Development Team of the Module:

Authors: Jhunard R. Tapongot

Fritzie Aileen A. Puray
Evaluators: Ernell C. Culob
Jadilyn Rose S. Saturos
Illustrator: Jay Michael A. Calipusan

Management Team:
Chairperson: Dr. Arturo B. Bayocot, CESO III
Regional Director
Co-Chairpersons: Dr. Victor G. De Gracia Jr., CESO V
Asst. Regional Director
Mala Epra B. Magnaong
CES, CLMD
Members: Dr. Bienvenido U. Tagolimot, Jr.
Regional ADM Coordinator
Ray Butch M. Mahinay
EPS-Designate- AP

Printed in the Philippines by: Department of Education – Regional Office 10

Office Address: Zone 1, Upper Balulang Cagayan de Oro City 9000
Telefax: (088) 880-7071, (088) 880-7072
E-mail Address: region10@deped.gov.ph
Module 5 Importance of Social
Sciences

Lesson 1 Functions of Applied

Sciences

----------------------------------------------------------------------------------------------------------------
The fundamental concept in social science is power, in the some sense in which
energy is fundamental concept in physics.

Pertrand Russell
---------------------------------------------------------------------------------------------------------------------------

What I Need to Know

Learning Competencies:

1. explain each of the functions of applied social sciences

(HUMSS_DIASS 12-IIb-d-42)
2. identify situations that would require or necessitate the
performance of the various functions in local/Philippine settings
(HUMSS_DIASS 12-IIb-d-43)

The social sciences refer to the various disciplines that study society and
examine how people interact and develop culture. It is a big umbrella of disciplines
that include history, political science, sociology, psychology, economics, geography,
demography, anthropology, and others. On The other hand, applied social science
was developed as a response to the categorization of the social science knowledge
that was common during the late 90s and end of the twentieth century.
Students who pursue courses on the applied social sciences give them
adequate background and training to have careers in counselling, social work and
communication. This module will look into the functions and effects of the applied
social sciences. Lesson 1 focuses on the functions of each of the applied social

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science disciplines. Lesson 2 studies the effects of the applied social science
process to individuals, groups, and communities and to society in general.

How to Learn from this Module

To achieve the learning competencies of this module, you must:

1. Evaluate your prior knowledge about the topic by answering the Pre-Test
honestly;
2. Do not worry if you are not sure about your answers; step by step you will be
enhanced as you along your learning;
3. Take your time reading the lesson discussions carefully;
4. Follow the instructions in all activities and performance tasks given.

What I Know

I. DIRECTIONS. Identify if the statement is TRUE or FALSE. Write the answer for
each item on the line.

______ 1. Social science can be used to study and understand society.

______ 2. Organizing advocacy and mobilization are some of the functions in

applied social sciences.

______ 3.Advocacy is an activity by an individual or group which aims to influence

decisions within political, economic, and social systems and institutions.

______ 4 The action of organizing and encouraging a group of people to take

collective action in pursuit of a particular objectives

______ 5. Applied social science is not a good background for advocacy organizing
and mobilization because multi-disciplinary field studies politics,
governance social and political dynamics.

______6. Social Science can influence by arts and entertainment.

______7. The function of the Social Sciences can only be found in arts and
entertainment.

______8.There are three focuses of function of Applied Social Science

______9. The action of an artist can influence their audience

______10.Social Sciences can be linked on entertainment without communication

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 What is It

I. FUNCTIONS OF APPLIED SOCIAL SCIENCES TO SELF-DEVELOPMENT

1. Counseling – offers guidance to individuals in various situations of conflict,
confusion, and crisis and provides the tools for the individual to address
issues of self-development.
2. Social Work – offers a wide range of services, particularly in aid of liberating
the marginalized individuals and facilitating participation in the public goods
and services that are necessary for self-development.
3. Communication – empowers the individual with listening and speaking skills
in order for them to be effective. The individual has to be sure that the
message comes across accurately by considering the message itself, the
audience or receiver, and how the message is likely to be received.

