BUSINESS PROPOSAL FOR

NYAMA YETHU DEELFONTEIN

PROJECT

Danie Terblanche
NYAMA YETHU HOLDINGS (PTY) LTD Deelfontein, Prieska
 Table of content

Number Content Page

1 Brief background of the applicant. 2
2 Shareholding structure of the applicant entity. 2
3 What is required? 2
4 People behind NYAMA YETHU HOLDINGS 3
4.1 Sipho T Mahamba (Director/Chairman) 3
4.2 Hennie de Bod (Director) 3
4.3 Thokozani Mncube (Director) 4
4.4 Danie Terblanche (Management) 4
4.5 Stander Terblanche (Management – Project Manager) 5
5 The SAFAM group and Nyama Yethu and their mutual vision for an 6
integrated free-range farming and abattoir business

6 NYAMA YETHU / SAFAM natural grazing - forced change to 6

intensive/extensive Free-Range principles

7 The need for additional feed production to maintain free-range 6

protocol identified
8 Water for Feed Crop Production in an Intensive/Extensive 7
system is the answer
8.1 ANIMAL WELFARE via the “FIVE FREEDOMS” 7
8.2 ENVIRONMENTAL IMPACT AND HEALTH BENEFITS OF THE MEAT 8
PRODUCED
8.3 INVESTMENT 9
8.4 MARKETS FOR FREE RANGE MEAT AND CUSTOMER AWARENESS 9, 10
ABOUT FOOD
9 OVERVIEW OF THE MEAT MARKET 11
9.1 Market Size 11
9.2 South African Meat Industry Trends and Analysis 13, 14
9.3 The Meat Value Chain 15
9.4 Our competitive edge for meat marketing via the SAFAM Group 15, 16
9.5 Beef Pricing Trends 17
9.6 Lamb and Mutton 17
9.7 Hides and Skins prices 18
9.8 Tariffs imposed on our Red Meat 19
9.9 Barriers to Entry and Risks 20
10 OVERVIEW OF OUR MEAT MARKETING STRATEGY 21, 22
11 MEAT QUALITY AND COMPLIANCE TO INDUSTRY STANDARDS 23
12 CROP PRODUCTION OUTLOOK AND ASSUMPTIONS 24
12.1 The Utilization of the High Potential Soil at Deelfontein 24
12.2 In Dept discussions with soil experts and feed crop growers 24
12.3 Crop farm expert visit and feed mill fully balanced rations negotiated. 24
12.4 Physical Utilization of Land for Crop Farm Activity @ Nyama Yethu 25
12.5 Soil Preparation Management Calendar for Lucerne, Maize @ 25
Triticums
13 NYAMA YETHU PROJECT PLANNING AND IMPLIMENTATION 26
14 ECONOMIC BENEFITS 27
15 SOCIO ECONOMIC BENEFITS – AREA BENEFICIATION VIA NYAMA 28
YETHU
16 Nyama Yethu Project - Summary 28
17 Water conservation with production methods and best technological 29
advanced irrigation
18 Water allocation for crop production as per DW787 (no possible 29
savings calculated)

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NYAMA YETHU HOLDINGS (PTY) LTD – WATER APPLICATION FOR 300HA
DESCRIPTION
BUSINESS PROPOSAL FOR ABSTRACTION OF WATER FOR 300HA OF HIGH
POTENTIAL SOIL FROM THE LOWER ORANGE RIVER SCHEME
GOAL AND OBJECTIVE
SPECIFIC NEED TO EXPAND FEED PRODUCTION FOR FREE RANGE FARMING – TO
CREATE SUSTAINABLE SUPPLY TO THE GROWING MARKET DEMAND FOR FREE
RANGE MEAT IN THE SOUTH AFRICAN AND INTERNATIONAL RETAIL MARKET

Executive Summary:

1. Brief background information on the applicant.

NYAMA YETHU HOLDINGS is a black empowered company which will be involved in development
of sufficient feed (lucerne, maize and triticums) production to supply lamb and beef cattle to the
SAFAM (South African Farmer Assured Meat) Group, an integrated meat business. An extended
beef and lamb finishing feedlot will be part of the development and Nyama Yethu will be a primary
supplier to the SAFAM Group. SAFAM has been in the abattoir business for more than 20 years
and the black shareholders will also become involved as equity partners in the SAFAM Group‟s
Beaufort West and Robertson abattoirs. SAFAM is currently the biggest supplier of free-range meat
in the South African retail market and with a growing demand, the opportunity for growth via
backward integration (feed production) become essential because of ongoing drought in most of
the traditional free-range production areas in South Africa and Namibia. A lot more background
information is contained in this document.

2. Shareholding structure of the Applicant Entity

The Nyama Yethu shareholding is as follows:
Name Shareholding %
Sipho T Mahamba 40 Black Male
Hennie de Bod 40 White Male
Thoko Mncube 20 Black Male

3. What is required?
We as shareholders require adequate water for the irrigation of 300 ha of land to produce feed
cultivars. The feed will be utilized to produce beef and lamb on a sustainable basis for free-range
meat supply in the South African retail market. This is the ideal proposition where black
shareholders become part of niche market production in the integrated food and value adding chain
of the Agricultural Sector.

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 4. THE PEOPLE BEHIND NYAMA YETHU HOLDINGS - Details on the
directors and key management that will be involved in the Nyama Yethu
Holdings Pty Ltd

4.1 Sipho T Mahamba (Director /Chairman)

 Spent his early career on Wall Street as a corporate attorney and an investment banker.
 In Washington D.C., as an associate at the capital‟s largest law firm (Arnold & Porter),
worked on regulatory matters in the following practice areas: banking, international trade,
international commercial arbitration and anti-trust.
 While in Washington D.C., had stints in the academia and lectured at Georgetown and
American universities.
 At the International Monetary Fund (IMF), principally advised African governments on the
overhaul of their trade and investment regimes as well as on the restructuring of their fiscal
regimes in order to expand their tax bases.
 Founded Kwezi Group with other partners and put in place joint venture (JV) partnerships
with multinational companies, such as, Lucent Technologies, Rio Tinto which was Kwezi‟s
JV partner on mining exploration and De Beers at Marsfontein.
 Was an investment banker at Deutsche Bank- specializing in project and export credit
finance as well as privatizations. Corporate finance was secondary area of practice.
 Kwezi V3- was a director and shareholder of reference through Kwezi Group; spearheaded
its expansion into other countries such as Libya, Sudan, Zambia, and so forth.
 A director and shareholder of Nyama Yethu (an entity with an abattoir and feedlot in its
portfolio).
 Sipho will be an asset to the company in terms of his holistic view of business and
corporate finance and financial background. He will be a key role player with business
expansion and integration into the meat production chain with merging into the SAFAM
Group

4.2 Hennie de Bod (Director)

Personal details
NAME: Hennie de Bod
Qualifications: Matric (Vereeniging Hoerskool)
Work Experience

 Office worker at Volkskas Bank

 SASKO, senior position is financial department
 Hennie started a BUTCHERY in the Worcester, Western Cape and eventually ran
three successful butcheries. This was the start of his journey and career in the
meat business.
 A self-employed business owner running a range of business including a bicycle
shop, meat/fish trading business, tavern, restaurant, butchery and other trading
business
 Business Leader of the Year – Boland Region outclassing big groups like Van
Loveren.

