NEW MAJIREL
MAJIREL FAMILIES
COLOR FUN(DAMENTALS)
MIXING GUIDELINES
GREY COVERAGE
PLAY IT COOL
BUSINESS BUILDING
C1 - Internal use
NEW LOOK, SAME ICONIC FORMULA
PLAY WITH IT!
PARIS BORN. WORLD FAMOUS.
RICH COLOR
ULTIMATE PALETTE OF SHADES &
TECHNOLOGIES
TRUE TO TONE, LONG-LASTING COLOR
PERFECT COVERAGE
NON-DRIP FORMULA
100% GREY COVERAGE
EXCEPTIONAL CARE
+45% MORE CONDITIONED HAIR WITH
MAJIREL*
*vs. uncolored hair
MAJIREL FAMILIES
PLAY WITH ENDLESS
POSSIBILITIES
MAJIREL COOL INFORCED
TRUE TO TONE, LONG-LASTING COLOR
BOOSTED WITH COOL REFLECTS FOR
OPTIMAL NEUTRALIZATION
MAJIREL COOL COVER
INTENSE COOL REFLECTS FOR EXTREME
COOL COVERAGE AND PERFECT
NEUTRALIZATION OF WARM TONES
MAJIREL FAMILIES
MAJIREL GLOW
IRIDESCENT SHADES WITH A NATURAL,
SHEER EFFECT
30%
MAJIREL HIGH LIFT
HIGH-LIFT COLOR FOR ULTRA LIGHT
BLONDING AND TONING IN ONE STEP
30% 2:1 50 mins 4½
MAJIROUGE
INTENSE, VIBRANT, LONG-LASTING REDS
& COPPERS
COLOR FUN(DAMENTALS)
THE COLOR PALETTE
REFLECTS ARE ASSOCIATED TO
PRIMARY & SECONDARY COLORS
.8
.1
.2 .7
.6 .3
.4
.5
EASY AS 1, 2, 3
HOW TO READ THE MAJIREL NUMBERS
8.11
8BB
COOL COVER
8 .1 1
LEVEL OF PRIMARY SECONDARY
DEPTH REFLECT REFLECT
1 REFLECT
4 INTENSITIES
SOFT DEEP INTENSE
REFLECT REFLECT REFLECT REFLECT
½ DOSE 1 DOSE 2 DOSES 10 DOSES
EXAMPLE: EXAMPLE: EXAMPLE: EXAMPLE:
8.01 8.1 8.11 L.10
8NB 8B 8BB L BBB
COOL COVER GLOW
MAJIREL MIXING GUIDELINES
MAJIREL MIXING
GUIDELINES
1.5 : 1
SHAKE INTO A RICH, CREAMY TEXTURE
using a shaker (non-metallic)
WHICH DEVELOPER?
MAJICRÈME MAJICRÈME MAJICRÈME MAJICRÈME
12.5-VOL. 20- VOL. 30-VOL. 40-VOL.
Lifts up to 1 ½ Lifts up to 2 Lifts up to 3 Lifts up to 4
levels levels levels levels
APPLICATION &
PROCESSING
COLOR MAINTENANCE
35 MIN
On unwashed dry hair (development time
use a brush begins after regrowth
& start with regrowth application)
VIRGIN HAIR
1 2
Start application Apply to regrowth &
on lengths & ends leave on for 35 min
MAJIREL MIXING GUIDELINES
LONG REGROWTH
1 2
Begin application Pull through &
on intermediate leave on for 35
zone then apply to mins
regrowth
TONE ON TONE LIGHTENING
COLORING OR OF 2 LEVELS
LIGHTENING OF 1 LEVEL
1 1
12.5-VOL 20-VOL
2 2
20-VOL 30-VOL
SPECIAL TECHNOLOGY:
MAJIREL HIGH LIFT
MIXING GUIDELINES
2:1
MIX INTO A RICH, CREAMY
TEXTURE
using a shaker (non-metallic)
MAJIREL HIGH LIFT MIXING GUIDELINES
PICK YOUR DEVELOPER
SUITABLE FOR SUITABLE FOR
BASES BASES
Thick
6 5 Hair
Thin
5 Hair
4
MAJICRÈME DEVELOPER MAJICRÈME DEVELOPER
30-VOL. 40- VOL.
Lifts up to 3 levels Lifts up to 4 ½ levels
APPLICATION &
PROCESSING
COLOR MAINTENANCE
50 MIN
On unwashed dry (development time
hair begins after
use a brush regrowth
& start with regrowth application)
Pull through 5 min before
the end of the processing time.
