16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

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SHI107-04-INGLES 05 (AVANZADO I)
Área personal  Mis cursos  SHI107-04_2021-4  Week 7  Unit 5: Graded Exam
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Comenzado el jueves, 16 de diciembre de 2021, 20:31

Estado Finalizado

Finalizado en jueves, 16 de diciembre de 2021, 21:10

Tiempo empleado 38 minutos 48 segundos

Puntos 320,00/320,00

Calificación 5,00 de 5,00 (100%)

Pregunta 1
Complete each sentence with the correct form of the words in
Correcta
parentheses.
Puntúa 10,00 sobre

10,00
I don’t like being forced  (force) to listen to the same

commercials over and over again every time I turn on the radio.

Pregunta 2 Complete each sentence with the correct form of the words in
Correcta parentheses.

Puntúa 10,00 sobre

10,00
I never expect  to be told  (tell) the truth when I read the

information in an advertisement.

Pregunta 3 Complete each sentence with the correct form of the words in
Correcta parentheses.

Puntúa 10,00 sobre

10,00
Sam preferred  not to be taken  (not / take) around the office

for introductions.

Pregunta 4 Complete each sentence with the correct form of the words in
Correcta parentheses.

Puntúa 10,00 sobre

10,00
Do people who buy on impulse want their purchases  to be kept 

(keep) secret?

https://lms.intec.edu.do/mod/quiz/review.php?attempt=518314&cmid=473788 1/19
16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

Pregunta 5 Complete each sentence with the correct form of the words in
Correcta parentheses.

Puntúa 10,00 sobre 

10,00
Many shopaholics resent  being criticized  (criticize) by

their family and friends.

Pregunta 6
srabedis ediH

Complete each sentence with the correct form of the words in

Correcta parentheses.

Puntúa 10,00 sobre

10,00
Angie hates  not being invited  (not / invite) on our shopping

trips.

Pregunta 7 Complete each sentence with the correct form of the words in
Correcta parentheses.

Puntúa 10,00 sobre

10,00
If I have to watch a commercial, I want  to be entertained 

 (entertain).

Pregunta 8 Listen to the conversation. Then circle the correct answers. Part 1
Correcta

Puntúa 10,00 sobre

10,00

The woman is

a. comparison shopping.

b. bargain hunting.

c. browsing.

Puntúa 10,00 sobre 10,00

Pregunta 9 Listen to the conversation. Then circle the correct answers. Part 1
Correcta

Puntúa 10,00 sobre

10,00

The woman

a. has asked to be helped.

b. is being asked to buy something.

c. doesn’t want to be helped.

Puntúa 10,00 sobre 10,00

https://lms.intec.edu.do/mod/quiz/review.php?attempt=518314&cmid=473788 2/19
16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

Pregunta 10 Listen to the conversation. Then circle the correct answers. Part 1
Correcta

Puntúa 10,00 sobre 

10,00

What did the woman probably say to the salesperson next?

a. That’s good to know.

srabedis ediH

b. I won’t fall for that.

c. There are no two ways about it.

Puntúa 10,00 sobre 10,00

Pregunta 11
Listen to the conversation. Then circle the correct answers. Part 2
Correcta

Puntúa 10,00 sobre

10,00

The woman is

a. comparison shopping.

b. bargain hunting.

c. browsing.

Puntúa 10,00 sobre 10,00

Pregunta 12
Listen to the conversation. Then circle the correct answers. Part 2
Correcta

Puntúa 10,00 sobre

10,00

The man

a. convinces the woman that all socks are the same.

b. isn’t familiar with different brands of socks.

c. prefers convenience to quality.

Puntúa 10,00 sobre 10,00

https://lms.intec.edu.do/mod/quiz/review.php?attempt=518314&cmid=473788 3/19
16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

Pregunta 13
Listen to the conversation. Then circle the correct answers. Part 2
Correcta

Puntúa 10,00 sobre 

10,00

What did the woman probably say to her friend next?

a. That’s debatable.
srabedis ediH

b. That’s just wishful thinking.

c. It’s like comparing apples and oranges.

Puntúa 10,00 sobre 10,00

Pregunta 14
Listen to the conversation. Then circle the correct answers. Part 3
Correcta

Puntúa 10,00 sobre

10,00

The two people are

a. bargain hunting.

b. window shopping.

c. browsing.

