Toyota competes in the car industry by positioning itself as eco-friendly and reliable. It focuses on point of parity qualities like fuel efficiency and safety standards across models, while also emphasizing point of difference factors such as affordable prices, easy maintenance, and high durability to differentiate itself from competitors like Honda, Kia, Hyundai, Ford, and others. Toyota targets various vehicle segments with models like the Vios, Wigo, Fortuner, Hilux, and Hiace to compete against comparable cars.
Toyota competes in the car industry by positioning itself as eco-friendly and reliable. It focuses on point of parity qualities like fuel efficiency and safety standards across models, while also emphasizing point of difference factors such as affordable prices, easy maintenance, and high durability to differentiate itself from competitors like Honda, Kia, Hyundai, Ford, and others. Toyota targets various vehicle segments with models like the Vios, Wigo, Fortuner, Hilux, and Hiace to compete against comparable cars.
Toyota competes in the car industry by positioning itself as eco-friendly and reliable. It focuses on point of parity qualities like fuel efficiency and safety standards across models, while also emphasizing point of difference factors such as affordable prices, easy maintenance, and high durability to differentiate itself from competitors like Honda, Kia, Hyundai, Ford, and others. Toyota targets various vehicle segments with models like the Vios, Wigo, Fortuner, Hilux, and Hiace to compete against comparable cars.
Toyota competes in the car industry by positioning itself as eco-friendly and reliable. It focuses on point of parity qualities like fuel efficiency and safety standards across models, while also emphasizing point of difference factors such as affordable prices, easy maintenance, and high durability to differentiate itself from competitors like Honda, Kia, Hyundai, Ford, and others. Toyota targets various vehicle segments with models like the Vios, Wigo, Fortuner, Hilux, and Hiace to compete against comparable cars.
Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
You are on page 1/ 3
Toyota competes with car industry
Toyota Positioning Eco-Friendly Vehicles Reliability POPs Innovative Efficiency Affordable Price PODs Easy Maintenance High Durability Point of Parity (POPs) Eco-friendly vehicles: Toyota cars are produced not only to meet the needs of domestic consumers but also to export to many other countries, especially countries in Asia, Europe and America. All these demanding markets require high safety and environmental protection, so all Toyota models are equipped with Euro 5 emission standards when sold on the market. In addition, Toyota's hybrid technology also contributes to environmental protection when using electric motors to operate. Reliability: The engine in Toyota's car is always known as the highly persistent motor and the cars that can be used in a long time without a lot of problems. Besides, with the security policies and the smart buyer, the trust of Toyota when it comes to the mention of their cars is huge. Innovative: It can be said that Japan is one of the developed countries in terms of advanced technology. Therefore, the cars of the Toyota brand also apply and develop modern technologies on their cars. This creates a perfect development to help the brand affirm its position and differentiate itself from other car manufacturers in the market. Efficiency: Toyota's products always achieve impressive performance compared to the price. Because of the goal of exporting to other markets, their products always have certain effects that are suitable and satisfying for the customers they target.
Point of Different (PODs)
Affordable Price: When it comes to what makes customers love Toyota, it is the low price in a relatively high product quality, making customers think they have got a bargain when using the product. Toyota offers a wide variety of cars at a wide range of prices, but they pay special attention to the low-end segment, where as long as customers have income, they can buy Toyota cars. Easy Maintenance: The cost for maintenance or replacement of parts at Toyota is very cheap compared to other car manufacturers in the market. In addition, with the expansion of the room tour-service model, customers can easily maintain their vehicle in many parts of their country. High Durability: As the cars exported to the most demanding market, the EU, Toyota's cars are made from good materials and have high impact resistance. In addition, Toyota cars can be used normally even after 10-15 years of use, which is something that very few car brands can meet.
Toyota Vios competes with Honda City
Toyota Positioning The price is accessible to all customers Owning LED headlights, fog lights, rearview mirrors, .. POPs 1.5 liter engine capacity Front-wheel drive system with CVT gearbox. Toyota Vios Honda City 4.410 x 1.700 x 1.475 mm 4.440 x 1.694 x 1.477 mm PODs High durability, less damage Wide grille Famous brand Sporty design Equipped with safety system Advanced driver assistance system
Toyota Wigo competes with Kia Morning
Toyota Positioning Optimized design for travel Both models are equipped with halogen headlights. POPs Interior is sufficient for basic needs. Transmission options are 4-speed automatic or 5-speed manual Toyota Wigo Kia Morning 3660 x 1600 x 1520 mm 3595 x 1595 x 1490 mm Equipped with 1KR-VE KAPPA engine engine PODs Fully equipped with 2 There's only one bag of gas for airbags for the front seats the driver. Equipped with anti-theft Arm the key to remote control security system, engine and lock the center door. lock encryption
Toyota Fortuner competes with Hyundai SantaFe
Toyota Positioning The SUV 7-seater LED SUV segment integrates new Adaptive LED technology. POPs 8-speed dual-clutch automatic transmission Equipped with many safety modes Toyota Fortuner Hyundai SantaFe 4795 x 1855 x 1835 mm 4.785 x 1.900 x 1.685 mm Masculine design Luxurious exterior design PODs Push-button gearshift lever Traditional gear lever Engine has good traction Designed in the interior chamber of contents.
Toyota Hilux competes with Ford Ranger
Toyota Positioning All are imported CBU from Thailand Pick-up trucks with full technology POPs The modem of the highest climax Equipped with many safety modes Toyota Hilux Ford Ranger 5.325 x 1.900 x 1.815 mm 5.362 x 1.860 x 1.830 mm Toyota Safety Sense safety system Equipped with Wildtrak safely PODs Reached 2nd place in sales of the Sold number one in a truck division. segment Turbo Diesel 2.8L Bi-Turbo Diesel 2.0L
Toyota Hiace competes with Ford Transit
Toyota Positioning Both are imported CBU from Thailand 16-seat car POPs About safety equipment, both models are very limited Practical design for many cases Toyota Hiace Ford Transit 5380 x 1880 x 2285 mm 5780 x 2000 x 2360 mm The weight of the car is light The heavy vehicle PODs There are 2 types of diesel engines Equipped with a pure Diesel engine and gasoline engines that are quite with both standard and high-end fuel-efficient. versions. Use a 5-speed manual transmission. Using a 6-speed manual transmission
