Professionals as a start up

Consultant

CS. Rajiv Bajaj

Past COUNCIL MEMBER
–ICSI 2015-2018
Chairman NIRC-2012
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The main challenges for Startups are:

Struggling to gain
finance from banks.

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The main challenges for Startups are:

Not attracting Angel

Investment or unable to
access government help
for
start-ups

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The main challenges for Startups are:

Lack of planning is
causing overspending
and cash flow is
becoming
increasingly tight.

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The main challenges for Startups are:

Struggling to build a
customer base.

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The main challenges for Startups are:

Finding it difficult to
grow business

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The main challenges for Startups are:

Cannot attract best

possible talent

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The main challenges for Startups are:

• How to deal with

post COVID -19
situation
• How to quickly deal
with the Cash Flow
Issues & Survive in
the Market.

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What is the answer?

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Professionals can provide start-ups with:
• Affordable Services
• Value-adding and flexible business consulting
• Help them quickly reinvent their
business model for post COVID 19
situation
• Help them improve profitability, increased
efficiency and m a k e businesses sustainable.

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 Modernizing
Operations
These goals are
achieved by
focusing on our 3 Reinventing
the Workforce
Key Concepts:

Energizing
Strategy

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Core Solution for Start-ups
By 2024, the government promises to help set up at least 50,000 new

startups and 500 new incubators, as also 100 innovation zones in

urban local bodies.

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 HTTPS://WWW.STARTUPINDIA.GOV.IN

• Eligibility for Start up

• Action plan of startup of India
• Registration Process
• Supporting documents with application
• Sources of funding
• Incentives
• Benefits & Advantages to startups

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 Financial Management

We can help start-ups control

Cash flow Management their cash flow by reducing
costs and improving cash
Cost Reduction collection processes

Management Accounting We can ensure the management

team receive frequent, high quality
Business Analysis financial data to help them make
informed decisions.

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 Market Planning & Strategy

Market Planning
Getting your Marketing & Advertising
right is crucial for start-ups, it can be the
differencebetween success or failure. Marketing Performance
Reporting

We can help start-ups

Branding

• Analyze core marketing activities.

• Ensure branding of the is aligned
Customer Service

to the corporate vision & target

Customer Loyalty Strategy
market
• Improve customer loyalty
• Improve customer service

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BUSINESS PLANNING &
GROWTH
Having a robust business plan that is updated regularly
is crucial for start-ups. Your business plan should be
reviewed and updated on a monthly basis.

Professional can help start ups with:

• Business Plans for investment, loans or

grants
• Corporate Strategy
• Business Planning/Budgets & Forecasts
• Growth Strategies
• Employee Performance Management Building
of new reporting systems - Dashboards,
Scorecards & KPI's

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 PROCESS IMPROVEMENT &
INNOVATION
Political, cultural and technological Innovation is the introduction of new
events and trendshave a profound ideas, goods, services, and practices. It’s not
impact on how business is just about new technology. It’s about new
conducted as they affect your ways of doing things: new
customers and staff. methods and new processes.

We help drive innovation

initiatives, increasing
productivity and efficiency.

Key Areas of focus:

• Cloud Computing
• Process Improvement
• Outsourcing options
• New Products & Markets
• Open source software options

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 Talent Management

Recruiting and retaining quality staff is one of the

biggest challenges start-ups face as theyfind it difficult to
compete with larger companies.

The workforce is changingand employees are more

demanding than ever before.

Professional can help start-ups:

• Ensure they recruit and retainthe best employee's

• Implement succession management for key employees to reduce
business risk
• Ensure the organizational structure is agile and able to respondto change
• Ensure the business fosters a cultureof productivity and innovation

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Start-up Services

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Four Core Services – At each stage

Business Micro-
Consulting Consulting

Business
Analysis Business
Outsourcing Mentoring
(BAO)

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Business Consulting
Professional should focus on 12 key areas of start-up business
management
that enables them to plan, understand and growtheir business.

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 Micro - Consulting

Micro-consulting is a fixed price consulting

solution that addresses business problems
quickly and in a cost effectivemanner.

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 Business Mentoring

Professional can act as

enterprise mentors who provide support to
business owners and entrepreneurs and help
them develop the skills to start and growtheir
business.

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 BusinessAnalysisOutsourcing
Outsourcing management Management
Accounts
accounting and business
analysis provides start-ups with
high quality business analysis.

Strategy
Business
Business Performance & BPM Analysis
Planning
Manager (BPM) can have
core roles for any business.

