9 Step Sales Call
Framework
Caution: This is a VERY powerful sales call script.
PLEASE promise me that you will use it ETHICALLY and as a tool to help close the
deal with people who are your IDEAL clients, and you will get them good results!
This document is a template. Copy it and rename it for each time you have a call. Fill
it out as a point of reference during and after the call. It may help to write your
answers in a different color so they stand out from the form.
*You may need to adapt this form to your niche.
Call Outline
1. RAPPORT
2. AGENDA
3. REASON
4. PROBLEM
5. OUTCOME
6. RECAP
7. PERMISSION
8. OFFER
9. CLOSE
1. RAPPORT - Record + Camera (IMP)
GOAL - Connect with your prospect and build trust
TIME - 1 Minute
SCRIPT -
“Hey (First Name), How are you Today?
(Make a small joke about yourself casually)
(ask related to the topic to them)
“I was outside and stepped on dog’s poo just now” “it’s everywhere”
“What about your country?Is that the same there too?”
2. AGENDA
GOAL - Frame The Call and Take Full Control. Be The Boss
TIME - 1 Minute
SCRIPT -
“Okay so I’m going to start by asking you a few questions about your problem in this.
Then, if it sounds like I can help and we’re a good fit, we can talk about how I can
help you.
Then at the end you can make a decision whether you want to be a part of it or not.
(Wait for the “Ok, Awesome.” then move forward).”
3. REASON
GOAL - Reinforce their decision to book a call with you.
TIME - 3 Minutes
SCRIPT -
“So (name), tell me what motivated you to take the time out of your day and
schedule a call with me?”
If they give you the root-of-the-problem reasons, great!
If you need to dig a little deeper here’s some probing questions:
What do you mean by..?
Tell me more about that..?
4. PROBLEM
GOAL - Uncover their biggest problems and make them feel the pain. They need to
get real about it.
TIME - 6 Minutes
SCRIPT - Customize Your Own
“Tell me, what’s not working in your content right now?”
“Can you be more specific and tell me more about that?”
“How long have you been dealing with this?”
“Why do you think this problem exists?”
“What have you tried to do in order to fix this?”
(Then ask specific questions about the problems you’re solving)
5. OUTCOME
GOAL - GOAL Stretch the gap towards their wants and dreams.
TIME - 6 Minutes
SCRIPT -
“Where do you want to be in the next 30 days?”
“What’s your goal you want to achieve in the next 30 days?
”OK and why do you want to achieve this goal?”
(You must get a specific dollar figure per month before moving forward. This is
essential to making the sale close and the prospect associating you and your service
to their income.)
How would things be different for your business if you achieved your goal?
Ok so once you achieve ….
How would that make you feel?
6. RECAP
GOAL - Recap their problems and goals with their own words so they feel the gap
and then stretch it even more.
TIME - 3 Minutes
SCRIPT -
“Ok, let me make sure that I have all this right…”
“So currently you’re (reality) and you want to (goals). Do I have it right?
“And the big challenges you have are (their problems). Correct?”
“What do you think will happen if you won’t fix those problems?”
“What’s the real reason why you haven’t fix this yet?
“What’s stopping you from fixing these problems and achieving your goals on your
own?”
7. PERMISSION
GOAL - Create a micro commitment and get permission to present your offer
TIME - 3 Minutes
SCRIPT -
“Well, I’m 100% confident that I can help you solve all your problems…Would you
like me to tell you about what I do and how I can help you?
8. OFFER
GOAL - Present a customized offer as a solution to all of their problems that they
told you about.
TIME - 3 Minutes
SCRIPT - Customize Your Own
“Well, my area of expertise is to help (PROSPECT) doubling their views on autopilot
so that they can become Famous through youtube and Instagram ”
Note - When you state what you are an expert. You want to say it in a way that
speaks directly to what your prospect has just told you throughout the call and it
should sound PERFECT for him/her.
You want your prospect to think “that’s me” and “That’s my situation right now” and “I
definitely want to achieve that result” Therefore...
You must be the expert to help them here. When you finish stating your sentence
just shut up.
“OK SO THIS IS HOW THE (your product) WORKS:”
_We will grow your social media following through shorts and reels using your
existing content. You don’t have to shoot or create anything new. We wll do the viral
topic research and edit your existing content using trending and engaging algorithm
editing and schedule it at the best comfortable time for your audience. You don’t
have to worry about a single thing, we will take care for you all in autopilot. And if we
fail, we will work for free until you et your desired results we
promised.___________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________
THEN SHUT UP.“
Next they will start asking questions about how it works, and they will keep asking
questions until they understand exactly how it works and that it’s for them.
When answering questions, don’t get on to tangents. Answer the specific question,
then BE QUIET. You’re SO close to the close.
Once they’ve asked all of their questions, they’ll ask you the “price question”. Only
go on once they have asked.
9. CLOSE
GOAL - Reinforce their decision, state the price, outline next steps + Handle all
objections
TIME - 5 Minutes
SCRIPT -
When you state your price, state it with incentive based pricing:
“Well, the everyday price for this is (double your price), but I find that my best clients
are always quick decision makers.
So for that reason I have something called “case study based pricing”. You see the
secret is I’m looking to turn you into a success story where I help double your views
on automation.
If you make a decision on the call with me today and promise to give me a complete
testimony when I get you to (x no. of views), I’ll knock off half of the investment and
it’s just (normal price)”.
Then shut up.
This SILENCE here is the most crucial part of your entire call. You MUST not cave in
and you MUST remain silent until the prospect speaks. Sometimes this silence is
longer than 12 mins.
We’re waiting for any words that mean let’s move forward with this:
- “What’s the next step?”
- “Ok well what’s next?”
- “Ok how do we get started?” “Ok let’s do it!”
When they are ready to move forward say:
Awesome! Well we can get you started right now if you want.
They say, “OK well how do we do that... OK how do we do the payment…” or
something similar...
“Ok, I am sending you the invoice right now”
You say, “We can do Paypal over the phone if you want.” or “OK cool.” Or something
similar.
You say, “So is that VISA or MASTERCARD, collect the details and BOOM!”
What We Will Not Accept:
Any words that do not mean YES or NO.
This decision is BINARY not a gray area.
Sending them something via email after the call is not YES or NO.
“I need to think about this..” is not YES or NO.
“I need to get back in touch with you” is not YES or NO.
“I’m going to have to ask _________” is not YES or NO.
Final tips:
● Some simply just don't have the money.
● Be punctual.
● You set the tone.
● Let them do most of the talking.
● Be the doctor.
● 50% closing ratio
● They need you. Make them feel like family.
● Don’t muck around on Facebook while talking.