Puntúa 10,00 sobre 10,00

Pregunta 15
Listen to the conversation. Then circle the correct answers. Part 3
Correcta

Puntúa 10,00 sobre

10,00

The woman

a. appreciated being told not to buy the laptop.

b. is kicking herself for not buying the laptop.

c. had to be convinced to buy the laptop.

Puntúa 10,00 sobre 10,00

https://lms.intec.edu.do/mod/quiz/review.php?attempt=518314&cmid=473788 4/19
16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

Pregunta 16
Listen to the conversation. Then circle the correct answers. Part 3
Correcta

Puntúa 10,00 sobre 

10,00

What did the woman probably say to her friend next?

a. Let’s call it even.

srabedis ediH

b. I really owe you one.

c. Tell you what.

Puntúa 10,00 sobre 10,00

Pregunta 17
Listen to the conversation. Then circle the correct answers. Part 4
Correcta

Puntúa 10,00 sobre

10,00

What is the main idea of the conversation?

a. The two people are discussing the ways they use the Internet to shop.

b. The two people are talking about how ads contribute to an addiction.


c. The two people are talking about how to improve the Internet.

Puntúa 10,00 sobre 10,00

Pregunta 18
Listen to the conversation. Then circle the correct answers. Part 4
Correcta

Puntúa 10,00 sobre

10,00

Based on the conversation, which statement is true?

a. The man is looking for a job.

b. The woman does research at her job.

c. The man likes being told what to buy.

Puntúa 10,00 sobre 10,00

https://lms.intec.edu.do/mod/quiz/review.php?attempt=518314&cmid=473788 5/19
16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

Pregunta 19
Listen to the conversation. Then circle the correct answers. Part 4
Correcta

Puntúa 10,00 sobre 

10,00

What can you infer from the conversation?

a. The man now knows how to put on a tie.

srabedis ediH

b. The woman spends more time looking at ads than doing research.

c. The woman doesn’t click on shopping ads.

Puntúa 10,00 sobre 10,00

https://lms.intec.edu.do/mod/quiz/review.php?attempt=518314&cmid=473788 6/19
16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

Pregunta 20
Read the article. Then answer the questions. Circle the correct answers.
Correcta

Puntúa 10,00 sobre

The Advertising Spiral

10,00
 How do companies choose the content of their advertisements? The
answer depends on the product, but it also depends on where the product
is in the advertising spiral. Consider ads for smart phones. The ads these
days are quite different than the ads for the first smart phones. Lots of
srabedis ediH

people bought smart phones when they first came out, which suggests
that earlier ads were successful. So why did the ads need to be changed if
they were so effective? Advertising experts point to the advertising spiral
for the answer. The spiral is a model that can explain the stages that a
product goes through from the time it hits the market until it becomes
familiar to the public.

 First, when a product is still a novelty, people know very little about it, so
it needs to be introduced to the public. That’s the job of an advertisement
at the beginning of the spiral. Later, when the product becomes familiar
and develops competition, the advertising strategy needs to be adjusted. If
the company is lucky, their product continues to be successful and reaches
the final stage of the spiral. At this stage, the company has to make efforts
to maintain their success. As a result, the advertising strategy must be
changed to match the product’s position in the market.

 Consider, once again, the example of smart phones. When the first smart
phones emerged on the market, the public didn’t know much about their
benefits. In fact, most people didn’t even know how to use them. As a
result, the first ads were mostly demonstrations; they showed the public
all of the things that could be done with this new device—finding a
restaurant, checking the weather, etc. Such ads are designed to convince
consumers to jump on the bandwagon.

 Soon, however, there were lots of smart phones being offered by many
different companies, so the first company needed to show that its phone
was the best. This is the second stage of the spiral. Perhaps its phone has
more features, or it could be dropped without breaking, or maybe it’s a
bargain compared to other models. As Brian Ito of Techno.com explains, in
many cases, the products from different companies are actually quite
similar, so it can be difficult for consumers to distinguish among them.
Companies use a variety of strategies to show their products are the best,
such as including testimonials from famous people and citing impressive
statistics and objective information.

 Finally, we reach the end of the spiral. The public is now very familiar
with the product, its features, and its benefits. However, consumers are
equally familiar with competing products. At this point, the company
simply wants consumers to be constantly reminded of its product’s
existence. Their ads no longer need to explain the product or even why it
is better than its competitors. Instead, the ads at this stage are more likely
to simply show people using the product. An ad for a smart phone might,
for example, just show a student using her phone to help her in school.
Another ad might rely on snob appeal, perhaps showing a well-dressed
man in an expensive car reaching for his phone. According to business
professor, Anil Shahani, it is at this stage that most companies have
trouble holding on to their customers, so the ads take on special
importance.

