School AMSIC INTEGRATED SCHOOL Grade 11

Teacher ROXAN O. CONDES Learning Area: PRINCIPLES OF MARKETING

Grades 1-12
Daily Lesson Log Week/Teaching Date Wk6: Feb. 19-23, 2018 Quarter: 2nd
Session 1 Session 2 Session 3 Session 4
I. OBJECTIVES

A. Content Standards The learner demonstrates an understanding of the necessity of a marketing plan in a business.

B. Performance Objective The learners shall be able to create a new product or service design and pricing, and promotion and distribution strategies

C. Learning Competencies/ The learners shall be able to

Objectives Analyze the company’s situation, explain the significance of
( Write the LC code for Explain the relationship between Identify target market and the marketing mix to
markets, and environment (the
each) market analysis, planning, positioning. motivate the potential
marketing audit and SWOT
implementation, and control. (ABM_PM11-IIf-22) market to buy the product or
analysis) service (the marketing plan)
(ABM_PM11-IIf-20)
(ABM_PM11-IIf-21) (ABM_PM11-IIg-j-23)

Chapter 5 - Managing the Marketing Effort

CONTENT
( Subject Matter)
II. LEARNINGRESOURCES
A. References
1. Teachers Guide pages
2. Learners Material Pages
3. Textbook pages Principles of Marketing for Principles of Marketing by Philip Principles of Marketing for
Senior High School by Cynthia Kotler and Gary Armstrong, pages Senior High School by Cynthia
53-54
A. Zarate A. Zarate, page 91-98

4. Additional Materials from

Learning Resource LR
portal
B. Other Learning Resources
III. PROCEDURES
A. Reviewing past lesson or Bubble Map on different Venn Diagram on Strategic Concept Map: SWOT Analysis
Presenting the new lesson promotional tools. Planning Requirement

B. Establishing a purpose of Define relationship. Concept Map on Marketing Audit Game: Ako ‘to! Ditoako!
the new lesson and SWOT The class will arrange their selves
according to:
  Age
 Height
 First letter of their name
 First letter of their
favorite food
C. Presenting Examples/ Picture analysis on Marketing Video Presentation on Market Let the students read the brief
instances of the new process cycle and their Audit and SWOT story of Lucky Me!,
lesson the Most Chosen Brand in the
relationship.
Philippines
Guide Questions:
 How did Monde Nissin
appeal to its target
market?
 What developments led
to the establishment of
Monde Nissin-Lucky Me!
As a leading brand in the
Philippines?
D. Discussing new concepts Venn diagram on the discussion Discuss Market Audit Group Work Activity 1:
and practicing new skills of the relationship between Target Locked
no.1. market analysis, planning, Each group will have to complete
implementation and control. the table considering the target
market and positioning based on
their product picked
E. Discussing new concepts Discuss SWOT and its uses Explain how important is the
and practicing new skills target marketing and positioning
no.2 in a business?

F. Developing Mastery “Craft ko to” activity. Matching Type. Picture and term Group Work Activity: i-ART-e Mo!
(Leads to Formative Students in group will defined. Make their own brand from one
Assessment 3.) showcase their creativity in of the following types of
displaying/delivering their products:
learned topic.  Beauty and hygiene
 Food and beverages
 Cleaning materials
G. Finding practical Self-reflection: Have students think of their own Share a “WORD” on market
 application of concepts As a student, how will you product/service idea and make positioning and target market.
and skills in daily living apply this relationship in your their SWOT.
life now.
H. Making Generalization and Question and answer on the Re-discuss SWOT and Market Bubble Map on market
abstraction about the relationship. audit through question and segmentation, target, positioning
lesson answer.
I. Evaluating learning 10 item quiz will be given. Performance Task: Delivery of A short-quiz will be given.
their Marketing Audit and SWOT
Analysis
J. Additional activities for Think of a product promotion Reflect: As a student, make your Self-reflection: Imagine that you
application and and analyze how its market are self-SWOT. are a marketer selling a brand of
remediation analyzed, planned, a product and a service. Who will
implemented, and controlled.
your target market be? How will
you position your brand in the
minds of these potential
consumers?

IV. REMARKS
V. REFLECTION
A. No. of learner who earned
80%
B .No. of learner who scored
below 80% ( needs
remediation)
C. No. of learners who have
caught up with the lesson
D. No of learner who continue
to require remediation
E. Which of my teaching
strategies work well? Why?
F. What difficulties did I
encounter which my principal
/supervisor can help me
solve?
G. What innovation or
localized materials did I
use/discover which I wish to
 share w/other teacher?

Prepared/Submitted: Checked / Noted:

ROXAN O. CONDES ARIEL T. PEREZ

SHS Teacher II I Officer-In-Charge