The document provides brand guidelines for Electricians on Call, including sections on logo usage, typography, color palette, photography, stationery, uniforms, and contact information. The primary and secondary logos are shown, along with examples of incorrect logo usage. Microgramma D Extended and Bahnschrift fonts are specified for headings, titles, and body copy. Four colors are identified as representing the brand across various platforms and applications. Considerations for maintaining brand visibility on photography are noted. Examples of how the identity could translate to uniforms are displayed. Contact details are provided for any additional queries.
The document provides brand guidelines for Electricians on Call, including sections on logo usage, typography, color palette, photography, stationery, uniforms, and contact information. The primary and secondary logos are shown, along with examples of incorrect logo usage. Microgramma D Extended and Bahnschrift fonts are specified for headings, titles, and body copy. Four colors are identified as representing the brand across various platforms and applications. Considerations for maintaining brand visibility on photography are noted. Examples of how the identity could translate to uniforms are displayed. Contact details are provided for any additional queries.
The document provides brand guidelines for Electricians on Call, including sections on logo usage, typography, color palette, photography, stationery, uniforms, and contact information. The primary and secondary logos are shown, along with examples of incorrect logo usage. Microgramma D Extended and Bahnschrift fonts are specified for headings, titles, and body copy. Four colors are identified as representing the brand across various platforms and applications. Considerations for maintaining brand visibility on photography are noted. Examples of how the identity could translate to uniforms are displayed. Contact details are provided for any additional queries.
The document provides brand guidelines for Electricians on Call, including sections on logo usage, typography, color palette, photography, stationery, uniforms, and contact information. The primary and secondary logos are shown, along with examples of incorrect logo usage. Microgramma D Extended and Bahnschrift fonts are specified for headings, titles, and body copy. Four colors are identified as representing the brand across various platforms and applications. Considerations for maintaining brand visibility on photography are noted. Examples of how the identity could translate to uniforms are displayed. Contact details are provided for any additional queries.
The Company Mood Board Logo Primary Logo Secondary Logo Incorrect TABLE OF Typography CONTENTS Color Photography Stationary Uniform Contact THE COMPANY
At Electricians on Call we are very intentional about delivering a great
experience to our customers. We know that we are only in business because of our customers and, as such, we strive to provide an unrivaled level of customer service. Continually delivering on this will see us reach our goal of being a customers first choice for electrical services. Our skilled team of professionals have a wealth of experience, training and equipment to deliver and surpass the quality and service our customers deserve. The aim of Electricians On Call is to provide efficient and fast customer service. That message should be maintained with the help of it’s branding.
With elegance and simplicity,
the overall aesthetic and visual language of Electricians On Call provides a sense of consistency, organization and reliability. This version of the logo should be used a much as possible. With color variants to be used at the designer’s discretion depending on the color of the background.
Min 5 mm space around logo
SECONDARY LOGO
Depending on the application, the primary
logo may not always be suitable for use.
The EOC abbreviation and it’s
accompanying typeface can be used separately to increase scalability and options as to where the branding can be applied. INCORRECT USAGE
The examples below demonstrate The orientation and hierarchy is
incorrect usage of the logo and very specific and should not be it’s accompanying typeface. changed regardless of application.
The main logo, its accompanying
and allocated color group should not be manipulated nor reassigned to any other aspect of the logo. TYPOGRAPHY
Microgramma D Extended Microgramma D Extended
(Bold) (Medium) This font is reserved for the main typeface of the A lighter weight of the main typeface can also be logo. The only other acceptable use for this is as a used for main titles on promotional material display and promotional collateral.
Bahnschrift (Bold) Bahnschrift (Light)
For headings and sub-headings. This is a clean This can be used for the main copy across all and legible font that pairs well with the main digital platforms and print material. typeface. COLOR
WEB R 237 G 237 PRINT WEB PRINT WEB PRINT WEB PRINT WEB PRINT B 237 C 100 R 25 C 80 R 65 C 51 R 132 C 35 R 170 C6 #EDEDED M 84 G 58 M 54 G 107 M 41 G 134 M 28 G 171 M4 Y 33 B 103 Y 27 B 143 Y 40 B 136 Y 27 B 173 Y4 K 21 #193A67 K5 #416B8F K5 #848688 K0 K0 #AAABAD
These colors represent the brand in it’s
entirety. Each color can be used for main titles, headings, sub-headings and copy depending the background and application. PHOTOGRAPHY
Careful consideration must be taken
under the graphic designer’s discretion to maintain visibility and visual impact of the Electricians On Call branding when implemented on photography. STATIONARY UNIFORM
On the right are examples
on how the visual identity could translate to apparel such as uniforms. CONTACT
For any further queries about
the brand or to request any related files or documents, please contact:
