Far Eastern University

Institute of Arts and Sciences

MathPhysics Department

Impact of Mertosexuality in the FEU Society

In Partial Fulfillment in Math2 (Basic Statistics)

Arellano, Aljon Evan

Bueno, Serge

Cabotage, Cherrie Mae

Dela Cruz, Joy

Dy, Michael Jacob

Hilairon, Mark Christian

Park, Frenzo

San Juan, Chris Monroe

Shimonaka, Mara Glomera

Tala, Froilan

Villamor, Britt-Hans

Vito Cruz, Michael Arthur

Whigan, Ryerson

You, Yea Eun

Professor Evelyn Tayag

Associate Professor

October 15 2012
 Table of Contents

Chapter I

A. Introduction

B. Significance of the Study

C. Statement of Purpose

D. Statement of Problem

E. Scopes and Limitations

Chapter II

A. Foreign References

B. Local References

Chapter III

A. Methodology and Procedure

B. Sample Survey Questionnaire

Chapter IV

A. Findings

B. Summary

C. Conclusion

D. Recommendation
 Chapter I

A. Introduction

Metrosexuality came from the terms metropolitan and heterosexual to describe

usually urban heterosexual male given to enhancing his personal appearance by fastidious
grooming, beauty treatments, and fasahionable clothes. (http://www.merriam-
webster.com/dictionary/metrosexual)

The term metrosexuality was first used by Mark Simpson, an English journalist
and writer, in his article entitled ‘Here come the mirror men’ in the UK nationwide circulating
newspaper The Independent in 15 November 1994 and described them as “The single young man
with a high disposable income, living or working in the city (because that’s where all the best shops are),
is perhaps the most promising consumer market of the decade.  In the Eighties he was only to be found
inside fashion magazines such as GQ, in television advertisements for Levis jeans or in gay bars.  In the
Nineties, he’s everywhere and he’s going shopping...” (“Here come the mirror men”, Mark Simpson, The
Independent 5 November 1994). It has been years since the term was widely accepted because the
metrosexuality is associated with the term homosexuality. Today, it is used to address urban men
who are more conscious about himself and his appearance. International fashion magazines
such as GQ, Esquire and others use this term do advertise men fashion line as Mark Simpson
quoted, “Metrosexuals are the creation of capitalism’s voracious appetite for new markets.” (“Here come
the mirror men”, Mark Simpson, the Independent 15 November 1994).

Being vain is not being gay. Its just today, modern men have been more stylish,
glamorous and self-conscious and being who they are. Maybe its just they want to establish
themselves in the society as elegant and respected. Mark Simpson once quoted, “Contrary to
what you have been told, metrosexuality is notabout flip-flops and facials, man-bags or manscara, or
about men being ‘girlie’ or ‘gay’. It’s about men being everything, to them, in much way that women
have been for some time. It’s the end of sexual division of bathroom and bedroom labour. It’s the end of
sexuality as we’ve known it.” (http://www.marksimpson.com/metrosexy/)

B. Significance of the Study

For the readers: this will be a guide on how to understand metrosexuality, about
the behavior, the practices of metrosexual men against the perception of homosexuality. Some of
us are just assuming that these vain men are homosexuals. This will help us to better
understand them and to accept the rising trend of metrosexuality as modern men become more
self-conscious. Besides, it’s their right to look better for themselves.
C. Statement of Purpose

This study will be made to realize the impact of metrosexuality among male FEU
students and their behavior among their peers in the FEU community.

D. Statement of the Problem

This paper seeks to find tentative answers to the following questions:

1. What is Metrosexuality

2. How do people think of Metrosexual men

3. How do Metrosexual men differ from “normal men”

4. Is there any discrimination on Metrosexual men.

5. Could Metrosexuality trigger a person to be a Homosexual

E. Scope and Limitations

Due to time constraints, this study will cover up data from a random sample of
male students female students and metrosexual students in Far Eastern University, to represent
the whole population.

Some observations will also be made among students other than the samples to
gather their opinions on how they view the manifestations of metrosexuality among men and
their concept of how metrosexuality will be significant for a man’s life.

The association of homosexuality with metrosexuality will also be a consideration

in this study. This is to identify the level of acceptance of metrosexuality against the idea of
homosexuality which has been an issue over the years.
 Chapter II

Review of Related Literature

A. Foreign

According to Matthew Hall on his Cultural Studies: On-line Constructions of Metrosexuality

and Masculinities, a metrosexual can be defined as a man who is narcissistic in nature, loves his

urban lifestyle and is a straight man who is in touch with his feminine side. A British journalist

named Mark Simpson devised this word. It can be said that any urban male of any sexual

orientation who spends a lot of time and money on his appearance and lifestyle is known as a

metrosexual. There are a large number of celebrities out there who are famous icons such as

David Beckham, Brad Pitt, Robbie Williams, P. Diddy and George Clooney.

