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KOMO 2023 Seattle Poll Toplines

Strategies 360 conducted a mixed-mode survey of 400 registered voters in Seattle from September 25 to 28, 2023.

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Jeremy Harris
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0% found this document useful (0 votes)
16K views6 pages

KOMO 2023 Seattle Poll Toplines

Strategies 360 conducted a mixed-mode survey of 400 registered voters in Seattle from September 25 to 28, 2023.

Uploaded by

Jeremy Harris
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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City of Seattle

Conducted September 25 – 28, 2023


Registered Voters
N = 400; Margin of Error is ± 4.9%

KOMO-S360: 2023 PULSE OF SEATTLE TOPLINES

[PHONE] Hello, may I please speak with (NAME ON LIST)? My name is __________ from Washington Opinion Surveys, a public opinion polling firm.
We are conducting a survey about some issues that people have been talking about lately. We’re not selling anything, and I will not ask for a donation at
any time. The survey will take only a few minutes. All responses will be anonymous and used only for research purposes. This call may be monitored for
quality assurance.

[WEB/TEXT]1 Washington Opinion Surveys is conducting a scientific research study of Seattle residents. All responses are confidential and for research
purposes only. We are NOT selling anything, and we will NOT ask you for money. To participate, please click the link: <survey link>. [TEXT ONLY] If
you do not wish to be re-contacted, please reply STOP.

SCREENING

These first few questions are just to make sure we are surveying a representative sample of the entire community.

1. Which of the following best describes your age?

18-34 .................................................................................................................................... 33%


35-49 .................................................................................................................................... 29
50-64 .................................................................................................................................... 20
65+ ....................................................................................................................................... 18
--
Younger than 18 ................................................................................................................... TERMINATE
Prefer not to answer.............................................................................................................. TERMINATE
_________________________________________________________________________________________________________________________

2. Are you registered to vote at your current address in Seattle?

Yes ....................................................................................................................................... 100%


--
No ......................................................................................................................................... TERMINATE
_________________________________________________________________________________________________________________________

3. How would you describe your gender?

Man ...................................................................................................................................... 50%


Woman ................................................................................................................................. 49
Another identity ..................................................................................................................... *
--
Prefer not to answer.............................................................................................................. *
_________________________________________________________________________________________________________________________

4. Which of the following best describes your race?

White or Caucasian............................................................................................................... 69%


Asian or Pacific Islander........................................................................................................ 10
Mixed race or multi-racial ...................................................................................................... 6
Hispanic or Latino ................................................................................................................. 6
Black or African American ..................................................................................................... 5
Native American or Alaska Native ......................................................................................... 1

Something else ..................................................................................................................... 2


--
Prefer not to answer.............................................................................................................. 1
_________________________________________________________________________________________________________________________

Region

North Seattle ......................................................................................................................... 43%


Central / Downtown............................................................................................................... 28
West Seattle ......................................................................................................................... 15
South Seattle ........................................................................................................................ 14

1
For clarity, only the phone version of the question language is displayed in the topline data.

Percentages may not add to 100% due to rounding. STUDY 23-310


City of Seattle
Conducted September 25 – 28, 2023
Registered Voters
N = 400; Margin of Error is ± 4.9%

LANDSCAPE

5. In general, would you say that things in the city of Seattle are heading in the right direction or are things off on the wrong track?

2022 2021
RIGHT DIRECTION .............................................................................................................. 31% 40% 32%
WRONG TRACK .................................................................................................................. 55% 47% 62%

Right direction ....................................................................................................................... 4% 12% 10%


Mixed opinions, lean right direction ....................................................................................... 27 28 21

Mixed opinions, lean wrong track .......................................................................................... 23 17 18


Wrong track .......................................................................................................................... 31 30 44

Mixed opinions, no lean ........................................................................................................ 12 10 5


--
DK/NA/REFUSED................................................................................................................. 2 3 1
_________________________________________________________________________________________________________________________

