Contents

Why Start a Garlic Farming Business?.........................................................................................................1

Industry Overview...................................................................................................................................2
Executive Summary.............................................................................................................................3
Our Product Offering...................................................................................................................................4
Our Mission and Vision Statement..........................................................................................................4
Our Business Structure............................................................................................................................4
Job Roles and Responsibilities.....................................................................................................................5
Chief Executive Officer – CEO:.................................................................................................................5
General Farm Manager............................................................................................................................5
Administrator/Accountant...................................................................................................................6
Sales and Marketing Officer.................................................................................................................6
SWOT Analysis.............................................................................................................................................7
MARKET ANALYSIS.......................................................................................................................................8
Our Target Market...................................................................................................................................8
Our competitive advantage.....................................................................................................................9
SALES AND MARKETING STRATEGY.............................................................................................................9
Sources of Income.................................................................................................................................10
Sales Forecast........................................................................................................................................10
Our Pricing Strategy...............................................................................................................................10
Payment Options...................................................................................................................................11
Publicity and Advertising Strategy.............................................................................................................11
Financial Projections and Costing..............................................................................................................12
Generating Funds/Startup Raj Gusto® Garlic Farms, Inc...........................................................................13
BUSINESS GROWTH: Sustainability and Expansion Strategy......................................................................13
Why Start a Garlic Farming Business?
Garlic farming is known to be a profitable business and over the years, it has evolved from small
scale garden farming that is practiced in Ethiopia to a global industry in most countries where it is
carried out. If you are considering starting a commercial garlic farming business, the good news is
that you can’t get it wrong. This is because garlic is used for a wide variety of meals and medicinal
purposes and it is consumed all over the world.
It is important to state that starting a garlic farming business comes with its own fair share of
challenges, but that does not rule out the fact that it is indeed a profitable business venture. An
aspiring entrepreneur can either choose to start a garlic farm on a small scale or on a large scale
depending on their financial status.
So, if you have decided to go into garlic farming, then you should ensure that you carry out thorough
feasibility studies and also market survey. Business plan is yet another very important business
document that you should not take for granted when launching your own garlic farming business.
Below is a sample garlic farming business plan template that can help you to successfully write your
own with little or no difficulty.
Industry Overview
Garlic is cultivated by vegetable farmers and vegetable farmers are known to grow a wide variety of
vegetables like ginger, chili – pepper, onion, peppers, potatoes, lettuce, tomatoes, sweet corn,
mushrooms and all other vegetables and melons in open fields and in greenhouses. Some vegetable
farmers also grow a variety of fruits and other crops.
Garlic is one of the world’s healthiest plants because it has so many valuable medicinal
properties due to the nutrients, vitamins, minerals, and organic compounds contained in them.
No doubt, garlic ranks as an excellent source of manganese and vitamin B6, a very good source of
vitamin C and copper, and a good source of selenium, phosphorus, vitamin B1, and calcium in our
WHFoods rating system, it is the sulfur compounds in garlic that serve as its spotlight nutrient in
terms of overall health.
The Vegetable Farming industry that garlic farming is a part of is indeed a fast – growing industry
and pretty much active in all countries of the world. As a matter of fact, The Netherlands has some of
the largest greenhouses where vegetable are cultivated in the world.
That is the scale of food production in the country so much so that in the year 2000 alone,
greenhouses occupied about 10,526 hectares, or 0.25 percent of the total land area. The Netherlands
has an estimate of 4,000 greenhouse establishments that operate well over 9,000 hectares of
greenhouses and employ about 150,000 workers, producing €7.2 billion worth of vegetables, fruit,
plants, and flowers, some 80% of which are exported.
Statistics has it that in the united states of America alone, there are about 76,459 registered and
licensed vegetable farms (including garlic farms) scattered all across the United States responsible
for employing about 317,590 persons and the industry rakes in a whooping sum of $26 billion
annually. The industry is projected to enjoy 2.5 percent annual growth.
As a matter of fact, with the recent advancement in technology, farmers can now comfortably grow
garlic and varieties of vegetables in a country where such crops can hardly survive; and in places
where there are few farm lands, people can make use of the rooftop (basement) of their houses to
cultivate vegetables even for commercial purposes.
One thing is certain when it comes to vegetable cum garlic farming, if you are able to conduct your
market research and feasibility studies before choosing a location for cultivating your garlic, you are
not going to struggle to grow the garlic farming business and also to sell your garlic because there are
always food processing companies and consumers out there who are ready to buy from you.
Lastly, garlic farming is indeed a profitable business venture and it will pay you to cultivate
other vegetable alongside garlic if indeed you want to maximize profit in this line of business.
The good thing is that other vegetables do pretty well when they are cultivated alongside
garlic.
Executive Summary
NAHR Garlic Farms, Inc. is a registered commercial farm that will be based in the outskirts of San
Diego, California – United States. We have done our detailed market research and feasibility studies
and we were able to secure a suitable farm land to start our commercial garlic farming.
Our commercial garlic farm is going to be standard hence we will be involved in cultivating other
vegetables such as ginger, potatoes, lettuce, tomatoes, sweet corn, mushrooms and melon. We will be
involved in organic and non – organic garlic farming.
We are in the commercial garlic farming business because we want to leverage on the vast
opportunities available in the commercial farming industry to contribute our quota in growing the
U.S. economy, in national food production, raw materials production for industries, to export
agriculture produce from the United States to other countries and over and above to make profit.
NAHR Garlic Farms, Inc. is well positioned to become one of the leading commercial garlic farms in
the United States of America, which is why we have been able to source for the best hands and farm
machineries to run the farm with.
NAHR Garlic Farms, Inc. is a family business that is owned by Mr. Raj Gusto and his immediate
family members. The farm cum business will be fully and single handedly financed by Raj Gusto and
his immediate family members. Before starting Raj Gusto® Garlic Farms, Inc., Raj Gusto has
worked with some of the leading commercial farms in the United States of America; he has a degree
(B.Sc.) in Agriculture Science from University of California.