VIRGIN HAIR
1 2
Start application Apply to regrowth and
on lengths & ends leave on for 35 min
LONG REGROWTH
1 2
Begin application Pull through &
on intermediate leave on for 35
zone then apply to min
regrowth
GREY COVERAGE
GREY COVERAGE
UP TO 50%
Simply use your target shade.
MORE THAN 50%
In a 1 : 1 ratio, mix your target shade with its corresponding level
natural shade:
COOL REFLECTS
.1 .2 .7 .8 .13
½ target shade
+ ½ same level natural shade
WARM REFLECTS
.3 .4 .5 .6 .35
½ target shade
+ ½ same level golden natural shade
PLAY IT COOL
NEW COOL INFORCED
SHADES
TO MEET YOUR CUSTOMERS’ COOL DESIRES,
WE ADDED 11 COOL INFORCED SHADES TO THE MAJIREL
FAMILY
- BOOSTED WITH COOL REFLECTS
- UP TO 6 WEEKS NEUTRALIZATION
- ANTI-BRASSINESS EFFECT
BLUES
COOL BROWNS
BUSINESS BUILDING
RUN THE MAJIREL GAME & RUN YOUR
BUSINESS!
WHEN FUN IS PROFITABLE.
WHO IS THE
MAJIREL CLIENT?
The Majirel client expects the best of haircolor,
whether it’s tasteful color, grey coverage, cosmeticity or long-
lasting results.
TASTEFUL COLORS
that are fully opaque, rich & deep.
GREY COVERAGE
that is consistent, reliable and predictable.
IMPROVED COSMETICITY
of the hair thanks to our unique Ionene G & Incell
caring molecules.
LONG-LASTING RESULTS
due to the utmost respect of the hair fiber.
Beyond all this, the Majirel client loves
the sophistication it adds to her hair
& also the soft touch it brings to her hair fibers.
She wants healthy looking hair that is soft and shiny.
Since 1978, Majirel has constantly been updated to match
the market’s modern taste of color.
Representing tasteful colors, glamorous looks & an ultra caring
formula throughout the past 4 decades, Majirel color is close to
perfection & now more than ever looking towards a bright future.
DOES SHE WANT A
MAJIREL COLOR?
UNDERSTAND YOUR CLIENT’S
VOCABULARY
“I want to completely cover my grey hair”
Majirel
“I would like my color to be rich and intense”
Majirel
“I like this shade but could you make it cooler?”
MajirelCool Inforced
“I like bright and rich reds”
MajirelCarmilane, Rubilane, DM5
“I want to go as light as possible but I do not want to bleach my hair”
Majirel HighLift
“I would like my color to be as cool as possible”
Majirel Cool Cover
“I like my hair looking natural while still
having that je ne sais quoi”
MajirelGLOW
BUSINESS BUILDING
QUESTIONS TO ASK YOUR CLIENT
TO DETERMINE THE RIGHT
MAJIREL FOR HER
Do you want to perfectly & evenly cover your grey hair, or
would you rather have a more natural looking result?
If you prefer opaque coverage, we would suggest Majirel.
If you have a preference for rich & saturated results then
Majirel would be best for you.
HOW CAN I OPTIMIZE
THE PULL THROUGH?
Color matching can be done with both DIA Light and DIA Richesse shades.
We generally suggest color matching with DIA Light, except in circumstances where
there is not a direct DIA Light match or the desired taste of color is more opaque
(Majirel Cool Cover Shades.)
WHAT SERVICES CAN I OFFER TO
PROMOTE MAJIREL IN MY SALON?
Majirel is meant for sophisticated clients who will want a
traditional & permanent color result with full coverage.
With Majirel, you can create a bespoke
color service delivering rich & intense results.
Clients who enjoy changing their hair color or those who follow fashion
trends will also love Majirel:
they are looking for a color created just for them.
Majirel can be used to lighten, darken or color on the same level.
It is also suitable for global and partial techniques.
BUSINESS BUILDING
HOW TO TAKE THE PERFECT
BEFORE & AFTER PICTURES
TO SHARE ON SOCIAL MEDIA
Make sure your « after » picture looks better than the « before »
The images need to be big with good lighting.
The background needs to be the same for both pictures
Look for something aesthetic too.
Your model should strike the same poses for the « before » & « after »
photos
Front, side, & back.
Use a caption to emotionally connect with your clients
Example: "Happy #transformationtuesday! What inspired you to start
doing hair?"
PRO-TIP : Make sure your distance from the person photographed is
always the same, use your arm length for guidance.
