KOLEJ POLY-TECH MARA BANGI
TTS2113
CONCEPTS AND APPLICATION OF E-COMMERCE
ASSIGNMENT 1
Duck Scarves
https://www.getducked.com/
FARAH ANESSA BINTI BGA210210010
RAHIZAN
SULIZA BINTI ZULKIFLY BGA210210012
Prepared for: MADAM ERIYANA ARIS
Section: AB3.31
NOVEMBER 2021
Table of Contents
QUESTION 1 – Business Profile..........................................................................................3
QUESTION 2 – Online Buying Process...............................................................................4
QUESTION 3 – Contents of the website..............................................................................8
QUESTION 4 – Identify and explain the functionality of the following criteria..............13
QUESTION 5 –TWO (2) elements to enhance attractiveness..........................................16
QUESTION 6 – TWO (2) benefits, TWO (2) limitations.....................................................18
LIST OF FIGURE
Figure 1: Screenshot of logo.............................................................................................................4
Figure 2: Screenshot of step 1..........................................................................................................5
Figure 3: Screenshot of step 2..........................................................................................................5
Figure 4: Screenshot of step 3..........................................................................................................6
Figure 5: Screenshot of step 4..........................................................................................................6
Figure 6: Screenshot of step 5..........................................................................................................7
Figure 7: Screenshot of step 6..........................................................................................................7
Figure 8: Screenshot of step 7..........................................................................................................8
Figure 9: Screenshot of step 8..........................................................................................................8
Figure 10: Screenshot of about the website....................................................................................9
Figure 11: Screenshot of name and price of the item....................................................................9
Figure 12: Screenshot of the different colour the product...........................................................10
Figure 13: Screenshot of product details.......................................................................................10
Figure 14: Screenshot of social network information...................................................................10
Figure 15: Screenshot of shipping information.............................................................................11
Figure 16: Screenshot of filter the items........................................................................................11
Figure 17: Screenshot of live chat..................................................................................................12
Figure 18: Screenshot of contact the website...............................................................................12
Figure 19: Screenshot of online payment methods......................................................................13
Figure 20: Screenshot the type of online banking........................................................................13
Figure 21: Screenshot of searching information the product......................................................14
Figure 22: Screenshot of categories the product..........................................................................14
Figure 23: Screenshot of customer service...................................................................................15
Figure 24: Screenshot of helpline...................................................................................................15
Figure 25: Screenshot of live chat..................................................................................................16
Figure 26: Screenshot of social network........................................................................................16
Figure 27: Screenshot of tutorial video the product.....................................................................17
Figure 28: Screenshot about the free shipping information........................................................17
Figure 29: Screenshot of collaboration the product.....................................................................18
Figure 30: Screenshot of benefit 1.................................................................................................19
Figure 31: Screenshot the benefit 2...............................................................................................19
Figure 32: Screenshot of limitations 1............................................................................................20
2
Figure 33: Screenshot of limitations 2............................................................................................20
QUESTION 1 – Business Profile
a) URL of the website
https://www.getducked.com/
b) Name of the business and the logo.
Duck
Figure 1: Screenshot of logo
c) Type of store/organization
Duck scarves business is a kind of generalized store
d) Type of product or services sold
The type of duck scarves business that is done is by selling various types of
exclusive scarves not only that, Duck also has bags, cosmetics and ready-to-
wear outfit to customer and consumers.
e) Type of transaction
Type of transaction done by this business is B2b
f) Type of e-marketplace
This business is private e-marketplace
3
QUESTION 2 – Online Buying Process
Step 1: open DUCK website
You can download Duck app on Google App Store or Apple Store or you can just open from
Duck’s website
Figure 2: Screenshot of Duck website
Step 2: Search for a product using e-catalog
Type the name of the item you want to buy into the search box of a search.For example,
‘jumper’ and click Search or press enter and you will see various of product appear.
Figure 3: Screenshot of search for a product
4
Step 3: read the description about your item
After you find the one item that you like, you can also click on your item to see more details
about your item such as reviews, price, measurement and etc.
Figure 4: Screenshot of description about the item
Step 4: continue shopping or check out
You now have to choices either to continue shopping if you wanted to shop for other items
from the app or website by clicking add to bag otherwise you pay for the item you have got
chosen immediately by proceeding to payment.
Figure 5: Screenshot of check out the cart
5
Step 5: log in or create an account
If you already have an account, you can just log in. If you do not have an account, you can
register using your Facebook account or Google account. Next, fill your details and click the
sign-up button.
Figure 6: Screenshot of create an account to proceed with payment
Step 6: Fill in the purchase details
By filling in the address and name as well as telephone number to facilitate the process of
delivery of goods to your place. Then you can save and continue to make a payment.
