FACULTY OF MANAGEMENT AND ECONOMICS E222
PPS1013 Web Application for Entrepreneurs
Group Assignment 1
NO. NAME METRIC NUMBER
1 MUHAMMAD FITRI BIN ROSLAILIE E20211028296
2 MUHAMAD NUR SYAHIR BIN MOHD. NORDIN E20211028320
LINKTREE
In the ever-changing world of social media marketing, businesses need
to keep up with the latest trends. One such trend is using Linktree to direct
your followers to your most important links using a landing page.
Linktree allows people to create a personalized and customization page that
houses all the important links that they want to share with their audience.
Linktree is a freemium social media with its headquarters in Melbourne,
Australia, Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys created the
free-to-use Linktree social media reference landing website. It was
established in 2016 and acts as a landing page for all a person's or business's
linked links on social media, which hardly ever permits linking to multiple sites.
The site was created because of the creators' frustration with social media's
restriction on numerous hyperlinks. Being a freemium service, Linktree
provides both a free version and a paid "Pro" subscription, which was
introduced in April 2017 and offers additional features like expanded
customization possibilities, more in-depth analytics, email sign-up integration,
removal of the Linktree logo. Users are not needed to subscribe to upload any
number of links. Users can check their click-through rates using pro analytics.
Users can construct a page that has all their social media links and official
websites using one of these services. Moreover, Linktree and Amazon have a
partnership that enables users to post their Amazon store profile as an affiliate
link.During the George Floyd demonstrations, Linktree gave users the option
to adopt a "Support Anti-Racism" icon that displays a tab with links to
resources on racism education, charitable causes, and protest locations.
Linktree as the web application also can give some support to
entrepreneurs for their day-to-day operation. Being an entrepreneur at this
time it is very important to have a social media platform to help raise the
brand name or business name to be known by more people and will indirectly
help in generating more customers. So, using a web application like Linktree
can help in boost engagement on social media by making it easier for people
to find your content. For example, if you share a post or content on your social
media about your business, you can include a link to the post on Linktree so
people can easily find it and click through to it. Besides, Linktree can be
utilized to produce leads and sales as well. For instance, you can offer a link
to a product or service on Linktree so that people can access it and go to your
website or sales page. By allowing you to link to all of your social media
accounts and other websites in one location, Linktree can assist you in
developing a more professional online presence. This can be useful if you're
attempting to give your company's online identity a more professional
appearance. Next, making your website simpler to find by using Linktree can
assist increase traffic to it.For instance, you can publish a link on Linktree to a
piece of material you want people to read so they don't have to look for your
website.
The first advantage of Linktree is ‘Cross-Platform Promotion’. While
you as an entrepreneur use social media such as Instagram to boost your
business, you can create the Linktree and put the link in your bio Instagram.
As you know, the Linktree link has a page that shows another link platform
such as the other social media you have, the Whatsapp link, and highlights
your most important links. It is mean you can utilize the instrument to cross-
advance yourself by connecting to your other social pages. Instagram lets you
add only ONE CLICKABLE link in your bio. Linktree is like a box where you
can put all the links you want to share with your friends, followers, or
customers.Next, you can customize your Linktree colors, button styles, and
fonts. It is so beautiful it's very interesting because you can decorate the
LinkTree according to the social media theme and what you like to decorate.
For example, if you sell perfume products. You can use bright and soft color
themes such as pink and floral patterns. as a result, customers who click the
link will be more interested in dealing. Moreover, see daily clicks and views
and measure link performance with Click-Through Rates. It is mean you see
the basic analytics of the link that you put on Linktree. For example, you can
measure the people that click the link day by day to plan your business
strategy, maybe if that day you have just some clicks, you can push with an
effort to promote your business on social media. Giving your Instagram crowd
more decisions to choose from radically improves the probability that they'll
navigate them. This will help your CTR, quite possibly the main Instagram
measurements, which will unavoidably support your deals.
But if we tell about the disadvantages, the first is you have ‘NO Control’
You might think you have but you don’t You are stuck with the free themes or
if you splash out and upgrade to the pro version you are stuck with the pro
themes and that’s about it. Next is sharing traffic. Instagram is not the only
one with algorithms. Google is the king of algorithms and their changes can
be even more brutal than you not getting your average likes on a post. Google
is more likely to share your website in its search results if you are getting
more traffic. This is a signal that you are an authority in your field. So, using a
service like LinkTree, you potentially are losing out on some traffic. Not
everyone who visits your LinkTree page will click through to your website.
For the review about LinkTree, most Linktree reviews in 2022 mention
they find the free plan works well for their needs, which includes unlimited
links, pre-built themes, warnings regarding sensitive content, and customer
support. That may be quite enough if all you want is to share multiple links in
your bio. So, it may not be a deal-breaker.
Refrences :
https://smallbiztrends.com/2022/10/what-is-linktree.html
https://intercom.help/linktree-ff524ba1864c/en/articles/5434140-an-overview-
of-paid-features-available-on-linktree
https://linktr.ee/s/about/
https://ampjar.com/blog/linktree-review/
https://linktr.ee/blog/four-examples-of-great-linktrees-in-action/