Executive Summary
NAHR Garlic Farms, Inc. is a registered commercial farm that will be based in the
outskirts of San Diego, California – United States. We have done our detailed market
research and feasibility studies and we were able to secure a suitable farm land to start
our commercial garlic farming.

Our commercial garlic farm is going to be standard hence we will be involved in

cultivating other vegetables such as ginger, potatoes, lettuce, tomatoes, sweet corn,
mushrooms and melon. We will be involved in organic and non – organic garlic
farming.

We are in the commercial garlic farming business because we want to leverage on the
vast opportunities available in the commercial farming industry to contribute our quota
in growing the U.S. economy, in national food production, raw materials production for
industries, to export agriculture produce from the United States to other countries and
over and above to make profit.

NAHR Garlic Farms, Inc. is well positioned to become one of the leading commercial
garlic farms in the United States of America, which is why we have been able to source
for the best hands and farm machineries to run the farm with.

NAHR Garlic Farms, Inc. is a family business that is owned by Mr. Raj Gusto and his
immediate family members. The farm cum business will be fully and single handedly
financed by Raj Gusto and his immediate family members. Before starting Raj Gusto®
Garlic Farms, Inc., Raj Gusto has worked with some of the leading commercial farms in
the United States of America; he has a degree (B.Sc.) in Agriculture Science from
University of California.

Our Product Offering

NAHR Garlic Farms, Inc. is a commercial farm that will be involved in cultivating garlic
and other vegetables via greenhouse farming and land farming for both the United
States’ market and the global market. We are in business to cultivate garlic and other
vegetables in commercial quantities.

