How do pandemics such as COVID-19 impact consumer behaviour?
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How do pandemics such as COVID-19 impact consumer behaviour?
All consumption is deemed to be location and time guaranteed. Consumers typically
develop behaviors over period regarding what to eat, as well as when and where to consume it 1.
Consumer behaviour is also deemed to be exceedingly predictable, and there exist numerous
feasible analytical models as well as consumer perceptions founded on the previous repetitive
purchasing behaviour at the distinct level. The effects of the consumption behaviours is regulated
particularly in the public and communal spaces coupled with the deconsumption of harmful
merchandises. The chief focus of this paper is to assess both the instantaneous and the lasting
effect of Covid-19 on the consumption as well as purchaser behaviour.
With the lockdown and corresponding social distancing, buyers’ selection of the location
to shop is regulated, which has led to the location restriction as well as location scarcity. There
has been mobility shift and scarcity. Working, education as well as shopping have all entirely
shifted and restricted at home-based2. Similarly, there exist extra period flexibility as shoppers
are not compelled to adhere to the schedules such as physically being in the work stations, school
and shop. Moreover, scarcity of home-based spaces have created new problems and clashes
regarding the individual’s operation and location space at home. People tend to be extraterritorial
and every individual requires their space, which makes them struggle within confidentiality and
convenience in terms of consumption.
1
Hesham, Fazel, Harizi Riadh, and Nasr Khouadja Sihem. "What have we learned about the effects of the COVID-19
pandemic on consumer behaviour?." Sustainability 13, no. 8 (2021): 4304.
2
Sheth, Jagdish. "Impact of Covid-19 on consumer behaviour: Will the old habits return or die?." Journal of business
research 117 (2020): 280-283.
3
Due to COVID-19, consumers are typically hoarding vital merchandises for everyday
consumption leading to momentary stock outs and scarcities. This has also resulted in additional
demand thereby encouraging marketing of the counterfeit products. Consumers have also learned
to improvise due to constraints leading to extra creativity among the consumers. The coronavirus
have unleashed massive creativity as well as the flexibility of the consumers for tradition
-guaranteed events like weddings as well as procession services 3. There has been sidewalk
weddings as well as Zoom memorial services in places of outdated location-centric actions.
Due to the absolute necessity, consumers have explicitly embraced numerous new
technologies and their respective applications since the emergence of coronavirus. The majority
of the consumers have turned to social media, which has massively impacted the consumer
behaviour in scale and prevalent within consumer’s daily life 4. Moreover, because of complete
lockdown within nations such as India, South Korea, as well as China, consumers are incapable
of going to the grocery store and as a replacement, the stores have s home 5. There has been
massive home delivery of everything, which has enhanced expediency and personalization
within consumer behaviour.
In summation, the lockdown, as well as communal distancing to battle the COVID-19,
has massively created important interferences on the consumer behaviour. The entire
3
Hesham, Fazel, Harizi Riadh, and Nasr Khouadja Sihem. "What have we learned about the effects of the COVID-19
pandemic on consumer behaviour?." Sustainability 13, no. 8 (2021): 4304.
4
Zwanka, Russell J., and Cheryl Buff. "COVID-19 generation: A conceptual framework of the consumer behavioural
shifts to be caused by the COVID-19 pandemic." Journal of International Consumer Marketing 33, no. 1 (2021): 58-
67.
5
Sheth, Jagdish. "Impact of Covid-19 on consumer behaviour: Will the old habits return or die?." Journal of business
research 117 (2020): 280-283.
4
consumption has changed to be both time and locality guaranteed. With period tractability but
location inflexibility, shoppers have typically learned to invent in resourceful and advanced
means. The work-life borders are presently distorted as individuals operate from home. Since the
consumer is deemed to be incapable of going to the stores, the stores have come to the
underlying consumer.
5
Bibliography
Hesham, Fazel, Harizi Riadh, and Nasr Khouadja Sihem. "What have we learned about the
effects of the COVID-19 pandemic on consumer behaviour?." Sustainability 13, no. 8
(2021): 4304.
Sheth, Jagdish. "Impact of Covid-19 on consumer behaviour: Will the old habits return or die?."
Journal of business research 117 (2020): 280-283.
Zwanka, Russell J., and Cheryl Buff. "COVID-19 generation: A conceptual framework of the
consumer behavioural shifts to be caused by the COVID-19 pandemic." Journal of
International Consumer Marketing 33, no. 1 (2021): 58-67.
