Research 101
Research 101
Research 101
How Has Freight Rates Affected Two Major Manufacturing Companies In Jamaica?
Submitted by
20180528
20181036
20180520
2022
2
ACKNOWLEDGEMENTS
We are really grateful that we managed to complete this project on time. It could not
be completed without the effort and cooperation of the group members. The success and final
outcome of this project required a lot of guidance and assistance from many people and we
were extremely fortunate to have got this. We are highly indebted to Ms. Walker for her
guidance and constant supervision and for providing us with the necessary information and
We also want to expand our deepest gratitude to all those who have directly and
indirectly guided us in writing this assignment. Many people, especially our classmates and
team members, have made valuable comments and suggestions on this project, which
Finally, we have to thank Seprod and Grace for participating in this study. Their
willingness to share their work experiences as it relates to the change in freight rate has
Table of Content
1. Abstract
2. Chapter 1 - Introduction
· Background to the study (Context of the Research)
· Statement of the problem (Definition of the Problem)
· Research Question/s
· Research Objectives
· Rationale/Purpose of the Study
· Significance of the study
· Assumptions & Delimitation of the Study
· Definition of terms (as used in the research)
4. Appendices
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History
Freight rates have been an integral part of shipping operations since the first horse
was used to transport goods from one place to the other. In an article written by Harkey
(2015), it was highlighted that horse drawn wagons were one of the first methods of
transporting goods which were deemed slow and sometimes dangerous. Flatboats, as well as
canoes were also used in the efforts to transport goods which were manned with a paddle
crew. Steamboats came along in the 1700s which made the process more efficient and
Robinson (2018) mentioned that in 1832 Matthias Baldwin created the first set of
locomotives that travelled up to 30mph which was fast for its time. He outlined that in the
1900s cars and trucks became prevalent as the first car with an internal combustion engine
was developed. This led to the development of more land-based transport that was able to
move cargo inland at a faster speed or where trains could not be used. Transport went up
another level with the invention of the first sustained powered-airplanes by the Wright
engine was developed in 1877 by Enrico Forlanini”, but it was the Wright brothers invention
With all these developments enabling the means to transport cargo the costs of such
transport had to be factored in to ensure a surviving economy. The prices at which cargo
moves from one point to the other are called freight rates. These rates were highly subjected
to changes based on weight, volume, as well as supply and demand of cargo. The pricing
index is formulated using factors such as type of cargo and the mode of transportation. In
more detailed computation, distance weight and size as well as points of pick up are also
Jamaica has long imported more than it exports. Nevertheless, based on its geographic
location and strategically located natural harbours, it has become one of the ideal places for
transshipment and freight transport. In an article written by Japan times (2020) emphasis was
placed on the fact that Jamaica moves more cargo than any other Caribbean country and is
well on its way to become a global logistics hub alongside giants such as Dubai, Singapore
and Rotterdam. The Jamaican economy would truly benefit from such business, but what can
The cost of moving goods across the world has increased significantly over the past
year, and shipping companies are warning that customers and consumers will likely feel it in
their pockets soon. With an estimated 80 per cent of global trade being moved by sea, general
Statement of Problem
The impact of freight rate changes has emoted major upset in the manufacturing industry.
This has matriculated into economic drawbacks as well as constant price increases, resulting
Research Questions
1. What are the factors that impact the change in freight rate?
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In recent times, there has been constant fluctuation in freight rates due to several
factors on the international landscape. This research seeks to ascertain how the high freight
Over the years freight rates have been of great significance to logistics, supply chain, a
country’s economy and society as a whole. Changes in freight rate are likely to have
significant economic implications. Cost-cutting or better freight service, or both. The act of
transporting freight has a favorable impact on all businesses that are involved in the
manufacturing process, distribution, retail sale, and/or commerce of tangible items. Reducing
the cost of goods carrying per mile entails that any dissemination or production of the
manufacturing industry can service a larger market. It is hoped that by analyzing the impact
that freight rate has on two major manufacturing companies in Jamaica clear ideas can be
gleaned as to what manufacturers expect in order to adapt to the constant changes in freight
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rate. It is hoped that this investigation will enlighten the consumers as to how shipping
companies and manufacturers calculate their rates in accordance with the ever-changing
freight rate. This will help them to determine if they are willing to adjust to the changes or
find alternatives and if there are reasons for drastic changes. The study will also try to
ascertain the impact of an increase in productivity on the economy. This will definitely help
manufacturers and consumers to better understand shipping agencies and how to effectively
address them.
