COLOR TOUCH
FASHION FORWARD DEMI-PERMANENT COLOUR
T HE T EC HN O L O G Y
B E H I N D CO L O R T O U C H
COLOR TOUCH Light² Colour complex
is a powerful combination of:
• Light-reflecting colour molecules
that evenly penetrate into the hair
to create high shine.
Light2 Color COMPLEX
Up to +57% multi-facetted colour* – natural
looking colour is a result of different tones
A sophisticated mix of three different
types of light reflecting colour ingredients:
1. Oxidative colours
2. Direct dyes
3. Glimmer pigments
*vs. untreated, uncoloured hair
• Natural wax and a caring, ammonia free*
formulation, infused with Keratin, for
gentle colour service.
Fiber Proteins smooth the hair, creating
a flatter surface that better reflects light.
That allows for fashionable fast changes
resulting in multi-dimensional vibrant
colourand high fashion shine.
*C OLOR TOUCH, COLOR TOUCH Sunlights (except
Sunlight/0) and COLOR TOUCH Relights.
SHADE NUMBERING SYSTEM
4/71
1 2 3
1 Depth of colour
2 Major tone of colour
3 Minor tone of colour
TONE NUMBERING SYSTEM
/1 Ash (cool)
/2 Cool Ash (matt)
/3 Gold (yellow)
/4 Red (warm)
/5 Mahogany (red/violet) Light-reflecting
colour molecules
/6 Violet (cool)
Natural Waxes.
/7 Brunette (warm) Infused with
Fibre Proteins.
/8 Pearl (blue)
/9 Cendre (grey/violet)
T H E T EC H N O L O G Y B E HIN D C O L O R T O U C H
Light2 Color COMPLEX
Up to +57% multi-facetted colour* – natural looking colour is a result of different tones
A sophisticated mix of three different typesof light reflecting color ingredients:
1. Oxidative colours
2. Direct dyes
3. Glimmer pigments
*vs. untreated, uncoloured hair
Oxidative Colourants
Directs Dyes
Glimmer Pigments – Provide
Light - Reflective crystal shimmer
Fiber Proteins
COLOR TOUCH
LOW-COMMITMENT, FLEXIBLE AMMONIA FREE
MULTI-FACETED HAIR COLOUR FOR CLIENTS
THAT LIKE TO CHANGE THEIR HAIR TONE
MORE REGULARLY.
INTENSE RICH
CREATIVE
SUNKISSED
PLUS
FOR CLIENTS TRANSITIONING INTO PERMANENT COLOUR.
WHEN USING COLOR TOUCH PLUS MAKE SURE
TO MIX WITH COLOR TOUCH PLUS 4% EMULSION.
SHADES
66/03 66/04 66/07 77/03 77/07 88/03 88/07
44/06 44/07 55/04 55/06 55/07
INTENSE
RICH COVERAGE
SUNLIGHTS
A GENTLE INTRODUCTION TO LIGHTENING AND
BRIGHTENING ON VIRGIN HAIR: FOR A SUNKISSED
HOLIDAY LOOK. IDEAL FOR 1ST STEP INTO GENTLE
FREEHAND/BALAYAGE COLOUR EFFECTS.
SHADES
HERE YOU WILL FIND THE POSSIBLE RESULTS, BASED ON
THE NATURAL HAIR COLOUR AND THE SHADE YOU SELECT.
8/0 /0 /04 /8 /18 /36 /7
6/0 /0 /04 /18 /36 /3 /7 /8
SUMMER
SUN
SUNKISSED
RELIGHTS
WHY NOT OFFER YOUR CLIENTS A COLOR TOUCH
RELIGHTS TONING SERVICE TO KEEP THEIR
BLONDES FRESH, OR WITH A NEW FUN TONE
IN-BETWEEN HIGHLIGHT SERVICES.