---

Which statement best summarizes the content of the article?

https://lms.intec.edu.do/mod/quiz/review.php?attempt=518314&cmid=473788 7/19
16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

a. Advertising is a complex process that requires careful planning.

b. Consumers will respond to the appropriate stage in the spiral.

c. Ads should be designed to fit a specific stage in the spiral. 

Puntúa 10,00 sobre 10,00
srabedis ediH

https://lms.intec.edu.do/mod/quiz/review.php?attempt=518314&cmid=473788 8/19
16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

Pregunta 21 Read the article. Then answer the questions. Circle the correct answers.
Correcta

Puntúa 10,00 sobre The Advertising Spiral 

10,00
 How do companies choose the content of their advertisements? The
answer depends on the product, but it also depends on where the product
is in the advertising spiral. Consider ads for smart phones. The ads these
days are quite different than the ads for the first smart phones. Lots of
srabedis ediH

people bought smart phones when they first came out, which suggests
that earlier ads were successful. So why did the ads need to be changed if
they were so effective? Advertising experts point to the advertising spiral
for the answer. The spiral is a model that can explain the stages that a
product goes through from the time it hits the market until it becomes
familiar to the public.

 First, when a product is still a novelty, people know very little about it, so
it needs to be introduced to the public. That’s the job of an advertisement
at the beginning of the spiral. Later, when the product becomes familiar
and develops competition, the advertising strategy needs to be adjusted. If
the company is lucky, their product continues to be successful and reaches
the final stage of the spiral. At this stage, the company has to make efforts
to maintain their success. As a result, the advertising strategy must be
changed to match the product’s position in the market.

 Consider, once again, the example of smart phones. When the first smart
phones emerged on the market, the public didn’t know much about their
benefits. In fact, most people didn’t even know how to use them. As a
result, the first ads were mostly demonstrations; they showed the public
all of the things that could be done with this new device—finding a
restaurant, checking the weather, etc. Such ads are designed to convince
consumers to jump on the bandwagon.

 Soon, however, there were lots of smart phones being offered by many
different companies, so the first company needed to show that its phone
was the best. This is the second stage of the spiral. Perhaps its phone has
more features, or it could be dropped without breaking, or maybe it’s a
bargain compared to other models. As Brian Ito of Techno.com explains, in
many cases, the products from different companies are actually quite
similar, so it can be difficult for consumers to distinguish among them.
Companies use a variety of strategies to show their products are the best,
such as including testimonials from famous people and citing impressive
statistics and objective information.

 Finally, we reach the end of the spiral. The public is now very familiar
with the product, its features, and its benefits. However, consumers are
equally familiar with competing products. At this point, the company
simply wants consumers to be constantly reminded of its product’s
existence. Their ads no longer need to explain the product or even why it
is better than its competitors. Instead, the ads at this stage are more likely
to simply show people using the product. An ad for a smart phone might,
for example, just show a student using her phone to help her in school.
Another ad might rely on snob appeal, perhaps showing a well-dressed
man in an expensive car reaching for his phone. According to business
professor, Anil Shahani, it is at this stage that most companies have
trouble holding on to their customers, so the ads take on special
importance.

---

According to the article, which image might have been used to advertise
the smart phone when it first appeared on the market?
https://lms.intec.edu.do/mod/quiz/review.php?attempt=518314&cmid=473788 9/19
16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

a. Young people at a party making phone calls.

b. A middle-aged woman using her phone to do an Internet search for

information.

c. Two phones side-by-side with statistics on which one performs
better.

Puntúa 10,00 sobre 10,00

srabedis ediH

https://lms.intec.edu.do/mod/quiz/review.php?attempt=518314&cmid=473788 10/19
16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

Pregunta 22 Read the article. Then answer the questions. Circle the correct answers.
Correcta

Puntúa 10,00 sobre The Advertising Spiral 

10,00
 How do companies choose the content of their advertisements? The
answer depends on the product, but it also depends on where the product
is in the advertising spiral. Consider ads for smart phones. The ads these
days are quite different than the ads for the first smart phones. Lots of
srabedis ediH

people bought smart phones when they first came out, which suggests
that earlier ads were successful. So why did the ads need to be changed if
they were so effective? Advertising experts point to the advertising spiral
for the answer. The spiral is a model that can explain the stages that a
product goes through from the time it hits the market until it becomes
familiar to the public.

