CRUSHING IT!
How Great Entrepreneurs Build Their Business
and Influence – And How You Can, Too
GARY VAYNERCHUK
GARY VAYNERCHUK is chairman and CEO of VaynerX, a digital media agency. He is a marketing expert with a huge and
highly engaged social media following. Gary Vaynerchuk is also a four-time New York Times bestselling author having written
#AskGaryVee, The Thank You Economy, Crush It and Jab, Jab, Jab, Right Hook. He is well known for building his family wine
business from $4 million in turnover to $60million + using entertaining You Tube programming called Wine Library TV. Gary
Vaynerchuk is today a prolific angel investor and venture capitalist taking early-stage equity stakes in companies like Snapchat,
Facebook, Twitter, Uber and Venmo.
ISBN 978-1-77544-939-3
SUMMARIES.COM is a lifetime learning company specializing in business smarts. We provide concise information and tools for
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Crushing It! – Page 1
MAIN IDEA 1. Create a vibrant personal brand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 2 - 4
Everyone (including you) can still use social media There are eight factors which are crucial in building a personal brand which you can
strategically and successfully to build your personal monetize at some stage:
brand into a business you're proud of. The path is
open and accessible as long as you commit fully
and are willing to execute. 1 Intent 4 Patience 7 Attention
2 Authenticity 5 Speed 8 Content
3 Passion 6 Work
Of these eight factors, CONTENT is the one which tends to get wrong. They worry too
much about the aesthetics when instead they should be more concerned about speaking
the truth. A good approach is to document your life and career rather than creating a TV
show which stars you. Let people know what you truly believe and build a connection and
they will respond in droves. Use social media to share the world through your eyes.
To build and project your personal brand using
social media, the three essential steps are: 2. Build your social media pillars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 4 - 5
To use social media to your advantage, three approaches or strategies are required:
Step 1 Create a vibrant personal brand
Step 2 Build your social media pillars 1 Create a Facebook business or fan page
2 Learn how to use relevant hashtags
Step 3 Expand your brand's reach
3 Look for collaborations, partnerships or alliances
The real payoff for building your brand and
ultimately a thriving business using social media is
you get to live your life on your own terms. You can
build something great however you may choose to
3. Expand your brand's reach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 5 - 8
define that term.
Once you've got your pillars in place, you can then get to work expanding your brand's
"If you're earning what you need to live the life you
reach on social media. There are presently eight platforms which are worth keeping an
want and loving every day of it, you're crushing it.
eye on and using to build your personal brand:
That's all I want for you. There is so much in life that
is uncontrollable, but our happiness doesn't need to
be, nor do our careers. We can have all the control.
The sooner we realize that, the better off everyone 1 Muscical.ly 4 You Tube 7 Podcasts
will be. If there's anything this book should teach
you, it's that the only thing stopping you from 2 Snapchat 5 Facebook 8 Voice-First
achieving lasting career and life happiness is you."
– Gary Vaynerchuk 3 Twitter 6 Instagram
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