Project Management Assignment
Project Management Assignment
GROUP ASSIGNMENT 2
FOR
“I/We hereby declare that this assignment is entirely my/our own work, and that it has not previously been submitted to any Higher
Education Institution. I/We also declare that all published and unpublished sources have been fully acknowledged and properly
referenced. This includes figures, tables and exhibits. Where modified by me/us, this has also been indicated.”
Table of Contents
PREAMBLE...................................................................................................................................................................................................................................................... 3
EXECUTIVE SUMMARY................................................................................................................................................................................................................................ 3
INTRODUCTION.............................................................................................................................................................................................................................................. 5
1. PROBLEMS IDENTIFIED.......................................................................................................................................................................................................................... 6
2. SWOT ANALYSIS....................................................................................................................................................................................................................................... 6
3. ROOT CAUSES........................................................................................................................................................................................................................................ 11
4. RECOMMENED SOLUTIONS................................................................................................................................................................................................................ 14
5. RECOMMENDATION............................................................................................................................................................................................................................... 19
PREAMBLE
This is second team assignment for the module Programme Managing Organisational Performance and Innovative Improvement (M2)
The Case Study is based on Kerzner, Harold. 2006. "Project Management: A systems approach to planning, scheduling and controlling", 9 th
Edition, Wiley.
CASE QUESTION
Evaluate the case and propose a solution. Prioritise the steps to be taken in your approach, be systematic and motivate your assertions.
EXECUTIVE SUMMARY
This assignment maintains key themes and problems that have been identified in the Trophy Project. This assignment will extensively look at
the problems and root causes that were pertinent to the late delivery of the Trophy Project. A case study was utilised to identify and study the
problems in the Trophy Project, with the aim to apply the learnings from Steyn and Schmikl and other authors (2021) to address these issues,
and apply the theory tested in the learning outcomes. In the analysis, we will apply the following learning outcomes tested:
1. Application of leadership behaviour in a manner that results in shared vision and a sense of mission amongst the organisational
members as preconditions for organisational success
2. Explain with insight the organisational structures must serve as a vehicle for delivering organisational purpose in the industry 4.0
economy, and create organisational effectiveness through the design of jobs, sections and departments, and effectively managing the
cross functional value chain to enhance goal achievement and organisational success.
3. Distinguish between project, programme and portfolio management in the context of the organisations evolutionary process and
maturity
4. Explain that managers in the industry 4.0 economy do best when managing organisations in an integrative, balanced manner by
employing the Balanced Scorecard-Programme management (BS-PM) system as an integrative link between corporate, business and
operations strategy
Firstly, in terms of methods and approach, we have enlisted the use of a SWOT Analysis method to identify the problems in granular detail.
Further we have utilised the Fishbone method to articulate the contributing factors and roots causes to the problems that have been identified.
Secondly, we have researched and identified solutions that we remedy the problems that have been indentified as per the analysis of the case
study. Lastly, we will provide assertions based on the solutions to conclude to a recommendation that will properly manage and mitigate these
problems for future.
The Trophy Project is said to have failed by pure design, in that from inception there was no criteria set in assessing candidate competencies
in recruitment for projects, furthermore program schedules not being met contributed to project expenditures being excessive. The fact that the
labour costs were being allowed for functional managers to run pet project, emphasis a misalignment in values and a need for effectively
managing within industry 4.0 strategic transformational change requirements, as per Steyn and Schmikl (2021).
Based on Steyn and Schmikl (2021) the main gain(s) for strategic transformation is not only organizational efficiencies, first price is
organizational effectiveness. Strategic transformation programmes concentrate on what has known as ‘doing the right things’, for example
making certain that the right strategies (prescriptive or emergent) are implemented in order to enhance the strategic value proposition for
Corporate. The authors weight in on there being four processes embed in the transformation and change process and Corporate is required
to:
1. articulate its vision and mission as a cohesive set of objective measures in easily understood terms
2. Communicate and link strategy to all ranks of the organisation
3. Initiate business planning which enables Corporate to foster integration of business and financial plans and
4. Process of feedback and learning which will enable Corporate to achieve innovative double-loop learning or feedback loop (BSPM)
INTRODUCTION
With reference to the Trophy Project, we will discuss the problems identified in the case study and provide a synopsis of the underlying
causes. Further, based on the analysis of the key underlying causes, we will provide solutions to remedy these problems, by extracting
learnings on the solutions demonstrated and highlighted by Steyn and Schmikl (2021). Thereafter we will conclude by providing
recommendations to each problem identified. In addition, various methods and techniques will be utilised to identify the problems, evaluate the
root causes, and provide solutions.
