and Profitability in BBQ Grilling Business
According to the latest data released by the National Restaurant Association, BBQ
Grilling Business sales and profits are increasing by an average of 3.3% and 6.9%
respectively per year. The typical profit margin for a BBQ restaurant is highly dependent on
many factors, such as location, menu complexity, cost of ingredientsand labor, as well as the
overall level of competition in the area. Generally, the profit margin variation of BBQ
restaurants tends to range between 6-15% (Fin, 2023).
Moreover, the success of BBQ Grilling business relies on the strategies and best
practices put in place by the business owners. The earning potential of a BBQ Grilling
Business depends on the products and services it offers, the staff and equipment it has and the
ability of the owner to market the business ( Sandilands, 2018).
In a Research study of Edrillo et al. (2021) claims that businesses in general maybe
influenced by McCarthy’s 4P’s Marketing Mix. These 4P’s that contribute tosustainability
and profitability in businesses just like BBQ Grilling Businesses includes:
1. Product - what the company or a business sells and offers.
2. Price - is the amount that consumers will be willing to pay for a product. Marketers must
link the price to the product's real and perceived value, while also considering supply costs,
seasonal discounts, competitors' prices, and retail markup.
3. Place - is the consideration of where the product should be available—in brick-and-mortar
stores and online—and how it will be displayed.
4. Promotion - is to communicate to consumers that they need this product and that itis priced
appropriately. Promotion encompasses advertising, public relations, and the overall media
strategy for introducing a product.
BBB Grilling Businesses and just like other businesses engages with the 4p’s
encompass a range of factors that are considered when marketing a product, including what
consumers want, how the product or service meets or fails to meet those wants, how the
product or service is perceived in the world, how it stands out from the competition, and how
the company that produces it interacts with its customers. (Twin,2023)
Impact of implementing Best Practices to BBQ Grilling Businesses
Any business needs to use best practices, and the barbeque industry is no different.
Best practice adoption can result in more productivity, better customer happiness, and
ultimately higher revenues. Keeping the food served at a consistent level of quality is one best
practice in the barbecue industry. Every time they go to a barbecue joint, customers expect their
food to be good, thus keeping the flavor and cooking technique constant can help guarantee
their pleasure. This can be accomplished by providing adequate staff training, using premium
products, and keeping an eye on cooking temperature (NRA, 2018).
According to a National Restaurant Association research, establishments that adopt best
practices, like the ones listed above, are more likely to be prosperous and successful than those
that don't. Furthermore, companies that promote best practices are more likely to draw in and
keep clients.
According to a National Restaurant Association research, establishments that adopt
best practices, like the ones listed above, are more likely to be prosperous and successful than
those that don't. Moreover, businesses that promote best practices are more likely to draw in
and keep customers.