Assumptions
It has been quite difficult for the researchers to obtain information on the freight
prices offered by other shipping lines. Data collection from Grace Foods and Seprod Ltd was
sometimes difficult due to the fact that some information could not be made public. The
researchers attempted to obtain information on changes in freight rates, including the effects,
in a step-by-step manner. However, due to a paucity of data, this study had to be constrained.
Limitations
The anticipated restrictions, which are common in any research investigations, such as
funding, time, and access to respondents and their biases, may be impending. However, the
financial issue has been addressed because the research is confined to Grace Foods and
Seprod Ltd, rather than the entire population of manufacturers in the country.
The lack of time is a significant stumbling barrier in any research, yet as researchers, time
has not been carefully budgeted in terms of time and time scale in order to fulfill the school
authorities' requirements. The study was not well-planned, so there have been delays that
Another constraint is the problem of privacy. Access or topic views are frequently only
feasible if confidentiality is guaranteed. This condition made it difficult for the researchers to
communicate the genuine picture, as well as make it difficult to collect data. As a result, it is
expected that some employees may have been hesitant to participate in the research.
Furthermore, using a survey instrument to collect data has inherent limits because it is
confined to those who answer. Because the number of replies has a statistical effect, the rate
of response restricts the amount of data obtained in the research. The information gathered
may not be accurate in other regions, and the study's findings may not be indicative of other
areas.
Delimitations
● This research will be limited to closed-ended and open-ended responses in the survey.
● This study will be conducted with a limited amount of time framework and financial
resources.
Definition of Terms
Freight rates- this is the cost of transporting goods from one location to another. The cost is
determined by the type of cargo, mode of transportation, cargo weight, and distance to the
delivery location.
Flatboats- a boat with a flat bottom and square ends that is designed to transport large cargo
in shallow waters.
Economy- this is the mechanism by which a country's or region's money, industry, and trade
are organized.
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Supply- this is the total amount of a certain commodity or service available to consumers,
Demand- this is a consumer's desire to buy goods and services, as well as their willingness to
Chapter 2
Review of Literature
Introduction
Freight rates are notoriously volatile, since they are heavily reliant on the interaction
between supply of available transport capacity and demand for transportation services
(Stopford, 2008). Freight rates are at the heart of the shipping industry, since they determine
whether a company will succeed or fail. The changes in freight pricing describe shipping risk,
depending on the ownership arrangement of the ship fleet between cargo owner and ship
owner. The chance of cargo owners increasing their ship fleet grows, whereas the danger of
ship owners increasing their hiring from the spot market increases (Stopford, 2008). To
guarantee a seamless cargo flow, shippers, carriers, and/or other transport and logistics
service providers participating in this sector, must negotiate and fix transportation contracts
(typically forward freight agreements) well in advance. Furthermore, in the shipping industry,
immediate choices such as chartering a ship, which are frequently made over the course of a
week, are largely reliant on freight rate forecasts. Shipowners' decisions on acquisition, sale,
newbuilding, and scrapping are also heavily influenced by freight prices (Jeon, Duru, & Yeo,
2020). As a result, accurate forecasting of future freight rate development is critical for
significant parties involved in cargo movement planning and execution to make well-
Theoretical Framework
improving processes that stresses the importance of determining the system constraint or
bottleneck. It was first discovered by Dr. Eliyahu Goldratt. It is said that an organization's
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change method focused on maximizing profit. The Theory of Constraint consists of three
concepts: Five Focusing Steps, Throughput Accounting, and Thinking Processes, although
they are always evolving and developing to be used in different businesses, in different eras it
Five Focusing Step focuses is a method used for detecting and removing roadblocks.
The Thinking Processes a collection of methods for assessing and addressing issues. It
is developed as an experimental "cause and effect" instrument, with the aim of identifying the
root causes of negative impacts and removing them without causing new ones.
accounting methods and distortions that encourage activities that are incompatible with the
This theory relates to our topic of the current freight rate and how it has impacted the
shipping and supply chain industry. It would show what could be done to lower freight rates
and be less expensive for not only businesses but also consumers.
information when reviewing the data could result in double marginalization. The theory's
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theoretical foundations were based on the Contract theory. Ananta Subramania Kumar was
the first to develop and analyze the problem of channel coordination in 1992.
This theory is related to this research whereas it could improve the planning and
management of the flow of goods in the relative supply chain. This could drastically improve
the stock out and how to deal with the demand and cost.