RELIGHTS BLONDE
/00 /03 /06 /18 /86
TO REFRESH VIBRANT RED SHADES & MAGMA REDS WHILE WHILST GIVING THE SURROUNDING HAIR A VIBRANT SHINE.
RELIGHTS RED
/34 /43 /44 /47 /56 /57 /74
TOUCH OF GLOSS
USE COLOR TOUCH RELIGHTS FOR A QUICK AND 1 PART / 00 + 3 PARTS 1.9 % COLOR TOUCH EMULSION
EASY WAY TO CREATE HIGH SHINE RESULTS IN SALON. 5 MIN DEVELOPMENT
APPLY ON TO PRE SHAMPOOD HAIR
TONE
ENHANCE
SPECIAL MIX
SPECIAL MIX TONAL INTENSITY:
1 PA R T CREATIVE MIXING OR
COLOR TOUCH VIBRANT COLOUR
RESULTS.
2 PA R T S COLOR TOUCH EMULSION
1.9% OR 4%
ADD INTENSIT Y OF TONE TO ANY COLOR TOUCH SHADE
Depending on the desired intensity, mix e.g. 20 g COLOR TOUCH shade
+ 10 g Special Mix tone + 60 g COLOR TOUCH Emulsion.
REDUCE TONE INTENSIT Y
Mix 10/0 clear tone to reduce colour intensity – for example, 20 g COLOR TOUCH shade
+ 10 g 10/0 + 60 g COLOR TOUCH Emulsion.
TO EMPHA SISE INDIVIDUAL SELEC TIONS OF THE HAIR
Mix Special Mix with COLOR TOUCH Emulsion in ratio 1:2.
0/34 0/45 0/56 0/68 0/88
CREATIVE
MULTI-FACETED
I N S TA M AT !C BY CO L O R T O U C H .
M I X I N G A N D A P P L I C AT I O N
MATTE GLOSS FOR A DIFFUSED COLOUR FINISH THAT IS DIFFERENT
DEPENDING ON THE HAIR COLOUR IT’S APPLIED ON: JUST LIKE A
COLOUR FILTER ON HAIR.
DEVELOPERS - COLOR TOUCH EMULSION 1.9% OR 4%. FROM 5-20 MIN
DEPENDING ON DESIRED INTENSITY.
R E S U LT S O N T H E H A I R
10 M I N 20 MIN
I N S TA M AT ! C I S A L S O G R E AT F O R SMOKEY AMETHYST
EXPERT TIP:
IF YOU NEED TO NEUTRALISE THE UNDERLYING EXPOSED
PIGMENTS: DECIDE IF IT IS TOO RED, ORANGE OR YELLOW, MUTED MAUVE
THEN JUST CHOOSE THE COMPLEMENTARY COLOUR THAT
IS OPPOSITE ON THE COLOUR WHEEL.
PINK DREAM
JADED MINT OCEAN STORM MUTED MAUVE
when the hair when the hair when the hair JADED MINT
is too Red. is too Orange. is too Yellow.
CLEAR DUST IS USED TO DILUTE SHADES
OR TO CREATE A COLOURLESS MATTE OCEAN STORM
CLEAR DUST
GLOSS FINISH.
INTERMIXABLE WITH ALL iNSTAMAT!C
i N S TA M AT ! C T I P S & T R I C K S
1. SOFTER LOOK
For an even softer diffused colour finish, use CLEAR DUST to reduce intensity of the colour. When the application is
complete, develop for up to 20 min.
2 . L O N G E R D E V E L O P M E N T T I M E N E E D E D
To use iNSTAMAT!C for more creative techniques, add CLEAR DUST to prolong the development time. Maximum
development time 20 min.
3 . P E R S O N A L I S E D R E S U LT
Create personaliSed filtered finishes on any hair. Create new effects by using iNSTAMAT!C on top of highlights or the
client’s usual colour i.e. Matte Red COLOR TOUCH 77/45 with a Smokey Amethyst diffused colour finish.