 First, when a product is still a novelty, people know very little about it, so
it needs to be introduced to the public. That’s the job of an advertisement
at the beginning of the spiral. Later, when the product becomes familiar
and develops competition, the advertising strategy needs to be adjusted. If
the company is lucky, their product continues to be successful and reaches
the final stage of the spiral. At this stage, the company has to make efforts
to maintain their success. As a result, the advertising strategy must be
changed to match the product’s position in the market.

 Consider, once again, the example of smart phones. When the first smart
phones emerged on the market, the public didn’t know much about their
benefits. In fact, most people didn’t even know how to use them. As a
result, the first ads were mostly demonstrations; they showed the public
all of the things that could be done with this new device—finding a
restaurant, checking the weather, etc. Such ads are designed to convince
consumers to jump on the bandwagon.

 Soon, however, there were lots of smart phones being offered by many
different companies, so the first company needed to show that its phone
was the best. This is the second stage of the spiral. Perhaps its phone has
more features, or it could be dropped without breaking, or maybe it’s a
bargain compared to other models. As Brian Ito of Techno.com explains, in
many cases, the products from different companies are actually quite
similar, so it can be difficult for consumers to distinguish among them.
Companies use a variety of strategies to show their products are the best,
such as including testimonials from famous people and citing impressive
statistics and objective information.

 Finally, we reach the end of the spiral. The public is now very familiar
with the product, its features, and its benefits. However, consumers are
equally familiar with competing products. At this point, the company
simply wants consumers to be constantly reminded of its product’s
existence. Their ads no longer need to explain the product or even why it
is better than its competitors. Instead, the ads at this stage are more likely
to simply show people using the product. An ad for a smart phone might,
for example, just show a student using her phone to help her in school.
Another ad might rely on snob appeal, perhaps showing a well-dressed
man in an expensive car reaching for his phone. According to business
professor, Anil Shahani, it is at this stage that most companies have
trouble holding on to their customers, so the ads take on special
importance.

---

Why are ads particularly important in the final stage of the spiral?

https://lms.intec.edu.do/mod/quiz/review.php?attempt=518314&cmid=473788 11/19
16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

a. Consumers don’t know about new features.

b. Consumers are not as excited about the product anymore.

c. Consumers can’t tell how the product is different from its 

competitors.

Puntúa 10,00 sobre 10,00

srabedis ediH

https://lms.intec.edu.do/mod/quiz/review.php?attempt=518314&cmid=473788 12/19
16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

Pregunta 23 Read the article. Then answer the questions. Circle the correct answers.
Correcta

Puntúa 10,00 sobre The Advertising Spiral 

10,00
 How do companies choose the content of their advertisements? The
answer depends on the product, but it also depends on where the product
is in the advertising spiral. Consider ads for smart phones. The ads these
days are quite different than the ads for the first smart phones. Lots of
srabedis ediH

people bought smart phones when they first came out, which suggests
that earlier ads were successful. So why did the ads need to be changed if
they were so effective? Advertising experts point to the advertising spiral
for the answer. The spiral is a model that can explain the stages that a
product goes through from the time it hits the market until it becomes
familiar to the public.

 First, when a product is still a novelty, people know very little about it, so
it needs to be introduced to the public. That’s the job of an advertisement
at the beginning of the spiral. Later, when the product becomes familiar
and develops competition, the advertising strategy needs to be adjusted. If
the company is lucky, their product continues to be successful and reaches
the final stage of the spiral. At this stage, the company has to make efforts
to maintain their success. As a result, the advertising strategy must be
changed to match the product’s position in the market.

 Consider, once again, the example of smart phones. When the first smart
phones emerged on the market, the public didn’t know much about their
benefits. In fact, most people didn’t even know how to use them. As a
result, the first ads were mostly demonstrations; they showed the public
all of the things that could be done with this new device—finding a
restaurant, checking the weather, etc. Such ads are designed to convince
consumers to jump on the bandwagon.

 Soon, however, there were lots of smart phones being offered by many
different companies, so the first company needed to show that its phone
was the best. This is the second stage of the spiral. Perhaps its phone has
more features, or it could be dropped without breaking, or maybe it’s a
bargain compared to other models. As Brian Ito of Techno.com explains, in
many cases, the products from different companies are actually quite
similar, so it can be difficult for consumers to distinguish among them.
Companies use a variety of strategies to show their products are the best,
such as including testimonials from famous people and citing impressive
statistics and objective information.