Theoretical Framework
improving processes that stresses the importance of determining the system constraint or
bottleneck. It was first discovered by Dr. Eliyahu Goldratt. It is said that an organization's
Accuracy, when the constraint is identified, needs to be managed properly and the quickest
path to meaningful change and serve as the foundation for long-term development would be
found. Theory of Constraint consists of three concepts: Five Focusing Steps, Throughput
Accounting, and Thinking Processes, although they are always evolving and developing to be
Five Focusing Step focuses is a method used for detecting and removing roadblocks.
The Thinking Processes a collection of methods for assessing and addressing issues. It
is developed as an experimental "cause and effect" instrument, with the aim of identifying the
root causes of negative impacts and removing them without causing new ones.
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accounting methods and distortions that encourage activities that are incompatible with the
This theory relates to our topic of the current freight rate has impacted the shipping
supply chain. It would show what could be done to lower freight rates and be less expensive
Freight rate
understandable given the sectors' differences. Dry-bulkers are utilized for commodities that
have a lower per-tonne value and are less time-sensitive than manufactured items delivered
which trading businesses rent a ship for a specific route on the spot market, similar to how a
taxi is hired. Freight rates across destinations are widely dispersed in this industry. It
originates from the severely unbalanced nature of commodity exchange. As a result, nations
with big net imports face much higher 'incoming' freight rates than 'outgoing' freight rates,
with many 'outgoing' boats traveling without a cargo, i.e. ballast (Brancaccio et al., 2021).
Brancaccio et al. (2020) used Clarksons Research data from 2010 to 2016 to show
that the imbalance and unobserved heterogeneity in dry-bulk freight rates have significant
implications for international trade and beyond. To begin with, it diminishes comparative
advantage and shifts manufacturing from exporters to importers. Second, there is a network
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effect. When one of the major importers slows down, some ships reallocate to other nations
and regions, lowering freight prices and increasing commerce in other areas.
time to build and convex operational costs, impact freight prices over time (Kalouptsidi,
2014).
The non-declining containerized freight rates, according to Hummels (2007), are due
to rising input costs such as fuel, ship expenses, and port charges. Due to the time it takes to
build a new ship, the sector has considerable entry delays from a market structure standpoint.
The lack of a major drop in freight prices, according to Bridgman (2021), is due in part to
strong worker unions at ports. Even though containerization resulted in tremendous labor
productivity increases, port-related labour costs did not decline much due to their
The majority of the open island economies in the Caribbean are tiny and specialized,
and they import the majority of their consumer products. Additionally, the import of raw
materials and unfinished pieces is crucial for any local manufacturer of goods and services. In
1996, the Caribbean saw a level of international trade that was 78% of GDP, compared to
25% for Latin America during the same time period (Hoffmann, 1997). These numbers
suggest that Caribbean nations are more reliant on international commerce than other areas.
The main means of commercial transportation in the Caribbean is by sea. Trade in products is
carried out by air or water for island states like these. Nevertheless, from an economic
perspective, only some items can be transported by air, therefore shipping by sea continues to
be the primary option for moving the majority of commodities. This suggests that Caribbean
nations are more reliant on marine transportation than other regions. Only a few products,
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like bananas, sugar, or bauxite, are exported by the majority of Caribbean nations; these
products are readily available from alternative suppliers for buyers. This implies that nations
in the area must accept pricing for their export goods that are established by the global
market. Additionally, the low value and high transportation expenses of these goods have a
big influence on local exporters. Any commerce in commodities will be hampered by high
transportation costs once a rival nation can sell the same thing for less money overall,
including shipping charges. As a result, industries in a nation with high shipping costs find it
difficult to export their goods. Additionally, every dollar needed to convey a good straight to
the market lowers the exporter's income from the Caribbean, which may encourage
businesses in these nations to slash salaries in order to make up for greater transportation
costs and remain competitive on international markets and also raises the cost of imported
commodities and consumer items. Therefore, any savings that come from reducing the cost of
transportation would benefit a nation's whole economy. In conclusion, it can be asserted that
expensive transportation directly hinders commerce and foreign investment. A recent World
Bank study (1994) found this connection. Similar findings were reached by Radelet and
Sachs (1998), who noted that "countries with lower transportation costs have seen quicker
manufactured export growth throughout the previous thirty years than nations with higher
shipping costs." Costs associated with marine transit are relatively expensive when compared
to those in other nations, particularly for the Caribbean. According to Hoffmann (1997),
nations in the Caribbean area have transportation and insurance expenses that are up to three
times higher than the global average. Higher transportation costs can be attributed to a variety
of factors, including economies of scale in ports and ships, the level of competition, port dues
and taxes, port wait times, and insurance premiums. It is crucial to understand the potential
Obtaining good data is one of the most difficult aspects of analyzing maritime freight
costs. Several attempts to directly or indirectly assess international freight costs have been
made in contemporary economic literature. As a proxy for freight costs, several authors
employed cif/fob ratios (Radelet and Sachs 1998, Baier and Bergstrand 2001, Limao and
Venables, 2001). Because most importing countries report trade flows that include cost,
freight and insurance (cif – 'cost, insurance, and freight') and most exporting countries report
trade flows that do not include freight and insurance (fob – 'free on board'), freight costs,
including insurance costs, can be calculated as the difference between the two flows for the
same aggregate trade. However, according to Hummels (2001), importer cif/fob ratios
derived from IMF sources are poor proxies for cross-sectional change in freight costs and
give little information regarding time series volatility. Oguledo and Macphee (1994)
questioned the use of IMF cif/fob ratios as a proxy for freight costs.
