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5.2. The Influence of SEO On Market Share. Analyze The Influence of SEO On Factors

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Phạm Gia Linh

5.2. The influence of SEO on market share. Analyze the influence of SEO on
factors
SEO is a fundamental part of Digital Marketing as people perform trillions of
searches every year, mostly for commercial purposes to find information about
products and services. Search is the primary source of online traffic for brands and
complements other marketing channels. There are 200+ SEO ranking factors that
help search engines determine which sites should show in search results and
how they should rank. If you want your site to claim the top spots on SERPs
(search engine results pages), you need to optimize your online presence to
cater to these factors.

Greater visibility and higher ranking in search results than your competitors can
have an important impact on the results of your business, whatever the form of
results.
According to https://blog.onshop.asia in 2020 leading the industry discussion
market share is Shopee (71.43%), second is Lazada (12.86%), third is Tiki (10.19
%) and finally Sendo (5.52%).
Shopee has such success not only by factors of marketing strategy but also by
SEO. In fact, it is easy to see, when searching for products on google, Shopee's
products are always at the top of the search. Even shopee's sellers are the ones who
use effective SEO tools to bring their products to the top. In addition, Shopee's
keyword bidding in "my ads" will also yield quality keywords. The more keywords
Shopee has, the easier it will be to rank in the top search engines and this increases
shopee's sales and market share.

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