(http://chrisonis.wordpress.com/2012/07/08/chapter-2-foreign-literature/)

Metrosexuals has a great impact in foreign countries especially in global marketing. In global

marketing information company AC Nielsen's 2004 report, "What's Hot around the Globe," as

compared to 2002, in 2003 "…sales of male-oriented products grew twice as fast as those of

female-oriented products." An article notably placed in the Hindu's 'Business and Market'

(11.06.2003) section reads: Straight men who knew and cared about fashion, food and good

grooming-and didn't care that people knew they did-quickly became the most du jour

(Chandran 2003). Indeed, the social and market penetration of this contemporary, urbanized

masculinity is vast. Nonetheless, one true certainty is that jours come and go, as do trends

(Ghaswalla 2003)

They are also the marketer’s dream. The Post reports that a focused group discussion to find out

their product preferences was recently held in New York of 11 straight guys who were into

Diesel jeans, interior design and yoga. Next month, a makeover show will be held called “Queer
Eye for the Straight Guy” in which a team of five gay men “transform a style-deficient and

culture-deprived straight man from drab to fab.”

A shopping magazine is being developed for men. So are a hair coloring system and an all-over

body deodorant. The number of plastic surgery procedures for men has increased threefold

since 1997 to 807,000. According to the American Society for Aesthetic Plastic Surgery,

metrosexuals get pedicure and wear brighter colors, but are not afraid to be mistaken as gay. 4

In other words, the Post points out, the metrosexual is “a sensitive guy who went to malls,

bought magazines and spent freely to improve his personal appearance.”

In recent years, several articles have marveled at this new breed of man, or rather at the label he

has been given. Attempts have been made to define this man in The Washington Post, and one

man in particular has seemingly become the metrosexual poster child.

With all the articles on male fashion and apparel one might assume that the researchers aim to

look into the fashion industry concerning the metrosexuals. But that is not the case. This study

is aimed to give the readers a bird’s-eye-view into how the metrosexuals affect the society and

the changes they bring with them. One such is about the economy – market is booming with

their help, and not just in the fashion department. With a lot of people wanting to look good,

businesses like fitness and health gyms, training equipment and most of all, the fashion

industry, are benefiting from it all. (http://chrisonis.wordpress.com/2012/07/08/chapter-2-foreign-

literature/)

B. Local Literature

According to Noel Manucom, head of planning and strategy at Splash cosmetics, the quest for beauty

may also be perceived as a quest for social equality. “Filipinos, especially those in the C and D
(classes), are still influenced by their colonial mentality that white skin and a tall nose are what those in

high society have,” Manucom says. “They may not be able to afford to have their nose done, but the

desire to have a fairer skin can be met by buying…products.”

It is believed that Filipinos are intact in colonial mentality; because of this

mentality, Filipino males are becoming more sensitive to their appearance. Filipino vanity also

increases if they are in courtship in order to keep them representable in terms of grooming and

fashion, they tend to buy some whitening or any feminine products.

If you think about it, really, the evidence is all around us, and has been for decades. Way before

the term "metrosexual" was ever coined (in 1994, by British journalist Mark Simpson, in case

you're interested), Filipino businessmen were going around toting clutch bags — which I'm told

are meant to hold guns or money, but which also frequently contain combs and the occasional

small mirror. Your average Pinoy traffic cop, while likely to sport an enormous gut that

completely engulfs his regulation belt, is just as likely to brandish gleaming, rosy-hued,

meticulously manicured fingernails. And practically everyone has at least one uncle or other

older male relative who keeps his hair so slickly brilliantined that everyone else can

conveniently fix his or her own hair by merely glancing at its mirror-like surface.(

http://pcij.org/i-report/3/machos.html

Chapter III

Methodology and Procedure

This chapter will provide the information about the procedures that will be done during the
study.
Research Methodology

This study will use the descriptive method due to the fact that this is a fact-finding research
about the phenomenon called Metrosexuality.

Random Sampling

Samples will be chosen randomly to prevent any biases about the study. It is also important for
providing diverse ideas that will represent the whole population which is diverse in different
aspects.

Survey Questionnaires

A survey questionnaire will be provided for the samples to answer. This is to gather the facts
about the impact of metrosexuality on a certain society, what are the perceptions of everyone
about metrosexuality.

The set of survey questionaire are composed of four question that will be given to the students
of FEU that consist of two sets of sample population. One for random sampling for both men
and women and the other one is for metrosexual men in total of fourty-eight respondents. It will
be given to other students about how they view metrosexuality in association of homosexuality.
This questionnaire will be an opinion-gathering procedure due to the fact that this will be
subjective and will rely on the opinion of every single individual that will answer the
questinnaire. This will help the readers to understand the level of acceptance of other people on
the issue of metrosexuality.

