ASSIGNMENT ON
RESEARCH METHODOLOGY
Topic: A STUDY ON ONLINE SHOPPING BEHAVIOR
AMONG STUDENTS
Submitted By,
Submitted To,
Group 3
Asst. Prof. Nisha Ann Jacob
Anshy Cristeena, Anusree P.A,
School of Managemet, DIST
Arya A.S, Christeena Mendez
MHRM 19
A STUDY ON ONLINE SHOPPING BEHAVIOR AMONG
STUDENTS
OBJECTIVES OF THE STUDY
⮚ To study the Online Shopping behavior pattern of students.
⮚ To study the factors affecting the Online Shopping behavior of students.
⮚ To identify their preferences towards different e-shopping websites and the features of
websites in general.
⮚ To study the satisfaction level towards online shopping.
SAMPLE
Sample Size: 30
Sampling Unit: Students of De Paul College (belonging to the age group of 20- 25)
Sample Procedure: Convenience Sampling
Sampling Method: Questionnaire
Research Design: Descriptive research design
Survey Area: De Paul College
LITERATURE REVIEW
Ms. Neha Gupta and Dr. Deepa Bhatnagar (2017) has conducted a study on online
shopping behaviour among students. The objective of the study is to find the behaviour and
factors influencing to buy the product. Research methodology used was both primary and
secondary data. Sample size in this data was 100.the procedure used in this was simple
random sampling. From this research they had come into a conclusion that having online
shopping has truly revolutionized and influenced our society as whole. Factors analysis result
reveal that experimental uniqueness, customer service and convenience tend to three
significant dimensions.
Dr. Pawan Kumar (2017) has carried out a study on online shopping behaviour among
students with special reference to Ludhiana, Punjab, India. The objective of the study is to
understand the online buying behaviour of youth in India and the factors those contribute to
online shopping. Research design used in this study is non- probability sampling technique as
it’s based on questionnaire. The sample size has been restricted to 400.sampling unit consist
of young consumers from Patiala. Methods of data collection include both primary and
secondary data. Its clear from the study that students are those who mostly go for online
shopping. There are several factors such as quality of products, delivery time etc. finding of
the study is that online shopping is grown in positive manner among the students.
Wang, Liu and Cheng (2008) conducted a study on the Influencing Factors of Online
Shopping and documented that consumers think it to be risky to make online payments. The
consumers were also expecting a higher level of privacy in online shopping. This study w as
conducted in China and the Chinese consumer’s experience with the internet and computer
skill was also found a factor influencing the consumer behaviour.
Norazah Suki and Norbayah Suki (2009) conducted a study on ‘Cellular Phone Users’
Willingness to Shop Online’. The study suggested that marketers should propose more on
attractive promotion such as advertisements or discounts through the web.
Chowdhury and Ahmad (2011) conducted a study on ‘factors affecting consumer parti
ipation in online shopping in Malaysia’. The major focus of the study was to describe the
relationship between independent variables and dependent variable using Pearson’s
correlation method. The limitation of this study was that it only used four variables in
explaining the consumer participation but did not take to her important variables into account
(e.g., cost switching vendors and the presence of third party. The study provides a useful
insight on the significant role of trust in students for online shopping.
A study on ‘Factors that Influence Customers Buying Intention on Shopping Online’.
The variables that were tested included usefulness of internet shopping, ease of use,
compatibility, privacy, security, normative beliefs, self-efficacy, attitude and student’s buying
intention. Pearson correlation analysis provide d statistical information about the relationship
of each independent variable with dependent variables. It was studied that web advertising
favourably influences the purchasing of a company’s products.
QUESTIONNAIRE FOR DATA COLLECTION
GENDER: AGE (20-25):
Q1. Do you like to shop online?
a) Yes b) No (then jump to Q16)
Q2.If yes, how often do you make online purchase?
a) Once in a month b) Once in 2-3 months c) More than once in 6 months
d) 1-3 times in a year e) As & when required
Q3.What is the average amount that you spend per purchase while shopping online?
a) Up to 500 b) Rs 500- 1000 c) Rs 1000-5000 d) Above Rs 5000
Q4. Generally, when do you prefer making online purchase?
a) During Festive season b) During heavy discount period offers (online shopping
festival) c) Depends upon mood or desire d) As & when required
Q5. How do you make payments mostly when shopping online?
a) Debit Card b) Credit Card c) Cash on Delivery
d) Third Party (e.g. PayPal, Paytm wallet etc)
Q6. Rank your purchase when you go for online shopping?
a) Apparels b) Electronic Goods c) Accessories
d) Books e) Beauty & personal care products f) Footwear
g) Tickets (Railways or airways) h) Luggage/Bags
Q7. Which of the following websites do you prefer for online shopping?
a) Flipkart.com b) Amazon. In c) Jabong.com
d) Snapdeal.com e) Others (please specify............)
Q8.Which medium do you prefer for online shopping?
a) Laptop/P.C b) Smartphone c) Tablet
Q9. What is/are the reason(s) for e-shopping?
a) Saves money b) Saves time c) Convenient d) Range and
availability of products e) Others (please specify.............)
Q10.Have you ever felt any problem in online purchase?
a) Yes b) No
If yes, what kind of problem(s)?
a) Delay in delivery b) Cheap quality c) Damaged product d) Non-
Delivery (address problem) e) Others (please specify..........)
Q11. How do you rate your experience of online purchase?
a) Very much satisfied b) Satisfied c) Not satisfied d) can’t say
Q12. Do you feel secure when shopping online?
a) Yes b) No
Q13.Does cash on delivery option influences you to go for online shopping?
a) Yes b) No
Q14. How do you like to do online shopping?
a) Through e-shopping websites or browser b) Through e-shopping app
Q15. Features you think are necessary for an online shopping website to have?
a) Social networking integration b) Multiple payment gateways (debit card, credit
card etc.) c) Privacy & secure checkout d) Customer friendly e) Credibility
f) Customer care service g) Comparison between sites
h) others (please specify......)
Q16. Rank the factors which you consider important in refraining/stopping you from
shopping online?
a) Risk of identity theft (hacking) b) Risk of not getting what you paid
for c) Difficulty in returning products/items d) Waiting to
receive the product (delivery issues) e) Complex compared to traditional shopping
f) Lack of trust worthiness of vendors g) Not being able to touch & see products
h) More expensive than sold in retail store
Q17. Do you think the feature of “tracking the order” is an important factor influencing the
online shopping decision?
a) Yes b) No
Q18.Does “free shipping” option motivates you to shop online?
a) Yes b) No
Q19.Do you visit retail stores before purchasing a product online?
a) Yes b) No
Q20. Do you search for complete information about the product on the net before making
online purchase?
a) Yes b) No
Q21. Do you want to add any new category of your choice in the list of e-shopping
categories?
a) Yes b) No
If yes, then please name...........................................................................................................
