INDIVIDUAL ASSIGMENT 1

FARM FRESH

NAME: ANJALLI A/P THEVAGHARAN

STUDENT ID: 2212767

PROGRAME: ABDT2043 FOM 202209

GROUP: 06

LECTURER: MADAM MEI LING LAI

SUBMISSION DATE: 07 DECEMBER 2022

Appendix 1a: Cover Page for Individual Written Assignment

Tunku Abdul Rahman University of Management and Technology

Academic Year 2022/2023

ABDT2043 FUNDAMENTALS OF MARKETING

Individual Written Assignment

Student’s name: ANJALLI THEVAGHARAN Student’s ID: 2212767

Programme: Word count: 1488 Tutorial class: FOM (DBU1 S1 G6)
ABDT2043 FOM
202209

Assessment Excellent Good Average Poor Very poor

Criteria
Introduction 10.0 8.0 6.0 4.0 2.0
and Outstanding Good research Sufficient Lacked Little evidence of
Company research with with some research but research and serious research.
overview important important only a few most points
(10.0) organisational organisational important are minor or
details. details. details unimportant.
mentioned.
Macro- 30.0 24.0 18.0 12.0 6.0
environment 6 macro- 6 macro- 6 macro- Less than 5 Many wrong
analysis environmental environmental environmental macro- choices of macro-
(30.0) factors factors factors environmental environmental
affecting your affecting your affecting your factors. Many factors. Little
brand/product’s brand/product’s brand/product’s irrelevant or evidence of
growth. Highly growth. Good growth. Some superficial understanding the
relevant points. points raised. contents are points. Some topic. No evidence
Evidence of in- Evidence of taken directly contents are of analysis.
depth analysis. good analysis. from the taken directly
source. from the
Evidence of source. Little
some analysis.  evidence of
analysis. 
References 5.0 4.0 3.0 2.0 1.0
and Outstanding A good Generally Incorrect Non-TARUMT
citations application of application of correct referencing Harvard
(5.0) TARUMT TARUMT referencing with many Referencing.
Harvard Harvard with some errors.
Referencing. Referencing. errors.
Minor errors
only.
Appendices 5.0 4.0 3.0 2.0 1.0
and Highly relevant Good Generally good Few and Very few
academic appendices that appendices that supporting poorly chosen appendices and
format (5.0) support and support and appendices but appendices mostly irrelevant.
strengthen enhance the with some have little Non-academic
evidence-based writing. Neat poorly chosen relevance to format.
writing. academic ones. Average the writing.
Excellent format. academic Poor
academic format. academic
format. format.
TOTAL /50
Appendix 4a
FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

COURSEWORK FEEDBACK FORM FOR WRITTEN ASSIGNMENT

COURSE CODE/ COURSE TITLE: ABDT2043 Fundamentals of Marketing

NAME OF STUDENT: ID No: 2212767
1) ANJALLI A/P THEVAGHARAN

PROGRAMME: ABDT 2043 FOM 202209

YEAR OF STUDY: 2 ACADEMIC YEAR: 2022/2023
SEMESTER: 1 
GROUP NO: 1
COURSEWORK NO: 1 NATURE OF MARKS ALLOCATED:
COURSEWORK: 
Individual assignment /50 =            /100

Overall Feedback:

Student’s Acknowledgement: Date: Lecturer’s /Tutor’s Name and Signature: Date:

07/12/2022
Appendix 2

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS 

Academic Year 2022/2023

Plagiarism Statement

Read, complete and sign this statement to be submitted with your written work.

We confirm that the submitted work is all our own work and is in our own words.

Programme: ABDT2043 FOM 202209

Tutorial Class:

Date: 07 DECEMBER 2022

Name (Block Capitals) Reg. No. Signature

1. ANJALLI A/P THEVAGHARAN 2212767

2.

3.

4.

