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Ecomically Pitch Deck

India has a huge and growing e-commerce market, with one-third of sales expected to come from direct-to-consumer brands by 2025. The document outlines several challenges facing e-commerce sellers, including determining the right products and pricing, inventory management, and growing sales. It then proposes a solution called eComically that provides warehousing, logistics, analytics and consulting services to help brands and sellers succeed online. The business model, team, readiness, competition and financial projections are presented, with the goal of raising $500,000 in initial funds.

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ADITYA N GOKHROO
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425 views14 pages

Ecomically Pitch Deck

India has a huge and growing e-commerce market, with one-third of sales expected to come from direct-to-consumer brands by 2025. The document outlines several challenges facing e-commerce sellers, including determining the right products and pricing, inventory management, and growing sales. It then proposes a solution called eComically that provides warehousing, logistics, analytics and consulting services to help brands and sellers succeed online. The business model, team, readiness, competition and financial projections are presented, with the goal of raising $500,000 in initial funds.

Uploaded by

ADITYA N GOKHROO
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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INDIA: COUNTRY WITH HUGE

E-COMMERCE MARKET
ONE THIRD OF THE SALES WILL BE
BY D2C BRAND

ONLINE PORTALS HAVE 10-12 LACS


SELLERS, 15 LACS+ IN 2025
MAIN CONCERNS IN
E-COMMERCE INDUSTRY

B2B What products Payments & Inventory Managing supply


selling mindset to sell at what price tally & mgt. chain

How to customize products Missing cash Managing accounts, How to grow


for online market flows account level issues SALES
CONSEQUENCE OF THESE PROBLEMS
The brand owner loses management of
brand to online seller

Genuine sellers are not able to The brand owner is not able
understand what's happening to develop online as
in their accounts a sales channel

CONSEQUENCE

The brand owner who does Sellers enter who have


so well offline goes out of online game no loyalty to develop the brand
SOLUTION / VALUE PROPOSITION

A Analytics C Cost Advantages T Transactional Convenience

1. Identifying product mix, features & Pricing


2. Placements - Multi location Logistics & Storage across 5 locations
3. Launch
4. Digital promotions - Campaign spends, Digital Marketing
5. Sales Insights
6. Unit level profitability
7. Payment & Inventory Exceptions
Help Retail Products Online Consulting
Selling through own website End-to-end product launch consulting

Selling through various marketplaces Piece-meal consulting

Funds & Supply Chain Tech as a backbone


Convenience of moving the goods across India seamlessly Very strong MIS & Analytics

Warehousing operations to support e-Commerce operations Entire operations backed by proven technology
READINESS

READINESS
TECH SIDE
1. Tax Module (done)
Warehouses Piloting Pan India with
2. WMS (WIP)
at 4 locations functional over 5000 transactions
3. Modules on
per month
Campaigns,
Inventory,
Payments
(queued)
BUSINESS MODEL

BUSINESS MODEL
OPERATIONS ANALYTICS MARKETING

a. Fixed Fees a. Ad-hoc Fees a. Packages starting from


b. Storage Fees b. Monthly 20k per month to
c. Processing Fees Subscription Fees 100k per month
d. Misc. Fees
TIMELINES/MILESTONES

TIMELINE/MILESTONES
Pilot testing for eCOMically Managing 60,000 units
Gurgaon hub WMS launch (20 paying customers)

YEAR 2022 March May June Qtr3 Qtr4 YEAR 2023

Pilot testing of Kolkata, Managing 50,000 units Managing 12 lac units


Bangalore, Mumbai hubs (15 paying customers) (100 paying customers)
GO TO MARKET

GO TO MARKET
Manufacturing Clusters based approach,
1
Targeting locations around Warehouses

Reference based marketing &


2
Sales through BNI

Existing business to be merged


3
to become 1st Captive Customer

Tie-ups with country specific federations


4
to assist their exporters sell in India
COMPETITION

COMPETITION
Analytics, WMS, OMS

WH, LOGISTICS
OUR TEAM
PROJECTIONS
COSTING (in ₹)

Operations: 2.2cr

PROJECTION
Tech: 1.2cr

Salaries & REVENUE (in ₹)

2023
others:
1.8cr Operations: 5.0cr
COSTING (in ₹) Analytics: 0.4cr
Operations: 0.6cr Marketing 0.5cr
Marketing:
Tech: 0.5cr 3.5cr Total: 5.9cr
2022

Salaries & REVENUE (in ₹)


others: Operations: 1.5cr
0.5cr
Analytics: 0.1cr
Marketing: Marketing 0.1cr
1.5cr Total: 8.7cr
Total: 1.7cr

Total: 3.1cr

Net Fund Requirement : ₹1.4cr Net Fund Requirement : ₹2.8cr


Funds to be raised:
₹0.2cr ₹1.2cr ₹2.8cr
~ $0.5mn
Own Funds Ask Ask
T H A N K Y O U

Contact details
info@ecomically.com | +91 - 8800225559

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