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I. Introduction

Milky Bits envisions becoming an international brand providing a variety of tasty, affordable, convenient, and nutritious products. Its goals are to provide high quality food through manufacturing excellence, affordability by minimizing costs, and convenience through consumable offerings. Milky Bits aims to achieve these goals by improving manufacturing facilities, processes, and technologies while innovating products, distribution, and packaging to promote a healthy lifestyle affordably and conveniently.

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JE Singian
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106 views3 pages

I. Introduction

Milky Bits envisions becoming an international brand providing a variety of tasty, affordable, convenient, and nutritious products. Its goals are to provide high quality food through manufacturing excellence, affordability by minimizing costs, and convenience through consumable offerings. Milky Bits aims to achieve these goals by improving manufacturing facilities, processes, and technologies while innovating products, distribution, and packaging to promote a healthy lifestyle affordably and conveniently.

Uploaded by

JE Singian
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Milky Bits

Vision
Milky Bits envisions itself to be an international brand with a wide variety
of product offerings.

Mission
Milky Bits aims to provide affordability, convenience, and nourishment in
each serving of tasty treat.

Goals
In line with Milky Bits’ mission and vision, the following goals were
identified:
1. To provide food with high quality by promoting food manufacturing
excellence to sustain the needs of the market in a dynamic technological
environment and to become a leading food manufacturer internationally.
2. To provide affordability of food by minimizing productions costs to
satiate hunger in a global perspective.
3. To provide convenience of food by manufacturing food that is
consumable on any given time and place.
4. To provide nourishment to consumers by fortifying the product offerings
with essential nutrients to promote a healthy society around the world.
5. To develop food offerings that are globally recognized for its excellence
as an advocate of the collective goal of promoting social welfare and
well-being by providing food that is affordable, convenient, nutritious,
and good-tasting.
Objectives
In pursuit of Milky Bits’ goals, it commits itself to achieve the following
objectives:
1. To provide, maintain, and upgrade manufacturing facilities to promote a
pleasant and productive workplace.
2. To improve the manufacturing process by using kaizen as a model to
reduce waste and to improve productivity, effectiveness, and safety.
3. To improve manufacturing technology and machineries by constantly
updating these based on new discoveries, inventions, and innovations.
4. To elicit ways on minimizing production costs mainly on labor and raw
materials efficiency and effectiveness maximization, as well as on
lessening administrative and other expenses.
5. To incessantly innovate the product by introducing new product variants
and features in consideration of its range without sacrificing affordability.
6. To improve product distribution by including small to large scale
distributors from both urban and rural areas made available by wholesale
and retail in consideration of its reach.
7. To provide food that is convenient to consume by introducing product
packaging and specifications focused on facilitating consumer use.
8. To promote a healthy lifestyle to consumers by fortifying food with
essential nutrients with the benefit of enjoyment primarily delivered by
good product taste.
9. To advocate the aim of raising environmental-awareness by using
materials that are environment-friendly.
10. To comply with regulatory requirements in view of promoting high
product quality that is aligned to legal standards.
11. To collaborate with other institutions: government and non-government
to promote improvement in overall food quality,

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