Business
Systems

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Benefits for Start up hiring a
Professional

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Faster Decision Making

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Higher Cash Balance &
Cost Savings

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Increase in sales

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More opportunities for
growth

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Increased productivity

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 Lessons learnt During COVID 19 by Indian Start Ups

• Importance of Technology in the Business.

• Digital Commerce will be a reality now.
• Business Continuity Planning is extremely
important.
• Focus on liquidity and cash flow management
• Cost Cutting & Variable Cost Models
• Risk Management is key to Survival
• Localization & Building a strong Supply Chain
• Importance of Professional advise & support for
long term survival

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 Immediate Gainers/Sufferers

Gainers :
• COVID Maps – Bangalore based start up informing about the Grocery
stores in the Neighbourhood & their timings etc.
• Manipur based Start up doing home Deliveries
• Bangalore Start up Doing Online Consultation for Pets
• Online Supply Start ups
• Digital Payment/services start ups
Sufferers :
• Travel Start ups
• Start up delivering day care for kids
• Hotel start ups

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 Emerging Opportunities out of COVID 19 Crises

• Telemedicine will get a boost

• Food Delivery will emerge stronger
• On line Learning and digital content development
• Remote Work tools
• Gaming Industry
• Reduce dependency on import through backward and forward integration
• Essential and Semi-Essential goods manufacturing
• Healthcare-Technology-Agri trilogy with quality Products.
• Big Brands in Electronics components shifting to local manufacturing in India
• R&D based pharma opportunity
• Healthcare infrastructure and medical supplies orders from overseas
• Diversification to automation, skills and scale in Manufacturing
• Shift focus on developing industry in Rural Areas & Reverse Migration
• Boost to Chemical industry for localization can be #MakeinIndia

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The Road Ahead – It’s a Bumpy Ride

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Professionals can help in Strategic Decision making by Startups

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 EXPECTATIONS FROM THE GOVERNMENT BY START UPS

• Interest free term loans to start ups and working capital for existing businesses
with adequate noncash flow cover to safeguard the loans extended.
• Grant rebate along with deferment of payment of GST, Income tax & other
statutory dues by a minimum of 6 (six) months without any interest.
• The relief of PF & ESI contribution of employer to be taken care by the govt
irrespective of strength of business.
• Electricity fixed charges to be halved for 6months.
• Start a new effective insurance fund to handle this type of situation for workers
or people below poverty line which takes care their basic needs during lockdown
of any type.
• Reduce tax burden from individual and industry for next one year, more money
to individual pocket to spend ,thus increase consumption.
• Refund of average monthly GST3B cash ledger payments of the last year, for
each month of lockdown and prorate for part days.
• Exporters should get better draw back in order to cover loss.
• Reduce tax burden and partner Start ups in India development.

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Professional Competencies

Commitment to
Continuous
learning
Mastery of Ability to create
Theoretical knowledge as
Knowledge well as possess it

Professional
Competencies
Capacity to Applying
solve theoretical
problems knowledge to
Enthusiasm and practice
Commitment to
customers

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 CODE OF CONDUCT
 Friendly environment
 Professional and ethical behavior

 Confidentiality

 Due respect to the fellow members

 Spirit of Law
Be more concerned with your character
than your reputation, because your
character is what you really are, while
your reputation is merely what others
think you are.

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 Ideas for Professionals For Business Promotion

• Using Social Media to engage with customers

• Promote your brand but do not be seen as taking advantage
• Extend your brand proposition into content that matters-Give Value
• Identify new occasions and behaviours to drive relevance and trial As almost all stay
at home, this is a great opportunity to reach out to them and learn more about them,
seek their opinion and get feedback and reviews.
• Connecting & revitalizing relationships
• Innovate to find new ways to deliver solutions and services in line with new
requirements
• Reassessing your client engagement program If you have been focused around
physical channels , this is the time to probably evaluate going digital as quickly as
possible.
• Variable costs and outsourcing methods may be adopted to become more agile and
lean.

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HOW DO YOU ACHIEVE SUCCESS?

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 TIPS FOR SUCCESS

 Relationship
 Timely delivery
You must do the things you
 Alertness
think you cannot do.
 Updates
-Roosevelt
 Understanding

 Extending helping hand

 Balance

 Know your client

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 In a nut shell
Professional ROLES:
✓ As an Advisor
✓ As an Auditor

✓ As a Consultant

✓ As an Academician

✓ As a Researcher

✓ As a Director
✓ As an Entrepreneur
✓ As a People’s Representative

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Thank you for Your Attention
Wish you a grand success !!!!!

U can reach out at :

Mail: rb@bajaj-bajaj.com
Mobile : 9811453353
Website : www.Bajaj-Bajaj.com
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