Project Proposal Summary
Organization: Multi-Point Fresh Farm Foods
Title: Integrated Farming Systems for Sustainable Agricultural Development of vegetables, birds,
animals and fruits Githioro, Kipipiri Constituency, Nyandarua County.
Project Beneficiaries: Unemployed youths, women & the local Farmers.
Introduction
Multi-Point Fresh Farm Foods is an agribusiness led organization working on implementing an
integrated farming system towards achieving sustainable vegetable food crops, fruits and animal
production in Kipipiri Githioro, Nyandarua County. Its operations have impacted over 800
farmers since inception in July 2022 with a target of 50,000 farmers in the next 5 years.
Organization pools the entire community to participate in different economical agriculture
activities to establish a rural food hub under the guidance of the organization's vision, where we
map market demands with production.
The organization has created Green-Farm Colleges where selected participants undergo
concentrated high intensive training to produce ecopreneurs and regional program support teams.
The green-Farm colleges are farms with practical projects which act as a benchmark for farmers
of a particular region, seed propagations, breeding grounds, information and quality monitoring
centers. They are also active intensive training centers to help in strengthening farmers'
weaknesses.
Our Vision:
To create the most sustainable, centralized, structured, comprehensive agrifood management
system in Kenya's agricultural industry.
Mission:
To promote agroecological principles and empower rural communities and agri-entrepreneurs
through a comprehensive agribusiness development approach.
Project Benefits include:
❖ Poverty eradication through Empowering small scale farmers economically
❖ Jobs creation and other opportunities arising through project intervention.
❖ Region Transformation through diversification of agriculture activities
❖ Improve food security of approximately 80% of the population
❖ Improve quality and quantity of vegetable foods
❖ Reduce cost of food production and making good use of arable farms
❖ Creating a permanent food and farmers management system for traceability
❖ Environment conservation through community interceptions.
❖ Formulating policies in support of farmers and food production.
Ownership Structure and Management team
Multi-Point Fresh Farm Foods is a private partnership run by promoters and non-promoters.
Teams
Pre-project- Team leader had put adequate sweat equity in developing the project concept from
2015 and implementing a successful trial phase, in Mlolongo, Machakos County.
Team Leader:(Cosmas Mwangi) To develop team schedules, listing expectations and goals.
External/Internal Officer: (David Ndolo)-
Assistant Project Manager:(To be Hired ) to help in planning and coordinate projects.
Project Management Officer:(Elizabeth Wanjiru) To oversee the development of the project.
Functional Manager:(Agnes Njoki) To manage team members with specific skills and different
resources to meet functional objectives.
Technical Manager: (To be Hired) To understand the gravity of every decision made and
evaluate each one with quality and timeliness. .
Regional Officer:(Samuel Kiriungi) To identifies opportunities for greater integration between
different entities within regions
Finance Officer:(Faith Muraya) Assisting in the preparation of budgets.
Agronomists – to be hired
Veterinary technician- to be hired
Plant pathologist- to be hired
The firms dire interventions :-
❖ Scale Up of Existing Operations to bare minimums.
❖ Support regulations - farming certification
❖ Required financing- equity funds to scale up operations
❖ Housing and systems- physical office site and operation aiding office equipment.
❖ Transportation challenge
❖ Permits- County government of Nyandarua
Strategic partners-
1. Kenya Agricultural and Livestock Research organization (Kalro),
2. Kenya Forestry Service (KFS),
3. Kenya Plant Health Inspectorate (Kephis),
4. Agricultural Food Authority (AFA)
5. Local Authorities- NEMA,
6. County minister for agriculture in Nyandarua
Market Analysis
Middlemen do not have standard supply chain logistics that addresses food safety in their
operations, thus, there is a dire loop hole in the quality of vegetables sold by middlemen to
supermarkets and open air markets from which urban dwellers shop. Contamination of vegetable
produce with unacceptable levels of residual pesticides and toxic compounds from contaminated
water and soil is a major concern as farm produce is not certified or evaluated by the middlemen
or their off-takers. Despite the quality concerns, the demand for fresh vegetables and animal
products and uptake of the produce is high and continues to rise due to population growth and
scarcity driven by climate change.
