Executive summary

Name of company: - mini health mall (MHM)

Details:-
Health Promoting Mall

Wouldn’t it be great if healthy living were as easy and enjoyable as

shopping? Now, that’s possible at Mini health mall. Have fun with mall
workouts, enjoy healthier meals, and learn how to stay smoke-free – all
at your convenience!

Brief business overview

We create custom made training environments and schedules for those
people who can’t afford to lose their valuable time about thinking on
their physical attributes by providing them a holistic environment
Because at the end of the day
“Health is wealth!”
Whose problems are being solved?
1.) Physically unfit: - our priority is to change the
physically unwell to the epitome of fitness
2.) The workaholics: - those of you who can’t find time
for themselves out of their busy work routines and
schedules are welcomed with open arms to our mini
health mall where we provide with easy to follow food
diets and easy tips that can be followed even at home.
3.) The Gym freaks: - we have everything for everyone
and when it comes to the fitness conscious we give them
what they came for with top equipments and facilities
like bench presses, weights, treadmills, and food
supplements
4.) Children and elderly: - strength based training to train
the young and make them stronger and general easy to
follow exercises for the elderly to keep them healthy and
fit

5.) Women: - apart from gym facilities we will also

provide zumba fitness programs and self defense classes.

6.)Rehab centers and yoga practices to help people

recover from stress, drug abuse, depression etc

“Our ambition is to keep people healthy and we shall

strive towards it with all our heart”
SERVICE SPECIFICATION

 Creating diet plans for obese or the fitness freaks

 Providing top infrastructure to facilitate all health

programs
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 Rehab centres as well as yoga centres to help people
to come out of the loop of smoking ,alcohol and drug
addiction.

 Strength based training for young and old

 Self defence classes for women and children

Technology

To promote our services we are taking a digital approach

1.) We have site based integration wherein our service users can login
to keep a check on their subscription services

2.) Mobile apps – these apps will serve a dual purpose apart from
providing the users with the general information like time spent,
calories burnt etc we shall also keep them notified about any new
services that are available and lucrative deals and offers too.

3.) We are promoting all these by our promotional short adverts which
describe us and our vision

4.) through our online site any and every customer of ours is entitled to
services like buying supplements through our online and offline stores,
setting up meets with our professional gym trainers, service enquiries
etc

This way we ensure that our customers get the best support from our
side
Competitive advantage:-

1.) A fairly new concept wherein we are giving our customers the best
of everything: - these include facilities like

: - in-house stores to buy supplements and healthcare products

: - gyms

: - yoga classes

: - rehab centers and anti addiction programs

: - zumba classes

: - strength building exercises and self defense classes

Just to name a few

2.) Attractive deals and an opportunity to avail all these facilities at a

relatively cheaper price

3.) World class infrastructure and equipments to negate our

competition

4.) Integrating healthy lifestyle through technology

 MARKETING

Market opportunity

 Such a new concept has never been seen before In India thereby
making it a very attractive and lucrative offering and has the
potential to bring in a large customers base
 Large niche could be carved out from the people living in urban
cities and landscapes
 A genuine issue of health is not being addressed by the working
class in today’s time and such an outlet would be effective in
Saving their time while they are able to focus on their health

Target Market
Our target segment is the urban family mainly due to following
reasons
: - many kinds of problems and pressures in urban life
people have to deal with
: - better consumer penetration and reach
: - well to do consumers can be attracted by our deals and
facilities

MARKET SIZE
India has a total of about 53,692,376 urban families which makes
this a golden opportunity to exploit and address this section
 MARKETING 4P’s

PRODUCT

At Mini Health Mall we look forward to offer various healthcare as well as

fitness services to our customers which range from facilities like yoga
classes and gym to rehabilitation centers. There are personalized services
which include Personal Trainers, Physiotherapy sessions, Diet Plans, and
there are products that we’ll provide along with these services such as
Protein shakes, diet charts, medications, exercise equipment. The facilities
provided at Mini Health Mall are as follows:

 Fitness Programs
 Physiotherapy
 Self Defense
 Yoga Classes
 Rehab Centers
 Diet Plans
 Supplements

PLACE

Mini Health Mall should be located at a place where there is less

competition and where it is convenient for the potential customers
to reach so that we can attract the populace. We will provide our
customers with 12 hours service and the location of the mall
should help other small businesses to grow. We also look forward
to providing employment to the locals and do our bit for the
society.
PRICING
Pricing of the services will be affordable and there will be a
package deal inclusive of fitness training and self -defense
classes, all the activities can be booked via mobile application or
website, customers can go for package deals ranging from
12000-60000 INR, covering all our facilities in an attractive
package

PROMOTION
For promotion social media platforms will be used along with
Television commercials and printed media (Newspapers,
Magazines, Journals, Bill boards). We’ll also endorse a celebrity
(preferably a Sports Person or Movie Star) to attract the
customers and will provide with discounted packages for the first
month on booking.
SWOT ANALYSIS

STRENGHTS

 Top Class Facilities-

Mini Health Mall has state of the art facilities such as a
spacious gym, great ambiance, certified equipment and quality
trainers. There are also a large number of options to choose
from and affordable package deals.