To get around these constraints, Hummels (1999, 2001) uses data on international
freight costs from a variety of primary sources, including shipping price indices obtained
from shipping trade; air freight prices gathered from survey data and freight rates (import
freight expenditures) collected by customs agencies in the United States, New Zealand, and
five Latin American countries: Chile, Argentina, Brazil, Uruguay, and Paraguay. Limao and
Venables (2001) utilize shipping industry quotations for the cost of shipping a conventional
container (40 feet) from Baltimore to 64 locations, as well as the IMF's cif/fob ratios for a
sample of 103 countries. Their study was based on data from 1990. The researchers also
pointed out that it's unclear how Baltimore's experience with data in 1990 can be applied to
other cities. Martnez-Zarzoso et al. (2003) use data on freight costs gathered from interviews
with Spanish logistics companies. The reference year was 1999. Although the selection of
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countries and the year of research differ, they discover import elasticities with regard to
freight costs that are similar in size to those found by Limao and Venables (2001).
Adland et al. (2016) review studies of microeconomic factors of freight rates (e.g., see
Alizadeh and Talley, 2011) and reveal that capesize rates are primarily influenced by
macroeconomic market dynamics, route relevant variables, and the characteristics and
interactions of charterers and owners. One of the most crucial aspects appears to be the proxy
Hübner (2016) recognizes world GDP as the most significant economic driver of the
shipping industry (without undertaking empirical investigation), but notes that the association
between trade growth and GDP growth has still not been scientifically confirmed.
Papapostolou et al. (2014) develop dry bulk market mood indicators. The index components
and variables were chosen only on the basis of theoretical analysis. Market expectations,
value, and liquidity are reflected in the proxies used. Papapostolou et al. (2016) gave
index. However, the data set employed in our analysis solely takes into account
mining, energy power, and utilities are all included. According to Beenstock and Vergottis
(1989, 1993) and Stopford (2008), global industrial activity is a major predictor of seaborne
commerce. Stopford (2008) presents historical evidence for this link as well. Tsioumas and
output and freight rates of various sizes of bulk carriers in another investigation. Overall, it is
well documented that the amount of seaborne trade is directly related to the level of industrial
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exploitation of the raw materials transported. As a result, a rapid drop in industrial activity is
Lim et al. (2019) applied panel regression on implied volatilities (IV) of freight
choices to investigate the factors of freight market volatility. The regressors were separated
into demand and supply components, with elements relating to the economy's financial
circumstances, ship second-hand and freight markets, as well as economic conditions in the
Forward Freight Agreements (FFA) market rounding out the picture. The findings implied
that the Organization for Economic Co-operation and Development (OECD) industrial
output, China's industrial production growth, and China's metallurgical coal imports are the
most important economic variables in the dataset utilized in this study. Despite the fact that
the authors state that they employed delayed regressor values, it should be remembered that
maritime freight costs are: geographical factors; product characteristics and requirements (i.e.
product unitary value, refrigerated transport), economies of scale, number of maritime service
between countries I and j within a month, ship characteristics, and use of open registries
(Wilmsmeier 2003, Clark et al. 2004, Wilmsmeier and Pérez 2005, Márquez-Ramos et al.
