HISTORY AND BACKGROUND
As one of the most popular leafy greens in the world, lettuce farming is a
significant aspect of global agriculture. Lettuce belongs to the Asteraceae family and is
a cool-weather crop. Growing is effortless and abundant in vitamins A and C, iron, and
calcium. Many types of lettuce, including romaine, iceberg, and butterhead, are grown in
various parts of the world through different farming methods. Lettuce farming is carried
out worldwide, but it is primarily grown in temperate regions with adequate rainfall or
irrigation facilities. The optimal temperature for lettuce farming is between 45-76°F.
Some of the businesses in my barangay sell lettuce, and some use it to decorate and
be served food, but they don’t produce lettuce. They buy in other barangay like Brookes
Point; that’s why I think it is an advantage to do lettuce farming in our barangay because
I will be the one to supply them and make sure their lettuce is fresh and healthy, and
also it will be less hassle to them to have lettuce if they needed instantly.
VISION AND MISSION
Vision
To be the leading sustainable producer of fresh lettuce in the Municipality of Rio
Tuba, Bataraza, Palawan, in 2030.
Mission
To operate sustainable and cost-efficient lettuce farming using the latest
technology and efficient business practices.
GOALS AND OBJECTIVES
Goals Key Result Performance Time Frame
Area Indicator
To produce lettuce sustainably Tons of 500 kilos per 2024 to 2030
production of year
lettuce
To use the latest technology in Number of One (1) 2024 to 2030
lettuce farming technologies technology per
used year
To employ an efficient production Business Install Efficient 2024
system Internal Control Internal Control
System used
To employ locals Number of Two 2024 to 2030
employees employees per
year
To sell products consistent Number of
buyers from
Rio Tuba
PRODUCT DESCRIPTION
Lettuce (Lactuca sativa) is an annual plant of the family
Asteraceae. It is often grown as a leaf vegetable, but sometimes for
its stem and seeds. Lettuce is often used for salads, although it is also
seen in other kinds of food, such as soups, sandwiches, and wraps; it
can also be grilled.
Fun Facts
Lettuce is the second most popular vegetable in the United States.
The average person eats 25+ pounds of lettuce a year.
Iceberg lettuce was named when it was shipped via railcar with crushed ice.
Head lettuce takes longer to grow than leaf lettuce varieties.
Lettuce was originally a weed in the Mediterranean basin.
MARKET DESCRIPTION
The lettuce farming industry in the Philippines is a rapidly growing market due to
the increasing demand for healthy and fresh produce. Lettuce, a common salad
ingredient, is now used in various dishes and beverages. The country's favorable
climate and fertile soil provide ideal conditions for growing lettuce all year round.
The market is divided into two categories: commercial and backyard farming.
Commercial lettuce farming is typically large-scale and targets supermarkets,
restaurants, and other local distributors. In contrast, backyard farming is done on a
smaller scale and supplies directly to local markets and consumers.
Lettuce varieties commonly grown in the Philippines include romaine, iceberg,
butterhead, and loose-leaf. Prices are generally stable throughout the year, with slight
increases during the rainy season due to increased production costs.
Despite the emerging market, the industry faces challenges, including using
pesticides and herbicides, which pose health risks to farmers and consumers. As a
result, sustainable and organic farming practices are becoming increasingly popular to
meet consumer demand for healthier and safer vegetables.
With the growing demand for fresh and healthy products in the market, the
lettuce farming industry in the Philippines is expected to continue to flourish in the
coming years.
COMPETITION
The only edge a seaweed business farmer has in the case of local farming in
Marabon, Balabac, is the original financing. If you start without borrowing money from
the buyers, you can choose whom to sell your product and maximize profit. I would start
the business from my savings to select the highest price when I sell the seaweed.
Competitor Production Level (per month)
Ben Uy 300 kilos
Fajad Kontong 500 kilos
Al Jamil Kontong 500 kilos
Alfredz Bakkial 500 kilos
MARKETING STRATEGIES
Product
The product I am going to produce is seaweed, both red and brown varieties.
The product is an aquatic commodity, so the only product strategy I will use is lowering
production costs.
Price
The pricing depends on the buyer’s price. The only strategy I will use is to
choose the buyer that offers the highest price.
Place
The buyers usually go to our place. I don’t need to look for a place to sell my
product since they will get it on our site.
Promotion
No promotion is needed since the product is an aquaculture product and cannot
be branded.