6. Now thinking specifically about the overall economy, how would you rate the condition of the economy in Seattle? Would you say it is in…
(ROTATE BOTTOM TO TOP)
2022 2021
GOOD SHAPE ..................................................................................................................... 40% 53% 50%
BAD SHAPE ........................................................................................................................ 39% 25% 31%

Very good shape................................................................................................................... 6% 8% 7%


Good shape .......................................................................................................................... 34 44 43

Bad shape ............................................................................................................................ 28 17 23


Very bad shape..................................................................................................................... 11 9 7

Neither / average .................................................................................................................. 15 14 14


--
DK/NA/REFUSED................................................................................................................. 6 8 5
_________________________________________________________________________________________________________________________

Now, I’m going to read you a list of some public figures and other things you may have heard of, and I’d like you to tell me whether you have a very
favorable, somewhat favorable, somewhat unfavorable, or very unfavorable opinion of each one.

Very SW SW Very No Don’t DK/


RANDOMIZE FAV UNFAV
Fav Fav Unfav Unfav Opin Recog REF

7. The expansion of light rail 84% 14% 63% 21% 6% 8% 1% 1% *%

8. The Seattle Kraken 68% 6% 36 32 3 3 25 1 1

9. A potential new NBA basketball team in Seattle 61% 15% 39 23 6 9 22 1 1

10. Pickleball 44% 11% 20 24 5 6 40 3 1

11. Bruce Harrell 41% 35% 10 31 20 14 7 13 4

2022 44% 27% 12 33 14 13 10 14 5


2021 39% 20% 9 30 9 10 18 20 3

12. The Seattle Police Department 33% 64% 10 23 28 36 3 - 1

2022 45% 43% 12 34 19 23 8 * 4

13. The Seattle City Council 20% 70% 1 19 32 38 7 1 3

2022 28% 57% 3 24 24 34 10 1 3

2021 28% 57% 4 25 20 36 14 - 1

_________________________________________________________________________________________________________________________

Percentages may not add to 100% due to rounding. STUDY 23-310


City of Seattle
Conducted September 25 – 28, 2023
Registered Voters
N = 400; Margin of Error is ± 4.9%

ELECTION AND MAYOR

14. How closely are you following the election for City Council in your district? (PINWHEEL ROTATE)

CLOSELY............................................................................................................................. 64%
NOT CLOSELY .................................................................................................................... 35%

Very closely .......................................................................................................................... 32%


Somewhat closely ................................................................................................................. 33

Not too closely ...................................................................................................................... 22


Not following it at all .............................................................................................................. 13
--
DK/NA/REFUSED................................................................................................................. *
_________________________________________________________________________________________________________________________

15. Who would you say makes a bigger impact on the direction of Seattle: (ROTATE) <the Mayor>, or <the City Council>?

MAYOR ................................................................................................................................ 25%


CITY COUNCIL .................................................................................................................... 61%

Mayor – much bigger ............................................................................................................ 7%


Mayor – somewhat bigger ..................................................................................................... 18

City Council – somewhat bigger ............................................................................................ 45


City Council – much bigger ................................................................................................... 17
--
DK/NA/REFUSED................................................................................................................. 14
_________________________________________________________________________________________________________________________

16. Overall, do you approve or disapprove of the job Bruce Harrell is doing as Mayor of Seattle? (PINWHEEL ROTATE)

2022
APPROVE ............................................................................................................................ 47% 49%
DISAPPROVE ...................................................................................................................... 35% 31%

Strongly approve .................................................................................................................. 12% 13%


Somewhat approve ............................................................................................................... 35 36

Somewhat disapprove .......................................................................................................... 18 16


Strongly disapprove .............................................................................................................. 17 15
--
DK/NA/REFUSED................................................................................................................. 18 20
_________________________________________________________________________________________________________________________

Next I’d like to read you a list of some issues facing Seattle. Please tell me whether you approve or disapprove of the way Bruce Harrell is handling each
of these issues.
Approve, Approve, Disapprove, Disapprove, DK/
RANDOMIZE APPROVE DISAPPROVE
Strongly Somewhat Somewhat Strongly REF

