Great Lakes Institute of Management
Postgraduate Program in Business Analytics (PGP-BABI)
Visual Analytics using Tableau
Faculty: Raghavshyam Ramamurthy and Vivek Anand
About the Instructor(s):
Raghavshyam Ramamurthy
Raghavshyam (Shaam) Ramamurthy is a data visualization consultant with 16 years of
experience across the globe. Shaam completed his MBA at Whitman School of
Management at Syracuse, NY specializing in Supply Chain Management. He worked in
the US for 10 years across variety of industries like manufacturing, chemicals and utilities.
Raghavshyam Profile
(https://www.linkedin.com/in/shaam)
raghavshyam@gmail.com
Vivek Anand
Vivek Anand is a data visualization consultant with 10 years of experience. Vivek has an
MBA from Monash University Melbourne Vic. Area of specialization include Marketing &
Econometrics. He has worked as Sales & Marketing professional handling teams of leading
Indian hospitality brands across the country. His most recent assignment was for India’s
largest Luxury hotel by ITC hotels in Chennai. He is a qualified trainer of Tableau 9.0 and
has a passion for teaching.
Vivekanand Profile
(https://in.linkedin.com/in/vivek0205)
vivek.co@gmail.com
Shaam and Vivek together consult on Visual analytics, KPI management, Dashboard
development, product development and corporate training. They have a strong passion
for teaching and visit IIT-Madras, IIM-Trichy, IIM-Ranchi, Great Lakes Institute of
Management, SP Jain School of Global Management, SSN School of Advanced Career
Education, Whitman school of management (Syracuse), University of buffalo where they
teach data visualization at various levels.
Client Testimonials
(http://wilsonvisualanalytics.com/Testimonials.html)
List of trainings courses conducted
(http://public.tableau.com/views/InteractiveviewofCourseandInstructorFeedback/Dashboard2)
Course Delivery Plan / Topics:
1st Module - Introduction to Data Visualization & Tableau – Exploit the power of the human brain
to seek patterns
2nd Module – Elimination of visual clutter
3rd Module- Choosing the right display depending on the type of data
4th Module- Dashboard design & principles
5th Module- How to enhance the power of dashboards using advanced design components /
principles
6th Module- Techniques to analyze data to generate insights
7th Module- Visual Analytics and science of Storytelling through data
Course Objectives:
After attending this course, the students will be able to:
• Understand how brain perceives data
• Recognize visual characteristics of data that are meaningful
• Choose an appropriate display mechanism to communicate data effectively
• Transform data into information that is actionable
• Start using Tableau software to solve real business problems
• Draw insights from data
• Effectively communicate a story using data
Pedagogy:
The objectives envisaged in this course will be met purely through practical demonstrations.
You will be exposed to Tableau Software for analysis, application, and interpretations of results.
Students shall be guided by instructors to follow along during live demonstrations.
Reference Books:
• The Visual Display of Quantitative Information (Edward R Tufte)
• Visual Thinking: for Design (Colin Ware)
• Sketching User Experiences: Getting the Design Right and the Right Design (Bill Buxton)
• The Elements of Graphing Data (William Cleveland)
• Visualization of Time-Oriented Data (Wolfgang Aigner, Silvia Miksch, Heidrun
Schumann and Christian Tominski)
Evaluation components:
Weights
Discussion Question 10
Short Quiz 1 10
Group Assignment 1 30
Group Assignment 2 40
Attendance 10
__________________________________
Total 100