We are in this line of business to make profits, and we will ensure that we do all that is
allowed by the law of the United States of America to achieve our business goals and
objectives. These are the areas we will concentrate on in our garlic farms. If need arises
we will definitely add more agriculture produce to our list;

 Cultivation of garlic and other vegetables such as; ginger, cucumbers, shallots,
tomatoes, lettuce, chilies, capsicum, red salad onions and snow peas, Chinese
cabbage, lettuce, basil, roses, tomatoes, okra, cantaloupe and bell peppers,
watercress, basil, coriander, parsley, lemongrass, sage, beans, peas, kohlrabi, taro,
radishes, strawberries, melons, onions, turnips, parsnips, mushroom, carrot,
melon, sweet potato, cauliflower, cabbage, broccoli, and eggplants et al
 Greenhouse construction, consultancy and advisory services

Our Mission and Vision Statement

 Our Vision is to become one of the leading garlic cum vegetable farm brands not
just in the United States of America but also on the global stage.
 Our mission statement as a commercial farm is to go into full – time cultivation of
garlic and other vegetables that will not only be consumed in the United States of
America, but also exported to other parts of the world.
Our Business Structure
NAHR Garlic Farms, Inc. is a commercial garlic cum vegetable farm that intends starting
small in San Diego – California, but hopes to grow big in order to compete favorably
with leading commercial vegetable farms in the commercial farming industry both in
the United States and on the global stage.

We are aware of the importance of building a solid business structure that can support
the picture of the kind of world class business we want to own, which is why we are
committed to only hire the best hands in and around San Diego – California.

At NAHR Garlic Farms, Inc., we will ensure that we hire people that are qualified,
hardworking, dedicated, customer centric and are ready to work to help us build a
prosperous business that will benefit all the stakeholders in the business.

As a matter of fact, profit-sharing arrangements will be made available to all our senior
management staff and it will be based on their performance for a period of five years
or more as agreed by the management of the farm. In view of the above, Raj Gusto®
Garlic Farms, Inc. have decided to hire qualified and competent hands to occupy the
following positions;

 Chief Operating Officer

 General Farm Manager
 Administrator/Accountant
 Crop (Garlic and other Vegetables) Cultivation Manager/Supervisor
 Sales and Marketing Executive
 Front Desk Officer

Job Roles and Responsibilities

Chief Executive Officer – CEO:

 Increases management’s effectiveness by recruiting, selecting, orienting, training,

coaching, counseling, and disciplining managers; communicating values,
strategies, and objectives; assigning accountabilities; planning, monitoring, and
appraising job results; developing incentives; developing a climate for offering
information and opinions; providing educational opportunities
 Creates, communicates, and implements the organization’s vision, mission, and
overall direction – i.e. leading the development and implementation of the overall
organization’s strategy
 Responsible for fixing prices and signing business deals
 Responsible for providing direction for the business
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization
General Farm Manager

 Responsible for the planning, management and coordinating all farm activities
across the various sections on behalf of the organization
 Supervises other section manager
 Ensures compliance during project executions (especially in the construction of
greenhouse and hothouse et al)
 Provides advice on the management of farming activities across all sections
 Responsible for carrying out risk assessment
 Uses IT systems and software to keep track of people and progress of the growth
of crops
 Responsible for overseeing the accounting, costing and sale of farm produce after
harvest
 Represent the organization’s interest at various stakeholders’ meetings
 Ensures that farming goals are achieved, the most efficient resources (manpower,
equipment, tools and chemicals et al) are utilized and different interests involved
are satisfied. Responsible for preparing financial reports, budgets, and financial
statements for the organization
 Responsible for overseeing the smooth running of HR and administrative tasks for
the organization
 Handles all financial transactions for the company
 Defines job positions for recruitment and managing interviewing process
 Carries out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Oversees the smooth running of the daily farming activities across the various
farming sections