5.
 CONTENTS
OPENING PAGE
COVER PAGE
FEEDBACK FORM
PLAGIARISM STATEMENT
TURNITIN REPORT
TABLE OF CONTENTS
1.0 INTRODUCTION
1.1 HISTORY AND BACKGROUND
1.2 MISSION AND VISION STATEMENT
1.3 PRODUCT AND SERVICES
2.0 MACROENVIRONMENT
2.1 DEMOGRAPHIC
2.2 ECONOMIC
2.3 NATURAL
2.4 TECHNOLOGICAL
2.5 POLITICAL
2.6 SOCIAL AND CULTURAL

3.0 CONCLUSION
4.0 REFERENCES TABLE OF CONTENTS
5.0 APPENDICES
1.0 INTRODUCTION

1.1 HISTORY AND BACKGROUND

Farm fresh is presently Malaysia’s largest dairy logo, extra than ten years after it
became released on a rural farm in Johor. Farm clean strives to offer advanced nutrients to all
Malaysians through a several product line. This covers their maximum well-known milk and
yogurt-based definitely merchandise, similarly to plant-primarily based definitely milks like
soy, almond and oat milk. This employer owned thru manner of manner of Loi tuan Ee has a
sturdy employer way of lifestyles that encourages employees to offer extra provider to
purchasers via way of method of the use of the breadth in their product portfolio. Due to the
fact the enterprises manipulate thinks that best if personnel deal with all of those areas will
the performance, first-rate and reliability of the product replicate on the product which
blanketed the blessings of the body of employees withinside the enterprise's intention
declaration.

Farm fresh became based totally via Loi Tuan Ee after leaving his career at a packaging
agency in 2005. Ever given that growing up in a small city in Perak, Loi Tuan Ee has held a
deep appreciate for agriculture and a love of nature. Noticing that many Malaysian
manufacturers have been selling merchandise made from reconstituted or powdered milk, he
determined to shop for a small plot of land in Johor and import 60 Holstein jersey cows from
Australia, installing farm sparkling milk Sdn. Bhd. Farm fresh became growing quicker than
Loi need to have ever imagined. To assist expand his operations, he enlisted the help of his
antique pal Azmi Zainal as companion and taken in Khazanah national, the strategic
investment arm of the government of Malaysia, as an investor withinside the organisation.
Those collaborations laid the premise for the business enterprise’s persisted success. Farm
Fresh Berhad is a Malaysian dairy agency. Farm fresh two factories in running in bandar
Muadzam Shah , Pahang and in Larkin , Johor in which the processing plant's advent restrict
arrives at 12 million liters each year with an expected one million liters each month. It
became specified in 2009, set up by way of Loi Tuan Ee and 30% claimed by means of
Khazanah Nasional Berhad , the task arm of the Malaysian authorities.
 1.2 MISSION AND VISION STATEMENT

Mission statement of the company:

It’s all approximately high-quality produce, making sure we have wholesome and happy
cows, retaining the environment and giving our customers what they sincerely deserve. We
accept as true with in a simple approach to dairy farming and that after we do these items
properly, human beings can taste the distinction.

Vision statement of the company:

We assist the families of main town stay happier and healthier lives via providing the fresh,
flavour and most nutritious local produce from local farms for your table in under 24 hours.
 1.3 PRODUCT AND SERVICES

Farm Fresh Berhad were indexed as one of the maximum famous dairy businesses in.
Farm Fresh milk is available in plenty of varieties, with lactose free options too.

All of those are the end result from advertising techniques that have been evolved with
the aid of using Farm Fresh to hold up its

MILK YOGURT-BASED PRODUCTS

- FULLCREAM MILK - NATURAL YOGURT
- SKINNY MILK - STRAWBERRY
- CHOCOLATE MILK - MIXED BERRIES
- CAFÉ LATE - MANGO
- JUNIOR MILK - ORANGE
- KURMA MILK
SKINNY YOGURT
GOAT’S MILK PRODUCT
NEW PRODUCT – GREEK YOGURT
2.0 MACROENVIRONMENT

Macroenvironment, is made of larger societal forces that affect the increase of the
microenvironment consisting of demographic, economic, natural, technological, political,
social and cultural.