17. Revitalizing downtown Seattle 48% 40% 15% 33% 23% 17% 12%

18. The economy and jobs 43% 34% 8 36 21 13 23

2022 38% 25% 5 33 16 10 36

19. Crime and public safety 29% 61% 7 22 24 37 9

2022 36% 50% 6 30 26 23 14

20. Homelessness 28% 63% 6 22 22 41 9

2022 31% 58% 6 25 23 36 10

_________________________________________________________________________________________________________________________

Percentages may not add to 100% due to rounding. STUDY 23-310


City of Seattle
Conducted September 25 – 28, 2023
Registered Voters
N = 400; Margin of Error is ± 4.9%

SEATTLE EXPERIENCE

21. Now, here are a few questions about your feelings about living in Seattle generally.

Do you agree or disagree with the following statement: I am proud to live in Seattle.

AGREE ................................................................................................................................. 70%


DISAGREE ........................................................................................................................... 28%

Strongly agree ...................................................................................................................... 38%


Somewhat agree................................................................................................................... 32

Somewhat disagree .............................................................................................................. 15


Strongly disagree .................................................................................................................. 13
--
DK/NA/REFUSED................................................................................................................. 2
_________________________________________________________________________________________________________________________

22. Would you say Seattle is a better or worse place to live than other major American cities, or is it about the same?

BETTER ............................................................................................................................... 51%


WORSE ................................................................................................................................ 28%

Much better........................................................................................................................... 22%


Somewhat better................................................................................................................... 29

About the same..................................................................................................................... 16

Somewhat worse .................................................................................................................. 17


Much worse .......................................................................................................................... 11
--
DK/NA/REFUSED................................................................................................................. 4
_________________________________________________________________________________________________________________________

Would you say each of the following aspects of living in Seattle are better, worse, or about the same as in other major American cities?

Much SW About SW Much DK/


RANDOMIZE BETTER WORSE
better better same worse worse REF

23. Parks and access to nature and recreation


like hiking and camping 80% 6% 59% 22% 12% 3% 3% 2%

24. Civic events like music concerts and


festivals 56% 12% 20 36 29 8 3 3

25. Restaurants and food 55% 15% 19 36 29 13 2 1

26. Public transportation 41% 35% 10 30 22 23 12 2

27. Schools and education 34% 29% 6 28 24 16 13 13

28. Crime and drug use 7% 66% 1 6 25 29 37 3

29. The availability and affordability of housing 5% 82% 1 4 12 32 49 2

30. Homelessness 2% 82% - 2 14 30 52 2


_________________________________________________________________________________________________________________________

Percentages may not add to 100% due to rounding. STUDY 23-310


City of Seattle
Conducted September 25 – 28, 2023
Registered Voters
N = 400; Margin of Error is ± 4.9%

DOWNTOWN REVITALIZATION

Next I’d like to read you a list of some things that have been suggested to encourage a revitalized downtown Seattle. Please indicate if you would favor
or oppose each.
Strongly Somewhat Somewhat Strongly DK/
RANDOMIZE FAVOR OPPOSE
Favor Favor Oppose Oppose REF

31. Converting unused office space into


apartments 81% 11% 50% 30% 6% 5% 8%

32. Putting more resources into overdose


recovery centers 77% 16% 50 27 6 10 7

33. Putting more resources into cracking down on


individuals distributing illegal drugs 74% 22% 62 12 11 11 4

34. Removing encampments 70% 26% 54 16 10 16 4

35. Improving pedestrian and bicyclist safety, like


building more bike lanes 66% 29% 41 25 15 14 6

36. Encouraging cruise ships and tourism 62% 27% 30 33 16 11 11

37. Downtown employers requiring employees to


come back to the office 37% 53% 18 20 22 31 10

_________________________________________________________________________________________________________________________

38. How much trust do you have in Seattle police and law enforcement? (PINWHEEL ROTATE)

GREAT DEAL / FAIR AMOUNT ........................................................................................... 39%


LITTLE / NONE .................................................................................................................... 60%

