5 Benefits of

Patient Recall
for Chiropractic Practices

 Contents
1. Introduction

2. What is patient recall?

3. Why patient recall is important?

4. 5 benefits of patient recall for

chiropractic practices

5. Steps to implement a patient

recall system

6. Patient Recall: Do’s and Don’ts

7. Patient Recall System - How it

works

8. Conclusion

Patient Recall

 Introduction
Bringing in new patients is a great way to grow your
chiropractic practice. But don’t forget your current
patients, especially the ones who haven’t visited your
practice for a while. Chiropractors need to focus on
patient retention strategies to prevent missed
opportunities and ensure they don’t lose patients.

Patient Recall 1

 Introduction
A patient recall is an effective patient retention strategy and remains
extremely important for the success of a chiropractic practice. Yet
many chiropractors just don’t make it a priority.

Ignoring a patient recall system can prevent you from meeting your full
potential. Therefore, it’s important to make implement a patient recall
system.

Use this ebook as a guide to better understand what you must do to

recall more patients, so you can grow your practice and increase
revenue.

Patient Recall 2

 What is a patient recall?

Existing and past customers are a huge asset for chiropractic practices. It is
crucial to maintain a strong relationship with them so they stay loyal to your
practice. It will cost you five times more to acquire a new customer than
retaining the existing ones.1 There are some cost-effective methods to
acquire new patients, but chiropractors need to work on strategies that can
help them retain more patients and save money on costly patient acquisition
methods.

Recalling past patients is primarily about providing continual care to patients

and getting more visits to your practice. A patient recall system is essentially
the process a chiropractic practice uses to schedule follow-up appointments
with patients for providing ongoing chiropractic care.

Continued care is suggested in chiropractic treatment.2 Continued

chiropractic care is important for the recovery from any injury, and also vital
for the overall health and well-being of a patient.

As a chiropractor, you want your patients to be the healthiest they can be

and you want to be their partner in achieving that. When you encourage
continued visits to your chiropractic practice, patients get a range of
benefits, such as aligned spine, increased strength and flexibility, reduced
instances of recurring injury, ongoing pain control, and more. By establishing
a patient recall system, your practice can support the wellness routines of
patients, contribute to their better health as well as improve your patient
base and revenue generation.

1. https://www.huify.com/blog/acquisition-vs-retention-customer-lifetime-value
2. https://www.thejoint.com/georgia/marietta/east-cobb-04020/202386-why-continuing-chiropractic-
care-is-important

Patient Recall 3

 Why patient recall is important?

In today’s patient-driven healthcare environment, following-up with patients is

critical to compliance and outcomes. It helps to build stronger, healthier
patient relationships.

Reimbursements from
insurance companies
and Medicare are more
closely tied to the
outcome of chiropractic
care.

Failing to follow-up with

patients doesn’t just
affect reimbursements, it
can make you lose
potential opportunities
for increasing patient
retention. Practices that
don’t have a system in
place for recalling
patients for a follow-up
appointment lose
revenues.

Increasing customer retention by 5% can lead to an increase in profits of

25-95%3. This means, with patient recall, practices can increase their profits
and generate more revenues every year.

3. https://smallbiztrends.com/2014/09/increase-in-customer-retention-increases-profits.html

Patient Recall 4

 There are positive outcomes of an effective patient recall strategy, but when
practices fail to bring certain patients back for follow-up appointment, they
may experience the risk of a potential malpra tice or legal issue4.

4. https://amednews.com/article/20130715/profession/130719980/2/

Patient Recall 5
c­
 5 benefits of patient recall for
chiropractic practices

1. Increase in patient retention

To make your practice successful, you need a strong base of loyal
patients who believe in the treatment you recommend and feel satisfied
with your chiropractic services. With a patient recall system, you can
reach a 90-95% patient retention benchmark. The more number of
patients you’re able to retain, the higher the revenue numbers and a
bigger bottom line.