 Accessibility-
Mini Health Mall is located at a place which is near the city of
Gaziabad and is reachable by any means for the people
residing in Delhi NCR region.

 Qualified Trainers-

 Many gyms fail because they are unable to provide the right
training support. Quite contrary to what happens today Mini
Health Mall provides personal trainer on demand and their gyms
are equipped with highly qualified fitness experts who also
double up as personal trainers.

. 
WEAKNESS

 Poor Financial Management- 

Though Mini health Mall has been focused on consistent

revenue generation they have not focused on cost control. This
poor financial management can prove to be detrimental in the
long run.

 Competition-
There is a tough competition in the health care sector and it is
not easy to start a new venture as it will take time to build a
good will amongst the populace which may affect the business.
Golds gym
Talwarkars gym
Anytime fitness gym
Just to name a few

 Capital Investment-
Huge capital investment is required at the initial years of a
business and it is a risk if the business doesn’t generate
enough revenue then it may see a down fall.
OPPORTUNITIES

 Growing demand for fitness-

 People are extremely focused on fitness and more and more

people have started frequenting the gym. This growing demand
for fitness is an opportunitythat gyms can capitalize on.

 Growing health concerns-

With changing lifestyles like increased consumption of fast

food, obesity, lifestyle diseases; more and more people are
trying to become part of weight loss programs. This has
created a growing need for fitness and healthcare centers.

 Value added services-

Although Mini Health Mall is already providing various services
but it can also expand its business by providing further services
such as Ayurveda treatments and with this look towards
expanding business to Southern parts of India.

THREATS

 Threat of substitution-Now a day many apartments and

hotels provide its residents and members with free fitness
facilities, this may come as a threat for the business.
Potential market growth

MARKET ANALYSIS

2018 2019 2020 2021 2022

Potential Growth GR
Customers

Urban 10% 100,000 110,00 121,000 133,100 146,41 10.00%

families 0 0

Other 0% 0 0 0 0 0 0.00%

Total 10.00% 100,000 110,00 121,000 133,100 146,41 10.00%

0 0

This denotes that at a steady rate of about 10% our services can
grow
 Geographies targeted
: -We will target the NCR region as our primary base of
operations and would setup further expansion plans
from there
: - Our first Mall will be setup in Raj Nagar, Ghaziabad

Address: - B-24, RDC Raj Nagar, Ghaziabad, Uttar Pradesh

201002
This way people from Noida and other nearby places would
have access to our stores and outlets

Further expansion: - If the initial outlet proves to be successful

we have further plans to expand city by city and eventually with
growing Finance Create a chain of mini malls to spread our
reach further
Marketing plan: -

1.) Online site

2.) Pamphlets and hoardings to nearby localities

3.) Twitter handles, promotional ads

4.) Local newspaper editorials

5.) Google and ios app

This tells that we are going with an online plus offline approach for our
project

Marketing mix

Net budget allocated (in rupees) :- 500000

Mobile app- 40,000

Twitter handles, promotional ads-2,00,000

Local newspaper-1,50,000

Billboards and hoardings-1,10,000

 FINANCIALS
Ownership type: - partnership

PERSONNEL

PLAN

Center Manager 48,000

Assistant Manager 36,000

Center Staff 240,000

gym Manager 30,000

Trainers, yoga trainers 147,000

Rehab centre manager 30,000

staff 30,000

TOTAL PEOPLE 23

TOTAL PAYROLL 561,000

Projected Balance Sheet

The following table highlights the projected balance sheet for three years.

PRO FORMA BALANCE SHEET

2018 2019 2020

(All figures are in rupees)

Assets

Current Assets

Cash 201,682 298,232 443,558

Accounts Receivable 54,592 62,099 70,850

Other Current Assets 122,000 162,000 192,000

TOTAL CURRENT ASSETS 378,273 522,332 706,408

Long-term Assets

Long-term Assets 200,000 250,000 300,000

Accumulated Depreciation 60,000 72,000 84,000

TOTAL LONG-TERM ASSETS 140,000 178,000 216,000

TOTAL ASSETS 518,273 700,332 922,408

Liabilities and Capital 2018 2019 2020

Current Liabilities

Accounts Payable 39,148 37,505 41,770

Current Borrowing 126,608 113,216 99,824

Other Current Liabilities 0 0 0

SUBTOTAL CURRENT LIABILITIES 165,756 150,721 141,594

Long-term Liabilities 210,400 250,800 271,200

TOTAL LIABILITIES 376,156 401,521 412,794

Paid-in Capital 0 0 0
Retained Earnings 22,000 142,117 298,811

Earnings 120,117 156,694 210,804

TOTAL CAPITAL 142,117 298,811 509,615

TOTAL LIABILITIES AND CAPITAL 518,273 700,332 922,408

Net Worth 142,117 298,811 509,615