In the evaluation of the Trophy Project case study, a SWOT Analysis is the method we will utilise to identify the Strengths, Weaknesses,
Opportunities and Threats of the company and the Trophy Project. This method will assist us in assessing the current situation in the
organisation, by proactively identifying the Strengths and Weaknesses of the organisation and the Trophy Project. Furthermore, to mitigate
and eliminate potential Threats which are cumbersome to the success of the organisation and the Trophy Project, and to expand on the
Strengths and explore Opportunities which will enable us to determine an improvement strategy to ensure the overall improvement and
success of the organisation, business processes, and essentially the successful implementation of the Trophy Project.
Based on the case, the below were the main problems identified:
1. PROBLEMS IDENTIFIED
a. Lack of leadership
b. Lack of committed and dedicated resources
c. Excessive project expenditures
d. Delays in project implementation and impact to the project schedule
e. No direct reporting structure or executive to oversee the project/programme.
f. Intervention by the customers in the project
g. No prototype unit completed - Vendors supplying component for the program were behind schedule
2. SWOT ANALYSIS
Below is a SWOT Analysis, which is utilised to illustrate and classify each problem into Strengths, Weaknesses, Opportunities and Threats:
Strengths (Internal)
1. Recently accepted the Trophy Project
2. Support from corporate staff
3. Project communication and reporting – customer received progress reports timeously
Upon the evaluation of the above SWOT Analysis, it is apparent that the Trophy Project has endured several Weaknesses, internal to the
organisation and Trophy Project. These weaknesses have incurred delays and incumbered the successful implementation of the Trophy
Project. In contrast, there are a number of Opportunities that have been identified, which can be utilised to improve the overall trajectory of the
Trophy Project, the overall organisation and any future programmes.
According to Kotter (1996) et al, the following are some common errors Why organisations fail to effect lasting change and transformations:
1. Failure to Gauge the organisations Experience curve, current HR Architecture OD Level of skills
2. Failing to create a sufficiently powerful guiding coalition
3. Underestimating the power of vision
4. Permitting obstacles to block the new vision
5. Failure to size up change entry point and organisation’s maturity
6. Failure to create short-term wins
7. Neglecting to anchor changes firmly in the corporate culture
These common errors to effect long lasting transformation can be attributed to the themes highlighted in the case study, which have
perpetuated the problems for the Trophy Project.
Subsequent to our evaluation of the problems listed above, a method is required to analyse the root causes that to the problems identified.
Therefore, the Fishbone method has been enlisted to assist in identifying the causes and effects of each problem. A fishbone diagram is a
cause-and-effect tool that assists in making sense of the reasons for defects and failures in a process, (Trout 2020). In developing a fishbone
diagram, one of the steps is determining the factors contributing to the variations within the process, which are mainly: people, environment,
method, machine, material and measurement.
This method will assist in pinpointing, understanding and prioritising each root cause, to enable the establishment of possible solutions:
PEOPLE
METHOD
Lack of Leadership and support
from line and functional managers
Excessive project
expenditures
Inadequate Resources MACHINES
No prototype units
Negative working environment & MEASUREMENTS completed
threats to job security
ENVIRONMENT
With reference to the problems listed in number 1 and the analysis of the Fishbone diagram, below is an overview of factors/ root causes
which have negatively impacted the Trophy Project, and contributed to the project running behind schedule:
3. ROOT CAUSES
Further, the trophy project had a poor reporting structure as there were constant changes to reporting lines. Firstly, Reichart reported to
the project office, and later on this was changed to the operations manager. As the project continued, the reporting line was changed
from operations manager to divisional general manager. This created some instability for the project as there were unclear reporting
lines, and there was no continuous support to assist in getting the project on track. In addition, the project had changed their
programme managers for this project 3 times, which is indicative of the lack of structure and leadership in the organisation.
organisation. ‘The resources allocated to the project were inadequate to keep up with the projects pace’, which could be attributed to a
lack of skill and expertise to work in a project environment.
In the case of the Trophy Project, there was no dedicated person Reichart could report to with regards to progress, eliciting guidance
and intervention where there were issues and risks that the project was facing. In addition, there was no immediate interventions from
the functional managers to assist in getting the project back on track. In addition, resources who were assigned to Reichart were not
competent to work at a pace in line with the project schedule.
As per the problems identified, and the root causes, below are the proposed solutions for Reichart to utilise, to mitigate potential risks and
assist him resolving the issues identified that have delayed the implementation of the Trophy Project.
