This document is a situation analysis for Boat lifestyle's collar earphones conducted by Swati Upadhyay for a marketing basics course. It provides an introduction to Boat, a discussion of the collar earphone product, an internal 4Ps analysis of Boat's products, an external PESTEL analysis, SWOT analysis and competitor analysis. It concludes that the collar earphone product has potential in the market.
This document is a situation analysis for Boat lifestyle's collar earphones conducted by Swati Upadhyay for a marketing basics course. It provides an introduction to Boat, a discussion of the collar earphone product, an internal 4Ps analysis of Boat's products, an external PESTEL analysis, SWOT analysis and competitor analysis. It concludes that the collar earphone product has potential in the market.
This document is a situation analysis for Boat lifestyle's collar earphones conducted by Swati Upadhyay for a marketing basics course. It provides an introduction to Boat, a discussion of the collar earphone product, an internal 4Ps analysis of Boat's products, an external PESTEL analysis, SWOT analysis and competitor analysis. It concludes that the collar earphone product has potential in the market.
This document is a situation analysis for Boat lifestyle's collar earphones conducted by Swati Upadhyay for a marketing basics course. It provides an introduction to Boat, a discussion of the collar earphone product, an internal 4Ps analysis of Boat's products, an external PESTEL analysis, SWOT analysis and competitor analysis. It concludes that the collar earphone product has potential in the market.
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MODEL ASSIGNMENT
BUSINESS ORIENTATION PROGRAM 2022
Assessment 1: Situation Analysis
BoAt Lifestyle Boat Collar Earphones
Swati Upadhyay
Basics of Marketing
PUNE INSTITUTE OF BUSINESS MANAGEMEN
Introduction BoAt is an Indian-based company. It is an Indian brand electronic system which was established in the year 2015. BoAt manufactures products like headphones, stereos, travel chargers, and premium rugged cables. Founders of the company are Sameer Ashok Mehta and Aman Gupta. In January 2021, BoAt Raised $100,000,000 from Warburg Pincus and right now, BoAt is the Number one lifestyle brand in India.
Product Discussion BoAt provides Segments of products in the Market . But the product I have chosen the product i.e boat collar earphone. Collar earphone is a metallic earpiece unique style and easy to use earphones that can use easily by the customers in the market. Functionality of the product is: Active Noise Cancellation-Active Noise cancellation is the unique function in this product that cancel and reduce the unwanted sound. Convenient Control- Convenient control is the east to use function in this product it means that it can be use and controlled by any users of the product. Portable- Easy to carry and move from one place to another place.
Internal Analysis 4 P’s
Product: BoAt Earphones mainly focuses on end users as well as youth solutions, BoAt Company provides many kind of product solutions like easy to carry, excellent battery back- up pocket friendly product to the customers.
Price: This company is providing best quality products in low price since 2014, their product pricing strategy is like they created their product unique in a such a way which is neither cheap nor expensive and that can easily affordable by the customers.
Place:
Promotion:
External Situational Analysis
Samsonite has the following PESTEL analysis: -
Political
It registered a gross revenue of Rs. 500 crore FY 2019-2020
and aims to double the revenue in the FY 2024. Economic Had grown by 2.5 time from previous years
Affordable Durable Social Fashionable
Portable chargers Up gradation in long battery life Technological
Environmental
Legal SWOT Analysis
Samsonite has the following SWOT analysis:
Strengths Weaknesses Customers Service Market Competitor. Sell the products on e-commerce sites. Price Slabs of other company Goodwill products.
Opportunities Threats Good Customer Service. Technology Changes. Catchy Product. Government Policy. Competitor Analysis Competing products with similar functionality:
JBL-JBL is a American based hardware company that deals and manufacture products like earphone speaker collar Earphones Earbuds etc.
MIVI- Mivi is a Indian based hardware company that manufacture all the products in India and the company is earing huge success in the market.
ONEPLUS- Oneplus is a Chinese based hardware company formed in the year 2013 the company deals in the products such as phones earbuds, earphone, collar earphone.
The comparison of the features with the companies:-
FEATURES JBL MIVI ONEPLUS
Bluetooth Version
With Mic
Battery life
Charging Type
Water Resistant
ASAP Charge
Key Customer Base
55% of the samsonite sales is positioned as premium brand and is ranges from 12000-31000 and considered as largest luggage brand in the world. Samsonite has two brands i.e., samsonite red and samsonite black label. Samsonite red is usually targeted for Asia region and are for younger and more fashionable customers. While samsonite black label is a luxury brand that is also sold in the Asian market. Conclusion The development of the product would be considered profitable, with the ability to carve out a market within both existing business and sales, and targeting new markets such as personal brand development and job seekers. There is high potential to market the product to non-English speaking countries, such as China. Overall, a product with potential.
References (Use Harvard referencing style)
Alzakhravi, O 2020, ‘What is the Major Impact of Social Media’, LinkedIn, weblog post, 12 June 2020, viewed 12 May 2022, <https://www.linkedin.com/pulse/what-major-impact-social-media- olena- alzakhravi/> Australian Bureau of Statistics 2017, Counts of Australian Businesses, including Entries and Exits, ABS, Canberra, viewed 14 May 2022, <https://www.abs.gov.au/statistics/economy/business- indicators/counts-australian-businesses-including-entries-and-exits/latest-release>. Clark, D 2011, ‘Reinventing your personal brand’, Harvard Business Review, magazine reprint, March 2011, viewed 12 May 2022, <https://hbr.org/2011/03/reinventing-your-personal-brand>. Dull, A 2020, ‘Camcard is More Than a Business Card Scanner – It’s A Full-Featured Contact Management Platform‘, CardRates, weblog post, 19 October 2020, viewed on 12 May 2022, <https://www.cardrates.com/news/camcard-is-a-full-featured-contact-management-platform/ >. Helen 2022, ‘What is an NFC Tag Reader and How to Use It?’, Minitool, weblog post, 29 January 2022, viewed on 12 May 2022, <https://www.minitool.com/news/nfc-tag-reader-iphone.html >, Lanier, S 2018, ‘10 Paper Waste Facts You Need to Know’, Eversign, weblog post, 29 November 2018, viewed on 12 May 2022, <https://blog.eversign.com/paper-waste-facts/ >. The Importance of Networking in Business (Tips Included) 2020, indeed.com,viewed 14 May 2022, <https://www.indeed.com/career-advice/career-development/networking-in-business>. Turner, A n.d., ‘How many phones are in the world’, BankMyCell, weblog post, viewed on 12 May 2022, <https://www.bankmycell.com/blog/how-many-phones-are-in-the-world >.