Administrator/Accountant

 Responsible for overseeing the smooth running of HR and administrative tasks for
the organization
 Defines job positions for recruitment and managing interviewing process
 Carries out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Responsible for preparing financial reports, budgets, and financial statements for
the organization
 Responsible for financial forecasting and risks analysis
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensures compliance with taxation legislation
 Handles all financial transactions for the farm
  Serves as internal auditor for the farm

Crop (Garlic and other Vegetables) Cultivation Manager/Supervisor

 Responsible for the cultivation of garlic and other vegetables such as; gingers,
cucumbers, shallots, tomatoes, lettuce, chilies, capsicum, red salad onions and
snow peas, Chinese cabbage, lettuce, basil, roses, tomatoes, okra, cantaloupe and
bell peppers, watercress, basil, coriander, parsley, lemongrass, sage, beans, peas,
kohlrabi, taro, radishes, strawberries, melons, onions, turnips, parsnips,
mushroom, carrot, melon, sweet potato, cauliflower, cabbage, broccoli, and
eggplants et al
 Supervises other workers within the department
 Works closely with the General Manager to achieve the organizations’ goals and
objectives

Sales and Marketing Officer

 Identifies, prioritizes, and reaches out to new partners, and business opportunities
et al
 Identifies development opportunities; follows up on development leads and
contacts; participates in the structuring and financing of projects; assures the
completion of relevant projects.
 Writes winning proposal documents, negotiate fees and rates in line with company
policy
 Responsible for handling business research, marker surveys and feasibility studies
for clients
 Responsible for supervising implementation, advocate for the customer’s needs,
and communicate with customers
 Develops, execute and evaluates new plans for expanding increase sales
 Documents all customer contact and information
 Represents the company in strategic meetings
 Helps to increase sales and growth for the farm

Front Desk/Customer’s Service Officer

 Welcomes guests and clients to the farm by greeting them in person or on the
telephone; answering or directing inquiries
 Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone)
provides the client with a personalized customer service experience of the highest
level
 Through interaction with clients on the phone, uses every opportunity to build
client’s interest in the company’s products and services
  Manages administrative duties assigned by the manager in an effective and timely
manner
 Consistently stays abreast of any new information on the farm’s products,
promotional campaigns etc. to ensure accurate and helpful information is supplied
to clients
 Receives parcels/documents for Raj Gusto® Garlic Farms, Inc.
 Distribute mails in Raj Gusto® Garlic Farms, Inc.
 Handles any other duties as assigned by the line manager

SWOT Analysis
Raj Gusto® Garlic Farms, Inc. do not intend to launch out with trial and error hence the
need to conduct a proper SWOT analysis. We know that if we get it right from the
onset, we would have succeeded in creating the foundation that will help us build a
standard garlic farm that will favorably compete with leading commercial garlic farms
in the United States of America.

We are quite aware that there are several large scale, medium scale and small scale
garlic cum vegetable farms all over San Diego – California and even in the same
location where we intend locating ours, which is why we are following the due process
of establishing a business.

We know that if proper SWOT analysis is conducted for our business, we will be able to
position our business to maximize our strength, leverage on the opportunities that will
be available to us, mitigate our risks and be welled equipped to confront our threats.

Raj Gusto® Garlic Farms, Inc. employed the services of an expert HR and Business
Analyst with bias in the commercial farming industry to help us conduct a thorough
SWOT analysis and to help us create a Business model that will help us achieve our
business goals and objectives.

Here is a summary from the result of the SWOT analysis that was conducted on behalf
of Raj Gusto® Garlic Farms, Inc.;

 Strength:

Our strength as a garlic farm company is the fact that we have healthy relationships
with loads of major players (agriculture merchants) in the agriculture industry; both
suppliers and buyers within and outside of the United States.

