DAY FRESH
intro
In 2009, Akhtar Group ventured into Pakistan’s dairy sector by
establishing Dairyland (Pvt). The company started its
operations by setting up a state-of-the-art dairy farm in Dhabeji,
district Sujawal in Sindh with premium breed Australian cows.
Subsequently, it also established a modern milk, and yogurt
processing and packaging plant next to the dairy farm.
Dairyland is a leading brand in the dairy sector with operations
running successfully across the country. It is a major supplier of
value-added dairy products.
Concpt of company
Dairy land
Dairyland is a progressive and fast-growing company, well
known for its high quality and nourishing products. It
continuously strives to add happiness to its consumers’ lives
and take care of their health, by keeping itself updated with the
ever changing lifestyles of its consumers.
In order to make sure consumers get optimal quality products,
Dairyland has developed a comprehensive grass-to-glass value
chain system. Its cows are fed and nurtured on high quality
fodder grown under the supervision of foreign qualified
agronomists. They are kept in an extremely hospitable
environment, and are regularly checked and vaccinated by a
team of qualified vets.
Dairyland’s automatic milking parlor makes sure milk is
collected using optimal hygienic conditions. No hormonal
injections or antibiotics are given to the cows, ensuring pure,
fresh and wholesome milk, free from side effects.
Our Chain of Dayfresh Stores
Dairyland has eight branded shops in Karachi, offering fresh
products via home delivery services all day.
The company has introduced a loyalty card program for its
consumers through which free home delivery services for fresh
pure milk can be availed.
The company’s dedicated teams of riders make sure fresh milk
procured on the day reaches consumers’ doorsteps, adhering to
its brand promise, ‘Freshness, Quality and Taste
Retail Distribution Network
Dairyland offers fresh milk packaged in poly pouches and
HDPE food grade bottles through its own refrigerated supply
chain to over 1,000 shops.
It also offers long shelf life plain milk as well as flavored milk in
HDPE bottles to over 4,000 shops in five cities.
Its retail network consists of international and modern trade
outlets with exclusive shelf space at all premier outlets.
Our Mission
Dairyland believes in transparent value chain system and
providing a delightful experience to consumers whenever, and
wherever they consume our products.
Our Vision
To be our consumer's trusted choice in foods and beverages,
by being leaders in quality and innovation by Maximizing
stakeholder value.
Core Values
Leadership: Be the leading brand in the dairy sector.
Integrity: Provide 100% natural wholesome milk to
consumers.
Passion: Put everything the company has in ensuring
optimal products for consumers.
Quality: Provide premium quality dairy products to
consumers.
SWOT
STRENTH
-large number of dairy plants in country
-increased availibilty of indigenously manufactured
equipment
-increase purchasing power of the consumer
WEAKNESS
-lack of awareness of for clean milk production
-poor productivity of cattle and arable land
-lack of appropriate technology in our country
-lack of infrastructure for offering dairy business
management programmes to train dairy process
OPPORTUNITIES
-increasing demand for fluid milk as well as value added
products
-growing demand for milk and milk products
-availabilty of animal production technologies for faster
Development
THREATS
-poor microbiological quality of milk
-lack of awareness fresh package milk.