 Finally, we reach the end of the spiral. The public is now very familiar
with the product, its features, and its benefits. However, consumers are
equally familiar with competing products. At this point, the company
simply wants consumers to be constantly reminded of its product’s
existence. Their ads no longer need to explain the product or even why it
is better than its competitors. Instead, the ads at this stage are more likely
to simply show people using the product. An ad for a smart phone might,
for example, just show a student using her phone to help her in school.
Another ad might rely on snob appeal, perhaps showing a well-dressed
man in an expensive car reaching for his phone. According to business
professor, Anil Shahani, it is at this stage that most companies have
trouble holding on to their customers, so the ads take on special
importance.

---

What is the general purpose of an advertisement in the first stage of the

advertising spiral?
https://lms.intec.edu.do/mod/quiz/review.php?attempt=518314&cmid=473788 13/19
16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

a. to provide information

b. to adjust the market strategy

c. to replace earlier products 

Puntúa 10,00 sobre 10,00
srabedis ediH

https://lms.intec.edu.do/mod/quiz/review.php?attempt=518314&cmid=473788 14/19
16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

Pregunta 24 Read the article. Then answer the questions. Circle the correct answers.
Correcta

Puntúa 10,00 sobre The Advertising Spiral 

10,00
 How do companies choose the content of their advertisements? The
answer depends on the product, but it also depends on where the product
is in the advertising spiral. Consider ads for smart phones. The ads these
days are quite different than the ads for the first smart phones. Lots of
srabedis ediH

people bought smart phones when they first came out, which suggests
that earlier ads were successful. So why did the ads need to be changed if
they were so effective? Advertising experts point to the advertising spiral
for the answer. The spiral is a model that can explain the stages that a
product goes through from the time it hits the market until it becomes
familiar to the public.

 First, when a product is still a novelty, people know very little about it, so
it needs to be introduced to the public. That’s the job of an advertisement
at the beginning of the spiral. Later, when the product becomes familiar
and develops competition, the advertising strategy needs to be adjusted. If
the company is lucky, their product continues to be successful and reaches
the final stage of the spiral. At this stage, the company has to make efforts
to maintain their success. As a result, the advertising strategy must be
changed to match the product’s position in the market.

 Consider, once again, the example of smart phones. When the first smart
phones emerged on the market, the public didn’t know much about their
benefits. In fact, most people didn’t even know how to use them. As a
result, the first ads were mostly demonstrations; they showed the public
all of the things that could be done with this new device—finding a
restaurant, checking the weather, etc. Such ads are designed to convince
consumers to jump on the bandwagon.

 Soon, however, there were lots of smart phones being offered by many
different companies, so the first company needed to show that its phone
was the best. This is the second stage of the spiral. Perhaps its phone has
more features, or it could be dropped without breaking, or maybe it’s a
bargain compared to other models. As Brian Ito of Techno.com explains, in
many cases, the products from different companies are actually quite
similar, so it can be difficult for consumers to distinguish among them.
Companies use a variety of strategies to show their products are the best,
such as including testimonials from famous people and citing impressive
statistics and objective information.

 Finally, we reach the end of the spiral. The public is now very familiar
with the product, its features, and its benefits. However, consumers are
equally familiar with competing products. At this point, the company
simply wants consumers to be constantly reminded of its product’s
existence. Their ads no longer need to explain the product or even why it
is better than its competitors. Instead, the ads at this stage are more likely
to simply show people using the product. An ad for a smart phone might,
for example, just show a student using her phone to help her in school.
Another ad might rely on snob appeal, perhaps showing a well-dressed
man in an expensive car reaching for his phone. According to business
professor, Anil Shahani, it is at this stage that most companies have
trouble holding on to their customers, so the ads take on special
importance.

---

Use context to guess the meaning of a novelty.

https://lms.intec.edu.do/mod/quiz/review.php?attempt=518314&cmid=473788 15/19
16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

a. something that is difficult to understand

b. something that everybody wants

c. something new and interesting 

Puntúa 10,00 sobre 10,00
srabedis ediH

https://lms.intec.edu.do/mod/quiz/review.php?attempt=518314&cmid=473788 16/19
16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

Pregunta 25 Read the article. Then answer the questions. Circle the correct answers.
Correcta

Puntúa 10,00 sobre The Advertising Spiral 

10,00
 How do companies choose the content of their advertisements? The
answer depends on the product, but it also depends on where the product
is in the advertising spiral. Consider ads for smart phones. The ads these
days are quite different than the ads for the first smart phones. Lots of
srabedis ediH

people bought smart phones when they first came out, which suggests
that earlier ads were successful. So why did the ads need to be changed if
they were so effective? Advertising experts point to the advertising spiral
for the answer. The spiral is a model that can explain the stages that a
product goes through from the time it hits the market until it becomes
familiar to the public.