4. RECOMMENED SOLUTIONS
According to Kotter (1996) Leadership is the engine that drives change. The attitudes and behaviors of employees in any given
organisation is often driven by leadership success. Leaders in an organisation need to develop a clear strategy to lead its people
and enable the organisation to grow and meet its objectives. Driving internal transformation and change requires top management
and leaders to have an understanding of their employees’ behavioral traits and attitudes and consistently enable a supportive
organisational structure. Therefore, a key component to managing change successfully is the involvement of top management, with
an emphasis by leaders on behavioral change. Functional, Line and Programme managers in the Trophy Project need to be
adaptive in terms of how they approach uncertainties which are both internal and external to the organisation, which might impact
the programme. This will assist the organisation to effect transformation.
An emergent change management approach is required to deal with the uncertainties, changes to the environment and
responsiveness to change. According to Steyn and Schmikl (2021), emergent change is reliant on strategies that are human
focused, survival based, and uncertainty based. This approach will improve how functional and line managers in the Trophy Project
react to the impacts and delays to the implementation of the programme. Further enable the manager, in collaboration with the
team, to develop strategies to lead their employees to organisational success.
As per the problems and root causes identified on the lack of committed resources, the programme should consider a strategic
organisational transformation approach to improve the performance of the overall programme. To eradicate lack of collaboration and
dedication of project resources. Steyn and Schmikl (2021), indicates that there must be coordination of effort in the whole value
chain. Which can be achieved by having transformational leadership and a supportive organisational culture. Based on the lack of
support from the functional managers and some senior members in the organisation, Reichart needed to firstly develop and
introduce a leadership process that is people focused, which would build on the strengths of the employees/resources. A leadership
process will enforce collaboration on both a programme and organisational level. The leadership process needs to articulate the
organisational vision and goals and illustrate how these would align to the Trophy Project, to ensure the objectives of the project are
met. Additionally, Steyn and Schmikl (2021) highlights that integrated organisational development intervention focused on behavior,
structural and operational change guided are needed. In turn, this will increase the effectiveness of people, practices and processes.
Secondly, Reichart could collaborate with the assistant programme manager, and delegate some responsibilities to him.
In parallel, another resolution would be the control of project resources. According to Kerzner, Resources are controlled by Line,
Functional and resources Managers. Therefore, it is critical for the project/programme manager to establish a good working
relationship with line managers who are responsible for assigning resources, to enable successful management of the project and
its resources.
management to ensure allocation of resources, especially where budgets are concerned. According to Steyn and Schmikl (2021) a
balanced scorecard can be utilised in linking of objectives to operations and both operational and strategic budgets. Additionally, it
enables an organisation to link its long-terms strategy to short-term. This can be a feasible solution in ensuring the management of
funds and controlling expenditures for the programme, by assessing the short-term, and how this impacts the long terms objectives.
As a long-term strategy, management can implement the business planning process, as per the balanced scorecard process for
managing strategy, to enable both line and functional managers to integrate their financial plans to that of the business. This would
also assist management in tracking and managing the use of expenditures to mitigate excessive spending. Based on the
implementation of a balanced scorecard, Reichart can be better positioned to measure the financial performance of the programme
and align it with the strategic objectives of the organisation and other programmes that are running concurrently, to eliminate
financial impacts to his project.
specification, identifying items that are in scope and out of scope for the project so that the team can prioritise on these first. Lastly, he
should define the work and activities into a work breakdown structure.
Reichart must ensure that care is taken in managing project operational work. As part of the prject baseline planning process, Steyn
and Schmikl (2021) indicates care should be taken to ensure that user requirements specifications, work breakdown structures,
statement of work, budgets and schedules must be taken into consideration.
The overall structure of the programme introduced challenges. There was no clear or standardised reporting structure in place, as there
were ambiguities between the roles of the project and programme. Based on the nature of the organisation’s, they developed products
for external customers, and operated in a cross functional organisation structure. The primary objective of the Trophy Project was to
develop products for their clients, which is typically based under the supply chain environment. Therefore, the programme would have
been well positioned if the programme and manager reported directly to the portfolio manager. In this portfolio structure, involvement is
required from portfolio, programme, project and process managers in the supply chain environment.
A portfolio reporting structure would encourage an integrative implementation of a corporate, business and operation strategy. Further it
will enforce collaboration across the organisation’s value chain. The portfolio reporting structure will enable a quick turnaround on
responsiveness to project issues and challenges, and also enable senior management to oversee the programme, and quickly remedy
situations which would impact deliverables being met.
would benefit the project as the tasks would be assigned to various individuals in the project, and allowing the project to complete
some project activities at a quicker pace. This approach will enable the project team to share the responsibilities, with regards to
project success and failures.