We have some of the latest garlic cum vegetable farming machines, tools and
equipment that will help us cultivate crops (garlic and other vegetables) in commercial
quantities with less stress. Aside from our relationship (network) and equipment, we
can confidently boast that we have some the most experienced hands in the vegetable
cum garlic farming line of business.
  Weakness:

Our weakness is that we are a new garlic cum vegetable farming industry in the United
States, it might take some time for our organization to break into the market and gain
acceptance especially from international markets in the already saturated and highly
competitive commercial farming industry; that is perhaps our major weakness. Another
weakness is that we may not have the required cash to promote our business the way
we would want to.

 Opportunities:

The opportunities that are available to us cannot be quantified, we know that a large
number of people on planet earth eat garlic and other types of vegetables. We are
ready to take advantage of any opportunity that is available in the vegetable farming
industry.

 Threat:

The number of small local farms and larger commercial farms has been growing.
Increasing imports of fresh produce will slightly constrain demand for garlic and other
vegetables. Just like any other business, one of the major threats that we are likely
going to face is economic downturn.

It is a fact that economic downturn affects purchasing/spending power. Another threat

that may likely confront us is the arrival of a new vegetable farm or commercial green
farm in same location where our target market exists and who may want to adopt
same business model like us.

MARKET ANALYSIS
 Market Trends

If you are conversant with rising technology and scientific development in the
agriculture industry, you will quite agree that garlic farming via the greenhouse
commercial farming model is at the front burner. Greenhouse commercial farming is
rapidly gaining entrance in our world today. Greenhouse farming gives room for
greater control over the growing environment of various crops.

Dependent upon the technicality and specification of a greenhouse design, some of the
important factors which may be controlled include temperature, levels of light and
shade, irrigation, fertilizer application, and atmospheric humidity et al.
Basically, Greenhouses are used to overcome shortcomings in the growing qualities of
a piece of land such as a short growing season or poor light levels. In essence, they are
designed to improve food production in marginal environments.

If you are a close observer of trends in the vegetable farming industry, you will agree
that the vegetable farming industry is anticipated to increase due to increasing
consumer health consciousness, which has led to increasing demand for fresh
produce.

While per capita has remained stable in recent time, the price of garlic and other
vegetables have increased as consumers demand premium, fresh vegetables. So also,
the number of both small and large farms has been increasing.

Small, local farms are benefiting from the organic, local movement, while large
commercial farms are improving labor efficiency. Going forward, players in the
vegetable farming industry will continue to increase revenue generation for their
business.

Our Target Market

Naturally, the end consumers of garlic cum vegetable farm produce and also those
who benefit from the business value chain is all encompassing; it is far – reaching.
Every household consumes produce from garlic cum vegetable farms. In essence a
vegetable cum garlic farmer should be able to sell his or her farm produce to as many
people as possible.

We will ensure that we position our business to attract consumers of fresh vegetables
and garlics not just in the United States of America alone but also other parts of the
world which is why we will be exporting some of our vegetables and garlics either in
raw form or processed form to other countries of the world.

Our competitive advantage

It is easier to find entrepreneurs flocking towards an industry that is known to generate
consistent income which is why there are more commercial farmers in the United
States of America and of course in most parts of the world.

Raj Gusto® Garlic Farms, Inc. is fully aware that there are competitions when it comes
to selling garlic and other vegetables all over the globe, and we decided to carry out
thorough research so as to know how to take advantage of the available market in the
United States.

We have done our homework and we have been able to highlight some factors that will
give us competitive advantage in the marketplace; some of the factors are effective and
reliable farming processes that can help us sell our produce at competitive prices, good
network and excellent relationship management.
Our competitive advantage lies in the power of our team; our workforce. We have a
team of hardworking and highly proficient farmers, a team with excellent qualifications
and experience in various niche areas in the vegetable farming industry.

Asides from the synergy that exist in our carefully selected team members, we have
some of the latest and efficient vegetable and greenhouse farm machines and
equipment and we will be guided by best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be
among the best within our category in the industry. It will enable them to be more than
willing to build the business with us, help deliver our set goals and achieve all our
business aims and objectives.