A great deal .......................................................................................................................... 12%


A fair amount ........................................................................................................................ 27

Only a little ............................................................................................................................ 34


None ..................................................................................................................................... 26
--
DK/NA/REFUSED................................................................................................................. 1
_________________________________________________________________________________________________________________________

39. In your opinion, should the policies to address homelessness in Seattle (ROTATE FIRST TWO) <be tougher on the unhoused population>,
<be more sympathetic to the unhoused population>, or are the current policies the right approach?
2022 2021
Policies should be tougher .................................................................................................... 49% 46% 47%
Policies should be more sympathetic .................................................................................... 37 36 38
Right approach ..................................................................................................................... 4 9 6
--
DK/NA/REFUSED................................................................................................................. 10 9 8
_________________________________________________________________________________________________________________________

DEMOGRAPHICS

I have just a few questions left for statistical purposes.

40. What is the highest level of education you have fully completed?

Less than high school / high school or GED .......................................................................... 6%


Some college or associates degree ...................................................................................... 24
Bachelor’s degree ................................................................................................................. 40
Postgraduate or advanced degree ........................................................................................ 30
--
Prefer not to answer.............................................................................................................. *
_________________________________________________________________________________________________________________________

Percentages may not add to 100% due to rounding. STUDY 23-310


City of Seattle
Conducted September 25 – 28, 2023
Registered Voters
N = 400; Margin of Error is ± 4.9%

41. Thinking in political terms, would you say that you are (PINWHEEL ROTATE) Conservative, Moderate, Liberal, or Socialist?

LIBERAL .............................................................................................................................. 49%


CONSERVATIVE ................................................................................................................. 11%

Socialist ................................................................................................................................ 13%

Very liberal............................................................................................................................ 23
Somewhat liberal .................................................................................................................. 26

Moderate .............................................................................................................................. 23

Somewhat conservative ........................................................................................................ 8


Very conservative ................................................................................................................. 3
--
Prefer not to answer.............................................................................................................. 3
_________________________________________________________________________________________________________________________

42. Which of the following best describes your own personal financial situation?) (PINWHEEL ROTATE)

I can live comfortably while also saving an adequate amount for the future ........................... 47%
I can get by every month but I struggle to save money or pay for unexpected expenses ....... 42
I find it difficult to make ends meet every month .................................................................... 8
--
Prefer not to answer.............................................................................................................. 3
_________________________________________________________________________________________________________________________

43. For how long have you lived in Seattle?

Under 5 years ....................................................................................................................... 12%


5 to 10 years ......................................................................................................................... 16
11 to 20 years ....................................................................................................................... 19
More than 20 years but not born and raised .......................................................................... 28
Born and raised in Seattle ..................................................................................................... 25
--
Prefer not to answer.............................................................................................................. *
___________________________________________________________________________________________________________

44. Do you rent or own your home?

Rent ...................................................................................................................................... 44%


Own ...................................................................................................................................... 52
--
Prefer not to answer.............................................................................................................. 3
___________________________________________________________________________________________________________

45. If you are employed, do you…

Primarily work remotely ......................................................................................................... 26%


Primarily work at a location in or near downtown (between SoDo and Queen Anne) ............. 21
Primarily work at a location elsewhere in Seattle ................................................................... 18
Primarily work at a location outside the city of Seattle ........................................................... 13

I am not currently employed .................................................................................................. 21


--
Prefer not to answer.............................................................................................................. 2
___________________________________________________________________________________________________________

46. Who did you vote for in the 2021 general election for Mayor of Seattle? If you did you not vote in this election, please indicate that.

Bruce Harrell ......................................................................................................................... 42%


Lorena Gonzalez .................................................................................................................. 25
Another candidate ................................................................................................................. 3
I did not vote in this election .................................................................................................. 22
--
Prefer not to answer.............................................................................................................. 8
___________________________________________________________________________________________________________

That completes our survey. Thank you VERY MUCH for your time.

Percentages may not add to 100% due to rounding. STUDY 23-310

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