2.1 DEMOGRAPHIC

Firstly, macroenvironment forces is SOCIO-DEMOGRAPHIC. Malaysia has a

populace of 32 million humans. Malaysia is now the forty second maximum populous united
states withinside the world. Malaysia's populace density is ninety-seven humans consistent
with rectangular kilometre primarily based totally on a complete land area. Malaysians come
from a whole lot of cultures and nonsecular backgrounds. Only 50% of the populace is
Malay, with the rest made of Bumiputera’s, Muslims, and different ethnic groups, each
majorities and minorities (Cornall. 2021).

2.2 ECONOMIC

Following that, macroenvironment forces that give impact to Farm Fresh advertising
method and performances is ECONOMIC. Since 2010, Malaysia's trade-to-GDP ratio has
averaged above 130% making it one of the world's maximum open economies. Malaysia is
the 1/3 wealthiest united states in Southeast Asia. Farm Fresh Milk current monetary
highlights display a increase in internet income earnings in 2018. During the identical time
period, its general property increased. As a result, the company presently produces about
1,000,000 bottles of milk every day. From one hundred cows in 2009 to 3200 cows at farms
in Johor and Pahang.

Farm Fresh become first established on October 10, 2007. The ultra-modern
monetary highlights indicate an internet income sales growth of 49.67% in 2019. In the equal
year, its overall belongings grew by27.77%. Farm Fresh Milk Sdn Bhd’s internet income
margin reduced with the aid of using 1.5% and Net Profit (Loss)for the Period 35.33% in
2019.The largest success with the aid of using Holstein Milk is dominating 39% of the
neighborhood marketplace for fresh milk below the Farm Fresh, Dairy Produce emblem thru
a completely unique advertising system. Loi Tuan Ee, founder and CEO of Holstein Milk
become decided on the sixty fifth International Selection Panel on the Bali ISP in July
making him the thirteenth Endeavor Entrepreneur from Malaysia

Pricing product is important to obtain desires in an organization. Pricing approach that Farm
Fresh used is Penetration pricing approach. It is ready on the spot income to construct long-
term relationships with buyers. Implementation of product is one of the advertising
approaches. The product must appearance as an unique and feature its very own layout to
maintain eyes at the product. The development of packaging design allows to boom the
product sell because costumer generally tend to understand the existence of product.

At this moment, Farm Fresh has four farms in Malaysia and one at Australia. Farm
Fresh turned into collaboration with University Putra Malaysia (UPM) in December,20. A
joint project with UPM to sell and switch generation on dairy farming, in addition to
manufacturing of dairy-associated merchandise thru the project. This joint project might
boom its marketplace presence

2.3 NATURAL

Next forces that deliver the impact is NATURAL. Farm Fresh Milk
manufacturing technology that meets international requirements provided milk as fresh as
natural as viable the usage of this process. They in no way use preservatives, colourings, or
different overseas ingredients in their milk. Turns out, they guarantee that milk is delivered to
neighbourhood supermarkets inside forty eight hours in their cow being milked.

The owner of the company always take attention on fine and wholesome product for the
happy customers as opposed to deliberating the competitor
 2.4 TECHNOLOGICAL

Next forces that give the impact is TECHNOLOGICAL. Evaluation arises

alongside the milk processing teach and great manage exams are also needed to supply
hygiene and excessive great of meals. The meals requirements are to fulfil regulatory and
customer demands.

Farm fresh use Australian Holstein jersey breed to offer a terrific great of milk. The
cows will start with a breakfast and a terrific shower. After taking shower, they may placed
them through fanatics for evaporation cooling. This is to take care the hygiene of the cows
and the milk. After that they may pass into the milking process. The milk is going right into a
pipeline and immediately right into a switch tank so that it will switch it right into a plate
warmth cooler so that it will hastily cool the milk.

