This course covers tourism product development and pricing. It explains how to analyze tourism products and develop pricing strategies to influence product value and success. The course objectives are to understand features of successful tourism products, conduct product analysis using tools like SWOT, and manage pricing policies. The course outline includes reviewing tourism products, product planning and development, pricing roles and strategies, and non-price revenue sources. Students will learn skills in tourism product development and pricing, and their work will be assessed through coursework, practical assignments, and a final exam.
This course covers tourism product development and pricing. It explains how to analyze tourism products and develop pricing strategies to influence product value and success. The course objectives are to understand features of successful tourism products, conduct product analysis using tools like SWOT, and manage pricing policies. The course outline includes reviewing tourism products, product planning and development, pricing roles and strategies, and non-price revenue sources. Students will learn skills in tourism product development and pricing, and their work will be assessed through coursework, practical assignments, and a final exam.
This course covers tourism product development and pricing. It explains how to analyze tourism products and develop pricing strategies to influence product value and success. The course objectives are to understand features of successful tourism products, conduct product analysis using tools like SWOT, and manage pricing policies. The course outline includes reviewing tourism products, product planning and development, pricing roles and strategies, and non-price revenue sources. Students will learn skills in tourism product development and pricing, and their work will be assessed through coursework, practical assignments, and a final exam.
This course covers tourism product development and pricing. It explains how to analyze tourism products and develop pricing strategies to influence product value and success. The course objectives are to understand features of successful tourism products, conduct product analysis using tools like SWOT, and manage pricing policies. The course outline includes reviewing tourism products, product planning and development, pricing roles and strategies, and non-price revenue sources. Students will learn skills in tourism product development and pricing, and their work will be assessed through coursework, practical assignments, and a final exam.
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TOU 3126 Tourism Product Course Title:
Development and Pricing
Course Description: Course explains the features of a tourism product and equips students with skills of product analysis and planning. It provides knowledge on product pricing and how it influences tourism product value and success. Course objectives: Understand the main features of a successful tourism product Product analysis even in the work place: SWOT analysis; tangible and augmented (add- ons to the product) product analysis; benefit analysis Managing existing and new products - prices and pricing policies Product value and success To appreciate the variety of that are adopted by tourism organizations
Course Outline: Review of Tourism Products Product planning (producers, products, the market and needs) Product development: challenges and solutions Product analysis and planning: SWOT analysis; features and benefits analysis New and existing products (extensions, dissatisfaction growth, seeking new markets) Role influence and functions of pricing in product development The process of successful pricing: minimum price, maximum price; target-profit pricing; cost-plus pricing; perceived value pricing; going rate pricing; sealed bid pricing; negotiated pricing. Pricing strategies techniques and evaluation (market skimming, market penetration) Tactical pricing: seasonality, sudden market fluctuations, competition Non price revenue: cross selling; gifts and donations e.g. in museums, education centres, zoos. Learning Outcomes: Knowledge and skills to develop a tourism product Skills to price and strategize a product and project. Knowledge and skills of tactful pricing Method of Teaching/Delivery: Mode of Assessment: Lecture Hours – 45 Course Work Practical Hours – 15 Practical Tutorial Hours – 15 Final written Exam Reading/Reference Materials: Akamaa J S. Ondimu K. I. (2001): Tourism product development and the changing consumer demand: A case study of Kenya. Routledge Taylor & Francis Group. Bennett M.M, Seaton A.V (1996): The Marketing of tourism products: Concepts, Issues and Cases. International Thomson Business Press. Holloway, J.C (2002): The Business of Tourism. Sixth Edition. Financial Times Prentice Hall Muller Cleaver, M., Ruys T. E., Wei, S. H. F. M. (1998): Tourism product development for the senior market, based on travel-motive research. Published by CABI European Union.
