The Ultimate

PRODUCT CREATION
PLAN
For New Digital Download Product Sellers

© 2019 CHRISTI N A SC AL ER A L LC D B A T H E CON T R AC T SH OP®

Hi I’m Christina Scalera, a 6-figure digital
download product creator and featured
Shopify store owner. I teach entrepreneurs how to
take Ownership over their business with the latest
marketing strategies and smart tools that automate
their workflows.

I do this by sharing my many years of success &

failure with my tight-knit behind-the-scenes group,
the Owners Inner Circle. Through online courses, in-
person experiences, and monthly Momentum Kits,
we go through and implement only the stuff that
works and most importantly—we do it together so it
GETS. DONE.

With no shipping or fulfillment headaches and

the opportunity to provide HUGE value to your
customers, digital download products are the future.

My prediction is that they will replace online courses

So if you’re feeling a little fatigued of online course
in popularity by 2022. While I still believe in online
after online course hitting your Facebook feed,
courses, if you’re trying to make real money, digital
please know there’s an alternative in selling digital
download products are where it’s at. This is because
download products! But there’s a catch— this
digital download products get the customer to the
opportunity won’t last forever.
result they’re looking for faster than online courses.
Where online courses are “done-with-you” products,
Just like how the online course industry is saturated,
digital downloads are “done-FOR-you” products.
digital download product stores are going to become
saturated one day too.

If you know deep down you were meant to serve

more than just your day-to-day clients, and you’re
looking to create some serious impact in your
industry, creating digital download products should
be a priority in your business.

It’s time to get your first successful digital download

product out there. Stop leaving money on the table
and let’s get you the profitable, lifestyle business you
crave!

Owning this business thang with you,

Christina

© 2019 CHRISTI N A SC AL ER A L LC D B A T H E CON T R AC T SH OP®

 The Roadmap
STEP 1
Meet Your Match

STEP 2
Different Types of Digital Products

STEP 3
Free Money

STEP 4
Setting up Shop

STEP 5
Creating Successful Product Listings

STEP 6
Product Descriptions that Sell For You

STEP 7
Building Your Post-Purchase Sequence

STEP 8
Next-Level Customer Service for Future Referrals

STEP 9
Planning Out Your Next Successful Product

Get the FULL System as My Gift to You…

LEARN MORE HERE

© 2019 CHRISTI N A SC AL ER A L LC D B A T H E CON T R AC T SH OP®

 Digital download STEP 1
products are my
favorite to create
for a few reasons:
Meet Your Match
Knowing what you’re up against is the first step to creating a digital down-
load product that sells. First, figure out who you want to create products
You’ve likely already created them
and you’re just sitting on this gold. for. Specifically, will you be selling a product to other business owners (B2B
sales) or will you be selling products to “lay people” who are outside your
My contract templates were just industry (B2C)?
sitting in a Google Drive, ready for
me to pull out every time I had to Once you know this, you can see who else is selling in your market. Look at
write a new client contract. You
the top 3 people selling similar products or courses to yours. If you can’t find
didn’t think I’d start from scratch
a single person selling what you do, it’s actually a bad sign! A healthy niche
every time, did you?! That would be a
waste of time. I took these templates has at least 3 people already doing what you’re doing.
collecting dust and prettied them
up for sale to the general public. Once you’ve found these competitors, define how your products will be
You probably have tons of emails, different. Maybe they’re delivered differently or more conveniently. Maybe
workflows, templates, checklists and they achieve a better result than your competitors’. Maybe they come with
more that you use that the public
more inclusions and bonuses that enhance the customer’s experience.
would just lovvvveee to get their
hands on. For the right price, of
course :) Now that you know how you will offer better products than anyone else, it’s
time to figure out how to offer them!
You don’t have to build out a whole
course.

Building out a whole course is a great

goal. But, it’s much easier to sell what
you already have (see right above).
With digital download products,
customers are looking for an
immediate result! There’s a time and
place to learn a system, method or

NEXT:
Ready to create YOUR
first successful digital Step Two
download product?
To join the Owners Inner Circle
and receive the Products on
Tap plan for FREE…
CLICK HERE

© 2019 CHRISTI N A SC AL ER A L LC D B A T H E CON T R AC T SH OP®

skill taught by an online course, but
STEP 2
digital download products provide the

Different Types of
shortcut to the desired result without
all the time it takes to outline, write
and record an online course.