SALES AND MARKETING STRATEGY

Our sales and marketing team will be recruited based on their vast experience in the
vegetable farm industry and they will be trained on a regular basis so as to be well
equipped to meet their set targets and the overall business goal of Raj Gusto® Garlic
Farms, Inc.

Our goal is to grow Raj Gusto® Garlic Farms, Inc. to become one of the leading garlic
cum vegetable farms in the United States of America which is why we have mapped out
strategies that will help us take advantage of the available market and grow to become
a major force to reckon with not only in San Diego – California but also in other cities in
the United States of America and the world at large.

Over and above, we have perfected our sale and marketing strategies first by
networking with agriculture merchants, food hubs, hotels, restaurants, supermarkets,
grocery stores and companies that rely on raw materials from the garlic cum vegetable
farming industry who are likely to become our customers.

In summary, Raj Gusto® Garlic Farms, Inc. will adopt the following strategies in
marketing our commercial farm produce;

 Introduce our farming business by sending introductory letters alongside our

brochure to stakeholders in the agriculture industry, companies that rely on the
agriculture industry for their raw materials, food hubs, supermarkets, grocery
stores, hotels, restaurants and agriculture produce merchants et al.
 Advertise our business and agriculture produce in agro – allied and food related
magazines and websites
 List our garlic cum vegetable farms on yellow pages ads
 Attend related agriculture and food expos, seminars, and business fairs et al
 Leverage on the internet to promote our business
 Engage in direct marketing
 Encourage the use of Word of mouth marketing (referrals)
Sources of Income
Raj Gusto® Garlic Farms, Inc. is in the vegetable farming industry for the purpose of
maximizing profits hence we have decided to explore all the available opportunities
within the industry to achieve our corporate goals and objectives.

In essence we are not going to rely only on the sale of our farm produce to generate
income for the business. Below are the sources we intend exploring to generate
income for Raj Gusto® Garlic Farms, Inc.;

 Sale of garlics and other vegetables such as; ginger, cucumbers, shallots,
tomatoes, lettuce, chilies, capsicum, red salad onions and snow peas, Chinese
cabbage, lettuce, basil, roses, tomatoes, okra, cantaloupe and bell peppers,
watercress, basil, coriander, parsley, lemongrass, sage, beans, peas, kohlrabi, taro,
radishes, strawberries, melons, onions, turnips, parsnips, mushroom, carrot,
melon, sweet potato, cauliflower, cabbage, broccoli, and eggplants et al
 Greenhouse construction, consultancy and advisory services

Sales Forecast
From the survey conducted, we were able to discover that the sales generated by a
garlic cum vegetable farm depends on the size of the farm, and the nature of the garlic
cum vegetable farm.

We have perfected our sales and marketing strategies, we are set to hit the ground
running and we are quite optimistic that we will meet or even surpass our set sales
target of generating enough income/profits from the first year of operation and build
the business from survival to sustainability.

We have been able to critically examine the vegetable farming industry, we have
analyzed our chances in the industry and we have been able to come up with the
following sales forecast.

 First Year-: $250,000

 Second Year-: $450,000
 Third Year-: $700,000

N.B: This projection is done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown that can impact
negatively on household spending, bad weather cum natural disasters, and
unfavorable government policies. Please note that the above projection might be lower
and at the same time it might be higher.
Our Pricing Strategy
If you want to get the right pricing for your farm produce, then you should ensure that
you choose a good location for vegetable farm, choose good breed/seeds that will
guarantee bountiful harvest, cut the cost of running your farm to the barest minimum
and of course try as much as possible to attract buyers to your farm as against taking
your farm produce to the market to source for buyers; with this, you would have
successfully eliminated the cost of transporting the goods to the market and other
logistics.

We are quite aware that one of the easiest means of penetrating the market and
acquiring loads of customers for our garlic and all our vegetables is to sell them at
competitive prices, hence we will do all we can to ensure that the prices of our farm
produce are going to be what other commercial farmers would look towards beating.