Directorship and other positions held

 SAFAM
 GREAT KAROO MEAT SUPPLIERS
 ANIX TRADING
Hennie has got extensive knowledge in the abattoir and meat processing business and is
currently the sole owner of the SAFAM Group

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4.3 Thokozani Mncube (Director)
Residential 4 Spier Place, Hurlingham Ext 5, Sandton 2196

ACADEMIC DETAILS
 Baccalareus Degree (Chemical Engineering), Yale College, 1991
 MBA, Wits, 2000
EXPERIENCE
 Sasol, 1993-2000
 Process engineer at Sasolburg chemicals facility and Rosebank (Head Office)

 Rand Merchant Bank, 2000-2011

 Corporate Finance and mergers & acquisitions
 Business Development Director, responsible for management of
certain key clients
 Member of the Executive Board
Thokozani will be be involved with business management and internal auditing of the
Nyama Yethu business‟s crop production and finishing feedlot business

4.4 Danie Terblanche (Management)

PERSONAL DETAILS
Surname Terblanche
Name Daniël Burger
Residential 86 Jan van Riebeeck Road, Oudtshoorn 6625

ACADEMIC DETAILS
Matric Boland Agricultural High School, 1986

Baccalareus Degree (Agricultural Economics) Stellenbosch University, 1991-1994

EXPERIENCE
 Land and Agricultural bank of South Africa, 1994-1996
Agricultural Economist at Head Office, Pretoria

 Kalani Investments (Pty) Ltd,1997-2004

Managing Director responsible for:
 Themcor Meat Processing Factory and logistics – Oudtshoorn
 Kalani Farms – mega diversified farming operational including
production, marketing and export of live animals
 Klipheuwel Quality Sands - crude and washed sand to construction
industry and silica industry

 Klein Karoo International Ltd, 2004 -2018

Executive : International Leather and Feather Value Adding
Product development and marketing to major international brands

Executive Director: Meat Marketing and Logistic Operations

Local and international supply to the wholesale and retail market

 SAFAM Group 2018 – current

Business Development Manager
Strategic development and planning and market expansion

Danie will be responsible for procurement of animals for the Nyama Yethu operation as well as
ongoing coordination between market requirements and farm production and expansion. His
commercial and market experience will be valuable for the operation‟s future

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4.5 Stander Terblanche (Management – Project Manager)
PERSONAL DETIALS

Surname Terblanche
Name Stefanus Stander
Residential Bontebokskloof Swellendam

ACADEMIC DETAILS

BSC Hon Agric (Animal Husbandry, Crop Production and Extension) Stellenbosch University,
1984-1989

EXPERIENCE
 Department of Agriculture , 1990-1994
Senior Specialist Extension Officer , Elsenburg and Oudtshoorn

 Saag Jonker Holdings (Pty) Ltd,1994-1997

General Manager responsible for:
 Animal Husbandry & Crop Production of 22 farms – Klein Karoo region
 Mega diversified and fully integrated farming operation
 Responsible for restructuring of business after deregulation
 MonteithTrust , 1998 -2003
General Manager
Restructuring of farming operations from fruit to animal husbandry
and crop production

 Joint Venture Partnership with Monteith Trust 2004 - 2018

Managing Partner
Went into partnership with Monteith Trust and did crop production and
animal husbandry for own account
Sold farming operation at a very strategic time when land prizes rocketed in
the area
 Current Responsibilities
Directorships at: Klein Karoo Group (vise chairman)
Klein Karoo Seed (chairman)
Klein Karoo International
Consulting services to 3 Mega farms in the crop production
and animal husbandry field

Stander will be responsible for management and development of the 300 ha land under centre
pivot irrigation as well as the establishment of crop production for the finishing feedlots at
Deelfontein Farm. The animal husbandry operation will also be under his management for ongoing
development according to market requirements and expansion.

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5. The SAFAM group and Nyama Yethu and their mutual vision for an
integrated free-range farming and abattoir business
Who is SAFAM: The SAFAM group http://safam.co.za/ has been in the abattoir business for
more than 20 years servicing the wholesale and retail sectors in the meat trade. The
business has got two export and FSSC graded abattoirs in Robertson and Beaufort West
respectively. The Robertson abattoir includes a finishing feedlot with a capacity of 12000
lamb. Woolworths South Africa is one of the primary customers of the SAFAM business for
13 of the more than 20 years in existence. All free-range lamb and beef retail in Woolworths
stores in the Southern and Coastal area of South Africa originate from the SAFAM Group
SAFAM currently slaughters between 3000 to 4000 lambs and 300 to 500 cattle per week
through Robertson Abattoir. This services blue chip clients such as Excellent Meats in Cape
Town and QK in Johannesburg whom they have been supplying carcasses for the past 18
years. Excellent Meat and QK Meats have extended an offtake agreement for additional meat
carcasses which SAFAM is able to supply from their newly build abattoir in Beaufort West
SAFAM has got a highly skilled management team which achieve incredible standards in
terms of production offset, hygiene, shelf life, quality, food safety and cold chain logistics to
their final destinations. The “farm to fork” traceability on meat guaranteed by Woolworths is a
standard system in practice at the SAFAM business. This knowledge has been accrued over
many years and via implementation of superior systems. SAFAM has also employed an
experienced technical expert to take charge of their technical and quality management in
2012. With previous senior positions in Marks & Spencer, UK and Woolworths, RSA. David
Houghton has a Masters‟ degree in British Food Law. He is a key contributor to the technical
verification, traceability and food hygiene and quality control systems at SAFAM.

6. NYAMA YETHU / SAFAM natural grazing - forced change to

intensive/extensive Free-Range principles
Besides the SAFAM abattoirs and feedlot there are the semi-arid Kalahari Farms (20000 ha in
total) near Prieska where seasonal free-range beef and lamb grazing were done up till 2016.
A severe national drought since then has brought an end to free-rang grazing model without
availability of additional feed. Besides own grazing that has been affected, regular supply
from traditional supplying regions became under pressure due to the ongoing national drought
in Namibia, Namaqualand, Northern Cape, Central, Southern and Little Karoo as well as
Eastern Cape Midlands.

7. The need for additional feed production to maintain free-range protocol

identified
It was when Mr Sipho Mahamba and Thoko Mncube via their interest to become involved in
SAFAM visited to our Prieska farm early 2017, when the idea aroused to develop our own
feed via crop production on high potential soil identified on the farm Deelfontein. To obtain
water rights from the Lower Orange River Scheme was the only option to overcome the
effects of a slump in rainfall now almost considered natural disaster (ongoing drought)
Thus, the main driver for sustainable supply of free-range lambs and beef hinges on the
irrigation of maize, triticum feed cultivars and lucerne for additional feeding of the animals on
the veld specifically during drought conditions. These feed sources will also be used to
produce contract manufactured feed pellets at Orange River Feeds in Prieska for usage in
finishing feedlots. South African supply of free range animals for the local and international
market has run into a shortage and this additional strategic supply of feed via Nyama Yethu
Holdings will provide sustainable supply to our key and strategic local retailers via the SAFAM
abattoirs.

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 8. Water for Feed Crop Production in an Intensive/Extensive system is the
answer
The availability of adequate water (300ha) for irrigation from the Orange River Water Scheme
will secure Nyama Yethu and Safam to produce sufficient numbers of animals for the market
within the strict requirements of free-range farming protocol. An intensive analysis of
various production systems and consumer behaviour research has indicated that the
best model of cattle and lamb production should be intensive-extensive farming. This
system suits with the dryer South African conditions and forecasts for a trend towards more
dryer conditions in the future in our natural free-range production areas. Additional feed and
pasture production as and when needed support natural grazing and it still falls within the
requirements of free-range farming. The system further provides a higher profitability via a
premium price for the free-range farmer achieved by a higher price in the supermarket. The
RSA and international market have a stable growth in environmental aware and concerned
consumers who is prepared to pay a premium for products originating from sustainable
farming practices done in environmentally friendly eco-systems. The following criteria were
assessed:

1. Animal Welfare;
2. Environmental Impact and Health Benefits of the Meat Produce
3. Investment;
4. Markets for Free Range Meat and Customer Awareness About Food;
5.
It should be noted that the above criteria are often interlinked and should not be viewed in
isolation.