4 . D E S I G N E D T O W O R K W I T H C O L O R . I D T O I N C R E A S E YO U R C R E AT I V I T Y
iNSTAMAT!C + COLOR TOUCH Emulsion 1.9 % or 4 % + Color.id [ i.e. 10 : 10 : 1 ].
COLOUR CHANGE / CORREC TION
UNDERSTANDING THE LIGHTENING CURVE AND THE COLOUR WHEEL WILL HELP YOU TO CHOOSE
THE RIGHT COMPLEMENTARY COLOURS FOR YOUR CLIENTS COLOUR CHANGE / CORRECTION.
LIGHTING CURVE
EXPOSURE OF NATURAL UNDERLYING PIGMENTS DURING THE LIGHTENING PROCESS.
10/
9/
8/
7/
Ve r y P a l e
Pale Ye l l o w
6/ Ye l l o w Ye l l o w
O r a n g e / Ye l l o w
Orange
5/
Redish/Orange
4/ YELLOW
Redish/Brown
3/ GREEN ORANGE
Brown
Opposite colours
neutralize each other.
2/ Black
BLUE RED
VIOLET
D E MI - P E R M A NE N T C O L O U R C H O I C E S
COLOR TOUCH SPECIAL MIX PLUS
Seeks for vibrant, rich, Asks for more edgy, Needs more grey/white
WHO
gentle colour. creative results. coverage, but looks for
gentleness.
Low-commitment, flexible Tonal intensity, creative Up to 70 % grey/white hair
ammonia free multi-faceted mixing or vibrant colour coverage.
hair colour for clients that results.
WHAT
like to change their hair
tone more regularly.
• Fun • Fun • Grey/white hair coverage
LOVED FOR
• Creativity • Creativity • Adding depth and tone
• Enhancing • Enhancing • Colour Correction
• Adding depth & tone • Adding tone
COMMITMENT
Beautifully fades Beautifully fades Beautifully fades
up to 15 shampoos up to 15 shampoos up to 15 shampoos
WELLA Professionals
INVIGO Brilliance
CARE
RELIGHTS SUNLIGHTS iNSTAMAT!C
Looking for a tonal boost or Seeks sunkissed beach hair Seeks for low-commitment,
WHO
refresh colour tone on or wants to be a little bit fun colour.
lightened hair. brighter.
To refresh Blondor & Magma A gentle introduction to New fashion forward matte
colour/highlights whilst giving lightening and brightening on gloss with a fine blend of
the surrounding hair a vibrant virgin hair: colour pigments for a diffused
WHAT
shine. for a sunkissed holiday look. colour finished.
No effect on grey/white hair
LOVED FOR
• Fun • Gentle lightening • Fun
• Glossing • Changing tone • Matte Glossing
• Refreshing • Changing Tone
• Adding tone • Colour Correction
COMMITMENT
Beautifully fades Up to 2 levels lighter & Fades beautifully
within 15 washes brighter on virgin hair.
WELLA Professionals INVIGO WELLA Professionals
Enrich Fusion
CARE
A D D I T I O N A L S E R V I C E S WI T H C O L O R T O U C H
T O U C H O F G LO S S
USING COLOR TOUCH RELIGHT S /00:
A HIGH SHINE CLEAR GLOSS USING
/00.
An example of this would be a natural red
head client where you want to elevate he
shine and finish without injecting any
colour tone.
COLOUR FORMUL AS
1 Part /00 + 3 parts COLOR TOUCH
Emulsion 1.9%
Apply to pre shampooed towel dried hair.
Development Time: 5 minutes
C Y R S TA L G LO S S
1 Part Color Touch Core shade. 1 Part 1.9% Color Touch Emulsion and 1 Part INVIGO
Post Color Treatment.
Apply to pre shampooed towel dried hair.
