The Multimedia Development Process
Introduction:
• Multimedia development is a project-based process.
• Well-developed plan for multimedia product will save
• time
• money
• multiple modifications
• The rule of thumb for development is 80% planning and 20% production.
Stages of a Multimedia Project:
Four stages of a multimedia project
Stages of a Multimedia Project: Overview
• Planning and costing
• Determine the messages and objectives of the project.
• Identify how each message and objective may work within the authoring system.
• Before begin developing, plan what writing skills, graphic art, music, video, and other multimedia
expertise will be required.
• Develop a creative graphic look and feel, as well as a structure and navigation system that will let the
user visit the messages and content.
• Estimate the time needed to do all elements.
• Prepare a budget.
• Designing and producing
• Perform each of the planned tasks to create a finished product.
• There may be many feedback cycles with a client until the client is happy.
• Testing
• Always test the programs / applications to ensure they meet the objectives of the project, they work
properly on the intended delivery platforms, and they meet the needs of the client or end user.
• Delivering
• Package and deliver the project to the end user.
Planning and Costing
• To determine objectives / purposes of a project, we may ask:
• How will users be using this product?
• What will users gain from this product?
• What types of features will be most useful to the users?
• Why will users visit this web site (if the product is a web site)?
• Which browser / platform will users use to access this web site (if the product is a web site)?
• Target audience
• The designers should always focus on the user and tailor product to meet the user’s needs and wants.
• The designer needs to get a clear picture about how the target audience will use the product. This can
be accomplished through in-person interviews, online surveys, and various focus groups.
• Users like to feel in control; give users opportunity to choose or create their own experience.
• Categorization on audience might be useful. Examples: age, gender, income range, language, nationality,
disability, computer literacy.
• A plan that outlines the required multimedia expertise is prepared.
• A graphic template, the organizational structure and the navigational system are developed.
• A time estimate, a manpower estimate, and a budget are prepared.
• Time, money, and people are the three elements that can vary in project estimates.