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Discussion 8

Mobile technology and e-commerce help companies increase sales and profits by making products more accessible online and through mobile devices. This gives companies new ways to market to and track customers. Traditional retailers like Sears use these tools to attract new customers online and on mobile. E-commerce and mobile platforms allow people to shop electronically without a computer by giving them easy access from any wireless device. These technologies provide major benefits to companies by expanding their customer base and learning more about purchasing behaviors.

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14 views3 pages

Discussion 8

Mobile technology and e-commerce help companies increase sales and profits by making products more accessible online and through mobile devices. This gives companies new ways to market to and track customers. Traditional retailers like Sears use these tools to attract new customers online and on mobile. E-commerce and mobile platforms allow people to shop electronically without a computer by giving them easy access from any wireless device. These technologies provide major benefits to companies by expanding their customer base and learning more about purchasing behaviors.

Uploaded by

Sindhu Quantum Services
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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E-Commerce and Mobile Technology

Mobile technology and E-commerce help the organization to raise sales and higher profitability.

E-commerce increases the product status of the company. It helps the company to give higher

customer products and services. It also helps to shorten the business procedures and makes them

efficient and faster. On the other hand, effective mobile technology is a type of technology that is

commonly used in cellular communication and major common aspects (Khan, 2016). It uses a

kind of platform where several transmitters can send information at a similar time on a sole

channel. Sears is a traditional retail business or company that uses e-commerce and mobile

technology to raise sales and profitability. There are several ways or benefits that help the

company to grow its business, such as:

·        M-Commerce creates easy access to define the products available in the potential market

by using wireless devices that will have a positive impact on the company.

·        The experience of the user highly matters in mobile technology and e-commerce. Today,

individuals are well aware of how tablets and smartphones work. And the consumers know how

to direct to desired goods in many clicks (Vadwala, 2017).

·        Making an advanced marketing channel helps the company to attract more customers and

increase the volume of the sales and its visibility for the growth of the business.

·        Location tracking may benefit from giving higher assistance to customers in directing

directions or helping them determine the probable transport service. It brings in a better prospect

of easy conversions.
·        The main benefits of mobile technology and e-commerce are that it may highly assist with

traditional retail companies. It helps to grow, and it will remain to evolve, taking a higher leading

place in the retail companies.

·        In mobile technology and e-commerce, there is possible to bring in current consumers. An

improved e-commerce website is not like one that holds the current customer base, but it is also

that highly attracts more buyers who come across through online stores.

Several retail companies use e-commerce and mobile technology to increase the growth of the

company and increase more sales and profitability. Both of the technologies also gain huge

access to essential purchase information, attract new markets, and time and scale their messages

effortlessly. These are the basic forms of m-commerce and e-commerce that enable the users to

access electric shopping platforms without requiring to use of a computer desktop (Kim &

Holmes, 2006).

References

Khan, A. G. (2016). Electronic commerce: A study on benefits and challenges in an emerging

economy. Global Journal of Management and Business Research: B Economics and Commerce,

16(1), 19-22. Retrieved from:https://globaljournals.org/GJMBR_Volume16/3-Electronic-

Commerce-A-Study.pdf

Kim, S. H., & Holmes, K. P. (2006). An introduction to current trends and benefits of mobile

wireless technology use in higher education. Association for the Advancement of Computing In

Education Journal, 14(1), 77-100. Retrieved

from:https://pdfs.semanticscholar.org/6e76/f5ee5deb2fc4078cb8b040ed7df9cccdf83f.pdf
Vadwala, M. Y. (2017). E-commerce: Merits and demerits A review paper. International

Journal of Trend in Scientific Research and Development, 1(4). Retrieved

from:https://www.researchgate.net/publication/320547139_E-

Commerce_Merits_and_Demerits_A_Review_Paper

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