Managing∧Using Information Systems: A Strategic Approach – Fifth Edition
CHAPTER I
The Information Systems Strategy Triangle
Learning Objective
Determine the role general managers must take in decisions about IS
Define and explain the Information Systems Strategy Triangle
Understand the alignment between decisions of business strategy, information systems,
and organizational design
Identify and define the various business strategy frameworks
Explain the information system strategy matrix
Understand and apply these models to different organizations
Real World Example
The 2010 Deepwater Horizon oil spill became the largest marine oil spill in human
history
An estimated four million barrels per day flowed freely into the gulf waters
Straining the marine ecosystem and threatening the shoreline from Texas to Florida
A sequence of failures involving multiple companies and work teams
Repeated failures to follow safety procedure
The Role of the General Manager
A key decisions maker
Not necessary to have a deep technical knowledge of there is
Aggressively seek to understand the consequences of using technologies relevant to the
business’s environment
Ask questions when it’s not clear
Should not leave Is decisions solely to the IS professionals
Information Systems Alignment
An IS that is inappropriate for a operating environment can actually inhibit and confuse
things, or even lead to a crisis environments
The IS department is not island within a form
The IS department manages an infrastructure that is essential to the firm’s functioning
A firm’s IS must be aligned with the way it manages its employees and processes
IS Strategy Triangle
The Information System Strategy Triangle presented in Figure 1.1 suggests
Business Strategy drives all other strategies
Organizational and Information Strategy are then dependent upon the Business Strategy
Changes in any strategy requires changes in the others to maintain balance
IS Strategy is affected by the other strategies a firm uses
IS strategy always involves consequences
Questions for the General Manager
What is a business strategy?
Which factors influences a business strategy?
How does a business change its strategy without losing balance or becoming out of
alignment?
Are there specific events that induce a business to change its strategies? What are they?