What’s More

Self-development Activity: “(+) or (-)”

Directions: Identify the following whether it contributes to one’s self-

development or not. Write the sign (+) if it contributes to your self-
development and a sign (-) if it is a negative self-development.

1. Studying

2. Personal hygiene

3. Socialization

4. Smoking

5. Enrolling to summer classes

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 What I Can Do

A. Journal Keeping: Write your experience of counseling.

1. How significant it is to you?
2. How this activity affects you as a person? (Counseling may come from
parent, teachers or friends)
3. Write your answer on a one whole sheet of paper.

B. Song Reflection:
1. Reflect in the song entitled “Estudyante Blues” by Freddie Aguilar.
1. How do you relate yourself to this song?
2. How can you address those problems through counseling, social
work and communication?

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II. FUNCTIONS OF APPLIED SOCIAL SCIENCES TO PERSUASION

What I Know

“Commercial Showing” AMA Senior High TVC feat Coco Martin 30s
https://www.youtube.com/watch?v=7K3JoftacwM

After the commercial viewing, answer the following questions:

a. What did you observe in the video?
b. Why do you think Coco Martin has been chosen to be the endorser for
AMA?
c. Write your answer on the box.

Name: __________________________________________________________

What is It

PERSUASION
In careers related to communication like mass media, advertising, and
business, persuasion is very essential. To persuade means:
 Being able to convince other people to change their attitudes or behavior
regarding an issue through the communication of messages in an atmosphere
of free choice.
One cannot persuade a person unless he/she has a foundation on social
sciences. It is very important that those who make the messages or advertisements
that want to persuade a client or customer must be knowledgeable about the culture
of the people in which the messages is being communicated.
The heart of persuasion is the ability to understand well one’s audience and
its complexity.
Persuasion energizes itself to move audiences to desired and immediate
action.

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 What‘s More

Situational Analysis
Directions: Analyze each commercial carefully and identify what type of commercial
is being portrayed. Identify if it is, Product Advertisement, Business Advertisement,
Advocacy Campaign

1. Mang Inasal
2. Rexona
3. BDO
4. Lucky Me with the song of “Isang taon pa lang ako
5. Lucky Me, with the scene of the father scolding his son, “Gabi ka na
naman”.

What I Can Do

Directions: Print out the editorial cartooning (internet) or cut out the editorial
cartooning (newspaper) in a short bond paper.
Guide Questions:
1. Explain how guidance and counselling, social work and communication can be
applied in mass media and persuasion? Cite examples.
2. How important is mass media to you as a student?

III. FUNCTIONS OF APPLIED SOCIAL SCIENCES TO ARTS AND

ENTERTAINMENT

Objectives: At the end of the lesson, you should be able to :

1. Explain the function of applied Social Sciences in Arts and Entertainment;
2. Illustrate the importance of applied social science to art & entertainment by
comparing two television networks.
3. Install the values of applied social science in art and entertainment

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 What‘s More

Directions: Answer the following:

1. Compare the 2 television networks (ABS-CBN & GMA NETWORK) in the
functions of applied social sciences on art and entertainment.
2. How does the program influence one’s self or character?
3. Do you think watching or following a certain teleserye or drama can affect
your own perspective?
4. How do you think watching teleserye can be useful to help you relate on
situations almost the same as those presented in the teleserye

What I Can Do

Journal Writing:
Directions: Watch or listen to more stories about family life and relationship. Answer
the folowing questions.
1. What is the most common issue a family has in general for keeping a
harmonomious family relationship?
2. How do you find your current relationship with your family?
3. Do you think you have a happy and loving family? Yes, why? If NO, why?

IV. FUNCTIONS OF APPLIED SOCIAL SCIENCES TO NEWS AND

INFORMATION
Objectives: At the end of the lesson, you should be able to:
1. Describe the function of applied social sciences in news and information;
2. Appreciate the of applied social sciences in news and information.