8.1 ANIMAL WELFARE via the “FIVE FREEDOMS”

Whatever livestock farming system is used, animal welfare plays a very important part in the
successful management of the operation. If the livestock is not kept in a healthy condition
throughout their lives, the end product, in terms of both quality and value, is greatly reduced.
It would be true to say that a well-managed feedlot could be better in terms of welfare than a
poorly managed free-range operation. However, a well-managed free-range operation will
always provide a higher welfare environment for animals than a well-managed feedlot. This is
because a feedlot could never achieve the same levels of meeting the „FIVE FREEDOMS‟ as
a free-range operation could. Via the production of additional feed via crop production on the
300 ha of land identified at Deelfontein, the free range principles can still be implemented and
achieved as the animals which we will procure will only spend a limited time ( less than 80%
of their lifetime) in conditions where they will get additional feed. This intensive/extensive
system still falls within the requirements of local and international free-range protocol.

The Five Freedoms are:

1. Freedom from Hunger and Thirst.
2. Freedom from Discomfort.
3. Freedom from Pain, Injury or Disease.
4. Freedom to express Normal Behaviour.
5. Freedom from Fear and Distress.

A well-managed feedlot will be able to ensure compliance with the 1st freedom as it is very
easy to manage and control the food and water supply to the cattle at all times. This is
because they are in small enclosed pens with food available 24 hours a day. It can be argued
that a feedlot can manage four of the five freedoms, but it would be unable to comply fully
with the 4th freedom - the ability of the animals to express their normal behaviour.

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 Cattle and sheep are ruminants that graze on grasses and other available vegetation on a
constant basis during the day. To do this they require a range of available grazing land to
allow them to move from area to area as they graze back the grasses. If they are unable to
have this natural behaviour, that in its/elf will cause the cattle/lamb to suffer discomfort (the
2nd Freedom) such as when they are confined to a landless, grassless feedlot system.

In a feedlot the animals are kept in confined areas without any grass under foot, and the pens often
become very muddy in wet weather and exceptionally dusty in dry weather. This causes both feet and
respiratory problems, which must be actively managed with the routine use of strong drugs such as
antibiotics, antihistamines and other drugs. Without this drug use the animals will undoubtedly suffer
rd
from Pain, Injury and Disease, (3 Freedom). In a feedlot system the high stocking density means
that medication must be given in a prophylactic manner to prevent diseases occurring in the first
place. A feedlot cannot take the risk of illness as this would spread rapidly to the entire farm. To
achieve the same level of health and vitality does not require this intensive use of medication in a
free-range system.

The 5 Freedoms are not automatically guaranteed in a free-range system and still require careful
monitoring and management. Water rights will enable our operation to grow enough natural feed and
fodder for an increased number of cattle and lamb. This will enable our livestock to feed directly on
the natural grazing land or for fodder to be transported to the different fields where the herds are.
Water supply will allow different feed crops to be grown seasonally and the nutritional requirements of
the livestock to be met, (1st Freedom). The eventual intended feed crops will be a mixture of Maize
and Lucerne. However, with the allocation of water, Nyama Yethu will establish grazing pastures that
will work suitably and sustainable for winter-time and summer-time feeding for our livestock. These
pastures as well as rotational crop production of Triticum Cultivars (barley and oats) and Maize
(150ha) as well as Lucern (150ha) are central to long-term sustainable feeding for the livestock but
can only realistically be grown when there is a larger allocation of water (300ha) to Nyama Yethu.

The management of the 3rd Freedom will always be necessary, however in a free-range system the
prophylactic use of medication is not required. The animals only need to be treated when they start to
show signs of injury or disease. Furthermore, it will also only be a particular family group, in a
particular field or camp, that must be treated. This is unlike in a feedlot where all animals must be
treated even if only one animal is showing signs of disease.

Animal welfare is a key value for Nyama Yethu and is what we stand for. We believe it sets us apart
from the rest of the market. The diverse cultural and experiential backgrounds of our shareholders
contribute significantly to the richness of our company values and our ability to differentiate ourselves
from other players in the market.

8.2 ENVIRONMENTAL IMPACT AND HEALTH BENEFITS OF THE MEAT

PRODUCED
There have been many studies carried out on the impact of different beef farming systems on the
environment and, even though many of these are passed off as being Life Cycle Analysis, none have
included all aspects of the operation that could either positively or negatively affect our environment.
Currently, a notable environmental focus is the carbon footprint of beef / lamb (and dairy) production.
This is because cattle and sheep produce large quantities of methane gas (CH 4) which is known to be
a more potent greenhouse gas than carbon dioxide (CO2).

Some studies show that feedlot animals produce less methane gas than free-range ones per kilogram
(kg) of meat produced. However, these have been shown to have excluded the carbon footprint of
critical aspects of the entire chain such as medication use, production and transport, removal of
manure from site, protection of the water table and water sources on or near the farm‟s production
and the use of fertilizers. It is clear what benefits a free-range system has over a feedlot on the
environment, as detailed below.

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As stated earlier, all cattle and sheep produce methane during the conversion of feed in their rumen
to energy. However, in a free-range system, some of this carbon, in the form of methane, is
sequestered into the pastures upon which the animals are grazing. The water and air quality on the
farm remain high because free-range farming is less intensive. There is production of animal waste
(urine and faecal matter or cow dung) which causes no problems. In fact, the land benefits from the
cattle and sheep being present and walking / turning over the dung into the soil, which acts as
fertilizer and returns nutrients back into the soil (carbon cycle).

Feedlot farming produces larger quantities of manure than can be absorbed by the feedlot‟s soil. This
animal waste must be taken to a licensed composting facility, and such transportation can contribute
to air pollution.
Such a facility requires a very specific set of management skills and knowledge so that it does not
compromise the environment in the locality.

Free range grazing, on the other hand, helps to stabilize soils and to control undesirable weeds and
invasive plants as the movement of cattle over the land, whilst grazing, helps to stimulate the growth
of the grass ahead of bush encroachment. This also helps with the reduction of wildfires.

8.3 INVESTMENT

The investment required to run a successful feedlot is considerably more than that of a free-range
farm. The current farms in Prieska has the infrastructure for free range beef and lamb farming. The
only restriction on the number of animals is based on the availability of grazing land. Water rights will
allow the operation to grow additional grazing space and provide water to cover the targeted number
of livestock. These numbers will be finalised once the figures of allowable water are available.

Pre-construction, a feedlot requires a full site-plan and layout to be drawn up as well as ground
surveys, soil samples, drainage channels, etc. This will then need to go through a full Environmental
Impact Assessment. Concrete pens will need to be built in a specialized design in order to prevent
injury to the cattle, ensure ease of movement, ease of treating sick and injured animals, while
providing feed for 24 hours a day. Also required are weighing stations, feed mills and mixing
equipment, secure medicine, feed additive storage (Zilpaterol, the main growth promoter used in a
feedlot costs as much as R40,000 per kg), shade for the cattle, and casualty pens. Such a feedlot
system and additional expenses can be estimated to cost double the nominal value for the same
number of cattle as we plan to keep on our free-range farm. In comparison, the investment required
for the free-range farm to get the field irrigation ready is estimated at half the price and will also cover
additional feed storage and transportation which may be required. Complex feed mixing equipment
will not be required as the farm will not be needing to mix growth stimulants such as Zilpaterol into
every batch of feed.