OPERATIONS
Organizational Chart
Owner/Manager
Laborer in the Farm Harvester Drying In Charge
Job Description
Position Number of Job Description
Employees
Manager 1 Oversees the overall operations of the
business
Ensures that the production is sustainable
Deals with the buyers
Takes care of the finances of the business
Farm Laborer 1 In charge of laying the seaweeds on the
farm
Visits the farms from time to time
In charge of packing the dried seaweeds
Harvester 2 In charge of harvesting seaweeds
Drying In Charge 1 In charge of drying the seaweeds before
selling it
Supply Chain Management
Suppliers Buyers
Family Members Producer Local Buyers in
who are engaged in Radzeaweeds Farm Marabon, Balabac,
Seaweed farming Palawan
FINANCIAL PROJECTIONS
Radzeaweeds
Projected Income Statement
For the year ended December 31, 2025-2029
2025 2026 2027 2028 2029
Sales 420,000.00 462,000.00 554,400.00 665,280.00 798,336.00
Less Cost of Sales 200,000.00 216,000.00 233,280.00 251,942.40 272,097.79
Gross Profit 220,000.00 246,000.00 321,120.00 413,337.60 526,238.21
Less: Operating Expenses
Gasoline 4,800.00 5,760.00 6,912.00 8,294.40 9,953.28
Salaries Expense 36,000.00 46,800.00 60,840.00 79,092.00 102,819.60
Boat Rentals 16,000.00 16,000.00 19,200.00 22,400.00 32,000.00
Fertilizers 6,400.00 9,600.00 14,400.00 21,600.00 32,400.00
Snacks 6,400.00 7,680.00 15,360.00 30,720.00 61,440.00
Miscellaneous 16,000.00 32,000.00 32,000.00 32,000.00 50,000.00
Depreciation Expense 12,500.00 12,500.00 12,500.00
Total Expenses 85,600.00 117,840.00 161,212.00 206,606.40 301,112.88
Net Income 134,400.00 128,160.00 159,908.00 206,731.20 225,125.33
Radzeaweeds
Projected Statement of Cashflow
For the year ended December 31, 2025-2029
2025 2026 2027 2028 2029
FINANCING
Capital Investment 20,000.00
Withdrawals 100,000.00 100,000.00 100,000.00 150,000.00 200,000.00
Net flow from Financing Activities (80,000.00) (100,000.00) (100,000.00) (150,000.00) (200,000.00)
OPERATING
Sales 420,000.00 462,000.00 554,400.00 665,280.00 798,336.00
Cost of Sales 200,000.00 216,000.00 233,280.00 251,942.40 272,097.79
Operating Expenses85,600.00 117,840.00 161,212.00 206,606.40 301,112.88
Non Cash Expense 12,500.00 12,500.00 12,500.00
Netflow from Operating Activities 134,400.00 128,160.00 172,408.00 219,231.20 237,625.33
INVESTING
Purchase of Boats 125,000.00
Netflow from Operating Activities 125,000.00
Net Cash Flow 54,400.00 28,160.00 (52,592.00) 69,231.20 37,625.33
Add: Beginning Balance 54,400.00 82,560.00 29,968.00 99,199.20
Cash Balance End 54,400.00 82,560.00 29,968.00 99,199.20 136,824.53
Radzeaweeds
Projected Balance Sheet
As of December 31, 2024-2029
2025 2026 2027 2028 2029
ASSETS
Cash 54,400.00 82,560.00 29,968.00 99,199.20 136,824.53
Boat 125,000.00 125,000.00 125,000.00
Less: Accumulated Depreciation 12,500.00 25,000.00 37,500.00
TOTAL ASSETS 54,400.00 82,560.00 142,468.00 199,199.20 224,324.53
LIABILITIES AND EQUITY
Liability
Total Laibility
Owner's Equity
Aripin Capital Beginning 20,000.00 54,400.00 82,560.00 142,468.00 199,199.20
Aripin Withdrawal 100,000.00 100,000.00 100,000.00 150,000.00 200,000.00
Net Income 134,400.00 128,160.00 159,908.00 206,731.20 225,125.33
Aripin Capital End 54,400.00 82,560.00 142,468.00 199,199.20 224,324.53
TOTAL LIABILITY AND EQUITY 54,400.00 82,560.00 142,468.00 199,199.20 224,324.53