One thing is certain, the nature of garlic cum vegetable farming makes it possible for
farmers to place prices for their farm produce based on their discretion without
following the benchmark in the industry. The truth is that it is one of the means of
avoiding running into a loss. The easier you sell off your harvest, the better for your
business.

Payment Options
The payment policy adopted by Raj Gusto® Garlic Farms, Inc. is all inclusive because we
are aware that different customers prefer different payment options as it suits them
but at the same time, we will ensure that we abide by the financial rules and regulation
of the United States of America.

Here are the payment options that Raj Gusto® Garlic Farms, Inc. will make available to
her clients;

 Payment via bank transfer

 Payment with cash
 Payment via online bank transfer
 Payment via check
 Payment via Point of Sale Machines (POS Machines)
 Payment via mobile money transfer
 Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients
make payment for farm produces purchased without any stress on their part. Our bank
account numbers will be made available on our website and promotional materials.
Publicity and Advertising Strategy
Any business that wants to grow beyond the corner of the street or the city they are
operating from must be ready and willing to utilize every available means to advertise
and promote the business. We intend growing our business which is why we have
perfected plans to build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand
awareness and create a corporate identity for our garlic cum vegetable farm business.
Below are the platforms we will leverage on to boost our garlic cum vegetable farm
brand and to promote and advertise our business;

 Place adverts on both print (newspapers and magazines) and electronic media
platforms
 Sponsor relevant community based events
 Leverage on the internet and social media platforms like; Instagram, Facebook,
twitter, YouTube, Google + et al to promote our business
 Install our billboards in strategic locations all around San Diego – California
 Engage in roadshows from time to time in targeted neighborhoods
 Distribute our fliers and handbills in target areas
 Contact corporate organizations and residents in our target areas by calling them
up and informing them of Raj Gusto® Garlic Farms, Inc. and the farm produce we
sell
 List our garlic cum vegetable farms in local directories
 Advertise our garlic cum vegetable farms in our official website and employ
strategies that will help us pull traffic to the site.
 Ensure that all our staff members wear our branded shirts and all our vehicles and
trucks are well branded with our company logo

Financial Projections and Costing

When it comes to calculating the cost of starting a garlic cum vegetable farm, there are
some key factors that should serve as a guide; factors such as the types of vegetables
to be cultivated and the size and capacity of the garlic cum vegetable farm.

Besides, in setting up any business, the amount or cost will depend on the approach
and scale you want to undertake. If you intend to start a world – class commercial farm,
then you would need a good amount of capital as you would need to ensure that your
employees are well taken care of, and that your farm is conducive enough for workers
to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision
and aspirations for your business. Below are some of the basic areas we will spend our
startup capital in setting up our garlic cum vegetable farm;
  The total fee for incorporating the business in United States of America – $750
 The total cost for payment of insurance policy covers (general liability, workers’
compensation and property casualty) at a total premium – $9,400
 The amount needed to acquire/lease a farm land – $50,000
 The amount required for preparing the farm land – $70,000

 The cost for acquiring the required working tools and

equipment/machines/fencing et al – $10,000
 The amount required for purchase of the first set of garlic and other vegetable
seedlings et al – $50,000
 Operational cost for the first 3 months (salaries of employees, payments of bills et
al) – $40,000
 The cost of launching an official website – $600
 The amount required for payment of workers for a period of 3 months – $100,000
 Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) –
$2,000

Going by the report from detailed research and feasibility studies conducted, we will
need an average of $300,000 to start a standard garlic cum vegetable farming business
in the United States of America. These are some of the equipment that we would need
to fully launch our garlic farm,

 Tractor
 Soil cultivator
 Plough
 Harrow (e.g. Spike harrow, Drag harrow, Disk harrow)
 Stone / Rock / Debris removal implement (e.g. Destoner, Rock windrower / rock
rake, Stone picker / picker)
 Broadcast seeder (alternatively: broadcast spreader, fertilizer spreader, or Air
seeder)
 Planter
 Plastic mulch layer
 Transplanter
 Sprinkler system irrigation
 Mower
 Sickle
 Wheel Barrow
 Truck

Basically, the nature of garlic cum vegetable farms does not require an office space,
most people that run commercial farms operate directly from their farms. But we have
decided to open a small liaison office; a place where administrative jobs will be carried
out on behalf of the business.