(2011) investigated the factors influencing freight prices. Their research revealed that
distance has no impact on freight rates, and that regional and temporal variances have no
bearing on shipments' costs. They also discovered that there is no link between distance and
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Bunker Adjustment Factor (BAF), as well as no link between freight rates, imports, and the
Some writers have used alternative autoregressive models to account for the nonlinear
relationships between the many factors impacting freight rates and their interrelation. The
link between six bulk freight rates connected to distinct commodities and routes was
investigated by Veenstra and Franses (1997) using the Multivariate Cointegration technique.
A vector error connection (VEC) model was created after finding cointegration between five
of the model's variables. The stochastic trend of all variables indicates that a significant
portion of the freight rate pattern cannot be anticipated. The VAR model was used by
Veenstra (1999) to investigate the relationship between spot and period freight prices in the
ocean dry bulk shipping industry. The findings revealed that the industry had a term structure,
and that all departures from the current value relation are only temporary. Chi 7 (2016) used
the Autoregressive Distributed Lag (ARDL) technique to create export and import models for
commerce between China and the United States. The findings showed that GDP was the most
important factor of bilateral freight flows, whereas real income is closely linked to bilateral
freight flows. They also discovered that transportation costs can have a significant impact on
Stopford (2009) discovered that freight prices had an impact on the carrier's
investment choices, including whether to buy rival companies or add more boats to its fleet.
The freight rate, according to research by Luo & Fan (2011), encouraged carriers to make
investments in order to increase operational effectiveness and expand their market share.
The market has consolidated, but there have also been more ships and more global
TEU capacity, according to Drewry Maritime Advisors' (2017) . According to Saxon & Stone
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(2017), the expansion of TEU (Twenty Foot Evquivalent Unit) capacity has helped to drive
out the less well-established rivals. The use of economies of scale by Cullinane & Khanna
(1999) and Malchow (2017) results in a decrease in the overall shipping cost per TEU,
increasing containership profitability and putting pressure on rivals to further their own
should improve revenues per TEU, other scholars contend that these benefits are merely
theoretical.
aim to time the ordering of new boats as efficiently as possible. Due to their lengthy
construction times, these boats frequently enter a saturated market with little demand for
them (Kalouptsidi, 2014; Stopford, 2009), causing a substantial amount of the fleet's capacity
to go unused since supply outweighs demand. Additionally, the cost of idle capacity is very
high. For instance, 8.86% of the global fleet seizes operations during the COVID-19
pandemic due to low demand (Clarkson's Research, 2020; Larsen, 2020), resulting in an
estimated loss to carriers of $23 billion, per a market report by Sea-Intelligence (2020, as
cited in Raun, 2020). By merging operations, the carriers would share their available
capacity.
According to Bloomberg (2021), the rising cost of shipping items around the world
may affect your wallet sooner than you think, from your morning cup of coffee, to the toys
you were planning to purchase for your kids. Shipping a 40-foot steel container of freight by
sea from Shanghai to Rotterdam now costs a record $10,522 USD, up 547 percent from the
seasonal average for the prior five years. Freight-cost hikes threaten to raise the price of
everything from toys, furniture, and vehicle parts to coffee, sugar, and anchovies, adding to
and Picard (2011), are exaggerated. The existence of empty containers is the most important
factor in asymmetric freight pricing. Lun et al. (2013) employed Path analysis in Structural
Equation Model (SEM) to investigate the causation between the following variables:
container trade, total fleet, freight rate, new building vessel price, second-hand vessel price,
and demolition vessel price. Clarkson Research (the leading provider of data and intelligence
for shipping, trade, offshore and energy) collected the data on a weekly basis over a period of
twelve years. The findings indicated that there was substantial association between total fleet
size and seaborne commerce, but no such relationship existed between freight rate and
seaborne trade. The expenditures and revenues of the top 25 container operators were studied
using multiple regression by Tran and Haasis (2015). They discovered that the market freight
rate affects revenue, and capacity affects the operators' overall cost. Duru and Yoshida (2011)
employed the Ordinary Least Square approach to look at the components that went into
creating the Long Term Composite Freight Index (LFI) and the seaborne commerce.
According to their findings, life expectancy was substantial for both models, but fleet size
According to Jordi Espin (2021) at the retail level, vendors have three options: stop
trading, raise prices, or absorb the cost and pass it on later. All of which would result in more
expensive goods as cited by Strategic Relations Manager at the European Shippers' Council,
a Brussels-based trade group that represents about 100,000 retailers, wholesalers, and
manufacturers.