2. Increase in patient referrals

Patient recall helps you connect with past-due patients and get them
back to your practice for a follow-up appointment. They will feel you care
for them. Your follow-up treatment procedures will help them achieve
optimal health. The better they feel after your treatment, the more
connected they will feel to your practice. Happier patients are more
inclined to refer their friends and family.

3. Improve future appointment schedules

When you educate patients about the importance of continued care, they
will understand the value of your services. When you help them meet
their health goals, they will not do last-minute cancellations. More
patients will be ready to go forward with treatment and opt for
maintenance care. This can be possible with patient recall and
appointment reminders. You will have packed appointment schedules on
your calendar and will be able to reduce missed appointments.

Patient Recall 6



 5 benefits of patient recall for

chiropractic practices
4. Increase in cross-selling and up-selling

When you have more patients coming back to your patients, you get
more opportunities to diagnose health problems and offer treatment and
product recommendations. With patient recall, inactive patients will be
back, boosting up-selling and cross-selling opportunities and your bottom
line.

5. Increase in annual revenue

Making recall a priority will take your chiropractic office from struggling to
thriving. Using automated patient recall software will prompt past
patients to make appointments. You will see more patients in a month
and generate more revenue in a year.

Patient Recall 7

 Steps to implement a patient

recall system
Patient recall ensures that patients don’t “fall through the cracks.”
Recalling patients for follow-up care is more than just a good retention
tactic. It is an essential aspect of good patient care. Here are the steps to
running a successful recall program for a chiropractic practice:

1. Understand your patient demographics

Go through your patient data and break it down based on the
demographics. You can identify the patient age groups that are active in
terms of their treatment plan and find which ones are not active with
follow-ups. You can create a targeted recall strategy based on the
information you have.

2. Identify the tools you need

You must invest in an automated reminder and recall system that makes
sure none of your patients ‘fall through the cracks.’ A patient recall
system, like zHealthEHR, offer text messaging and other features to
communicate with patients and remind them about their follow-up
appointments.

Make sure you have chiropractic EHR software to keep all patient
records in one centralized dashboard so that when a patient comes back
for a follow-up, you can easily access their past records. An all-in-one,
simple chiropractic software will make it easier for you and your staff to
manage appointments, patient recall, and patient notes

Patient Recall 8

 3. Determine patient recall incentive

You may need to provide value in your appointments for patients to come
back. Combine your recall efforts with incentive plans for recalled
patients. Determine what kind of incentives you can offer to bring them
back. You can offer discounts for a limited time, remind patients to take
advantage of their unused insurance benefits, free coupons, or anything
that compels them to schedule an appointment.

Patient Recall: Do’s and Don’ts

Patient Recall Do’s Patient Recall Don’ts

Send your patients a reminder SMS Don’t send them a postcard

text or email one month prior to their
scheduled appointment

Send them a reminder text or email Don't be condescending

the day before their appointment

Provide personalized messaging Don’t scare them away by telling that

they need to complete too many
procedures

Offer them incentives to come for a Don’t forget to call them if required
follow-up checkup

Try to schedule a follow-up Don't be annoying when it comes to

appointment during the patient visit sending recall messages

Patient Recall 9

 Patient Recall System -

How it works
Here is how the patient recall system works:

The software automatically determines which

patients have dropped off (e.g., not been to your
clinic in 3 months or 6 months) and sends them a
text message or email asking them to visit the
clinic again.

The recall message takes them to an online

appointment booking system

They book an appointment online at their

convenience

The booked appointments will be shown in your

chiropractic practice software

Patients receive an appointment reminder the day

before their visit

Patients are sent feedback message for review

posting

Patient Recall 10

 Conclusion
Practices need an automated patient recall system designed specifically
for chiropractors. Having a chiropractic EHR system integrated with a
patient recall system, a well-thought recall strategy, and automated
processes in place will help practices remove the workload involved in
day-to-day recall activities. With an automated patient recall system, a
practice can increase patient retention and revenue while saving more
time to focus on providing a better patient experience.

Request a free demo

www.zhealthsoftware.com

Patient Recall 11