What I Know

Directions: Answer the following questions:

1. Do you see yourself delivering the news and information in television? If yes,
Why?
2. In what way do you think that a certain journalist delivered a balanced news
and information?

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 What is It

NEWS AND INFORMATION

Applied social science is also important in the field of journalism. The news
and current affairs sector emphasize the need for a balanced, objective, and truthful
rendering of the political and other important events as they actually happened.
Practitioners in the applied social sciences have enough training in this regard
because they have a good foundation in history and political science. Through the
application of these fields, applied social scientist have enough skills to be able to
write and report news accurately and objectively.

What I Can Do

Answer the folowing questions:

Directions: By watching a news program in 3 consecutive days. Analyze the type/
kind of news is being shown.
1. Do you think they delivered a balanced type of news and information?
2. Do you believe that a certain network has a position in some political aspects?
Why?

V. FUNCTIONS OF APPLIED SOCIAL SCIENCES TO ORGANIZING

ADVOCACY AND MOBILIZATION

What I Know

Directions: Answers the following questions.

Guide Questions:
1. Have you been a member of an advocacy group?
2. How does an advocacy group help the community to be aware on one’s
issues and concerns?
3. If no, what particular advocacy group would you like to be a member? Why?
4. Why do you think an advocacy group must consider the needs of its target
population (group of people)?
5. If given a chance to be a member of an advocacy, in what group would you
like to belong? (e.g. HIV/AIDS, Anti-Bullying, Pro-Nature and Buhay)

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 What is It

ADVOCACY AND MOBILIZATION

Advocacy groups are organized to inform and educate on public issues, and
influence people on the development of policies. Advocacy groups also play
important roles in the development of political and social systems. Applies social
sciences is a good background for advocacy and mobilization because this field
studies politics, governance, social and political dynamics which are very important
background for advocacy works.

The following are some of the different activities of advocacy. All these
activities require knowledge of the applied social sciences. It includes the following:
1. Community organizing and mobilization – It is about helping to mobilize
constituents and build power with their communities.
2. Information dissemination – Providing communities and people the right
information on important political, social and economic issues affecting them.
3. Research – Conducting research that reflects the needs of the communities.
4. Training – Training sessions that will teach successful strategies and skills for
personal and community development.

What’s More

Directions: Follow the mechanics below

Mechanics:
1. Identify the importance of having an advocacy of a certain group.
a. Community (No to Drugs)
b. Environment (No To Mining)
c. Family Planning
2. List down at least 3 pros and cons of the reasons behind specific advocacy
campaign.

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V. FUNCTIONS OF APPLIED SOCIAL SCIENCES TO EDUCATION

What I Know

Guide Question:
Directions. Answer the following question.
1. Based on the statement “ Education is the Key to Success” Do you think education
can lead you to become successful? Why?

What is It

EDUCATION

The academe is one of the most relevant career tracks that applied social
scientists can pursue. The multidisciplinary approach in the study of the applied
social sciences can equip students with the skills and expertise to work in schools,
colleges, and universities. These are a significant number of subjects offered in the
general education curriculum in the secondary and tertiary levels that applied social
scientists can teach. These include history, society and culture, and politics and
government.

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 What‘s More

Directions: Read and understand excerpt below. Answer the questions: How is the
excerpt related to the functions of applied social sciences on education? Write your
answer on the box.
Read Me!

(Excerpt from UNESCO 1996 report, Learning:The Treasure Within( page

11)
“ In confronting the many challenges that the future holds in the store,
humankind sees education as an indispensable asset in its attempt to attain
the ideals of peace, freedom, and social justice,. As it concludes its work, the
Commission affirms its belief that education has a fundamental role to play in
personal and social development. The Commission does not see education
as a miracle cure or a magic formula opening the door to a world in which all
ideals will be attained, but as one of the principal means available to foster a
deeper and more harmonious form of human development and thereby to
reduce poverty, exclusion, ignorance, oppression and war.

