RAW Pressery is India's first brand to provide cold-pressed juices made from vegetables, seeds, nuts, spices, and fruits. It offers affordable, high-quality products across India and abroad. While RAW Pressery faces threats like high barriers to entry in an existing market and missing key customer groups, it leverages opportunities such as influencer marketing, helping farmers, and bringing healthy drinks to new areas. The company remains true to its original philosophy of only offering products that are free of anything harmful or unnatural.
RAW Pressery is India's first brand to provide cold-pressed juices made from vegetables, seeds, nuts, spices, and fruits. It offers affordable, high-quality products across India and abroad. While RAW Pressery faces threats like high barriers to entry in an existing market and missing key customer groups, it leverages opportunities such as influencer marketing, helping farmers, and bringing healthy drinks to new areas. The company remains true to its original philosophy of only offering products that are free of anything harmful or unnatural.
RAW Pressery is India's first brand to provide cold-pressed juices made from vegetables, seeds, nuts, spices, and fruits. It offers affordable, high-quality products across India and abroad. While RAW Pressery faces threats like high barriers to entry in an existing market and missing key customer groups, it leverages opportunities such as influencer marketing, helping farmers, and bringing healthy drinks to new areas. The company remains true to its original philosophy of only offering products that are free of anything harmful or unnatural.
RAW Pressery is India's first brand to provide cold-pressed juices made from vegetables, seeds, nuts, spices, and fruits. It offers affordable, high-quality products across India and abroad. While RAW Pressery faces threats like high barriers to entry in an existing market and missing key customer groups, it leverages opportunities such as influencer marketing, helping farmers, and bringing healthy drinks to new areas. The company remains true to its original philosophy of only offering products that are free of anything harmful or unnatural.
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SWOT analysis of raw pressery
Strengths First of its kind
RAW Pressery is India’s first brand to provide cold-pressed
juices made from vegetables, seeds, nuts, spices, and fruits for a health conscious people.
Affordable
Products are affordable to the type of food as they sell a variety
of products in variant proportions like subscription, value packs and cleanse. It is a premium product and its price point is also set as per its brand.
Location
The company grew from delivery juices with the Dabbawalla
network across Mumbai and Pune. to expand our retail and Direct-to- home presence across Mumbai, Delhi and Bengaluru. And now it is widely delivered across the globe(Qatar, Dubai, and Abu Dhabi, will also hit Saudi Arabia) through digital media and e-marketing.
High Quality
Brand Philosophy: All Good No Bad
Unlike a lot of traditional brands that lose sight of what they
stand for, RAW Pressery are still very close to the original idea of why RAW Pressery came into existence. The idea was to provide consumers with something that is free of anything that is harmful and not natural. Our entire conversation on the product weaves into the brand philosophy very seamlessly.
Weaknesses
Going into an already existing market
There is already a number of fast food outlets that offer food and drinks as well as drive through coffee bars offering similar products. RAW Pressery just have to hope that by serving healthy products with organic ingredients with their business will stand out to people rather than other alternatives. Inappropriate labelling
All thow the RAW Pressery products are very raw juices of fruits and vegetables made without preservatives and any artificial sweeteners it’s labelling and ingredients do not contains the real amount of natural calories that are in the beverage.
Opportunities
Influencer Marketing
We have a very solid social media influencer strategy. We
continuously send juices to people from the fashion, fitness, lifestyle, food, and health communities. We only send the product across; there is no caveat attached. We have been blown away with the kind of responses we have received from these communities. Celebrities like Alia Bhatt speaking about the product on their social media channels helped us a lot, it added credibility to the brand.
Helping the environment and uplifting farmers
The company has been successful in figuring out a model
wherein they are not only avoiding harming the environment when it comes to disposal of the left over pulp used to make here juice but also devised a way to benefit farmers at the same time. The pulp is used as manure and every month they source over 250000 kgs of leftover to farmers.
Bringing healthy drinks to the Joondalup area.
Compare with all the soda drinks ,fresh fruit juice will be healthier for people. 100% fruit juice is a smart addition to any well-balanced diet, providing vitamins and minerals like potassium, vitamin C and folate. Fruit juice is also a convenient way for adults and children to help reach the recommended number of daily servings of fruits and vegetables.
Threats High barriers of entry at the beginning of a business always really hard. Cause people don’t know your name. They still prefer to go to the place they use to go . As drive through food and drinks service for example. People still chose to go mg ,kfc,red rooster or muzzy buzz. So let the customers know us is very important.
Missing a key target group of non-drivers
as a drive through juice bar, we are facing the customers who have cars. But most of the teenagers haven’t got the driving licence yet ,they don’t even have a car . And some old age customers do not feel to drive .our juice bar will lose those kinds of customers. Weather changes in winter change in weather may affect selling prices of cool drinks. We may need to think of the alternatives. For example, we may supply some warm juice on the menu.
