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Furniture Solutions for Mobile Lifestyles

Fernish targets two main customer segments - young professionals who value stylish, flexible furniture options due to frequent moves, and businesses seeking adaptable furniture rentals. For young professionals, Fernish offers convenient, on-demand furniture that can be easily transported. Businesses benefit from flexible workspace configurations and cost-effective access to professional furnishings without large upfront investments. Both groups appreciate the modern design aesthetics and ability to customize their furniture needs through Fernish's rental model.

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Іванна Бараковецька
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65 views2 pages

Furniture Solutions for Mobile Lifestyles

Fernish targets two main customer segments - young professionals who value stylish, flexible furniture options due to frequent moves, and businesses seeking adaptable furniture rentals. For young professionals, Fernish offers convenient, on-demand furniture that can be easily transported. Businesses benefit from flexible workspace configurations and cost-effective access to professional furnishings without large upfront investments. Both groups appreciate the modern design aesthetics and ability to customize their furniture needs through Fernish's rental model.

Uploaded by

Іванна Бараковецька
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Customer Segment

 Сustomer segment (target group)

1. Young Professionals and individuals with a mobile lifestyle:

Fernish targets urban residents particularly young professionals who are just starting their careers.
These individuals often move frequently due to job changes, relocations, or other life transitions.
This group includes young individuals seeking stylish and functional furniture for their apartments or
rooms. They value flexibility and convenience, trendy design, and the option to rent furniture for
short periods, because they rent their apartment, have a busy life and are used to change places from
time to time. Their target customers may include people living in apartments or temporary housing.

Their needs:

Flexible furnishing: They require high-quality furniture that adapts to their changing living
situations. Fernish provides a solution by allowing them to rent stylish furniture without committing
to long-term ownership.

Quick and easy transition: As they move from one place to another, they need easy furniture
solutions. Fernish’s model allows them to set up their homes quickly without the burden of buying,
selling, or transporting heavy furniture.

Modern aesthetics: They appreciate modern, well-designed furniture that reflects their taste and
lifestyle

Convenience Seekers: Customers who prioritize convenience and flexibility in furnishing their
homes due to frequent relocations or temporary housing situations.

Budget-Conscious Urban residents: Those looking for flexible and stylish furniture options
without the upfront cost.

2. Fernish for Businesses

Fernish may target companies involved in real estate development or property management, offering
furniture rental solutions for model homes, furnished apartments, or staging properties, office spaces,
restaurants, hotels, and hostels who are seeking flexible and cost-effective furniture solutions.

Fernish aims to reach businesses that require temporary or flexible furniture solutions without the
commitment of purchasing furniture outright.

Needs:

 Flexible Workspaces: B2B clients require adaptable office layouts. Furniture should be easily
rearranged to accommodate changing team sizes, collaborative spaces, and private offices.
 Professional Aesthetics: Office furniture should reflect the company’s brand and create a
professional outlook
 Scalability: As businesses grow, they need additional furniture and rental services offer scalability
options
 Customization: Businesses that need easy and tailored furniture solutions. It is convenient for them
to easily switch out furniture as needed, adapt to changing requirements, and maintain a fresh and
appealing environment
 Cost-effectiveness: Access to high-quality pieces without a significant capital investment. Renting
furniture reduces waste, as items can be reused by others once no longer needed.

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