Product Requirement Document

Movie Venue

Target Release 7 Agu 2023

Document Status Draft

Document Owner Muhammad Ryan

Designer

Tech Lead

Technical Writers

QA

Version 1.1 Improvement

Background
The Cinepolis app is a popular platform for movie ticket bookings, offering users a
convenient way to browse and purchase tickets for their favorite movies. However, users
have been facing difficulties while using the app, particularly when it comes to selecting
movie venues for each city. This lack of categorized movie venues and the inconvenience of
finding specific venues have resulted in a poor user experience.
One of the main challenges users encounter is the absence of a clear categorization
system for movie venues in each city. Without proper categorization, users are left with a
long, unorganized list of movie venues to scroll through, making it time-consuming and
frustrating to find their desired venue. This lack of clarity not only affects the user experience
but also leads to decreased user retention as users may become frustrated and seek
alternative platforms for purchasing their movie tickets.
To address these challenges, it is crucial for Cinepolis to focus on improving the user
experience by implementing a solution that simplifies the process of selecting movie venues.
By introducing a categorized venue system, enhancing the search functionality, and
providing a user-friendly interface, Cinepolis can alleviate user frustration, increase user
retention, and ultimately boost transactions on the app.

Problem
Users face difficulty when purchasing movie tickets on the Cinepolis app due to the
lack of categorized movie venues for each city and the inconvenience of finding specific
venues in a particular city. This results in a poor user experience and can lead to decreased
user retention and a decline in transactions. Users have to scroll through a long list of movie
venues, making it time-consuming and challenging to find the desired movie venue. These
usability issues create frustration and may drive users to seek alternative platforms or
methods for purchasing their movie tickets, impacting the app's transaction rates negatively.

Opportunities:
● Improved User Experience: By addressing the usability issues and enhancing
the app's interface, navigation, and categorization of movie venues, there is
an opportunity to significantly improve the overall user experience. This can
lead to increased user satisfaction, higher user retention, and ultimately, more
transactions on the app.
● Streamlined Ticket Purchasing Process: Simplifying the process of
purchasing movie tickets by providing categorized movie venues and clear
location information can save users time and effort. This can attract more
users to choose the Cinepolis app as their preferred platform for buying movie
tickets, giving the business a competitive advantage

Value for the User:

● Time Savings: Implementing categorized movie venues and specific location
information will enable users to quickly find and select their desired movie
venues. This saves users from the hassle of scrolling through a long list and
makes the ticket purchasing process more efficient.
● Convenience and Ease of Use: Providing a user-friendly interface and
improved navigation within the app can enhance the overall convenience and
ease of use. Users will have a smoother experience in finding and selecting
movie venues, enhancing their satisfaction and making the app more
appealing.

Key Points of Research:

● User Behavior and Preferences: Understanding user preferences and
behavior when it comes to purchasing movie tickets can help identify specific
pain points and requirements. Research can delve into user expectations,
preferences for categorized venues, and the significance of location
information.
● User Feedback and Surveys: Gathering feedback from users who have
experienced difficulties while purchasing movie tickets on the app can provide
valuable insights. Conducting surveys or user interviews can help identify
specific pain points, frustrations, and suggestions for improvement.

Importance for the Business:

● Increased User Retention: Addressing the usability issues and providing a
seamless ticket purchasing experience can contribute to higher user retention
rates. Users who have a positive experience are more likely to continue using
the app, reducing churn and increasing long-term customer loyalty.
● Boosted Transaction Rates: By eliminating the barriers and frustrations
associated with purchasing movie tickets, the business can increase
transaction rates. A user-friendly and efficient ticket purchasing process can
attract more customers, leading to higher sales and revenue for the business.
Objective/Goals
1. Enhance the Cinepolis app by implementing a categorized movie venue
feature for each city. This will enable users to easily locate their desired movie
venues without the need for extensive scrolling and searching.
2. Increase the conversion rate of movie ticket purchases on Cinepolis App
3. Enhance customer satisfaction and retention by providing a convenient and
user-friendly movie venue selection process.

By developing a solution that addresses the identified problems, Cinepolis aims to

improve the user experience and increase transactions for movie ticket purchases. The
focus is on providing a more convenient and user-friendly interface that allows users to
easily find and select movie venues, leading to a higher conversion rate and improved
customer satisfaction and retention.

Assumptions
1. Users have a registered Cinepolis account.
2. Users are logged in to their Cinepolis accounts.

Success Metrics
To measure the effectiveness of our proposed solution and track progress towards
our goals, we will monitor the following success metrics within three months of implementing
the solution:

● Increase the number of movie ticket purchases on Cinepolis by 30%.

● Decrease the average time taken by users to select a movie venue by 30%,
compared to the previous version of the app.
● Improve the conversion rate of movie ticket purchases by 30%.
● Increase in customer satisfaction rate by 50% positive rating or feedback on
the improved venue selection process and overall user experience.