Generating Funds/Startup Raj Gusto® Garlic Farms, Inc.

No matter how fantastic your business idea might be, if you don’t have the required
money to finance the business, the business might not become a reality. Finance is a
very important factor when it comes to starting a business such as garlic cum vegetable
farming.

Raj Gusto® Garlic Farms, Inc. is a family business that will be owned and managed by
Travis Radisson and his immediate family members. They are the sole financiers of the
farm, but may likely welcome other partners later which is why they decided to restrict
sourcing of startup capital for the business to just three major sources.

 Generate part of the start – up capital from personal savings and sale of stocks
 Generate part of the start – up capital from friends and other extended family
members
 Generate a larger chunk of the startup capital from the bank (loan facility)
 N.B: We have been able to generate about $100,000 (Personal savings $80,000 and
soft loan from family members $20,000) and we are at the final stages of obtaining
a loan facility of $200,000 from our bank. All the papers and documents have been
duly signed and submitted, the loan has been approved and any moment from
now our account will be credited.

BUSINESS GROWTH: Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the
capacity and competence of their employees, their investment strategy and business
structure. If all of these factors are missing from a business (company), then it won’t be
too long before the business closes shop.

One of our major goals of starting Raj Gusto® Garlic Farms, Inc. is to build a business
that will survive off its own cash flow without injecting finance from external sources
once the business is officially running. We know that one of the ways of gaining
approval and winning customers over is to sell our farm produce a little bit cheaper
than what is obtainable in the market and we are well prepared to survive on lower
profit margin for a while.

Raj Gusto® Garlic Farms, Inc. will make sure that the right foundation, structures and
processes are put in place to ensure that our staff welfare are well taken of. Our
company’s corporate culture is designed to drive our business to greater heights and
training and re – training of our workforce is at the top burner of our business strategy.
As a matter of fact, profit-sharing arrangement will be made available to all our
management staff and it will be based on their performance for a period of three years
or more as determined by the board of the organization. We know that if this is put in
place, we will be able to successfully hire and retain the best hands we can get in the
industry, and they will be more committed to help us build the business of our dreams.

Check List/Milestone

 Business Name Availability Check: Completed

 Business Incorporation: Completed
 Opening of Corporate Bank Accounts in various banks in the United States:
Completed
 Opening Online Payment Platforms: Completed
 Application and Obtaining Tax Payer’s ID: In Progress
 Application for business license and permit: Completed
 Purchase of All forms of Insurance for the Business: Completed
 Leasing of farm land in San Diego – California (preparing the farm land inclusive):
Completed
 Conducting Feasibility Studies: Completed
 Start – up Capital generation: Completed
 Writing of Business Plan: Completed
 Drafting of Employee’s Handbook: Completed
 Design of The Company’s Logo: Completed
 Graphic Designs and Printing of Packaging, Marketing/Promotional Materials:
Completed
 Recruitment of employees: In Progress
 Building /construction of greenhouse and hothouse facility: In Progress
 Purchase of the needed work tools, machines and equipment: Completed
 Creating Official Website for the Company: In Progress
 Creating Awareness for the business (Business PR): In Progress
 Farm land Treatment, Health and Safety Arrangement: In Progress
 Establishing business relationship with key players in the industry (agriculture
farm produce merchants, food hub, transport/haulage andsuppliers of seeds,
fertilizers, pesticides and insecticides): Completed