8.4 MARKETS FOR FREE RANGE MEAT AND CUSTOMER AWARENESS

ABOUT FOOD

The feedlot industry in South Africa is a highly competitive market which is dominated by
approximately 5 major feedlots holding over 100 000 to 150 000 cattle, along with about 20 to 30
smaller feedlots which hold 5 000 to 50 000. In order to compete in this market, a feedlot must be able
to provide a product that is different from the other role players. This can only be achieved on price.
An A2 animal from one feedlot eats more or less the same quantity as an A2 animal from another
feedlot. It also trades for the same price in the market. It would not be possible to compete on price
with feedlots, which have efficient and mature systems designed to maximize the return per kg of beef
or lamb produced per kg of feed intake. It is essentially a economies of scale based model where
input/head and output/head determines yield and eventually profit.

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There will always be a demand for feedlot beef, but any new feedlot operator would be trying to get
their product into an already mature and stable market, with no or little ability of product differentiation.
This is similar to launching a new fizzy drink to compete with Coca Cola and hoping to beat them at
their own game that they have perfected with end-to-end efficiencies over the years! Your chances of
becoming a dominant player against them in a free market are very limited.

Entering the industry can only be done by differentiating one from the feedlot industry. The feedlot
industry‟s strength, which comes from size and economies of scale, is also its main weakness. Size
makes them slow to change and to keep up with the end-consumers‟ ever changing requirements of
how they want their meat. Customer preferences have been changing over the decades. Today‟s
customer attitudes are very different from 10 years ago. The South African consumer has been spoilt
by the cheap average price of beef which comes from the feedlot industry, however they have also
become more aware of other aspects of food and farming. This is due to more information becoming
available through the internet and many food television programmes which expose people to global
practices, the impact of antibiotics on health e.g. allergies, nutritional effects of meat, and the impact
that farming has on the environment, along with the welfare of farm animals.

Consumer research shows that most regular meat eaters are unaware what a feedlot looks like, or
how the cattle are farmed. However, when they become aware of how animals are kept and treated
and what they are fed prior to slaughtering they become exceptionally concerned. A major study
carried out by a large South African retailer shows that what customers are becoming more
concerned about when choosing their food are issues of animal welfare, routine antibiotic use in
animals, growth promoters & hormones and the environment in general. All of these concerns are
part and practices of the feedlot industry.

Because of this, there is an ever increasing demand for free range beef and lamb, but the farming
industry is not set up to respond to this demand as yet. The feedlot industry cannot adjust to these
market demands quickly enough, and therefore is leaving room for the likes of Nyama Yethu to enter
the market with limited competition. In addition to the above, several studies have shown that grass
fed, free-range beef and lamb has a healthier nutritional profile than intensive grain-fed animals in the
feedlot. The fatty acid profile of free range animals contains more of the desirable fatty acids and less
of the undesirable ones, with the reverse being true of feedlot animals. Nyama Yethu will finish its
livestock in the field without any interference with the animal‟s normal feeding patterns in order to
ensure that it supplies fully free range grown animals, as opposed to the feedlot system that uses
grain for finishing.

Moreover, Nyama Yethu has already secured the SAFAM partner abattoir that has capacity for
an additional 400 free-range cattle and 2500 lamb per week at this time. Nyama Yethu has been
assured of a secure market for all additional free-range beef and lamb and sustainable further
growth based on availability of feed and pasture. However, when considering available capacity in
all the approved abattoirs for free range beef and lamb, Nyama Yethu will be spoiled for choice in this
under-supplied market of free-range meat which is growing in leaps and bounds annually. Nyama
Yethu will also access export markets right away, as SAFAM abattoirs already possesses the
Department of Agriculture, Forestry and Fisheries (DAFF) certification for sourcing from free range
farms that do not use growth promoters / hormones or routinely use antibiotics. This is attractive for
supplying to strict overseas customers that require traceability of free-range meat to the source farm
in order to ensure quality. (farm to fork traceability)
Currently, livestock is running at a shortage in SA due to ongoing droughts and demographic
population growth. Consumers are furthermore prepared than ever to pay more for the right
environmentally friendly product. Nyama Yethu seeks to become a dominant player in this market with
the ability to sustainably supply free range beef and lamb and contribute significantly to South Africa‟s
food security solution for healthy protein supply. Nyama Yethu will have a well-established market for
its free-range beef and lamb via SAFAM as soon as it starts operating. Currently no supplier can
guarantee sustainable free range cattle and lamb production, therefore with guaranteed water
availability for crop production, Nyama Yethu will be in a position to guarantee the continuous supply
of A grade, AB grade and B grade free range beef and lamb to SAFAM o its local and export markets.

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9. AN OVERVIEW OF THE MEAT MARKET
Nyama Yethu in its decision to get involved with the SAFAM Group to form an integrated agri -
business has decided to do some market research to get a better understanding of the scope and
opportunities that still consist in the South African red meat market. This has given us more peace of
mind that the marketing of free-range products as a niche for the upper LSM consumer is the correct
market segment to target and grow locally, but also with huge potential internationally. South Africa as
a drought stricken country has featured in most literature and our Nyama Yethu‟s need for additional
feed production to supply our niche consumer market is key for success.

9.1 Market Size

10-year
growth
R, Value projections
TOTAL Market Size pa
(2016) R37,6bn
Beef R30,6bn 24%
Lamb R7bn 11%

Beef Consumption pa in 2016 1,1m tons

Red Meat Per Capita consumption 20,9 kg
Beef imports 19,4m kg
No. of abattoirs in SA 430 to 500
No. of Commercial Producers producing
13,3m cattle 50 000

Number of emerging cattle producers

producing 3m cattle 240 000
Jobs created by Abattoirs and Hide
processing facilities 20 000

Source: ARC, Stats Economic Analysis, DAFF, Easy Data

Red Meat demand peaks between October to December

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  South Africa has an estimated 500 abattoirs, slaughtering 2.3 million cattle, 2.4 million pigs
and 5.5 million sheep annually.
 60% of South African cattle is produced by approximately 50,000 commercial (mostly white)
farmers. 40% is produced by 240,000 emerging and 3 million communal farmers.
 Supply chains are mostly vertically integrated, most abattoirs owned by feedlots (some also
linked to farmers and SMMEs). Some sell directly to consumers or wholesalers (rather than
auction).
 South Africa is a net importer of beef (7 million kilograms imported, and 4.4 million kilograms
exported). Per capita consumption: ~15.70 kg to 19kg, number of consumers: ~48.6 million.
 In 2013 Africa commanded the highest amount of South Africa’s beef exports (primarily
Mozambique at 46%), followed by Europe.
 In 2013, South Africa imported the most beef from Australia at 64%.
 Beef imports dropped 36% from 2012-2013, making the industry more self-sufficient. Likely
due to Foot in Mouth Disease outbreak and the Global Economic Downturn.
 South Africa applies a 40% MFN (Most Favoured Nation) tariff to its major importers.
 South Africa’s beef export destination countries generally apply preferential tariffs between
10-20%.
 Highest growing demand for South African beef is in Kuwait (annual growth 294%) and UAE
(annual growth 194%).
Source: South African Institute of International Affairs (SAIIA)

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9.2 South African Meat Industry Trends and Analysis
The continued growth of the domestic red meat consumption is mainly fuelled by the rising income
levels in South Africa. The growth is also supported by increased export demand. The signing of the
meat export protocol between South Africa and China in February 2017 is one of the factors that will
contribute to increased demand for red meat. The meat industry will benefit from the higher demand
by being able to refine processes, find cost savings, and work toward providing more organic options.
Animal production has contributed above 45% of the gross value of agricultural production over the
past five years, while the share of red meat has increased from 30% of the value of livestock
production to above a third over this same period. Furthermore, approximately 70 percent of South
Africa‟s total area of 1.2 million km² is only suitable for livestock production. As per capita incomes
increase in South Africa, the diets of the emerging middle-class changes to incorporate more animal
proteins, including poultry meat, eggs, red meat and dairy products – and red meat is the only one of
these product categories whose share of total livestock production has increased over the past five
years.