Key Features and Scope

a. Categorized Venue Selection:
● Implement a categorized layout for movie venues in each city.
● Enable users to easily navigate and select their desired movie venues within specific
categories.

b. Search Functionality:
● Incorporate a robust search feature allowing users to search for specific movie
venues within a city.
 ● Enable users to enter keywords, such as venue name or location, to quickly find
desired venues.
● Display relevant search results in real-time as users type their queries.

c. Streamlined Venue Information:

● Present essential venue details, including movie showtimes
● Ensure the information is easily scannable and accessible, allowing users to make
informed decisions efficiently.

d. Intuitive User Interface:

● Redesign the user interface to provide a visually appealing and user-friendly layout.
● Implement clear and descriptive labels, intuitive navigation elements, and visually
distinct icons for different venue categories.
● Prioritize simplicity and ease of use, minimizing the number of steps required for
venue selection and ticket purchase.

Technical Requirements:
1. Ensure seamless integration of the categorized venue selection, search functionality
into the existing Cinepolis app architecture.
2. Optimize performance and loading times to provide a smooth and responsive user
experience.

Milestone
Requirements

No User Story Requirement Priority Notes

1 As a user on the Cinepolis Users can view the location of movie P0

app, I want to easily locate venues in a specific city to facilitate
movie venues in a specific the selection process.
city without having to search
extensively, so that I can - Venue Location Display:
save time and effort during A. Each movie venue listing
the ticket purchasing includes its address and
process. location details.
B. Users can easily access the
venue's location information
within the app.

- City-Based Venue Search:

A. Users can filter movie venues
based on the desired city or
location.
B. A search bar or dropdown
menu allows users to select
their preferred city and view
relevant venues.

2 As a user on the Cinepolis Users can choose movie venue P1

app, I want to easily find and categories based on preferences and
select movie venues based location to enhance the browsing
on categories and locations, experience.
so that I can quickly choose
a suitable venue without - Categorized Movie Venues:
wasting time scrolling A. Movie venues are categorized
through a long list into different types (e.g.,
Regular, VIP, Luxe, Macro XE,
Junior,Jomo).
B. Users can select a specific
category to narrow down their
search and find suitable movie
venues.

- Location-Based Suggestions:
A. The app uses the user's
location data to suggest
nearby movie venues.
 B. Users can enable location
services or manually input
their city to receive relevant
venue suggestions.
C. Suggestions are displayed
based on proximity and
popularity.

Notes:
P0: High priority
P1: Medium priority

Design
Cinepolis Movie Venue

Release and Rollout Plan

Release Objective:
● Successfully launch the enhanced venue selection features on the Cinepolis app to
improve the user experience and drive user engagement.

Pre-launch Phase:
1. Conduct thorough testing and quality assurance to ensure the stability and
functionality of the enhanced venue selection features.
2. Gather feedback from internal testing and select a group of users to identify any
potential issues or improvements.
3. Address any critical issues and make necessary refinements based on user feedback
and internal testing.

Targeted Rollout:
1. Begin the rollout with a specific city or region where the enhanced venue selection
features will be made available to a selected group of users.
2. Monitor the performance, user feedback, and adoption rate during this initial rollout
phase.
3. Address any technical issues, usability concerns, or user feedback promptly to
ensure a smooth experience for users.

Marketing and Communication:

1. Develop a comprehensive marketing campaign to create awareness and generate
excitement about the enhanced venue selection features.
2. Highlight the convenience, ease-of-use, and improved user experience of the
enhanced venue selection features.
User Onboarding:
1. Implement coach marks or in-app tutorials to guide users on how to access and
utilize the enhanced venue selection features.
2. Provide clear instructions and intuitive user interface elements to ensure users can
easily discover and navigate the new features.
3. Personalize the onboarding experience by showcasing relevant movie
recommendations and highlighting the benefits of the enhanced venue selection.

Continuous Monitoring and Iteration:

1. Track user engagement metrics, such as the number of venue selections, conversion
rate, and user feedback on the enhanced features.
2. Analyze user behavior and feedback to identify areas for improvement and additional
enhancements to further optimize the venue selection process.
3. Regularly release updates and bug fixes based on user feedback and internal testing
to ensure a seamless and improved user experience.

Critical Scenario Owner Actions

Users do not utilize the Product Manager Conduct user research to identify the
categorized venue selection. reasons for low adoption and gather
feedback from users.

Users find the search Product Designer Conduct usability testing and gather
functionally ineffective. feedback to identify any issues and
improve the search feature

Users find the user interface Product Designer Conduct user testing and iterate on the
confusing or difficult to UI design to make it more intuitive and
navigate. user friendly

Lack of awareness about Marketing Develop a comprehensive marketing

the enhanced venue and communication strategy to inform
selection features and educate users about the new
features