Republic of the Philippines

PALAWAN STATE UNIVERSITY

Quezon Campus

Approval Sheet

Course Title: Micro Perspective in Tourism and Hospitality Industry

Course Code/ Number: THC 1

Revision Level Effective Date Details of Origination/ Revision Author/ Subject Matter Expert

Prepared by Recommending Approval Approved

YVONNE D. CORTEZ PETER C. LIM PROF. DANTE ARINEZ

Name and Signature of Faculty Member Name and Signature of Department Chairperson Name and Signature of College Dean
Date: Date: Date:

COURSE SYLLABUS IN Micro Perspective in Tourism and Hospitality Industry

 COURSE SYLLABUS

PSU Vision A premier State University in Southeast Asia that provides excellent and relevant higher education for sustainable development.
PSU Mission The Palawan State University is committed to upgrade the quality of life of the people by providing quality higher education opportunities through
excellent instruction, research, extension, production services and transnational collaboration.
PSU Shared Values E – Excellence ; L – Leadership ; A - Advocacy for Sustainable Development ; S – Social Responsibility ; T – Teamwork ; I – Integrity ;
C – Commitment
Institutional Outcomes The Palawan State University graduates are expected to be agents of change, creative and critical thinkers, effective communicators, research-oriented
learners, and value laden individuals.
College Goals and At the end of the program the students:
Program Objectives
1. Develop and Discover Students talents, interests, individual potential and attitude to become effective professional.
2. Promote the welfare of students by identifying the needs and providing opportunities for solutions to problem areas in
their field of specialization.
3. Communicate effective learning to students for professional longevity in the industry where they belong.
4. Provide opportunities for significant exposure to hospitality and tourism industry.
5. Develop competitiveness among students for their professional success.
6. Inculcate values and work ethics as essential factors in socio-economic development career opportunities.
Course Title MICRO PERSPECTIVE OF TOURISM AND HOSPITALITY
Course Code/ Number THC 1
Course Description This course will cover the workings, operation and the integrative activities of major stakeholders in the tourism and hospitality
industry. The student also gain knowledge on managing and marketing a service –oriented business organization. Apart from
the scoop and structure of travel organizations. It provides an in-depth study of the nature and distinctive characteristic of each
sector of the entire tourism industry. Focusing on the management, organization and planning of specific business strategies for
the various entities. It will also look into client profiling such as travel motivations and influences as it relates to aligning strategic
and tactical solutions to the business. The course will also identifies the employment opportunities available in each sector and
the corresponding qualification for the jobs.
Credit Units 3 units
Course Prerequisites None
Link to Program Outcomes

A. Demonstrate knowledge
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 COURSE SYLLABUS

on the tourism industry, local Course Outcomes

tourism product and services
a B c
B. Manage and market a 1 I I I
service oriented business 2 I I I
organization 3 I I I
4 I I I
C. Interpret and perform risk 5 I I I
mitigation activities. 6 i I i
Legend ( for program outcomes):
I- Introduced concepts/ principle P- Practiced with supervision D- Demonstrated across different settings with minimal supervision

Course Outcomes 1. Appreciate the nature of tourism and hospitality industry

2. Identify the various sectors, that comprise the tourism industry and the role played by each sectors in
the production, distribution, and delivery of tourism goods and services.
3. Distinguish the various Classification of each sector and corresponding standards.
4. Discuss the typical organizational structure of main tourism business entities and the function of
the relevant divisions within the structure.
5. Identify the impact of macro-environmental trends on the operations of tourism and hospitality
business
6. Demonstrate understandingof career option in the tourism and hospitality industry.
Course Format Lecture, Demonstration,

LEARNING PLAN
Intended Learning
Time Course Content/ Subject Teaching and Learning Assessment Textbooks/
Course Outcomes Outcomes Resource Materials
Frame Matter/ Topic Activities Tasks References

1. Appreciate the nature of 1. Discuss what is 1. Welcome to Individual participation https://

Administer quiz
WEEK 1- tourism and hospitality hospitality. Hospitality Industry in class discussion. yourcyberc
at the end of the Laptop, Projector
2 industry a. overview Essay type questions lecture lassroom.w
2. Define the basic b. The scoop of the were given to Students. eebly.com/
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 COURSE SYLLABUS

micro-
perspective
component of -of-
hospitality industry. tourism-
and-
3. Evaluate the hospitality.
satisfaction of the Hospitality industry html
guest depending on c. Hospitality in the
the services offer. Tourism (JU
network NE
4. Discuss the
14,
relationship of
tourism and 201
hospitality 9.9:
03)

1. Explain the future 2. Career Opportunities

path if they get into in Hospitality and
hospitality and Tourism
tourism industry, Industry.
a. Tour and Travel areas Class Participation
6. Demonstrate 2. Analyze what b. Assemble and event Administer quiz Laptop, Projector
WEEK 3-
understanding of career they want to be in management Group Dynamics/group at the end of the
4
option in the tourism and their future job c. Recreation discussion lecture.
hospitality industry. d. Restaurant and food
3. Identifythe services areas
tourism and e. Lodging and
hospitality accommodation services
entrepreneurial area.
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 COURSE SYLLABUS

activity
https://
yourcyberc
lassroom.w
1. Appreciate the nature of eebly.com/
tourism and hospitality micro-
industry perspective
4. Discuss the typical 4. Tourism Business -of-
organizational structure of 1. Discuss the chain Value Chain tourism-
main tourism business value of tourism. a. Value chain definition
2. Distinguish the Lecture and Power point
Seat work and-
entities and the function of b. Tourism multiplier (Draw and hospitality.
WEEK 5- multiplier effect and its presentation,
7 the relevant divisions impact to society effect Illustrate the Laptop, Projector
html
within the structure. c. Economic contribution tourism multi-
3. Being familiar about
flier effect)
5. Identify the impact of tourism and hospitality of tourism (JU
macro-environmental trends sectors. d. Tourism sectors NE
on the operations of tourism 14,
and hospitality
201
business
9.9:
03)