Companies are scrambling to find ways to avoid the higher prices. According to
Philip Damas, founder and operational head of Drewry Supply Chain Advisors (2021), some
have stopped exporting to particular places, while others are looking for items or raw
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materials from closer locations. The longer these high shipping freight prices persist, the
more corporations will adopt structural efforts to reduce their supply chains. "For
internationally traded items, few enterprises can withstand a 15% increase in total supply
costs."
Due to the fact that businesses have annual contracts with container lines, the prices
they have locked in are significantly lower than the attention-getting spot pricing.The
Hongkong and Shanghai Banking Corporation Limited (HSBC) Trade Analyst, Shanella
Rajanayagam remarked that "the longer-term rates are much considerably lower than the spot
rates, even if they are filtering through," despite the fact that the latest round of contract
discussions since the COVID-19 pandemic reflected the stronger spot market. Consumer
demand is likely to move from products to services once the lockdowns are lifted, but "the
risk is that higher shipping prices persist — especially given continued shipping interruption
— and that producers become more inclined to pass these higher costs on to consumers,"
(Rajanayagam, 2021).
According to Lauren Etter and Brendan Murray (2022), ocean shipping prices are
anticipated to remain high well into 2022, ensuring another year of record profits for global
freight carriers — but at the expense of smaller businesses and their customers from Spain to
Sri Lanka. In the year 2021, the spot fee for a 40-foot container from Asia to the United
States surpassed $20,000 USD, including surcharges and premiums, up from less than $2,000
USD just a few years earlier, and was recently hovering around $14,000 USD. Furthermore,
due to a lack of container capacity and port congestion, longer-term rates specified in
contracts between carriers and shippers are up to 200 percent higher than a year ago,
indicating that prices will remain high for the foreseeable future.
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The increasing demand for containers and space on vessels going from the Far East,
according to Neil Smith (2021), Managing Director of Regflo Agencies Limited Jamaica, are
important drivers to the price surge. He further asserted that fuel prices are at their highest
levels in five years”. "Rates for both LCL (less-than-container load) and FCL (full container
load) shipments from the Far East have risen dramatically." Back in 2019, we handled an
LCL shipment of truck parts for a client, and the freight charge was more than double what
an FCL cargo (40-foot container) from the same supplier cost. The order was placed in the
middle of 2020, however it was not filled and shipped until the beginning of 2021.
At least one major Jamaican company has warned of impending price hikes due to
rising costs and a scarcity of containers. "Shipping expenses have increased by over 300
percent. This is exacerbated by a paucity of containers, which has caused supply chain
logistics to be disrupted. Wheat, corn, sugar, edible oil, and feed additives for cows are only a
few of the commodities that are used as raw materials in our production processes,"
expect to pay higher customs duties, as these fees are "determined based on CIF (cost,
insurance, and freight), not just invoice value," Smith explained. This calculation is
According to our findings, shipping costs will continue to have an inflationary effect
through the end of 2022. As a result, many central bankers will have to make difficult trade-
offs while dealing with rising inflation and still significant economic slack. Furthermore, the
prolong the rise in global shipping prices and their inflationary repercussions. The bottom
line of many shipping and freight enterprises may depend on lowering freight expenses and
maintaining low freight rates, but it is important to realize that a good ocean freight rate does
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not always mean the lowest one. In order to keep the participating shipping lines in business,
a good ocean freight rate must be one that is long-term viable for both the carrier and the
client.
Chapter 3
Introduction
This chapter shall discuss the research methods available for the study and what is
applicable for it to use in response to the statement of the problem in chapter 1 which is
directed towards how freight rate has affected two manufacturing companies of Jamaica.
Likewise, this chapter presents the assorted procedures and strategies for identifying sources
for needed information on the analysis and evaluation of the customer service.This part of the
study specifies the research approach, research design, data collection method, data analysis
This study was conducted with the use of quantitative research, and descriptive
design. Burns and Grove (1993) define quantitative research as a formal, objective,
systematic process to describe and test relationships and examine cause and effect
interactions among variables. Surveys can be used for explanatory, exploratory, and
descriptive research. A descriptive survey format was used. A survey is used to collect unique
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data for describing a population too large to have a look at immediately (Mouton 1996). A
survey obtains information from a sample of people by means of self-report, that is, the
people respond to a collection of questions posed by the investigator Polit & Jungler (1993).
distributed personally to the subjects by way of the researcher. A descriptive survey was used
to gather additional data due to the fact that it provides an accurate portrayal or account of the
characteristics, for instance, behavior, opinions, abilities, beliefs, and knowledge of a selected
individual, situation, or group Burns and Grove (1993). This design was chosen to satisfy the
objectives of the study, namely to see the knowledge and views of employees and members
of Grace and Seprod in regards to how they are impacted by freight rates.