It is, therefore, a ripe opportunity to disrupt this market and provide urban dwellers with quality
and reliable supply of farm-fresh produce. This will be realized by establishing a steady
distribution chain alongside a food service marketing strategy with customer access program and
relevant audits and certification by 3rd parties.
The existing competition has no direct access to farmers and does not offer long-term partnership
for income security and improvement of farm land. The middlemen in the vegetable supply chain
within urban settlements operate in an auction style or a “grab and go” style.
Thus, multi-point has identified the need for private-to-private partnerships with local farmers
and supermarkets and SMEs green groceries in urban settlements.
Running a one produce delivery supply from one group of farmers is a winning strategy,
undoubtedly. It also delivers on the promise of product uniformity and freshness as vegetables
are produced under the same conditions and agronomic practices and harvested at the same time.
Business Model
A sustainable development to be rolled out in phases
Integrated farmer & farming model Centered towards poverty
Multi-Point Fresh Farm Foods
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Financial Overview
1.Investments
[Multi-Point Fresh Farm
Business Startup Costs
Foods]
FUNDING Estimated Actual Under/(Over)
Investor Funding {42}
Owner 1 500,000 400,500 99,500
Owner 2 120,000 120,000 0
Owner 3 50,000 50,000 0
Total Investment 670,000 570,500 99,500
Loans
Bank Loan 1 0 0 0
Bank Loan 2 70,000 70,000 0
Non Bank Loan (Family) 600,000 350,000 250,000
Total Loans 670,000 420,000 250,000
Other Funding
Grant 1 0 0 0
Other 0 0 0
Total Other Funding 0 0 0
Total FUNDING 1,340,000 990,500 349,500
COSTS Estimated Actual Under/(Over)
Fixed Costs
Farmers Mobilization meeting 1 25,500 21,530 3,970
Farmers Mobilization meeting 2 23,000 16,000 7,000
Farmers Mobilization meeting 3 20,200 15,525 4,675
Seed Harvesting phase 1 Feb 30bags 30,000 33,000 (3,000)
Labour 10,500 12,550 (2,050)
Transport 16,000 16,000 0
Seed Harvesting phase 2 April 100 bags 100,000 110,000 (10,000)
Labour 50,000 60,335 (10,335)
Transport 20,000 21,590 (1,590)
Business Registartion 1,000 950 50
Equipment 20,000 18,500 1,500
Office Furniture 25,000 25,000 0
Operating Cash (Working Capital) 120,000 50,400 69,600
Spring onions 30bags 150kg 150,000 135,000 15,000
Labour 3days 10people 15,000 17,400 (2,400)
Transport 12,000 12,000 0
Setup and miscellaneous costings 30,000 31,220 (1,220)
Starting Inventory (a Van ) 700,000 700,000 0
Tools & Supplies 5,000 4,850 150
Travel 50,000 52,300 (2,300)
[42] Total Fixed Costs 1,423,200 1,354,150 69,050
Average Monthly Costs
Business Vehicle maintenance 10,000 10,000 0
Employee Salaries 15,000 13,800 1,200
Equipment hire Payments 25,000 24,800 200
Work materials and requirements 5,000 4,800 200
Telephone and Internet 10,000 10,000 0
Miscellaneous Expenses 5,000 5,000 0
Office Rent 10,000 10,000 0
Owner Salary 0 0 0
Electricity 9,000 8,500 500
Travel 40,000 32,560 7,440