1. Appreciate the nature of 5. Transportation Lecture and Power point https://

1. Identify the different
tourism and hospitality airline service. a. air transportation presentation,
Group reporting
yourcyberc
industry 2. Discuss the airlines b. Air Service and Routes base on their lassroom.w
Care group discussion:
WEEK 8- 2. Identify the various transportation. c. Classifications Of care group eebly.com/
students are will be Laptop, Projector
10 sectors, that comprise the 3. Identify the Airlines grouped together to
sharing micro-
tourism industry and the role Classification of d. Airline Hubs And perspective
discuss their
airport.
played by each sectors in Spokes understanding regarding -of-
the production, e. Classes Of Service the topics discussed tourism-
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 COURSE SYLLABUS

and-
hospitality.
html

(JU
distribution, and delivery of NE
tourism goods and services. 14,
201
9.9:
03)

2. Identify the various https://

sectors, that comprise the yourcyberc
tourism industry and the role lassroom.w
played by each sectors in eebly.com/
the production, 6. LODGING and
ACCOMMODATION Group reporting micro-
distribution, and delivery of 1. Identify the types of perspective
tourism goods and services. accommodation. SECTOR Care group discussion:
base on their
a. Brief History of students are will be
care group -of-
3. Distinguish the various sharing tourism-
WEEK 2. Discuss the Lodging Accommodation grouped together to
11-13
Classification of each sector industry discuss their
Laptop, Projector
and-
and corresponding b.Types Of Lodging And Administer quiz
understanding regarding hospitality.
standards. Accommodation at the end of the
3. Discuss the the topics discussed html
4. Discuss the typical classification of hotel c.Important Types Of lecture

organizational structure of Hotel

(JU
main tourism business NE
entities and the function of
14,
the relevant divisions
within the structure. 201
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 COURSE SYLLABUS

9.9:
03)

https://
2. Identify the various yourcyberc
sectors, that comprise the lassroom.w
tourism industry and the role eebly.com/
played by each sectors in micro-
1. Discuss the
the production, perspective
Characteristics of 7. FOOD and
distribution, and delivery of -of-
the Restaurant and BEVERAGE SECTOR
tourism goods and services. tourism-
Foodservice Industry a. Characteristics of Administer quiz
3. Distinguish the various Lecture and Power point and-
the Restaurant and at the end of the
WEEK Classification of each sector 2. Discuss the presentation
lecture Laptop, Projector hospitality.
14-16 and corresponding history of food Foodservice Industry html
standards. service b. The History of
4. Discuss the typical 3. Identify the Foodservice (JU
organizational structure of different restaurant c. Types of Service NE
main tourism business service 14,
entities and the function of
201
the relevant divisions
within the structure. 9.9:
03)

2. Identify the various 1. Distinguish 8. TRAVEL TRADE Group reporting https://

sectors, that comprise the information about a. Travel Management base on their yourcyberc
Lecture and Power point
Travel and trade. care group
WEEK tourism industry and the role Company Or Tour presentation. lassroom.w
sharing Laptop, Projector
17-18 played by each sectors in 2. Discuss the function Operator eebly.com/
the production, b. Cruise Industry Video presentation micro-
of tour operator, tour Administer quiz
distribution, and delivery of agency and other c. Why people cruise? at the end of the perspective
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 COURSE SYLLABUS

tourism goods and services.

3. Distinguish the various -of-
organizational
Classification of each sector tourism-
function.
and corresponding and-
standards. lecture
3. Discuss the cruise
D. Organizational
hospitality.
4. Discuss the typical industry. html
Structure
organizational structure of
4. Identify why people (JUNE
main tourism business
cruise.
entities and the function of 14,2019.9:
the relevant divisions 03)
within the structure.
1. Demonstrate the
relationship between https://
tourism, travel yourcyberc
4. Discuss the typical
industry and tourism lassroom.w
organizational structure of
management. eebly.com/
main tourism business
9. Role of Tourism micro-
entities and the function of 2. Discuss the a. Tourism perspective
the relevant divisions positive and Class Participation
b. Role of Tourism Administer quiz -of-
within the structure. negative impact of Role playing activities
Week 19 Department at the end of the Laptop, Projector tourism-
5. Identify the impact of tourism industry. lecture
c. why do People Travel and-
macro-environmental trends 3. Define destination d. Tourism activities hospitality.
on the operations of tourism image and html
and hospitality 4. Explain how such
business images effect where (JUNE
people choose to 14,2019.9:
travel. 03)

.
Course References

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 COURSE SYLLABUS

Additional Materials Laptop, Internet connectivity, modules

Course Requirements
Midterm and Finals
Work output – 40%
Performance Task --60 %
___________________________
100 %

Supplementary Material/s Laptop, Internet connectivity, Modules

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