 First, when a product is still a novelty, people know very little about it, so
it needs to be introduced to the public. That’s the job of an advertisement
at the beginning of the spiral. Later, when the product becomes familiar
and develops competition, the advertising strategy needs to be adjusted. If
the company is lucky, their product continues to be successful and reaches
the final stage of the spiral. At this stage, the company has to make efforts
to maintain their success. As a result, the advertising strategy must be
changed to match the product’s position in the market.

 Consider, once again, the example of smart phones. When the first smart
phones emerged on the market, the public didn’t know much about their
benefits. In fact, most people didn’t even know how to use them. As a
result, the first ads were mostly demonstrations; they showed the public
all of the things that could be done with this new device—finding a
restaurant, checking the weather, etc. Such ads are designed to convince
consumers to jump on the bandwagon.

 Soon, however, there were lots of smart phones being offered by many
different companies, so the first company needed to show that its phone
was the best. This is the second stage of the spiral. Perhaps its phone has
more features, or it could be dropped without breaking, or maybe it’s a
bargain compared to other models. As Brian Ito of Techno.com explains, in
many cases, the products from different companies are actually quite
similar, so it can be difficult for consumers to distinguish among them.
Companies use a variety of strategies to show their products are the best,
such as including testimonials from famous people and citing impressive
statistics and objective information.

 Finally, we reach the end of the spiral. The public is now very familiar
with the product, its features, and its benefits. However, consumers are
equally familiar with competing products. At this point, the company
simply wants consumers to be constantly reminded of its product’s
existence. Their ads no longer need to explain the product or even why it
is better than its competitors. Instead, the ads at this stage are more likely
to simply show people using the product. An ad for a smart phone might,
for example, just show a student using her phone to help her in school.
Another ad might rely on snob appeal, perhaps showing a well-dressed
man in an expensive car reaching for his phone. According to business
professor, Anil Shahani, it is at this stage that most companies have
trouble holding on to their customers, so the ads take on special
importance.

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Use context to guess the meaning of distinguish.

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16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

a. decide which to buy

b. tell the difference

c. keep track of 
Puntúa 10,00 sobre 10,00
srabedis ediH

Pregunta 26
Match the statements with the correct responses.
Correcta
Those weight-loss ads that use images of happy skinny people to appeal to
Puntúa 10,00 sobre customer’s feelings are terrible.
10,00
f. They really manipulate people’s emotions.


Pregunta 27 Match the statements with the correct responses.

Correcta
Did you see that ad for the new clothing company claiming that buying
Puntúa 10,00 sobre their clothes will help you show your love for your country?
10,00
a. It completely plays on people’s patriotism.


Pregunta 28 Match the statements with the correct responses.

Correcta
I really can’t stand being told that I’ll be cool and like everyone else if I buy
Puntúa 10,00 sobre something.
10,00
g. Well, companies like to convince people to jump on the bandwagon


Pregunta 29 Match the statements with the correct responses.

Correcta
I prefer ads that tell me about the superiority of a product with statistics.
Puntúa 10,00 sobre
e. Yeah, I like being provided facts and figures, too.
10,00


Pregunta 30 Match the statements with the correct responses.

Correcta
I can’t believe that company got such famous people to endorse their
Puntúa 10,00 sobre products.
10,00
c. I don’t believe it. They probably paid a lot for those testimonials.


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16/12/21 21:32 Unit 5: Graded Exam: Revisión del intento

Pregunta 31 Match the statements with the correct responses.

Correcta Those watch ads are so glamorous, with people on yachts and at parties in
Puntúa 10,00 sobre evening gowns and tuxedos. 
10,00
b. I know. They’re really using snob appeal to sell their products.

srabedis ediH

Pregunta 32 Match the statements with the correct responses.

Correcta
After watching that commercial, I’m afraid that I’ll be ugly if I don’t buy
Puntúa 10,00 sobre their skin cream.
10,00
d. Their strategy is totally to play on people’s hidden fears.


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