[go: up one dir, main page]
Scribd
Upload
209 views3 pages

MKT Apple Pay PDF

Uploaded by

avar2

This document discusses Apple Pay and its value delivery network. Apple Pay allows for contactless payments using supported Apple devices. It has partnerships with major credit card companies, banks, and retailers to facilitate payments. While Apple Pay has gained popularity due to Apple's large user base and security features, it faces threats from competing mobile payment systems and issues around commissions charged to retailers. Apple acts as an intermediary between customers and retailers to ensure smooth transactions. Its partnerships are essential for its success in providing trust and support across the payments process. Future challenges may include problems with retailers and responsibility for issues, as well as tax implications of its business model.

Copyright:

© All Rights Reserved
Download as PDF, TXT or read online from Scribd
Download as pdf or txt

MKT Apple Pay PDF

Uploaded by

avar2
209 views3 pages
This document discusses Apple Pay and its value delivery network. Apple Pay allows for contactless payments using supported Apple devices. It has partnerships with major credit card companies, banks, and retailers to facilitate payments. While Apple Pay has gained popularity due to Apple's large user base and security features, it faces threats from competing mobile payment systems and issues around commissions charged to retailers. Apple acts as an intermediary between customers and retailers to ensure smooth transactions. Its partnerships are essential for its success in providing trust and support across the payments process. Future challenges may include problems with retailers and responsibility for issues, as well as tax implications of its business model.

Original Title

MKT Apple Pay.pdf

Copyright

© © All Rights Reserved

Available Formats

PDF, TXT or read online from Scribd

Did you find this document useful?

Is this content inappropriate?

This document discusses Apple Pay and its value delivery network. Apple Pay allows for contactless payments using supported Apple devices. It has partnerships with major credit card companies, banks, and retailers to facilitate payments. While Apple Pay has gained popularity due to Apple's large user base and security features, it faces threats from competing mobile payment systems and issues around commissions charged to retailers. Apple acts as an intermediary between customers and retailers to ensure smooth transactions. Its partnerships are essential for its success in providing trust and support across the payments process. Future challenges may include problems with retailers and responsibility for issues, as well as tax implications of its business model.

Copyright:

© All Rights Reserved
Download as PDF, TXT or read online from Scribd
Download as pdf or txt
209 views3 pages

MKT Apple Pay PDF

Uploaded by

avar2
This document discusses Apple Pay and its value delivery network. Apple Pay allows for contactless payments using supported Apple devices. It has partnerships with major credit card companies, banks, and retailers to facilitate payments. While Apple Pay has gained popularity due to Apple's large user base and security features, it faces threats from competing mobile payment systems and issues around commissions charged to retailers. Apple acts as an intermediary between customers and retailers to ensure smooth transactions. Its partnerships are essential for its success in providing trust and support across the payments process. Future challenges may include problems with retailers and responsibility for issues, as well as tax implications of its business model.

Copyright:

© All Rights Reserved
Download as PDF, TXT or read online from Scribd
Download as pdf or txt
You are on page 1/ 3

1

Apple Pay

Principles of Marketing

12-18. As completely as possible, sketch the value delivery network for Apple Pay.

Apple pay is an innovative and effective way that the Apple company created, which

became the market leader in online card payment which gives you the ease of making your

payments without having to carry the wallet. Some examples that already exist are PayPal and

google wallet but Apple is ahead of them. This application has been good although as everything

has its cons since many people do not trust making online payments because there may be some

misunderstandings when making transactions. However, Apple has more than 800 million cards

on file on iTunes, which helps with its credibility.

Suppliers: Apple pay is Apple’s contactless payment service and is available for iPhone 6

and its successors. Also more and more companies, banks, stores and platforms are compatible

with Apple Pay. Also, the payment service offers reward programs as well as loyalty cards with

several shops and restaurants. The truth is that every day more names join the list, so we have

decided to prepare a practical guide with the main partners, as well as the brands and countries

where you can use Apple Pay. Apple has signed agreements with the four major credit and debit

card providers in the United States: Visa, Mastercard, Discover, and American Express. Apple

also has the support of more than 1,500 banks and credit unions in the United States. Even Apple

users can make money transfers through Apple Pay at Western Union locations.

Distributors: Some of the major pharmacy chains, along with the retail giant Wal-Mart

and the chain of stores Best Buy are developing an alternative mobile payment system called

CurrentC and have deactivated in some places the technology that allows customers to use Apple

_______________________________________________________________________________
MKTG 3301 | Principles of Marketing
2

Pay. Analysts of the tech industry say that this is because of the commissions and consumers are

likely to be caught in the middle of this fight between credit card companies and dealers for a

while. Merchants pay commissions to credit card companies every time consumers use them to

buy.

12-19. With respect to Apple Pay, is Apple a producer, a consumer, or an intermediary?

Explain.

Apple Pay has been an intermediary since it plays the role of being in the middle of the

customer and the store from which the purchase is made. It ensures that the payment is made

successfully and if there is any problem Apple will arrange to fix it directly with the store where

the problem was without the customer having to do something to obtain a successful transaction.

12-20. Identify all the reasons why Apple’s partnerships are essentials to the success of

Apple Pay.

The reasons why apple is essential to the success of Apple Pay is because Apple has more

than 800 million cards registered in iTunes, which generates a certain trust in the society that

uses Apple and thus knows that there is no problem when using Apple Pay. After all, many users

support them. Also with the security methods that Apple has on the iCloud account, the Apple

ID, the fingerprint and the Face ID it’s almost impossible for people to clone the card or any type

of fraud. Finally, if a problem occurs with the transaction or the mobile device is lost the account

and the transaction will be cancel so that no false operation can be done.

12-21. With respect to marketing channels, what are some threats to Apple Pay’s future?

_______________________________________________________________________________
MKTG 3301 | Principles of Marketing
3

The problem that Apple Pay may face in the future is that they could have problems with

retailers and being intermediaries if there is any problem they are the ones who take all the

responsibility for it and they should fix it so as not to damage their reputation, they may also

have tax problems by different banks that each user has.

_______________________________________________________________________________
MKTG 3301 | Principles of Marketing

You might also like