Development Time: 5-10 minutes
10 MIN 20 MIN
M AT T E G LO S S SMOKEY AMETHYST
I N S TA M AT ! C BY C O L O R T O U C H
MUTED MAUVE
Works best over previously coloured
hair to add a modern dusty matte sheen.
PINK DREAM
COLOUR FORMUL AS
30 g INSTAMATIC + JADED MINT
30G of 1.9% - 4% COLOR TOUCH Emulsion
Apply to pre shampooed towel dried hair.
Development Time: 5 minutes OCEAN STORM
COLOUR CHANGE/CORREC TION
DA R K E NIN G
COLOUR TOUCH FILLING CHART
•A
2-step process when going darker • Apply to pre-shampooed, towel-dried hair.
using COLOR TOUCH. • Develop up to 20 minutes.
• Excellent for extreme porous hair. •W
hen desired results are achieved, rinse
•D
etermine the target depth. Find the until the water runs clear, towel-dry and
recommended formula for your first step apply your chosen COLOR TOUCH target
using the filling chart. shade in the normal way.
•A
lways mix 1 part COLOR TOUCH + 2 parts
of COLOR TOUCH Emulsion 1.9%.
COLOR TOUCH
TARGET DEPTH TARGET SHADE NOTES
“FILLING”
1.5 Parts 10/0
9/- 9 /03 9/36
1 Part 9/03
2 Parts 9/03
8/- 8/0 8/71
1 Part 9/73
3.5 Parts 9/03
7/- 7/0 7/73
0.5 Parts 8/73
1.5 Parts 9/03
6/- 6/0 6/71
0.5 Parts 8/73
5/- 1 Part 7/7 5/0 5/37
0.5 Parts 6/4
4/- 1 Parts 6/7 4/0 4/0
0.5 Parts 9/03
3/- 3.5 Parts 9/03 3/0 3/0
1.5 Parts 6/4
2/- 2/0 2/0
0.5 Parts 6/7
NOTES
This is a guideline chart for COLOR TOUCH “Filling” technique, all recipes are a guideline
only and should be adjusted depending on the hair’s porosity and the target shade. It has been proven
that if you add too warm an undertone when pre-pigmenting the new colour will keep exposing too
much red. These recipes give the closest to a neutral colour as possible.
WATCH POINT
The timings for the COLOR TOUCH “Filling” is imperative for colour result. It has been observed from
leaving the product on longer than development time can result in a darker shade than desired.
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SMOKEY BLONDE
THIS STRONG BLEND BETWEEN THE NATURAL COLOUR
AND HIGHLY SMOKED ENDS GIVES A RAW AND MODERN
FINISH. THREE NEW SHADES TO CREATE CAPTIVATING
Hints and tips
SMOKEY FINISHES ON BLONDES. THESE SHADES WILL Colour melt
BE ESSENTIAL SALON TOOLS TO HELP REDUCE Subtle melt between two shades is essential.
Using fingers or wide tooth comb to melt away
UNWANTED WARMTH. the demarcation line between two shades.
Tip: Using shades within 3 depths apart makes
the transition seamless.
Your shade palette.
To personalise the smokey palette mix the new Co- Root shadowing
lour Touch shades with existing Colour Touch shades to This multi-step process of deepening the roots or
lightening the ends is often harmonised for soft
create tailored tones. transitions. Glossing and toning services are key
for this.
Tip: To soften the pearl violet under-tone mix the Tip: For muted colour reflection use a cool gloss
on the roots to deepen the contrast. This can
shade with a natural shade and apply on damp hair. also be used over brunettes and reds to give a
vintage feel.
Texture blending
10/81 7/89 Contrasting textures as glossy and matte,
10/6
uncoloured and coloured can bring results to new
heights. It’s all in the skillfull placements of these
9/96 9/86 7/ 86 textures that create a true vintage feel.
Tip: Leave the front section uncoloured to create
Smokey Rose Misty Grey Inky Violet softness or add freehand lightener in small areas
NEW NEW NEW to create pockets of light.