2.5 POLITICAL

POLITICAL: Over the previous couple of decades, Malaysian politics has been
surprisingly stable. Malaysia's political gadget is primarily based totally on a federal
consultant democratic constitutional monarchy. Farm Fresh Milk's endured partnership with
Australia has ended in a MYR100 million funding and the acquisition of a 607-hectare farm
in Victoria.

2.6 SOCIAL AND CULTURAL

SOCIAL AND CULTURAL is the opposite force that provide the effect closer to
Farm Fresh’s advertising approach and performances. Malaysia has a colourful cultural life,
with a lot of its traditions focused at the various population's conventional celebrations. It is a
society this is multi-cultural. The local Malays, in addition to giant groups of Chinese and
Indians, make up the principle ethnic groups. In Malaysia, even as breakfast was once rice or
noodles, it has now moved to milk, bread, and butter. These has expanded the quantity of call
for from everywhere in the country.

3.0 CONCLUSION

Those marketing forces has positive and negative impacts towards a company
because the company want to recollect accurately in responding to such forces as they are
able to be a threat of provide opportunities to the company. What can we gain here is,
through making a great making plan to recognize the environments can offers the business
enterprise loads of advantages as they are able to reply to such environments and flip it into
opportunities.
4.0 REFERENCES

WEBSITE

Philip, B. (Nov 12, 2019) Micro and Macro environment factors to be analyzed for companies.
Linkedin. Retrieved on April 24, 2022 from: https://www.linkedin.com/pulse/micro-macro-
environment-factors-analyzed-companies-bobin-philip

Business Jargons. (2022). What is Micro Environment?. Retrieved on April 24, 2022 from
https://businessjargons.com/micro-environment.html

Cornal, J (2021). Malaysia looks to reduce milk imports through ‘Dairy Valley’
project. Daityreporter.com. Retrieved on April 24, 2022 from:
https://www.dairyreporter.com/Article/2021/09/20/Malaysia-looks-to-reduce-milk-imports-
through-Dairy-Valley-project

Farm Fresh Holdings Berhad. (2020). 2020 SUSTAINABILITY REPORT. Retrieved on

April 20, 2022 from: https://www.farmfresh.com.my/wp-content/uploads/2021/07/FFHM-
SR2020_FINAL.pdf

Farm Fresh Holdings Berhad Stock Information (2022) . Retrieved on 02/12/2022 from:
https://www.farmfresh.com.my/stock-information/

Farm Fresh Holdings Berhad Financial Information (2022) . Retrieved on 06/12/2022 from:
https://www.farmfresh.com.my/financial-information/

Farm Fresh wikipedia Retrieved on 18 October 2022 from:

https://ms.wikipedia.org/wiki/Farm_Fresh
5.0 APPENDICES

APPENDIX A: DIAGRAMS, DATA AND STATISTICS

DIAGRAM 1: FARM FRESH SUSTAINABILITY REPORT ON 2022

APPENDIX A: DIAGRAMS AND DATA

DIAGRAM 2: FARM FRESH SIGNIFICANCE TO STAKEHOLDERS

DIAGRAM 3: FARM FRESH SIGNIFICANCE CLIMATE ACTION

DIAGRAM 4: FARM FRESH RGENERATIVE AGRICULTURE

DIAGRAM 5: FARM FRESH ANNUAL REVENUE

 DIAGRAM 6: FARM FRESH QUARTER REVENUE

DIAGRAM 7: FARM FRESH SEGMENTAL ANALYSIS

‘

DIAGRAM 8: FARM FRESH SEGMENTAL ANALYSIS

DIAGRAM 8: FARM FRESH REVENUE GROWTH

DIAGRAM 9: FARM FRESH LADANG

 DIAGRAM 10: FARM FRESH AS AT FPE 30 SEPTEMBER 2022

DIAGRAM 10: FARM FRESH JOB OPPORTUNITY FOR THE RURAL PEOPLE
DIAGRAM 11: FARM FRESH SOCIETAL WORKS