Name: ________________________________________________________

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Four pillars of education in applied social sciences.

Learning to Know

Learning to be Learning to do

Learning to live together

The UNESCO Four Pillars of education:

1. learning to know
2. learning to do
3. learning to live together
4. learning to be

The four pillars of education according to UNESCO

Education throughout life is based on four pillars: learning to know, learning
to do, learning to live together and learning to be.
1. Learning to know, combinines a sufficiently broad general knowledge with
the opportunity to work in depth on a small number of subjects. This also
means learning to learn so as to benefit from the opportunities education
provides throughout life.
2. Learning to do, acquires not only an occupational skill but also, more
broadly, the competence to deal with many situations and work in teams. It
also means learning to do in the context of young peoples' various social and
work experiences which may be informal, as a result of the local or national
context, or formal, involving courses, alternating study and work.
3. Learning to live together, develops an understanding of other people and an
appreciation of interdependence - carrying out joint projects and learning to
manage conflicts -in a spirit of respect for the values of pluralism, mutual
understanding and peace.
4. Learning to be, develop one's personality be able to act with ever greater
autonomy, judgement and personal responsibility. In that connection,

Page | 13
 education must not disregard any aspect of a person's potential: memory,
reasoning, aesthetic sense, physical capacities and communication skills.

What‘s More

Directions: Answer the questions below.

Guide Questions:
1. As senior high school student, what can you contribute to lessen the social
issues in your community?
2. How can you apply the things you have learned in the school to solve the
problem in your community

What I Can Do

Slogan Making:
Directions: Make a slogan about the importance of applied social sciences in
minimizing social problems concerning education.

Page | 14
 Assessment

I. DIRECTIONS. Identify if the statement is TRUE or FALSE. Write the answer for
each item on the line.

__________ 1. Applied social scientists use and borrow different concepts,

theoretical models and theories of the social science disciplines
which can help them understand society and the different problems
and issues that it faces.

__________ 2. The applied social sciences can help persuade people to change
their beliefs, attitudes, and behavior.

__________ 3. Counseling allow us understand one’s personality including various

problems and issues that may affect an individual.

__________ 4. Social work focuses only on individual and personal problems.

__________ 5. The applied social sciences can introduce ways to achieve long
lasting peace through a practitioner’s knowledge and application of
the political process that include peace-building processes and
conflict management mechanisms.

__________ 6. Personal growth counselling focuses on the evaluation of a client’s

life, goals and the different aspects of life.

___________7. Advocacy works only on community organizing and mobilization.

__________ 8. Education throughout life is based on four pillars: learning to know,

learning to do, learning to live together and learning to be.

__________ 9. Community organizing and mobilization is about helping to mobilize

constituents and build power with their communities.

__________ 10. To persuade means being able to convince other people to change
their attitudes or behavior regarding an issue through the
communication of messages in an atmosphere of free choice.

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Lesson 2 The Effects of the Applied
Social Sciences Processes

What I Need to Know

Learning Competencies:

1. analyze the effects of applied social sciences processes on individuals,

groups, and society
(HUMSS_DIASS 12-IIe-f-44)

2. evaluate the effects of certain program or projects on knowledge, attitude,

and behavior of individuals, groups, and society
(HUMSS_DIASS 12-IIe-i-45)

Hello Learners! Take a few minutes to reflect on your personal experience

with any service of social science practitioners and any function of applied social
sciences. How has counseling, social work, communication channel, or any of the
functions in society affected your personal life? Or how has it influenced your life as
a student? Share your insights with your teacher.
Source: Sampa, Discipline and
Ideas in the Applied Social Sciences, 171

How to learn from this module

Applied social sciences come with a wide range of practitioner skills in

areas such as counselling and case management, and the knowledge and
experience to be able to work with individuals, groups, and communities to improve
their well-being and social functioning. After going through this module, you are
expected to:

a. explain the effects of applied social sciences on social awareness, self-

awareness, and self- knowledge;
b. explain the effects of applied social sciences on attitude and value change;
c. explain the effects of applied social sciences on behavioral change; and
d. explain the effects of applied social sciences on structural change.

