Final Muti
Final Muti
Final Muti
1)
E wc1
W/C
E wc2
E oc1
O/C
E oc2
Confirmatory factor analysis (CFA) is a statistical technique used to verify the factor structure of a set
of observed variables. CFA allows the researcher to test the hypothesis that a relationship between
observed variables and their underlying latent constructs exists. The researcher uses knowledge of
the theory, empirical research, or both, postulates the relationship pattern a priori and then tests
the hypothesis statistically. The process of data analysis with EFA and CFA will be explained.
Examples with FACTOR and CALIS procedures will illustrate EFA and CFA statistical techniques.
wc1
E
W/C
wc2
E
oc1
E
O/C
oc2
E
CFA and EFA are powerful statistical techniques. An example of CFA and EFA could occur with the
development of measurement instruments, e.g. a satisfaction scale, attitudes toward health,
customer service questionnaire. A blueprint is developed, questions written, a scale determined, the
instrument pilot tested, data collected, and CFA completed. The blueprint identifies the factor
structure or what we think it is. However, some questions may not measure what we thought they
should. If the factor structure is not confirmed, EFA is the next step. EFA helps us determine what
the factor structure looks like according to how participant responses. Exploratory factor analysis is
essential to determine underlying constructs for a set of measured variables.
For example, brand awareness, brand loyalty and brand image are
the sub-factor of brand equity.
Outlier
kurtosi
Variable min max skew c.r. c.r.
s
CL3 3.000 5.000 -.008 -.041 -.095 -.262
CL2 3.000 5.000 .086 .472 -.390 -1.067
CL1 3.000 5.000 -.031 -.169 .148 .404
CS3 2.000 5.000 .132 .720 -.316 -.866
-
CS2 2.000 5.000 -.255 -.182 -.499
1.394
CS1 2.000 5.000 .204 1.120 -.738 -2.020
PM1 3.000 5.000 -.101 -.554 -.884 -2.422
-
PM2 3.000 5.000 -.209 -.807 -2.211
1.142
-
PM3 2.000 5.000 -.379 -.362 -.990
2.077
SQ1 3.000 5.000 .122 .666 -.344 -.942
SQ2 2.000 5.000 -.164 -.898 .845 2.314
SQ3 3.000 5.000 .268 1.466 .237 .648
SQ4 3.000 5.000 .166 .909 -.004 -.011
SQ5 3.000 5.000 .180 .984 .846 2.317
Multivariat
16.003 5.072
e
ไม่ สีเหลืองก้ สีแดงไห้ อย่ างไดอย่ างนึงมีค่าไนช่ วง -1.96 ถึง 1.96 แสดงว่ า normal
วีทีคือ: ลบไปเรื่ อยๆ คลิก Observations farthest from the centroid ดูคา่ Mahalanobis d-squared ที่มากสุด และไป
ลบข้ อมูลตัวนันที
้ ่ spss กด save ด้ วยไน spss อะ
3. Evaluating goodness-of-fit criteria
n > 100
Model respecification
จาก hypothesis
Ho: XX has no effect on YY