They work double duty, booking

out your services and selling your
Digital Products
products.
There’s no shortage to the types of digital products you can create, and each
My service based business, a law has a different perceived value, for example, templates are more valuable
firm, spends $0 (and 0 minutes!) on than checklists. The more creative you can be, the better, but here are some
advertising at the time I’m writing types of products to get you brainstorming:
this. How?
Photography presets
Well, people fall in love with my
PDFs
digital download products (contract
templates) and then some decide E-books/Kindle books
they’d rather I just do it all for Guides
them— completely custom. My Templates
product shop is my best referral Magazines (like client magazines)
source. When I market my products, Asana/Trello Boards with your systems
I naturally book up my available
Graphics like .png files
service slots too.
Stock photography
They are available for sale 24/7. Email sequences

A lot of people would tell you to If you are really stuck and not sure how to offer your products, ask yourself,
open and close a cart to sell more. “what will give my customers the fastest or best result possible?”
But since digital download products
are a shortcut to the result the
customer wants NOW, they will
buy them whenever, 24/7 every
day of the year. As long as they are
in need, they’ll buy. That’s because
digital download products provide an
immediate sense of relief to the pain
point the customer is experiencing.

NEXT:
Ready to create YOUR
first successful digital Step Three
download product?
To join the Owners Inner Circle
and receive the Products on
Tap plan for FREE…
CLICK HERE

© 2019 CHRISTI N A SC AL ER A L LC D B A T H E CON T R AC T SH OP®

I love this because I am helping STEP 3
people truly in need, and giving it

Free Money
to them when they need it most— I
don’t have to be good at marketing
or come up with super sneaky sales
strategies because the customer’s
need does the selling for me. I know it sounds crazy to start planning for future customer purchases when
you don’t even have your first product ready, but hear me out.
FUN FACT: We’re 100 days into the
year, and my digital download store has
One thing that makes or breaks a digital download product store is some-
processed 160 paid orders. That’s 1.6
thing called their customer lifetime value (CLV). We want the CLV to be as
orders per day with an average order
value of $329. high as possible, because it means they’ve spent a lot of money with you and
really love your products.
They’re easier to launch and sell
than a course. If you’re only selling one-off products here and there, you’ll disappoint your
customers. You already have their attention, interest and trust when they
Online course launches are a
make their first purchase.
production. Phew. I’ve always spent
more time launching a course than
creating it because it is such a long They’re a hot buyer who’s ready to spend more! But if there’s nothing but
and complicated process to do it one product to buy from you, you’ll miss out on the money that was burn-
well. That’s because online courses ing a hole in their pocket when they loved you most. Plus, some people will
typically cost $500 to $2,000, and want more access to you or personal feedback— a perfect opportunity to
it’s just harder to get someone to upsell them into a higher priced offer or service.
part with that much money!

Compare that to digital download

products, which typically sell for less
than $500. It’s wayyyy easier to
show someone how your products
are a great investment when the
product doesn’t cost more than their
mortgage payment.

Ready to create YOUR

first successful digital
download product?
To join the Owners Inner Circle NEXT:
and receive the Products on Step Four
Tap plan for FREE…
CLICK HERE

© 2019 CHRISTI N A SC AL ER A L LC D B A T H E CON T R AC T SH OP®

STEP 4

Setting up Shop
This is the part that everyone seems to get hung up on, which is why I hold your hand in the Products on
Tap Plan, your gift to access free here. I know it can feel overwhelming, which is why I’m here to help you.
There’s so many options available, so let’s look at the top two:

Pre-Made Storefronts: Custom Storefronts:

BEST FOR GETTING YOUR FEET WET BEST FOR VALIDATED PRODUCT SELLERS

You can choose to sell your digital download Once you have a product that sells, or if
products on a pre-made marketplace, such you have some followers eager to buy (just
as Etsy, Creative Market or Society 6. a handful is enough!) you might consider
These are great options for getting started setting up your own shop. For a lot of us with
as they have prompts to walk you through more expensive digital download products,
the setup process. this is the best choice from the start.

PROS: For example, just for fun, I tried to sell my

Built in market of buyers actively contract templates on a few pre-made
seeking out your product sites— it went horribly! But we have 2-3
Great way to test new products to see sales per day on my own custom storefront.
if they sell At $300+ per template, they’re just too
Easy set-up and quick launch of your expensive for the buyers that shop on pre-
store made sites.

CONS: PROS:
You can barely brand your storefront Completely branded
You don’t get the buyer’s email making Customer stays on your site and trusts
it impossible to re-market to them you more
Often you have to pay for ‘sponsored Attracts more dedicated “super-fans”
listings’ for anyone to see your products You can charge a LOT more
Buyers here don’t spend as much and
therefore you can’t charge as much CONS:
(digital download products here don’t Bigger learning curve to set up
sell well if they’re priced over $10) You have to bring the buyers in yourself
You must maintain your own site

*** If you struggle to get your storefront setup, it’s likely because you haven’t seen the power of your prod-
uct in the customer’s hands. Getting through this step is the ‘magic wand’ you’ve been waiting for that will
unlock all kinds of opportunities!

© 2019 CHRISTI N A SC AL ER A L LC D B A T H E CON T R AC T SH OP®

STEP 5

Make or Break Time

Once your storefront is set up, it’s time to add product If your product listing is cluttered and confusing, you’ll
listings. These product listings will either MAKE a lose the sale time after time. If the customer is confused,
customer’s decision to buy from you or BREAK that he or she will never buy from you. In the Products on Tap
decision. In other words, nailing each product listing is Plan, I show you how to avoid customer confusion so you
critical. This is where the customer is standing there, can make more daily sales!
waiting for you to convince them why they should buy
from you, and how this product will solve their problem.
If you do a good job at this, it will be an easy buy and
you’ll have lots of sales.

STEP 6

Products that Sell For You

Digital download products with great copy and beautiful copy comes in! If you just sit there and list off exactly
product images sell for you. “Huh? Product images for a what’s included, your customer won’t be excited. You
digital product?” have to jazz them up with your product description, and
show them how this product will change their life.
YES! Your buyers need to see themselves using your
product, so give them something to look at! I like to use Writing great copy that sells for you is hard, but it can
the product images to showcase screenshots of recent be learned :) I give you just what you need to know and
buyers’ reviews and positive feedback as well. nothing more to bog you down in the Products on Tap
Plan, your free gift for joining the Owners Inner Circle.
Some people are more visual and will appreciate these
images. But others would rather read. This is where great

© 2019 CHRISTI N A SC AL ER A L LC D B A T H E CON T R AC T SH OP®

STEP 7

Building Your Post-Purchase

Sequence
This is where you really get to wow someone and show In the Products on Tap Plan you get free for joining the
them how grateful you are they made a purchase. Every Owners Inner Circle, I give you these email templates
digital download product should come with at least three so you can plug and play in a few minutes, and have your
post-purchase emails, thanking them and showing them post-purchase ready to send ASAP.
how to access their download.

This is also a great place to invite them into any higher

level offers you defined in Step 3.

STEP 8

Next-Level Customer Service for

Future Referrals
Save yourself some headaches and set up things like a Plus, the social proof will lead to more sales. It starts a
clear refund policy before and after the buyer purchases. kind of “feeding frenzy” if you will.
This helps buyers to trust you, especially if you allow
refunds. It also prevents a bad customer experience and In the Products on Tap Plan, I go through exactly how
dreaded one-star reviews. to get these “feeding frenzy” type of reviews-- with my
secret 10 minute setup that automatically gets these
Once someone has bought from you, don’t forget about reviews for you and boosts your SEO ranking on Google.
them. Check in with them every now and then to see Remember, if you’re one of the first 50 to get into the
how they like your product. These buyers will be full of Owners Inner Circle, you’ll get this course free as my
great ideas for your next successful digital download gift to you!
product!

© 2019 CHRISTI N A SC AL ER A L LC D B A T H E CON T R AC T SH OP®

STEP 9

Planning Out Your Next

Successful Product
Now that you have a great selling digital download When you have clear answers, it allows you to move
product, a cute storefront and a handful of customers, forward with massive momentum! You won’t feel
it’s time to start mapping out what’s next! This is a great like you’re throwing spaghetti at the wall and hoping
excuse to bust out your most colorful markers and something sticks, because you already know what works.
artist’s pad and ask yourself:
I’ve given you a great overview here, but there’s so much
What’s selling best? more to cover! That’s why I’ve created the Products on
Who’s buying my products? Tap Plan, that holds you hand through all the shortcuts
What other, related problems do they have that I and support you’ll need to get your first successful digital
could solve? download product out into the world.

© 2019 CHRISTI N A SC AL ER A L LC D B A T H E CON T R AC T SH OP®

 The Behind-the-
Scenes Guide to
Product Creation
HOW TO CLONE YOURSELF AND HAVE A MASSIVE
IMPACT ON YOUR INDUSTRY… AND STOP FEELING STUCK

In your hands are all the tools you need to launch not only your first
successful digital download product, but also your first successful digital
download product store!

But, unless you have a complete method ready to follow to

launch your online shop, it could be more ‘crickets’ than
crowded.

It’s like showing up for a party a day early— you’re excited and ready to
hang but when you show up, the host is in her bathrobe two pizzas deep into
the last season of Game of Thrones.

So if you’d like to know how to launch your products to a frenzy, I’ll show
you how in my new online course, “Products on Tap.” It’s sold for $1,997
USD in my store, but for a very limited time, you can access it for FREE as
my gift to you when you join me inside the Owners Inner Circle!

CLICK HERE TO GET STARTED >>

© 2019 CHRISTI N A SC AL ER A L LC D B A T H E CON T R AC T SH OP®