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For the maximum benefits of this module, you have to follow some guidelines:

1. You must work on this module in the sequence its contents are
presented.
2. Read the objectives and answer all the questions in pretest.
3. Read and understand the lessons in this module as much as you can.
4. Try to give your best in doing the enrichment activities.
5. Assess yourself through answering the posttest.
6. Be honest at all time.

What I Know

A. MYTH of TRUTH
Directions: Answer the following based on what you believe. Show your
answer through PROS and CONS.

1. If a father does the household work, he is considered as “under the saya”.

2. Men are better leaders and administrators than women.
3. It is not proper for a girl to say “I love you” first to a boy.
4. The mother should be the only one responsible of child-rearing and
parenting.
5. Is it true that Men to the LEFT because Women are always RIGHT?

B. FACT or BLUFF
Directions: Write the word TRUE if the statement is a fact and FALSE if it’s
bluff. Justify your chosen answer. (2 pts each)

A. Two spirited people believe they hold the soul of a man and a woman.
B. Sociologist believe that sex and gender are essentially the same thing.
C. Abused children always become abusive partners or parents.
D. There is no difference between gender and sex.
E. Gender only has two categories male and female.

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 What’s More

KWL Chart

Directions: Fill out the KWL Chart below. On the first column, write
what you already know. The second column is what do you want to know and
the last column is what you have learned.

What you already WHAT do you want What did you

KNOW? to know? LEARNED

What is It

Applied social sciences offers a wide range of practitioners in their field of

expertise in different areas such as advocacy, counseling and case management to
be able to work with the clienteles of social work to improve their well-being and
social functioning. They can also fit well in all other sectors requiring the application
of psychological knowledge, including the human resource offices, market research,
community services, health and social welfare.

With the applied social sciences processes, standards in social service

delivery are observed. A set of core values is considered in the delivery of human
and social services. Services are given with quality. Social justice is pursued. Every
person is considered to have dignity and worth. The importance of human
relationships is a factor in social service delivery. Integrity and competence are
expected of all professionals in the practice of social service. People in need are
helped by social workers to address social problems. Social injustice is challenged.

Source: Sampa, Discipline and

Ideas in the Applied Social Sciences, 172

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 What’s More

CHECK IT OUT!

Directions: The applied social sciences processes have short term and
long term effects to individuals, groups, and society. Put a check mark (/) on
the column if you think it has effect to individuals, groups, and society. Use
the table to answer the question.

Does it have an
Applied Social Does it have an Does it have an
effect on the
Sciences effect on the effect on the
individual/
Processes communities? society?
person?

1. Counseling

2. Social Work

3. Communication

What is It

Social Awareness, Self-Awareness, and Self- Knowledge

Social awareness, self-awareness, and self-knowledge are very essential for

quality participation and functioning in society for they incorporate one’s appreciation
of both the inner-ecology and the social ecology.

Social awareness is important for managing own response to change and it

forms an essential part of interpersonal intelligence.

Self-awareness is an important step toward self-understanding and self-

mastery and it forms an essential part of intrapersonal and emotional intelligence. It
means having the capacity to understand your personality, behaviors, habits, and
emotions. It includes being conscious of what you are good at (strengths) as well as
of what you are not good at (weakness).

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Attitude and Value Change

Tensions emanating from technological, social and economic change bring

about attitude and value change. With all changes happening especially in the
climate change context, social and cultural values that may not be in support of
survival need to give way to those that are life nurturing.

Behavioral Change

Behavior is acquired or developed slowly and once it’s part of your life, you
will learn the difficulty of behavioral change. It is hard to break old habits or adopt
new ones. Making a permanent change in behavior is never a simple process, and it
requires substantial commitment of time, effort and emotion. Behavioral change
management is never easy, but psychologists, therapists, physicians, and teachers
have developed a number of ways to effectively help people change their behaviors.

