This document provides a course outline for Principles of Marketing at An Najah National University. The course is compulsory, taught in the fall semester of 2019/2020 by instructor Motasim Masoud. The course aims to analyze marketing mix elements and provide skills for marketing decisions. Students will learn key marketing concepts, the marketing environment, products and branding, pricing strategies, distribution channels, and promotional tools. Assessment includes exams, assignments, and a final exam. Classes will cover topics in the textbook over 16 weeks.
This document provides a course outline for Principles of Marketing at An Najah National University. The course is compulsory, taught in the fall semester of 2019/2020 by instructor Motasim Masoud. The course aims to analyze marketing mix elements and provide skills for marketing decisions. Students will learn key marketing concepts, the marketing environment, products and branding, pricing strategies, distribution channels, and promotional tools. Assessment includes exams, assignments, and a final exam. Classes will cover topics in the textbook over 16 weeks.
This document provides a course outline for Principles of Marketing at An Najah National University. The course is compulsory, taught in the fall semester of 2019/2020 by instructor Motasim Masoud. The course aims to analyze marketing mix elements and provide skills for marketing decisions. Students will learn key marketing concepts, the marketing environment, products and branding, pricing strategies, distribution channels, and promotional tools. Assessment includes exams, assignments, and a final exam. Classes will cover topics in the textbook over 16 weeks.
This document provides a course outline for Principles of Marketing at An Najah National University. The course is compulsory, taught in the fall semester of 2019/2020 by instructor Motasim Masoud. The course aims to analyze marketing mix elements and provide skills for marketing decisions. Students will learn key marketing concepts, the marketing environment, products and branding, pricing strategies, distribution channels, and promotional tools. Assessment includes exams, assignments, and a final exam. Classes will cover topics in the textbook over 16 weeks.
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An Najah National University
Faculty of Economics and Administrative Sciences
Principles of Marketing .Course Outline Course title and number Principles of Marketing 57121-10876111 Instructor (s) name (s) Motasim Masoud Contact information Email: sam@najah.edu Office number 3190, third floor, building 6 Semester and academic year Fall semester 2019/2020
Compulsory / Elective Compulsory
Prerequisites None Course description This course is an analysis of the elements of the marketing mix: product, price, promotion and distribution. The course aims at providing students with economic and marketing analytical skills of marketing environmental elements, to make appropriate decisions and marketing skills of non profit service, material distribution and customer .services Course Objectives To increase knowledge and understanding of -1 marketing concepts and terminology ("principles of marketing") which form the foundation for advanced .coursework and practice in business To familiarize students with the elements of the -2 marketing mix (product, pricing, promotion and .distribution strategies) Indented learning outcomes By the end of this course, students should be able - :to Describe the concepts and purpose of marketing -1 with emphasis on the marketing concept, a marketing philosophy, and customer service; show .the importance of marketing as a field of study Explore the cultural economic, political and -2 legal , and technological environments facing . marketers Examine the various types of products, product -3 mixes, and product management organization forms from which a firm may select; study the different . types of product life cycles Define distribution planning and examine its -4 importance , distribution functions , the factors used in selecting a distribution channel , and the different .types of distribution channels Describe the general characteristics of -5 advertising, public relation , personal selling, and sales promotion ; examine the components of a promo plan : objectives , budgeting , and the .promotion mix Define the terms "price" and "price planning"; -6 demonstrate the importance of price and study it .relationship with other marketing variables present the overall process for developing and -7 .applying a pricing strategy Textbook and references Philip Kotler & Gary Armstrong , (2018) , .Principles of Marketing, fifteenth edition, Pearson Assessment criteria )%( Activity Percent First exam 20 Second exam 20 Assignments 10 Final exam 50
Tentative Course Outline
Week Chapter Subject 1st 1 Marketing : creating and capturing consumer value 2nd 3 Analyzing the marketing environment 3rd 5 Consumer markets and consumer buyer behavior 4th 6 Business markets and business buyer behavior 5th & 6th 8 Products, Services, and Brands 7th & 8th 9 New product development and PLC strategies 9th & 10th 11&10 Pricing and pricing strategies 11th & 12th 12 Marketing channels 13th & 14th 14 Communicating customer value 15th 15 Advertising and public relations 16th Final exam