Figure 7: Screenshot of purchase details
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Step 7: select payment
You can choose which bank you want to use to make the payment
Figure 8: Screenshot of selecting payment
Step 8: Finalise checking out
You must complete all the boxes of your information which are your email, your name and
your address. Finally acquire the purchase you made by entering your credit or identification
details. Proceed to end the payment if you’re done to form a payment.
Figure 9: Screenshot of checking out
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QUESTION 3 – Contents of the website
a) Information that customers - e catalog.
about us (Duck)
Duck is one of the most popular pages on the fashion’s website. It’s a chance where visitors
get to know their businesses. Consumers need to be confident that any website is a
trustworthy business and that they can trust the vendor to make their purchases and
distribute to them in order to collect their order. Every website has their own information
about their own store.
Figure 10: Screenshot of about the website
Product name (Chiffon Crepe Square scarf with Nanotechnology -27 dresses)
Price (MYR130.00)
Have a button add to bag, free shipping on orders over RM100 and free returns and
exchange.
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Figure 11: Screenshot of name and price of the item
This is some of pictures with different colours
Figure 12: Screenshot of the different colour the product
You can read the product details and also have a video for tips were the scarf.
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Figure 13: Screenshot of product details
Social network information
Figure 14: Screenshot of social network information
this is shipping information where you can track the goods that have been ordered
how long to take time to reach the buyer’s house.
10
Figure 15: Screenshot of shipping information
in this website also available to buyers, where you can choose the type of clothing
you are looking for in terms of colour, size, type of shirt or scarf and etc.
Figure 16: Screenshot of filter the items
b) Information in the Help or Customer Services section.
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If you have a question that is not clear, you can chat live on the chat us button to get
more information related to this product.
Figure 17: Screenshot of live chat
Not only that, you can also get more information in the contact us section. Through
that page, you can call the company number to get customer service.
Figure 18: Screenshot of contact the website
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c) Online payment methods and availability.
Here we can choose the payment method we want. Among the payments provided
are fpx online banking, debit or credit card, PayPal, Grab pay and also Maybankard.
Figure 19: Screenshot of online payment methods
This is one of the banks that can conduct transactions in online banking.
Figure 20: Screenshot the type of online banking
13
QUESTION 4 – Identify and explain the functionality of the following criteria
a)Searching information of a product
You can search for the item you want to buy in the search box then press the search
button. For example, you can see the picture below
Figure 21: Screenshot of searching information the product
on this website, we can find items according to the category we want. the pictures
below are examples of categories provided to make it easier for us to choose.
Figure 22: Screenshot of categories the product
14
b) Communicate between seller and customer
Duck’s offers an excellent customer service and if any customer had a problem and
wanted to contact Duck’s worker
Figure 23: Screenshot of customer service
• If you need the help of online services, here they provide various facilities to users
for them to know more.
Figure 24: Screenshot of helpline
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Not only than that, you can direct chat with Duck agent for more information. This
live chat is according to office hours only.
Figure 25: Screenshot of live chat
c) Connect to the social network of the website.
This is the Duck’s social network among which are Facebook, Instagram, YouTube
and also tiktok. This social network makes it easy for us to see more detailed
information such as feedback from customers, video tutorials on wearing a hijab,
and also see pictures more clearly.
Figure 26: Screenshot of social network
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QUESTION 5 –TWO (2) elements to enhance attractiveness
The Duck’s group also put up a video tutorial on how to wear a hijab and show the
quality of the product more clearly when wearing it.
Figure 27: Screenshot of tutorial video the product
The Duck group also has offered for free shipping within worldwide to their customer
anywhere in Malaysia, Singapore, Brunei, Indonesia, UAE and many more Islamic
countries.
This free delivery will be available when you order more than RM100 and above.
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Figure 28: Screenshot about the shipping information
At Duck’s website, it displays the banner of collaboration with Barbie as one of the
marketing strategies for attract their customer who fans with Barbie design.
Figure 29: Screenshot of collaboration the product
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QUESTION 6 – TWO (2) benefits, TWO (2) limitations
I. The benefits
Complimentary Packaging
Every scarf comes in our signature Duck packaging with a personalised note
from D herself. Specially placed in a custom hard box, it’s elegantly wrapped
with distinctive grosgrain ribbons making each scarf an experience from the
point it’s received.
Figure 30: Screenshot of complimentary packaging
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Exceptional Quality
There’s a Duck charm in everything we do. Be it a handsewn silver charm on
the scarf or embossed gold charm on the accessory, it’s DUCK dedication to
quality with pride in their designs. Your dUCk articles and cosmetics are given
much precious attention.
Figure 31: Screenshot of exceptional quality
II. The limitations
Requires continuous changes to stand
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Figure 32: Screenshot of limitations 1
Does not receive quite an amount of recognition and presence among society due to
other high-end international brands
Figure 33: Screenshot of limitations 2
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