Interview Questions with Responses for Social Media Project
1. What helps a business to stand out on social media?
It depends on the business.
Being authentic and true to business is important.
The content and strategy of content needs to be consistent with in-store experience.
It is important to engage with audience and respond to messages or comments.
Have a content or strategy plan.
Stray away from too many hashtags. Try to stick to one or two that are relevant to
brand and business.
Use high quality pictures for posts.
2. I am a virtual assistant for a small women’s fashion boutique in Boston, MA. What
platforms would be most beneficial for a business like this?
Facebook
Instagram
Facebook and Instagram are more visual platforms.
Twitter
o Do not share links to other social media accounts/platforms
o Have different value on each different platform
3. What patterns/analytics should a small business monitor regularly when it comes to social
media?
Followers/engagement, but be sure to not get caught up in this
Smaller community on socials is better than a big community
Look at sessions/views/clicks to site
Facebook number of clicks on links
Engagement rates: likes, comments, impressions
4. What is your perspective on social media algorithms?
Favor content from people versus brands (especially on Facebook)
Favor those engaging on Instagram in comments and DMs
Provide value
Post consistently
Get in front of more people
Facebook is hard to grow, so have a small advertising budget and choose audience for
ads
5. What types of content are crucial to the success of a small business?
Share personal content
User generated content (photos from customers in store or with products and
testimonials)
Build community
Share external articles (trends/tips)
Share relevant info to audience (not all related to brand or business)
6. What are the best ways to engage followers to convert them to customers?
Social media is not a direct sales tactic
Build awareness for brand
Discount codes because people are waiting for a discount
Pay attention to clicks and impressions
7. Is paid social media advertising a necessary investment for the growth of a business?
Yes!
You do not need a huge budget
Do the ads within a certain radius (for example: MA or New England)
People within 25 miles of store
There are many different settings and types of ads (example: follow ads)
Facebook is hard to grow organically
8. What are the benefits for a small business of being on social media across different
platforms?
Have each platform be different and serve a different cause
Give people a reason to follow each different account on different platforms
Where does my audience hang out?
Where is my audience active?
Instagram is typically a younger audience
9. What advice would you give a small business that is just starting out on growing their
social media platforms/experience?
Paid ads
Posting consistently
Social media icons on email or website
Focus on engagement from audience and followers
Keep trying and see what people are engaging with in terms of content
Do not forget about content!
See how people interact with different types of content
10. What are the logistics of managing an account, especially with multiple people?
Develop a content calendar
Outline the calendar weekly/monthly/quarterly
Plan out the day/content/platform/time
Be flexible in the schedule and to news and worldly updates
Pay attention to news and worldly updates
Communicate with team or those running social media accounts/content
11. Are there any certifications that would be useful for a virtual assistant or social media
manager?
HubSpot (all free when you sign up)
Google Analytics
12. What is a typical day for you as a social media strategist? What are the daily operations?
No day is the same!
I have different clients
Check comments on accounts and monitor complaints
Write content
Look at what posts work
Ad campaigns
Strategy planning
Community management
Monitor impressions
Keep track of budget and spending money
Edit content based on stats
13. What is your favorite part of the job?
Keeping up with all the different social media accounts and platforms daily
Content creation and writing content
Getting a taste of different industries