Subject of the Study

One group of samples will be determined as the main sample which will embody the
population of the metrosexual students of FEU that wil provide information about the life o
metrosexual man.
Another group of samples will serve as the member of society that will give opinions on how
the society sees how the metrosexual men as an individual member of the societythey belong to.

Statistical Treatment of Data

Statistical representation will be provided to further show the result of analysis of information
gathered in different aspects of metrosexuality. This will help the readers to better understand
the study.

Charts will be used to determine the frequency distribution of subjects in accordance with a
certain aspects, and graphs will be used to determine the percentage rate over the whole
population.

Statistical Results

1. How do people think of metrosexual men?

 How do people think of metrosexual men

Neutral

Men Respondents

Homosexual

0 5 10 15 20 25

2. How do metrosexual men differ from “Normal Men”?

Based on the data gathered 56.25% of the whole population of respondents judged
metrosexual men by their looks. 2.08% by the way they speak, or communicate. 10.42% by the
way they move and gestures. 16.67% by their obvious feminine side and 14.58% still doesn’t
know how to differentiate metrosexual men from homosexual.

3. Is there any discrimination on metrosexuality?

Is there any discrimination on metrosexuality

Undecided

No Respondents

Yes

0 5 10 15 20 25 30

4. Could metrosxuality trigger a person to be a homosexuality?

 Could metrosexuality trigger a person to be a homosexual

Neutral

NO Respondents

Yes

0 5 10 15 20 25 30 35 40

Chapter IV
 Findings, Summary, Conclusion and Recommendation

A. Summary

The researchers conducted a study about metrosexuality, the term coined for modern men

who are engaged with his feminine side by means of better grooming himself, and better

fashion statements. This is to provide more information for the audiences to understand the

nature of metrosexuality as it grows continuously and becoming more popular all over the

world. We all know that more and more people are aware of this phenomenon yet the focus on

the study is to show the impact of metrosexuality among people within the community and to

interpret on how to handle different situation with regards to the benefits and judgment about

metrosexual men.

Information have been gathered from different resources from the internet; articles from

prominent people who have more knowledge about the topic of the study and from business

websites that uses this ideology for commercial purposes to interpret how this topic

continuously grew over the years. The researchers provided information gathering materials

such as questionnaires to gather first-hand information from a group of randomly chosen FEU

students to identify the level of their awareness about metrosexuality.

Conclusion
 The researchers came up to the conclusion that metrosexuality is now widely accepted in

the society, but some people doesn’t know anything about metrosexuality, yet the sole purpose

and the primary objective of the research is to educate people within the society. Either

commercially or socially, the people are knowledgeable enough about this issue.

It looks like it’s going to be a major problem for men to admit to themselves that they are

metrosexuals with everybody knowing it. The society is now liberal about this issue and the

assumption of the majority of the people ensures them that there would be no such judgment

that will be thrown to them, besides, it’s getting bigger and bigger and soon the people will be

used to it as a trend of new men with, of course, the help of the media.

Based on our findings most of the respondents either both the set of males and females

as well as the metrosexual itself considered that metrosexual men are not gay but in some point

there is still a slight difference about the boundaries between straight men and metrosexuals.

These metrosexuals didn’t know that they are called as “metrosexuals”, but as a man that are

well groomed, one more thing is that metrosexual is mistakenly understood and described by

others as a gay because of their willingness to socialized their vanity to others.

To finalize everything metrosexuality is something that has a big impact within the

society that can change both the social perspective and the judgment of people towards

metrosexuality about men.

Recommendation
 It is highly recommended that we should respect one another’s opinions and their

perception among metrosexual men. It is important each and every one of us to know the

advantages and disadvantages of being a metrosexual and their benefits within the community

yet people now days are not aware of the term “metrosexuality” thus it is advisable for future

researchers to give a background insights about metrosexualiy and create a good interpretation

about metrosexual men.

As time goes by people including boys and girls elders and other people should realize

that it is best not to judge people based on how their looks and appearance and how they show

their true self on public because they don’t know their story and the history of their life.

Based on our findings and problems that we had found on this study it is recommended

that:

1. Schools should teach or explain the nature of metrosexuality to their student to avoid

confusion to other sexualities

2. Marketers should look for some alternative products or apparels to this metrosexuals,

thus metrosexuals can boost the economy in line with fashion

3. People should know the difference between homosexuality and metrosexuality because

some people misunderstood that metrosexuality is being gay.

4. Students must not be judgmental to the metrosexuals, thus students must be open

minded and respect them

5. For future researchers make a broad and concise study on the life style and economic

impact of metrosexuals.