Methodology
The researcher decided to utilize a qualitative and quantitative approach to gather the
information required. The purpose of using two (2) forms of research approaches is that
qualitative and quantitative research provides a better understanding of our research problem
or issue. This method will ensure the data is objective, valid and reliable. It will be gathered
from workers at Seprod and Grace as well as online research. Both primary and secondary
sources of data were collected. The primary data will be derived through the structure of the
questionnaire consisting of open format and closed-ended questions. The secondary sources
for the data collection included the internet, books, articles, and journals. To collect our
primary data the interview technique will be used accompanied by an analytical questionnaire
which will be constructed to seek to gain answers to the relationships between the two
variables outlined in the thesis statement and to compare with published theories and
Sample
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Sampling Technique
Data Collection
collecting data from the relevant demographic. They will be done both virtually and face to
face which will help to get a thorough grasp of people's perspectives on the subject and
Instrument
Data Analysis
researchers for reducing data to a story and interpreting it to derive insights. For analyzing the
data acquired from the interviews and questionnaires the narrative analysis and discourse
analysis have been selected. The narrative analysis technique entails reformulating tales
provided by respondents, taking into consideration the context of each instance as well as
each respondent's unique experiences. In other words, narrative analysis is the process of a
speech and all forms of written material in order to make the interviewee feel at ease.
The method used to conduct this research will be qualitative and quantitative research which
tends to base knowledge claims on pragmatic grounds and SOMETHING ELSE. It employs
strategies of inquiry that involve collecting data either simultaneously or sequentially to best
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understand research problems. The data collection also involves gathering both numeric
information as well as text information so that the final database represents both quantitative
and qualitative information. The researcher bases the inquiry on the assumption that
collecting diverse types of data best provides an understanding of a research problem. The
study begins with research in order to generalize results to a freight rate and then focuses, in a
second phase, on detailed qualitative, open-ended interviews to collect detailed views from
participants. This method allows for the data collected to be credible and reliable. To collect
the data the interview and questionnaire instrument was used. The advantages of
questionnaires used in this research allow for large amounts of information can be collected
from a large number of people in a short period of time and in a relatively cost-effective way,
Can be carried out by the researcher or by any number of people with limited effect to its
validity and reliability, thus allowing for the researcher to be flexible, The results of the
questionnaires can usually be quickly and easily quantified by either a researcher or through
the use of a software package. This allows the research to be analyzed more scientifically;
and objectively than other forms of research methods, the questionnaire also allows for when
the data has been quantified, it can be used to compare other research and may be used to
measure change, and last but not least allows for the data to create new theories or test
existing ones. Using the questionnaire as a tool has its advantages but there are also
sometimes find it difficult to understand some of the questions asked and lend itself to
questions being answered using emotions, behavior, feelings, etc. The questionnaire has been
found to lack validity as to how well the finding may be valued. Also in Using a
questionnaire as a collective tool there is no way to tell how truthful a respondent is being or
telling how much thought a respondent has put into answering the questions, also the
respondent may be forgetful or not thinking within the full context of the situation. People
28
may read differently into each question and therefore reply based on their own interpretation
of the question such as what is good; to someone may be poor; to someone else, therefore
there is a level of subjectivity that is not acknowledged lastly there is a level of researcher
imposition, meaning that when developing the questionnaire, the researcher might be making
their own decisions and assumptions as to what is and is not important. Using the Interview
as a collection tool for gathering data it allowed for the weakness of the questionnaire to be
The interview used as a research tool of choice in this research allows the face-to-face
interaction with the individual making the collection of data and possible the unearthing of
information that would otherwise be impossible with just the use of the Questionnaire. Per
Blaxter et al (2006: 172), it is worthwhile doing interviews because it offers researchers the
opportunity to uncover information that is “probably not accessible using techniques such as
questionnaires and observations”. Moreover, they add that interviewing is not merely a data
collection tool, it is rather a natural way of interaction that can take place in various situations
(ibid: 177). Additionally, Dörnyei (2007: 143) argues that with the presence of the
simplify questions that were not understood by his/her interviewees. As a result, more
appropriate answers and, subsequently, more accurate data will be reached. Additionally, this
data can be recorded and reviewed several times by the researcher (when necessary) to help
However, like many other research tools, interviews have their set of drawbacks.
