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Case Study 1 Mis

Cell phone manufacturers track customer locations for several reasons: to analyze consumer behavior and product performance, enable carriers to track devices through their lifecycles, and provide location-based services. However, customers should be able to turn tracking off and be informed when tracking occurs to protect their privacy. Cell phone tracking without consent violates privacy by revealing personal locations, routines, and potentially linking to other private information.

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kazi A.R Rafi
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550 views3 pages

Case Study 1 Mis

Cell phone manufacturers track customer locations for several reasons: to analyze consumer behavior and product performance, enable carriers to track devices through their lifecycles, and provide location-based services. However, customers should be able to turn tracking off and be informed when tracking occurs to protect their privacy. Cell phone tracking without consent violates privacy by revealing personal locations, routines, and potentially linking to other private information.

Uploaded by

kazi A.R Rafi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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CASE STUDY

1. Why do cell phone manufacturers (Apple, Google, and BlackBerry) want to


track where their customers go?
Answer: Cell phone manufacturers want to track where their customers go because:

Manufacturers and their customers can use this information to trend consumer buying habits
and pinpoint poorly selling or defective products.

Enables carriers and retailers to cull important information about a phone through its lifecycle,
pinpointing when a unit is shipped, received, returned, and refurbished.

Both Apple and Google claim the information is being used only to identify the location of cell
phones for Wi-Fi-connected phones, and to improve the customer experience of location-based
services.

Apple’s technology reads the signal strength of nearby Wi-Fi transmitters, identifies and maps
their location, and calculates the location of the iPhone device.

Advertising firms will pay Apple and Google for that information and for distributing their
mobile ads, manufacturing firms will earn money from there.

Enable advertising companies send us advertisements, coupons, and flash bargains, based on
where we are located.

If our cell phone is lost, then the manufacturers can help us to track the location of our cell
phone.
2. Do you think cell phone customers should be able to turn tracking off? Should
customers be informed when they are being tracked? Why or why not?

Answer: Yes, I think that there should be a feature to turn such features off. Customers should
be informed even though most apps do display that GPS and network access is a requirement
for the application. By doing so, the privacy of customer will be protected. Sometimes
customers might don’t want others to know where they are and what are they doing so it is
better to turn tracking off. For example, if we don't want our location to be tracked on our
cellphone by police, just turn the GPS off, otherwise we've got no expectation of privacy.

How to Prevent Cell Phones from Being Tracked :

Watch for signs your phones is being tracked. Does your battery drain faster than it should, is
your phone interfering with your radio even when turned off, or is your phone still warm after
hours of being idle. You may also have difficulty turning your phone off, your phone may light
up when not performing any of its normal functions, or you hear strange background noises
during your calls. While none of these alone indicate your phone is being monitored, several
together can be cause for worry.

Take your phone to your service provider. Ask them to wipe your phone's memory and restore
it to its factory presets. While this will erase all data, it should also remove any tracking and/or
eavesdropping software on your phone.

Keep your phone turned off when not in use. While this will do little to circumvent
eavesdropping, it will prevent the GPS in your phone from broadcasting your position. Tracking
devices can only find your location when you make or receive a call and/or text.

Call your wireless service provider's customer service. If they are tracking your phone, they are
charging your account for this service. As it is illegal in most countries for a private citizen to
track another phone, your service provider will inform you whether they are tracking your
particular phone. If they are, you can have this service removed from your cell phone.
3. Do you think cell phone tracking is a violation of a person’s privacy?

Answer: Yes. Smartphones contain a treasure trove of personal information, including banking
information, travel plans and family photos. However, while use of advanced security software
is commonplace on our computers, many of us are not safeguarding the personal information
stored on and transmitted through our smartphones. While there is security software for
smartphones including anti-virus and encryption software, it is not available for all models of
cell phones and has not been widely adopted . Apple iPhones and Google Android smartphones
are regularly tracking people locations and recording this information in a hidden file stored on
our phones. Anyone able to access our phones can use the stored locational information to
reconstruct our daily travels and routine. Verizon Wireless is selling all our app usage and
location information to marketers. Verizon is not only tracking consumers, it is sharing that
information with other companies, and possibly linking it to databases with more of your
personal information.

Cell phone tracking is a violation of a person’s privacy. Cell phone tracking enables
someone to track other person location without the consent of that person. It will cause
disturbance for that person or cause many problem, such as the enemies of that person can
track that person location and plan to murder that person. Moreover, bank information or
other private and confidential information flow to other people means it violate a person’s life.

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