South Africa‟s R37.6bn red meat industry has been constrained by challenges such as drought and
has been unable to meet growing local demand. Consequently, South Africa currently finds itself as a
net importer of mutton and pork and had only managed to become a net exporter of beef in 2014. In
2018, the local meat industry came under pressure following recent incidents of listeriosis which
resulted in several neighbouring export destinations banning the import of some meat products from
South Africa.
From 2013 to 2016, South Africa overtook the United States, India, China and New Zealand to
become the third largest source markets for fresh beef to Kuwait and the UAE.
The Middle East shows itself to be a prominent market with very high growth rates. This market
should be targeted for further growth potential together with specific Asian markets such as China and
Vietnam.
According to MAFS (Modernising African Food Systems) consortium, the population in Africa will grow
15% to 1,2 bn which will represent 25% of the world population. Food consumption on Southern and
Eastern Africa will more than triple by 2040. This augurs well for the red meat export industry.

The largest source markets are Namibia (ZAR563m), Botswana (ZAR324m) and Australia (ZAR82m),
with all three markets experiencing declining growth in 2014. Argentina was the only source market to
experience positive growth of 132%, however this was from an extremely low base of less than
ZAR200 000.

13
Source: Bureau of Food and Agricultural Policy

The above graph shows that sheep imports grew by approximately 11% while beef import grew 24%.
There seems to be a good trend of growing exports of beef. There is still room to grow cattle ranching
and expand grass-fed and sheep feedlot facilities to increase the population of animals available for
slaughter. Our superior quality standards and monitoring processes compared to most countries on
the African continent gives us an opportunity to become a significant player in the red meat export
sector.
The Middle East countries present the biggest export opportunity for South Africa however the market
in the African continent offers a good growth opportunity. The big population in China and the recent
strengthening of trade relations between Africa and China could increase meat trade on the back of
the protocol signed in February 2017.

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9.3 The Meat Value Chain
The key industry players have developed various business models in the industry after realising the
value of backward and vertical integration. There are abattoirs that produce their own animals, have
feedlots, then put the animals through an abattoir, debone, pack into retail packs and then sell offal
and by-products and sometimes even act as a meat distributor. This brings complexity into the
business but helps to improve the margins. Below is an example of a typical meat value chain.

The red meat industry, which is a sub-sector of the agro-processing sector, includes the following
activities:
- The operation of abattoirs;
- The dressing and packing of the meat of slaughtered animals;
- The production of fresh, chilled or frozen meat;
- The preservation and preparation of meat and meat products by processes such as drying,
smoking, salting, quick-freezing; immersing in brine or canning;
- The production of sausages and the manufacture of natural sausage casings;
- The production of meat meals or meat offal, packed meat pies and biltong;
- The rendering and refining of lard or other edible animal fats; and
- The production of by-products such as raw hides and skins.

Below is a list of some of the abattoir and meat processing facilities that are major players in South
Africa:

Abattoir and or Meat Average Daily

processor facility Heads in feedlot
BeefCor 25 000
BeefMaster 20 000
Bull Brand 40 000
Cavalier 20 000
Chalmar Beef 15 000
EAC Group 35 000
Karan Beef 120 000
Sparta 40 000

Karan Beef is by far the most dominant player in the market primarily supplying grain fed feedlot beef.
There are many marginal abattoirs in the country that are on the verge of closing because they are
operating at a loss mainly due to low throughputs (below 250 animals per day).

9.4 Our competitive edge for meat marketing via the SAFAM Group
The location of our Nyama Yethu Deelfontein farm with feed production via water from the Orange
river put us in a strategic position to procure beef and lamb from traditional production areas in South
Africa, but also from Namibia. From here Nyama Yethu will have the option to: a) market the livestock
via Robertson which is supplying Woolworths, other retailers and wholesalers in the South: b) market
animals via Beaufort West which is supplying Woolworths stores, other retailers and wholesalers in
the North.

15
The other key factors to be considered as part of our competitive edge are listed below:

 Hennie de Bod possess deep knowledge and experience in the industry gained over a period
of more than 20 years as the owner of the SAFAM abattoir in Robertson and Beaufort West
 Nyama Yethu has got via SAFAM a hands-on team of shareholders and management that
spends quality time understanding the supply side of the business by interacting with farmers
and other key stakeholders in the industry.
 We are open to achieving a better BB-BEE accreditation which we believe will make us a
preferred supplier and buyer of animals in the market.
 We have solid existing markets penetrated and developed by the Robertson and Beaufort
West abattoirs over many years which is a significant advantage for any new business like
Nyama Yethu entering the meat industry.
 The location of our free-range intensive/extensive system with crop production in Prieska is
strategically located. From here we can supply the whole of South Africa with free-range
animals and we are in the feed producing kitchen along the Orange River if we want to grow
and expand our market.
 We have an existing well-developed Woolworths free-range market for beef and lamb via
SAFAM which is growing and need our buy-in to grow with them
 In addition, we have new clients including Pick n Pay, Spar and Shoprite that are willing to
support us and which we have already visited and informed about our project
 The opening of a SAFAM cutting plant at Beaufort West will also broaden our markets to
include government institutions and catering companies. Here we have been approached by
@SourceAfrica, a black owned company which already supply school feed schemes and
various other government contracts.
 Supply agreements from the big South African suppliers such as BKB, OVK and Namibian
suppliers will be a competitive advantage. By supplying a majority black-owned free range
finishing feedlot, the large South African suppliers and farmers will help improve their BB-BEE
scorecards.
 The establishment of a cutting plant allows us via SAFAM to access wholesale markets and
not just confine ourselves to the bulk carcass supply markets.
 Our expertise in marketing meat via SAFAM to different segments of the market from offal
and hides to premium cuts is also a major competitive advantage.
 Nyama Yethu’s product will be endorsed by the South African Farm Assured (SAFAM) brand
which makes it suitable for distribution into Woolworths and other national and international
certified free-range markets. Both abattoirs at SAFAM will also meet the EU meat standards
which opens markets to various

16
9.5 Beef Pricing Trends

In January 2017 year‐to‐year, the average producer prices of Class A2/A3, B2/B3 and C2/C3 beef
increased in total by respectively 11,7%, 21,4% and 23,8%. The higher rate of increase in C grades
illustrates the impact of the drought on keeping / feeding older animals for longer in addition to an
increased demand for Free Range Beef from consumers. The price increase also reflects the effect of
herd building of breeding material after losses incurred during the 2015/16 drought in the northern
areas of RSA. In January 2017, the monthly price of the A2/A3’s was 12,2% higher compared to the
long‐term average over the period January 2014 to January 2017.

9.6 Lamb and Mutton

The domestic lamb and mutton markets are heavily influenced by imports of both live animals and
carcasses, particularly from Namibia. The table below shows the relationship between imports and
local prices.

The import of mutton from overseas in the month of December 2016 increased by 64,0% compared to
the previous month and was 29,5% less than the same month in 2015. The import of mutton from
Namibia in the month of November 2016 was 172,0% more compared to the previous month and
170,6% more year‐on‐year. It seems that import parity price was the main driver in the volume mutton
imported from overseas in the period January 2001 to December 2016, with a correlation value of r = ‐
0,6666 followed by the producer price of Class C2/C3 with a correlation of ‐0,6199. In December 2016
year‐on‐year, the import parity price of Australian mutton increased in total by 24,0% and was 3,2%
higher compared to the average price of Class C2/C3.

17
According to weather forecasts, the probability for rain over the central to western parts of the country
remains low. Favourable rains are needed to improve soil moisture levels, veldt conditions and dam
levels ahead of winter.
As mentioned earlier in the document and confirmed in the above, the rainfall situation in the
Western Areas of South Africa and Namibia, traditional free-range production areas become
disastrous, and without making provision for our own production of free-range animals,
Nyama Yethu will run short on production. The current situation in the above-mentioned areas
mean lucrative opportunity for us to procure animals from these areas at competitive prices.