Total Average Monthly Costs 129,000 119,460 9,540
x Number of Months 6
Total Monthly Costs 774,000 716,760 57,240
Total COSTS 2,197,200 2,070,910 126,290
SURPLUS/(DEFICIT) (857,200) (1,080,410) 223,210
2. Budgeting
Phase 1 - Vegetables Production
Item Required Qty Unit Cost Total Cost
Greenhouse (Green
Colleges) 8 250,000 2,000,000
2,00
Seedlings 0 1,750 3,500,000
Farmers Food Sheds 10 10,000 100,000
5,00
Seedlings Sukumawiki Cuttings Labelled Food Sacks 0 50 250,000
(Kaguruu), spinachFordhook, Peas
(Gakuyu small), Kigondoroo, Farm Tools kit 8 5,800 46,400
Spring Onions , cabbages Gloria Rain Jumpsuits kits 25 6,000 150,000
F1 etc
Cold storage Facility 1 1,000,000 1,000,000
Customized Hardcarts 8 8,000 64,000
Harvesting Baskets 100 2,000 200,000
Trainings (Green Colleges) 80 5,000 400,000
Pick-up 1 2,000,000 2,000,000
Transport Truck 1 3,000,000 3,000,000
Sub-Total 12,710,400
Phase 1 - Rabbit Farming (Breeding Farm)
Item Required Qty Unit Cost Total Cost
Housing and Equipments 50 10000 500,000
Feeding 6 3000 18,000
Hay 10 700 7,000
California, Chinchilla and New
Zealand white Served Doe 50 5000 250,000
Bucks 5 3000 15,000
100 Farmers structure 100 25000 2,500,000
Training 200 3000 600,000
Sub-Total 3,890,000
Phase 2-Poultry and Turkey Farming
Item Required Qty Unit Cost Total
Incubator 1 200,000 200,000
Generator 2 30,000 60,000
KALRO indigenous chicken KC3
variant Other accessories &
Equipments 3 25,000 75,000
6,00
Feeds 4-5 months 0 1,500 9,000,000
Veterinary Services
(Vaccin) 8 21,000 168,000
5,00
For Turkeys : Broad Breasted Fertilized Kienyeji Eggs 0 20 100,000
White Turkey
1,00
Poults Fertilized Eggs 0 200 200,000
Training 100 4,000 400,000
Sub-Total 10,203,000
Phase 3-Dairy Goat Farming
Githioro ward Clusters Qty Unit Cost Total Cost
A1 30 15,000 450,000
A2 22 15,000 330,000
A3 16 15,000 240,000
Sannen or Toggenburg A4 20 15,000 300,000
A5 12 15,000 180,000
Breeding and Vet Services 100 12,000 1,200,000
Feeding Program and 15,000
training 100 1,500,000
Sub-Total 4,200,000
Project Management Team Structure
Team Leader 24 months 1 250,000 6,000,000
Project Assistance Manager 24 months 1 180,000 4,320,000
Project Management Officer 24 months 1 150,000 3,600,000
Functional Manager 24 months 1 120,000 2,880,000
Technical Manager 24 months 1 50,000 1,200,000
Regional Officer 24 months 2 25,000 1,200,000
Sub-Total 19,200,000
Grand-Total 50,203,400
3. Monthly Revenues
Multi-Point Fresh Farm Foods Monthly Sales Statement
For the Year [June1, 2022 and Jan 16, 2023]
Revenue by month 2022-23
Total sales Debts Expenses
July 04 2022 11,030 0 16,530
July 08 2022 15,200 1,150 18,500
Aug 01 2022 37,500 4,500 28,560
Aug 15 2022 63,020 8,750 40,845
Aug 29 2022 37,750 6,800 25,630
Sep 12 2022 8,450 3,950 11,000
Sep 26 2022 37,750 7,600 35,200
Oct 10 2022 47,300 14,350 40,060
Oct 24 2022 58,120 (1,200) 44,670
Nov 07 2022 78,065 14,220 49,390
Nov 21 2022 87,890 5,156 70,800
Dec 02 2022 51,600 6,100 64,200
Dec 19 2022 56,050 8,405 61,360
Jan 02 2023 56,370 (4,430) 59,890
Jan 16 2023 59,997 10,827 48,650
Total Revenues 706,092 86,178 615,285
[42]