Hermanowicz (2002: 498) remarks that “while interviewing is among the most central,
revealing and enjoyable methods that one can use in research, it is deceptively difficult”.
Besides, Hammersley& Gomm (2008: 100) add that researchers should remember that:
29
“what people say in an interview will indeed be shaped, to some degree, by the questions they
(2007: 147) argues that “interviews alone are an insufficient form of data to study social
life”. That is, both interviewer and interviewee may have incomplete knowledge or even
faulty memory. Hence, this lets us question the appropriateness of using interviews as the
only transparent means of eliciting data that would inform understandings of the meanings
interviewees make of their lived experiences (Potter and Hepburn, 2005). Undoubtedly,
Therefore, we should follow Scheurich (1995: 249) who stresses that it is important for
interviewers to“highlight the baggage they get out of the interview”. In addition, interviews
have also been criticized (Robson, 2002: 94) as being time-consuming with regard to both
data collection and analysis because they need to be transcribed, coded, and possibly
In conducting this research and representing the finding careful consideration was taken
into choosing the tools and measurements, thus the use of the mixed method in
conducting the research. This method would allow for the data to clearly define the findings
and interpretation of the data collected despite the drawback of the various tools and to
ensure the research was conducted with the highest degree of validity
Trustworthiness
Ethical Considerations
not tainted by information gathered using unscrupulous means. Data analysis must follow a
30
principled approach that will strengthen data validity and proper application to solutions
formulated. Participation in this research is strictly voluntary and any information collected
from participants is based on the grounds that there is full disclosure of the purpose and aim
of the research. Full consent from participants must be attained before and study is done for
analysis. No harm shall be encountered by any participants in their efforts to complete this
research. Integrity and objectivity will be closely monitored to counter any swaying of the
empirical data collected to ensure any biased narratives. All sources used to formulate this
research will be documented and referenced appropriately using the scholarly approved
documenting writing style APA 7th edition. These principles will be the foundation of the
research that all data is collected upon. Anything that deviates from these principles shall
Chapter 4
Presentation of results
Duration
question
introduction for
the research
question
synthesise
relevant
literature
synthesise
relevant
literature
Mistakes and
33
reading over.
References
34
Abdullah, A., & A. (2020, June 9). Exploration of the COVID-19 pandemic in
portal.org/smash/get/diva2:1436624/FULLTEXT01.pdf
Khot, U. N. (2020, April 22). Navigating Healthcare Supply Shortages During the
https://www.ahajournals.org/doi/10.1161/CIRCOUTCOMES.120.006801.
Davidson, V. (2020, February 18). WHO, US Gov't PRAISE Jamaica's Covid-19 response.
jamaica-s-covid-19-response_189863?profile=1606
McLeod, S. (2019). Likert scale definition, examples and analysis. Study Guides for
https://www.simplypsychology.org/likert-scale.html
Ministry of Health and Wellness. (2021, April 28). COVID-19 clinical management
summary for Tuesday, April 27, 2021. Retrieved May 1, 2021, from
https://www.moh.gov.jm/covid-19-clinical-management-summary-for-tuesday-april-27-
2021/
Ministry of Health & Wellness Jamaica. (2021, March 8). Learn about the
coronaviruses.
https://www.moh.gov.jm/edu-resources/learn-about-the-coronaviruses/
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https://www.paho.org/en/jamaica/situation-report-covid-19-jamaica
Farooq, M. U., Hussain, A., Masood, T., & Habib, M. S. (2021, February 25). Supply
COVID-19. MDPI.
https://doi.org/10.3390/su13052504.
https://thecommonwealth.org/sites/default/files/inline/D17111_V5_TRD_Trade
constraints.html
Questionnaire
1. What alternatives are put in place in the event surgical masks are limited?
2. Explain the change of communication process with suppliers before and after
COVID-19.
3. What has been done to manage increased capacity and conserve PPE in practices and
health systems?
4. Explain how your workplace was supplied with medical supplies during the
pandemic.
5. As the prevalence of COVID-19 continues to rise, what plans are put into place to
mitigate some of the risks being faced as it relates to the supply of PPE’s?