9.7 Hides and Skins prices

Hides and skins are an important income stream for any abattoir, they form part of the ‘5th quarter’.
The price fluctuations are like any other industry and are based mainly on the supply and demand
ratio. In this instance the demand originates from industries outside of the meat sector and varies
from the car industry, fashion industry, leather industry in general.
In February 2017 year on year, the average price of Dorper skins declined in total by 39,3% and
Merino skins increased by 0,4%. Interestingly the prices paid are for units / piece; this means that a
hide from a smaller sheep often fetches the same price as a larger sheep. This means that the skin
can be used to off-set or subsidise the carcass price to a greater degree for a smaller carcass.
Merino Skins is valued at R70/ unit depending on Wool Coverage
For a 20kg lamb = R5 off-set
For a 16kg lamb = R6.25 off-set
Dorper Skins are selling at R35-R40
Cattle hides are currently selling for R75 each. Prices are currently very low due to low demand from
China tanneries.

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Although prices reflected from the market above is low, SAFAM abattoirs do extremely well in
adding value with own exports of skins and wool. There is also value adding to the offal and
produce casings for the sausage and biltong markets. This value adding will put Nyama Yethu
in a position to earn better on the fifth quarter of beef and lamb production.

9.8 Tariffs imposed on our Red Meat

The highest tariff imposed on South African fresh beef by countries that we currently export to is
71.4% for exports to France. The highest tariff imposed on frozen beef by countries that we currently
export to is 50% for exports to Thailand. Ireland, Italy and the United Kingdom impose a 92.3% tariff
on frozen beef, and subsequently we export a negligible amount to these regions. However, it
remains to be seen what impact the UK leaving the EU has on future trade deals, as the UK currently
import a significant amount of beef from EU member states.
Seasonality of Meat Production

The above graph shows the seasonality of the red meat industry. Most of the slaughtering tends to be
towards the warmer months of the year (from October to December). The winter months are generally
off-peak periods where consumption shifts to soups and stew-type meals as opposed to braai and
general prime cut meat dining that is more prevalent during the period October to December.
Part of our strategy (which we will overcome in receiving 300ha water rights for additional crop
production at Nyama Yethu) is to break the seasonality of production via additional feeding to
sustain our delivery right through the year and to have better carcass conformation and
quality livestock into the market.

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9.9 Barriers to Entry and Risks
Below are some of the barriers to entry in the market:
- The procurement of animals during low end seasonality. This requires solid and well-
established relationships and the ability to source products outside the borders of South
Africa. This includes the development of our own supply through alternative production
strategies such as the intensive/extensive production model with additional feeding
which will be used by Nyama Yethu at Deelfontein farm.
- Insufficient knowledge of the sector and the technical aspects of the business could be a risk
to the success of the business.
- Lack of accreditation by the various government and other certification bodies that enable the
abattoir/cutting plant to service blue chip clients and export markets is always a barrier.
Getting an abattoir export-ready is expensive and amount up to R5m, even for a small
abattoir.
th
- The inability to derive maximum value from what is commonly known as the 5 quarter
business (offal, hides and skins) because of lack of skills and knowledge.
- Poor marketing skills especially in the Business-to-Business (B2B) sector.
We as Nyama Yethu is confident that SAFAM with an experienced team in Robertson and
Beaufort Wes abattoirs as well as industry experts on executive level should easily address
and manage these barriers. Risks factors and ways to mitigate are as follows:

RISK FACTORS MITIGATING THE RISK FACTORS

1. Lack of supply of - Ensure there is broader supply strategy that extends

animals due to diseases into Namibia and Botswana and across different regions
and drought within South Africa
- Develop a strong network of animal suppliers across
the country and neighbouring countries.

2. Poor Meat Quality - Enforce high quality standards at all times (from
sourcing to final product)
- Always be prepared to pay a premium for premium
meat
- Strengthen relationships with suppliers of good quality
carcasses
- Continue to work towards improving traceability and
proper grading.

3. Market Crash - This is a very low risk given the projected growth.
However, we are able to switch to the export market
- If we attain a string BB-BEE position, we are likely to
benefit from preferential procurement policies.

4. Price volatility - We don’t plan to be a price leader. We’ll be priced in

line with the market and the value we are perceived to
deliver by our customers. Pricing negotiations with our
trade customers will always be the final determinant of
our pricing strategy.

5. Electricity cuts/load - Provision has been made for two standby generators to
shedding be used when there is no electricity. Solar power is part
of our sustainable resources program to be
implemented.

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10. AN OVERVIEW OF OUR MEAT MARKETING STRATEGY

OFF-TAKE ARRANGEMENTS FOR NYAMA YETHU VIA THE SAFAM GROUP:

We have a solid off-take arrangement with Excellent Meat (South) and QK Meats (North) cutting
plant facilities that services Woolworths. We recently approached Pick n Pay, Checkers and Spar.
They have expressed a willingness to do business while PnP offered to re-introduce free-range lamb
on their shelves if SAFAM guarantee consistent supply. We had similar discussions with Morgan Beef
who service various retailers in Gauteng with commercial beef products. They are willing to take our
lamb products into the stores that they service currently. This will solve logistics challenges into the
Northern Retail Stores which are not serviced through DC’s, but on drop shipment basis
The 4 P’s of Marketing and the benefit to penetrate the market via SAFAM
Below is an analysis of the 4 P’s of Marketing in relation to SAFAM who will facilitate the
abattoir and meat production and marketing of Nyama Yethu’s free range certified livestock.
The endorsement of the SAFAM brand is a key ingredient to the image and equity of Nyama
Yethu free-range meat supply
business.

PRODUCT - Our grass-fed South African Farm Assured Meat brand equity will be used
to build the image of quality around our meat. Our product mix will be
predominantly dominated by lamb (in terms of number of lambs) as the
driver of value/profitability.
- The sourcing of quality animals will help differentiate us from the rest of
products in the market.
- The addition of a beef feedlot will make us very competitive. During the dry
seasons, we’ll be able to buy animals at a low price and add value at the
finishing feedlot on Deelfontein farm
- The ability to add value to our carcasses by processing them into primal
cuts will give us an added edge.
- The quality of our meat is largely dependent on the selection of animals
purchased. We boast one of the best hides and skinning making processes
in the industry. We will also use the process of manual cleaning of sausage
casings to produce the best quality casings.

PROMOTION - The SAFAM brand is a well-known brand in the market. We will ride on the
strong equity of our brand and what it stands for.
- A customer-centric Customer Experience program focusing on enhancing
relationships will be introduced. We will ensure a consistent customer
experience across multiple touchpoints through which our customers may
decide to interact with us. When customers have queries and complaints
these are to be handled swiftly. We will always strive to delight our
customers and turn them into ambassadors of our brand. We will maintain a
view that treats both our suppliers and sellers as our customers.
- Advertising will be very limited because we are mainly dealing with B2B
customers. We believe the Word of Mouth generated from a good customer
experience will go a long way in keeping and attracting customers.

21
PRICE - We will maintain a parity or slight premium pricing policy. We believe the
quality of meat and consistency of supply we sell will allow us to avoid
being a low-priced producer of meat. Our prices will follow the general
seasonality of the market, but with the benefit of sustainable supply during
the low end of the season when supply will be guaranteed of numbers
supplied by Nyama Yethu additional feed free range production model.
Cost-reduction and efficiencies will be the cornerstone of our operations.

