fate of 

the advertising communication. Some benefits of social network advertising include:

1. Popularizing your brand, idea or service to the target group.
2. Informing target audience about your brand or service‘s presence in the
Market.
3. Encouraging healthy competition in the market.
4. Providing social benefits for the brand.
5. Making the audience to interact and keep them intact with the brand. Advertising in internet
provides a major contribution to brand competition in the market. Advertising here not
only provides information about a product or service but also promotes innovation.
Besides it also facilitates consumer satisfaction. Big and small companies, individuals of all
walks of life, major and minor events, concepts, etc., nowadays lay their base on social network
advertising to get recognized in the market (Zarrella, 2010).With over 200 million active users,
Face book, Twitter and Orkut have become a personal, product and corporate branding hub in
India. Every brand that exists on social networking sites has the same core features and benefits,
such as the ability to create a page, share resources, add multimedia and much more (Eric, 2008).
The effective brand communication strategies are analyzed to find the impact among the users.
Social media marketing
Social media marketing programs usually center on efforts to create content that attracts attention
and encourages readers to share it with their social networks. A corporate message spreads from
user to user and presumably resonates because it appears to come from a trusted, third-party
source, as opposed to the brand or company itself. Hence, this form of marketing is driven by
word-of-mouth, meaning it results in earned media rather than paid media. Social media has
become a platform that is easily accessible to anyone with internet access. Increased
communication for organizations fosters brand awareness and often, improved customer
service. Additionally, social media serves as a relatively inexpensive platform for organizations
to implement marketing campaigns.

Social media marketing tools

Besides research tools, various companies provide specialized plat forms and tools for social
media marketing:
  Social media measurement
 Social network aggregation
 Social bookmarking
 Social analytics Automation
 Social media Blog marketing
 Validation

Different Methods of Social Network Marketing

Social network marketing is popularly called as Internet marketing. Today you can find many
ways for internet marketing. Many people who enter this online marketing are less worried
because of its guaranteed success. If you see in Internet totally all types of products has
been marketed online without much effort. Internet attracts many business people to promote
their business online. Social network marketing is grown to such a height that today many people
can't earn without it. Some of the most recognized network marketing tools are Face book,
MySpace and LinkedIn. Twitter became regular place for people who have newly entered the
field of social network marketing.

1. Blogging:
When you start Blogging or posting your data about any product, you can see less
response from clients. Later it will become big business via blog. Websites and blogs are
most powerful tools for social network marketing when matched with other networking
tools. Blog is an amazing tool which provides many other facilities in addition to just
marketing your business. It also helps you to communicate with other clients in case if
you have any problems.

2. Personal website or blog:

It is important to have private website if you are a freelancer. Your website will help
your clients to know about you and it will make them clear that you are a serious
freelance marketer and help to make huge revenue via online marketing.

3. Article selling:
It is also best and cheap internet marketing method. It is a mode of advertising our trade
just by writing articles and attracting endless number of users across world. We usually
sell our articles to different article database websites and article directories. Today it
provided free business to many advertisers and publishers and they are really benefited
through their articles.

4. Email sending:
Electronic mail sending is the best way to marketing. Collect list of email addresses
through portfolio websites and email about
Your business to all internet users. Your Email should be attractive in such a way that
your recipient will be impressed to get back to you.

5. Use social networking websites:

Social networking websites like Twitter, face book can be used to promote your sales.
These provide best platform for all who are thinking of online marketing.

6. Video promotion:
Use several video distribution websites for your marketing. These websites uploads your
service to the whole world. All that you need to do is film a video about marketing and
send it to video uploading sites like You Tube. It seems it is the easiest way of marketing
than any other modes since many people will be interested in view videos rather than
word form of advertisement.

7. Press Release or media release:

It attracts several public clients and increases relationship among them.

8. Search Engine Optimization:

It improves the traffic to your website by providing quality web content. It uses RSS
feeds and many SEO techniques.
Social networking websites and blogs:
Social networking websites allow individuals to interact with one another and build
relationships. When products or companies join those sites, people can interact with the product
or company. That interaction feels personal to users because of their previous experiences with
social networking site interaction Social networking sites and blogs allow individual followers to
―re tweet‖ or ―repost‖ comments made by the product being promoted. By repeating the
message, all of the user‘s connections are able to see the message, there forereaching more
people. Social networking sites act as word of mouth. Because the information about the product
is being put out there and is getting repeated, more traffic is brought to the product/company.
Through social networking sites, products/companies can have conversations and interactions
with individual followers. This personal interaction can instill a feeling of loyalty into followers
and potential customers. Also, by choosing whom to follow on these sites, products can reach a
very narrow target audience.

Engagement
In the context of the social web, engagement means that customers and stakeholders are
participants rather than viewers. Social media in business allows anyone and everyone to express
and share an opinion or idea somewhere along the business‘s path to market. Each participating
customer  becomes part of the marketing department, as other customers read their comments or
reviews. The engagement process is then fundamental to successful social media marketing.

Implications on traditional advertising:

1. Minimizing use
Traditional advertising techniques include print and television advertising. The
Internet had already overtaken television as the largest advertising market. Websites
often include banner or pop-up ads. Social networking sites don‘t always have ads. In
exchange, products have entire pages and are able to interact with users. Television
commercials often end with a spokesperson asking viewers to check out the product
website for more information. Print ads are also starting to include barcodes on them.
 These barcodes can be scanned by cell phones and computers, sending viewers to the
product website. Advertising is beginning to move viewers from the traditional
outlets to the electronic ones.
2. Leaks
Internet and social networking leaks are one of the issues facing traditional advertising.
Video and print ads are often leaked to the world via the Internet earlier than they are
scheduled to premiere. Social networking sites allow those leaks to go viral, and be seen
by many users more quickly. Time difference is also a problem facing traditional
advertisers. When social events occur and are broadcast on television, there is often a
time delay between airings on the east coast and west coast of the United States. Social
networking sites have become a hub of comment and interaction concerning the event.
This allows individuals watching the event on the west coast(time-delayed) to know the
outcome before it airs.
Social media marketing mishaps:
Social media marketing provides organizations with a way to connect with their
customers. However, organizations must protect their information as well as closely
watch comments and concerns on the social media they use. A flash poll done on 1225
IT executives from 33 countries revealed that social media mishaps caused organizations
a combined $4.3 million in damages in 2010.The top three social media incidents an
organization faced during the previous year included employees sharing too much
information in public forums, loss or exposure of confidential information, and increased
exposure to litigation An example of a social media mishap includes designer Kenneth
Cole's Twitter mishap in 2011.

What is Social Media?

Social Media is a platform that lets us participate in social networking. We can share our posts
on various social media platforms to improve business visibility. Today it is the best source for
news updates, marketing, education, and entertainment. Social technologies, on a mass scale,
connect people in ways that facilitate sharing information, thereby reducing the opportunities
for marketplace exploitation—whether by charging more than a competing supplier for
otherwise identical goods and services or charging anything at all for products that simply don’t
work. Sunlight is a powerful disinfectant, and the collective knowledge that powers the Social
Web is the sunlight that shines in these new connected marketplaces. The Social Web
dramatically levels the playing field by making information plentiful, just as it also levels
businesses and organize that operate on the principles of making information scarce.

Here are some prominent examples of social media:

Facebook is a popular free social networking website that allows registered users to create
profiles, upload photos and video, send messages and keep in touch with friends, family and
colleagues. According to statistics from the Nielsen Group, Internet users within the United
States spend