Structural Change

Structural change refers to the radical shift in the way reality is organized
and does not necessarily include the substantive change.

Concrete example of structural change:

1. Women were not allowed to practice any of the following:

A. She is not allowed to hold public office
B. She were made to look incompetent
C. She were prevented to go further in education
D. She were not allowed to have exposure to public service.

Instead, their exposure was in the kitchen and domestic context. To change
this, there are global efforts from public policy to social awareness campaign and
education where organizations and companies are required to have women
representation in workplace and public affairs.

2. Family Structure
A. Biological and marital relationship
B. Close family ties
C. Extended family
Today, the concept of family remains to be the basic unit in human relations
but does not necessarily imply living together.

3. The institution of marriage was confined to opposite sex partners but

today, there is a growing acceptance of same-sex unions and marriages
across the globe.

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Some Structural Changes in the Communities:

1. Personal and family relations;

2. Gender;
3. Overseas migration of Filipino workers;
4. Domestic violence;
5. Single parenting;
6. Community life;
7. Criminality; and
8. Substance abuse
Source: Sampa, Discipline and Ideas in the
Applied Social Sciences, 171-174

What I Can Do

Directions: Think of a concrete practice of social science in the society and

analyze the effects it has created on individuals, groups and community. Note how
knowledge, attitude, and behavior changed through social science intervention. Use
the table below to organize your notes.

Applied social science practice:

Effect on individual

Effect on groups

Effect on
community

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 What I Have Learned

Social sciences in their broadness, provide a huge theoretical resource to

explain much of the social phenomena that affect individuals, families, groups, and
communities. Applied social sciences raise the social science to a practical science
to address personal, family, group, and community problems by helping individuals
develop their capacity to fit well in the environment and by challenging the
environment to become better for individuals to flourish. Guidance and counseling,
social work, and communication and journalism provide the mechanism, tools,
methods, and processes to bridge the individual and his/ her community. Applied
social sciences are rooted in the principles of human rights, social justice, and
inclusion as well as empowering individuals, groups, and communities to develop
their full potential and well-being. When these are not realized, denied, or violated,
then applied social sciences set in with appropriate measures to transform humanity.

Page | 22
 Assessment

A. MYTH of TRUTH
Directions: Answer the following based on what you believe. Show your
answer through PROS and CONS.

1. If a father does the household work, he is considered as “under the saya”

2. Men are better leaders and administrators than women.
3. It is not proper for a girl to say “I love you” first to a boy.
4. The mother should be the only one responsible of child-rearing and
parenting.
5. Is it true that Men to the LEFT because Women are always RIGHT?

B. FACT or BLUFF
Directions: Write the word TRUE if the statement is a fact and FALSE if it’s
bluff. Justify your chosen answer. (2 pts each)

A. Two spirited people believe they hold the soul of a man and a woman.
B. Sociologist believe that sex and gender are essentially the same thing.
C. Abused children always become abusive partners or parents.
D. There is no difference between gender and sex.
E. Gender only has two categories male and female.

Page | 23
REFERENCES

BOOKS

Melegrito, Ma. Lourdes F., PhD. Arleigh Ross D. Valdez, PhD., Violet B. Valdez,
PhD., Carl G. Fernandez, RSW,MSW.,Discipline and Ideas in the Applied Social
Sciences, Quezon City: Phoenix Publishing House Inc., 2016.

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Key Answer

MODULE 5: LESSON 1
ASSESSMENT SITUATIONAL ACTIVITY
1. True 1. Business Ad
2. True 2. Product Ad
3. True 3. Business Ad
4. False 4. Advocacy Campaign
5. True 5. Advocacy Campaign
6. True
7. False
8. True
9. True
10. True

MODULE 5: LESSON 2

WHAT I KNOW/ ASSESSMENT

A. MYTH or TRUTH
Answers may vary.

B. FACT or BLUFF
Answers may vary.

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