PLACE - Our meat will be distributed to Meat Cutting facilities such as Excellent and
QK who then prepare and package it for retailers. We will have a national
distribution network to retailers and wholesalers via the SAFAM Group
- When the primal cutting plant in Beaufort West is operational, we will be
able to cut meat and send it to retailers such Pick n Pay and to hospitals,
prisons and other government institutions.
- To maintain the cold chain during the distribution of our meat to wholesalers
and some retailers, SAFAM will use our fleet of refrigerated trucks. There
will be a few occasions where we will be forced to hire trucks from other
logistics companies

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11. MEAT QUALITY AND COMPLIANCE TO INDUSTRY STANDARDS

SAFAM continuously strives to achieve the highest quality standards which will directly
contribute to the ethos and internal standards of the Nyama Yethu project. They will adhere
to the rules and codes of conduct prescribed by various government authorities, industry bodies
and their clients. The SAFAM company has got a very positive public image and therefor needs to
be sensitive to the demands placed by pressure groups. Below are some of the institutions which
SAFAM collaborate with to ensure compliance and quality:
- Department of Agriculture, Forestry and Fisheries (DAFF)
- Department of Health (DOH)
- Department of Trade and Industry (DTI)
- Local and Regional Municipality
- Woolworths quality standards and “GOOD BUSINESS JOURNEY”
- The South African Meat Industry Company (SAMIC) - a quality assurance company which
was created by the Red Meat Industry of South Africa to ensure the quality and safety of
meat in South Africa. SAMIC is assigned by the National Department of Agriculture
Forestry & Fisheries to audit Quality Indication Marks on behalf of them. The two
outstanding characteristics of Quality Indication Marks are the uniqueness of it against
the norm, and that it is always traceable. SAMIC audits Quality Indication Marks at
Farms, Abattoirs, Feedlots, Deboning Plants and Outlets.

SAFAM quality standards will be underpinned by the following certifications and

regulations which will be implemented and adhere to from start to finish:
- ISO certification, for production processes with live animals (integrating the ISO 9001
(quality), ISO 14001 (environmental), ISO 22000 (food safety) and OHSAS 18001 (non-
ISO) operational health and safety standards.
- FSSC 22000 Certification for both their Robertson and Beaufort West plants.
- Compliance to the Meat Safety Act (Act 40 of 2000), adherence to Good Manufacturing
Practices (GMP‟s) and Good Hygiene Practice (GHP) in all sectors of the plant.
- The ISO system implemented at the lamb feeding operation is strictly adhered to,
ensuring that the raw product sent to the meat plant is safe and of a high standard.
- The above will also be applicable with finishing feedlots at the Nyama Yethu project
- SAFAM utilise external meat inspection and classification services (IMQAS), as well as a
local veterinarian to visually inspect livestock before and during the slaughter process.
- Quarterly visits from a South African Meat Industry Company (SAMIC) coordinator
continually updates classifiers on regulations as set by the Department of Agriculture.
- Humane handling procedures are practised and maintained at every stage of the
slaughter process. Safety and quality procedures continue to be monitored throughout the
process until delivery to our customers.
- Regular training from the Red Meat Abattoir Association (RMAA) ensures that SAFAM
abattoirs stay up to date with the latest slaughter techniques.
- SAFAM is affiliated to the South African Halal Authority (SANHA) for Halal slaughtering
and the National Independent Halal Trust (NIHT) for Halal meat product produce.
- The SAFAM cattle and lamb feeding operation undergoes continuous maintenance
throughout the year. Activities to ensure clean water and highly palatable and nutritious
feed to livestock , are undertaken several times a day.
- SAFAM comply with the strict guidelines concerning feed additives and veterinary health
products established by the South African Department of Agriculture. Inspections and
audits are done on a regular basis to ensure legislative compliance.
- Nyama Yethu will enjoy direct and indirect advantages via their relationship and
integration with the SAFAM Group. To do your daily management and production
procedures according to industry and international grading and certification
standards, needs professional workmanship and perseverance from top to
bottom.

23
12. CROP PRODUCTION OUTLOOK AND ASSUMPTIONS
12.1 The Utilization of the High Potential Soil at Deelfontein
Executive Summary by Soil Analyst
A soil suitability survey was conducted on the farm Bultfontein near Prieska to assess the soils‟
suitability for irrigation in support of an application for a ploughing certificate to allow the irrigation
on the land. Most of the area is occupied by deep sandy Hutton soils, with some shallow
Glenrosa and Mispah soils scattered in between. In the south the Plooysburg soil form occurs,
which has an impermeable hardpan carbonate layer. The laboratory analysis shows that the soils
are most suitable for irrigation as it possesses adequate drainage and a low salt and
sodium contents. The texture measured is less than 10%, and the pH is acidic with a highest
value measured of 6.1. The salt and sodium contents are low (highest ECe and ESP values
measured are 72 mS.m-1 and 2.25% respectively). Areas with a drainable depth deeper than
1000 mm is considered to be suitable for irrigation. This covers a total area of 376 ha of
which more than 70% is deeper that 1500mm. There is 106 ha area which is slightly shallower
than 1500 mm, which should be used to accommodate centre pivots. Forty-five hectares of
shallow soils occur, which is mostly the Plooysburg soil form which occurs to the south of the site.
Shallow areas within the area marked suitable should be avoided.

12.2 In Dept discussions with soil experts and feed crop growers
The Nyama Yethu directors and management have done a thorough investigation into crop farm
production and visited at least 4 farms on our own to have interviews with owners to exchange
knowledge on local conditions and risk factors.
Besides the farm visits, we also had site visits with Mr. Johan Sounes to study group farms and
our own identified land at Deelfontein. Mr Sounes is a team leader on crop production at GWK.
He specializes and is an expert on study group experience in the lower Orange River area below
Douglas. We received hands-on information regarding the following key performance and
success factors in crop farm production which include:

 Soil preparation methods

 How to decide on Irrigation type
 Newest technology in Centre Pivot Irrigation
 Irrigation methodology
 Pesticides management and control
 Soil analysis and what indicators provide/explain
 Fertilizer inclusion rates for different crops
 Water soluble fertilizer and Foliar Feeding via irrigation
 Mechanisation equipment required per ha of land
 Production ratios and yields/ha for different feed crops

12.3 Crop farm expert visit and feed mill fully balanced rations negotiated.
We have also visited Mr. Johan Botha, the owner of Orange River Feed Mill, a commercial feed
mill and national supplier to Agri-Coop‟s and feedlot farmers. On Mr. Botha‟s advice we decided
to utilize our available land for lucern, barley, oats and maize production. Mr. Botha farms for
more than 45 years with feed crops and has started his Feed Mill about 35 years ago. His
knowledge and experience about crop production and feeding schemes for lamb and cattle is
excellent and impressed us. His business has got their own finishing feedlot and Nyama Yethu
and SAFAM will greatly benefit from our association with this company. SAFAM has already send
their finishing feedlot manager for training and to gain experience from this expertise.
We have made a preliminary arrangement to supply most of our feed crop harvests to Orange
River Feed Mill for production of balanced feed rations. These rations will be utilized as additional
feed for our intensive/extensive free-range farm model.

24
 The farm visits and exchange of knowledge with farmers and experts in the feed crop industry
was an invaluable experience for the directors and newly identified management. The amount of
knowledge which is available in the area is definitely a bonus to Nyama Yethu. During our visits
we could also determine and justify the knowledge of the Project Manager which we have
identified for the planning, erecting, development and establishment of the Nyama Yethu
Deelfontein. This include the crop production unit with centre pivot irrigation as well as the
intensive/extensive farming model and finishing feedlots.

12.4 Physical Utilization of Land for Crop Farm Activity @ Nyama Yethu
Activity: Size of the activity:
Initial and Preferred Activity in total 300HA
Crop Production Continuous 150ha Lucerne
Rotational/Crop/Production 2harvests/year 150ha Maize/Triticums

The farm visits and exchange of knowledge with industry experts has taught us that we need
to utilize 50% of the land for perennial roughage production in the form of lucern. The
roughage is a very important feed ingredient as we are going to farm with ruminant livestock.
The benefit of lucern above all other perennial roughage crops is that it has quite a high
protein content.
In terms of crop production for energy and protein, the experts has converted us to crop
rotation between maize during the hot season (November to April) and triticum cultivars
including barley and oats during the colder dry winter season (May to October).