5. RECOMMENDATION
The Trophy Project is said to have failed by pure design, in that from inception there was no criteria set in assessing candidate competencies
in recruitment for projects, furthermore program schedules not being met contributed to project expenditures being excessive. The fact that the
labour costs were being allowed for functional managers to run pet project, emphasis a misalignment in values and a need for effectively
managing within industry 4.0 strategic transformational change requirements, as per Steyn and Schmikl (2021). Schedule reports being
conducted after six months for Reichart to only then engage with corporate and divisional staff highlights that he as a project manager failed to
seek maximum authority, gathering effective support from corporate which would in return allow him control over the level of support from
divisional general managers, functional managers and their direct reports, as alluded by Steyn and Schmikl (2021). In being informed of
project forecasts being 12 months being schedule and costs to overrun by 20% Corporate again failed to respond in a timely manner to
Group Assignment 2M2 (Programme-Managing Organisational Performance and Innovative Improvement)
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events. The prescriptive approach to remedy the findings on the progress report broke little what Corporate had as an organizational structure
when the project manager was now faced with reporting to operations.
According to Steyn and Schmikl (2021:320), it is recommended that for Corporate to achieve a successful transition they must establish and
preserve a knowledge-based learning organization (a hybrid virtual dynamic learning organization - VDLO) and shift from a bureaucratic
mindset. There must be a clear understanding of roles and responsibilities from top management, lower management which includes
operational managers, portfolio managers, programme managers, as well as process and project managers, extending to group staff
expectations. This is achieved in performing cross-functional workstreams within the supply chain portfolio and project portfolios. Cross-
functional processes function in a matrix organizational structure, which are overseen by operational and project managers and who in turn
depend on functional managers and their direct reports. Both the operational and project managers not owning the human talents as direct
reports, they must refine on their leadership and interpersonal qualities to foster motivation for cross functional team members and give them
direction. In the short-term Corporate needs to evaluate preferred behavior and actions of all their stakeholders by ensuring that:
1. Executive management is aligned strategically – It is imperative that future project objectives be based on clear strategic intent
and leadership from the executive. All stakeholders to accept change as a constant and to safeguard against confusion, the
development of policy must be based on strategy, guiding the human resource on how to implement strategy
2. Top and functional management must provide continuous support – Gain continued support of all team members with top
management and functional management creating positive perceptions, by factoring trustworthiness in the organizational climate
3. System of authority, responsibility and accountability must be established –
4. Plan, organise, monitor and control operations
5. Foster excellent interpersonal and communication skills
6. Match the right people with the right jobs
7. Knowledge management and systems thinking must be applied
8. Apply continuous improvement
9. Set realistic information flow
Group Assignment 2M2 (Programme-Managing Organisational Performance and Innovative Improvement)
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In the medium to long term Steyn and Schmikl (2021) advocate that the VDLO value chain schematic (BSPM System mentioned previosly)
incorporates all programme management initiatives, including the strategic transformation portfolio (see figure for the Virtual Dynamic Learning
Organisation Value Chain Schemaric). We have illustrated earlier that the systemic approach of programme management will function well
within the internal and external environmental variations. It is a customer centric emergent strategy and handles both the market volatility and
emergent responses required much better. When making use of high-performance teams, accelerated information dissemination is achieved,
which provides the needed learning and acquisition of knowledge necessary to inspire strategic transformation and innovative adaptation:
Figure adapted from Steyn and Schmikl (2021) for the Virtual Dynamic Learning Organisation Value Chain Schemaric (Source: Steyn 2010)
5.References:
1. Figure 1, Templates Archive 2020, 30 Blank SWOT Analysis Templates, viewed 29 August 2021, <https://templatearchive.com/swot-
analysis/>
2. Trout, J 2020, Fishbone Diagram: Determining Cause and Effect, viewed 07 September 2021, https://www.reliableplant.com/fishbone-
diagram-31877
3. Figure 2, Template Lab 2020, 47 Great Fishbone Diagram Templates and Examples [Words, Excel], viewed 4 September 2021, <
https://templatelab.com/fishbone-diagram-templates/>
4. Kotter, J.P. (1996), Leading Change, Harqvard Business School Press
5. Figure 3, Steyn. P and Schmikl. E (2021), Programme Managing Organisational Performance and Innovative Improvement Topic:
Understanding Transformation and Change (pp. 78)
6. Steyn P and Schmikl (2021), Programme Managing Organisational Performance and Innovative Improvement (pp. 196)
7. Steyn P and Schmikl (2021), Programme Managing Organisational Performance and Innovative Improvement (pp. 67)
8. Kerzner H (1999), Project Management: A Systems Approach to Planning, Scheduling and Controlling, 8 th edition, John Wiley & Sons
Inc, Ohio. (pp. 30)