12.5 Management Programs for Lucern, Maize and Tricum Ciltivars

With the engagement with with study groups and the GWK Agricultural team we were fortunate to
obtain all the best management practices for the crops we want to produce. This include
comprehensive information with regards to:
Soil type needed, planting dates, seed and dormancy, cultivar decision making, preparation of
soil, planting density/spread & depth, irrigation, planting diseases, insects/pests, harvest
methods
Full management programs attached for your perusal

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13. NYAMA YETHU PROJECT PLANNING AND IMPLIMENTATION

The timing for the implementation of various components of the project and planning and staging
thereof will be discussed and agreed upon as soon as the water rights have been approved and
funding at DTI/Landbank has been finalized.
At this stage, we can split the entire project into three definite phases. The project implementation
and tasks that need to be completed in Phase1 and Phase 2 are listed below:
PHASE 1: Cleaning of Land and preparation and installation of Irrigation Systems

 Cleaning and levelling of Deelfontein land identified for irrigation

 Rehabilitation of riverbeds and construction of contours for redirection of
stormwater
 Installation of steel pipeline from Orange River to Deelfontein arable land
 Structuring and laying of irrigation piping network
 Installation of multiple centre pivots
 Installation of floating (river) and staging pumps
 Starting, testing and activation of irrigation network

PHASE 2: Preparation of Soil and planting of crops

 Deep ploughing of land and removal of excess and organic material

 Creating of seedbed for planting and cultivation of cropsFertilizer spread and
placement according to soil analysis
 Planting of crops and start of first irrigation cycles

PHASE 3: Building of finishing feedlots

 Procurement of poles and fencing for erecting of finishing beef and lamb feedlots
 Construction of finishing feedlots
 Provision for required “Five Freedoms” in the finishing feedlots
The procurement of animals for the Nyama Yethu project will only start when the first harvest of crops
is in sight. This will give the project management adequate time to start with trails with smaller number
of animals to test practical aspects which needs upgrade or better construction for larger numbers of
livestock.

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14. ECONOMIC BENEFITS

Criteria Benefits for Local and National Economy

Employment The project and multiplier effect will help create approximately
500 stable jobs in the Western Cape and Northern Cape area.
These are jobs that could have been lost if we didn‟t start with
the Nyama Yethu project.

Market Share The SAFAM Market share will increase in line with the growth in
the with our growth of the Nyama Yethu project . This will help
reduce the country‟s reliance on imports from Argentina and
other countries and will create sustainable supply of free range
beef and lamb

Quality Improvement Our grass-fed lamb and beef are always seen as good quality
meat and we believe this will contribute to the overall healthy
eating lifestyle. The process used in producing our skins, hides
and casings are exemplary and meet the highest standards.
Nyama Yethu via SAFAM will be making our product available to
Woolworths who are known for maintaining high quality
standards.

Green Technology and Nyama Yethu also plan to introduce solar energy technology
Resource Efficiency and take advantage of the abundant sunlight available in the
Improvements Northern Cape area as part of our longer term strategy.
SAFAM also plan to explore new technologies that can help to
recycle water which is fast becoming a scarce resource.

Localisation Our project adds towards the production and processing of Red
Meat locally instead of shipping live animals to overseas markets
where they are processed. This helps us create jobs locally.
Adding a primal cutting plant at Beaufort West via our SAFAM
integration will increase the volume of products that are exported
in semi-processed state as opposed to the sending of whole or
half carcasses that have not been beneficiated.

Regional Spread Our project are located in small rural farming towns with
unemployment rates of 25% and above. The positive spin-offs of
the project will be felt by local sheep farmers in the area. We will
give them reason to increase their production which helps
improve employment and food security.

Personal Risk SAFAM has invested in improving productivity and introduce

new lines such compost from abattoir offal and blood to increase
the profitability of the abattoir.

Empowerment This is an area that we are willing to improve on as part of this

transaction and by getting adequate water for development

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 15. SOCIO ECONOMIC BENEFITS – AREA BENEFICIATION VIA NYAMA
YETHU
(300 HA crop production as well as free range beef and lamb production)
Livestock project based on 1000 weaners per month and 4000 lambs per month

R120 M
What is the expected annual income to be generated from crop production?

What is the expected annual income to be generated from animal R220 M

husbandry?
New skilled employment opportunities created in the construction phase of Number: 150
the project
New skilled employment opportunities created in the operational phase of Number:100
the project
New un-skilled employment opportunities created in the construction phase Number:50
of the project
New un-skilled employment opportunities created in the operational phase Number:50
of the project
Number: 300
Downstream job opportunities affected

What percentage of this value that will accrue to previously disadvantaged %:75-80 WITH
individuals? BBBEE of 60%
27,5% and
Current rate of unemployment in the Northern Cape region growing

16. Nyama Yethu Project – Summary & Financials

 The financial and profitability calculations for the livestock segment of the project have been
done by SAFAM and industry related data has been used. The current SAFAM model has
been in the calculations
 The financial data used in the calculation of profitability for crop production has been
collected from industry experts and study group information for the 2018 season
 Conservative data has been used in general to provide for risk
 Cash Flow Projections and income statement for profitability analysis has been provided by
GWK crop production specialist Johan Sounes and agro-economist JC Jordaan
Financial and profitability analysis will be provided as soon as water application approval
procedures has been finalised. Nyama Yethu need the final allocation of water right to
Deelfontein to determine:

 Final costs for pipeline and sizes of pumps needed to abstract the water
 Number of centre pivots to be installed for irrigation needs
 Number of tractors implements and equipment needed to cultivate the land
 Which crops we will produce with the volume of water that will be allocated
 The limitation in the number of animals we can manage with the additional feed
As soon as we have more surety on the water allocation for Nyama Yethu, we will be able to
provide full and detailed financial information for our financial institutions (Landbank and IDC)
as well as to the department of water and sanitation.

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17. Water conservation with production methods and best technological
advanced irrigation
We as Nyama Yethu via SAFAM are already involved in the farming community and well informed
about the current drought in our country, specifically on the Western side of our country. The area
under discussion is located within a disaster drought stricken in the Northern Cape.
We have done all he necessary research with regards to irrigation methods available for the crops we
have to produce and harvest. Based on best and latest research for this area the use of centre pivot
irrigation is still considered the most suitable, efficient and technically sound way of production.
As a counter to daily evaporation and lost of moisture minimum tillage production methods will be
used with the triticum cultivars to limit the moisture losses.
We are currently investigating the use of drip lines on the centre pivots to further prevent the loss
of moisture during the process of irrigation. This research is still a project in its infancy, but we will
stay updated and will ensure the department that we will use the best available technology to use
water effectively and to conserve this invaluable resource.

18. Water allocation for crop production as per DW787 (no possible savings
calculated)
We have done the necessary follow up on possible nett water savings we can cumulate with regards
to the crops we will produce. To determine this, we have analysed the water needed as per study
group data as well as GWK agricultural team prescribed extension on water utilization per hectare.
We have concluded that considering better production practises as well as the use of better
technology (possibility of drip lines on centre pivots) the proposed allocated water per ha will
be barely enough for the 300 ha.
Reasoning for this conclusion: With the current weather changes to the Northern Cape and
ongoing drought there is more and prevailing and extensive winds which is drying out
(leaching) topsoil and has a burning effect on crops. These leaching conditions demand
higher irrigation precipitation which can be as much as 25% more than proposed in the
DW787.

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