“Add-to-Cart: Enhancing E-commerce, Harnessing the Power of Social Media”
Rationale
As part of the Marketing Management program of the Polytechnic University of the
Philippines, students are trained to become professional individuals and are exposed to actual
corporate world. Their abilities are skills are molded and developed to meet career standards in the
future. The students are being prepared to perform best in their chosen field through different
activities that measure their strategic minds to cope with business dynamics.
Hence, the Bachelor of Science of Business Administration Major in Marketing
Management 4-1 students will be holding its annual Seminar Workshop for the school year 2019-
2020. The Seminar Workshop in Marketing Trend and Issues will promote teamwork camaraderie
for the organizers which are essential in the business environment. This event will also strengthen
their management skills in handling number of participants, providing them extraordinary
experience and relevant take aways that would be significant in the future. As for the participants,
this event will be a big contribution for the development of their skills and strategies as aspiring
business professionals. The events aims to also prepare them for the changing characteristic of the
marketing environment. They will be taught different strategies on how to cope and overcome
such changes and still succeed in their chosen field.
Theme
“Add-to-Cart: Enhancing E-Commerce, Harnessing the Power of Social Media”
Goals and Objectives
To teach both new and seasoned marketers who need to stay updated on emerging trends.
To teach attendees on how to acquire new skills and the best way to optimize their
available resources to achieve the business objectives.
To develop the skills of the organizers such as communication, teamwork, and
organization.
Venue and Date
PUP-QC Covered Court
March 9, 2020
1:00pm - 5:00pm
Participants
Enrolled students of PUP Quezon City
Outsiders
Mechanics of Implementation
1. Coordinate with the persons involve:
Director of PUP-QC Branch
Academic Head of PUP-QC
Administrative Officer and Property Custodian
Office of the Student Affairs and Services
2. Conduct an announcement to the members and students of what they they will do on the
said event.
3. Creation of the technical working committees
Communication letters
Documentation Committee
Finance Committee
Food Committee
Logistics Committee
Program Committee
Registration
Sponsorship
Technical Committee
4. Preparation and actualization
Budgetary Outlay
DESCRIPTION QUANTITY UNIT PRICE TOTAL
Rental of Sound 3,000.00
1.00 3,000.00
System
Rental of Projector 720.00
2.00 360.00
and White Screen
Raffles and Games 13.00 150.00 1,950.00
Token for Speakers 3.00 300.00 900.00
Certificate, 1,500.00
Evaluation and Flyers 3.00 500.00
Printing
Insurance valid for 6 900.00
15.00 60.00
months
Transportation 3,900.00
(Communication and 6.00 650.00
Sponsorship)
Backdrop 1.00 2,000.00 2,000.00
Tarpaulin (3x6 ft.) 3.00 600.00 1,800.00
Food for VIPs 10.00 200.00 2,000.00
Food for organizers, 2,500.00
marshals, 50.00 50.00
intermission
Total ₱21,170.00
Miscellaneous 10% 2,117.00
Grand Total ₱23,287.00
Total Cash Collected ₱23,200.00
“Add-to-Cart: Enhancing E-Commerce, Harnessing the Power of Social Media”
1:00pm – 5:00pm
PUPQC – Covered Court
Registration 1:00pm – 1:30pm Registration Committee
Doxology 1:30pm – 1:33pm AVP
National Anthem 1:33pm – 1|:35pm AVP
Opening Remarks 1:35pm – 1:45pm Prof. Edgardo S. Delmo
Inspirational Message 1:45pm – 1:55pm Prof. Doris B. Gatan
Intermission 1:55pm – 2:00pm MUSA
Speaker 1 2:00pm – 2:30pm Speaker 1
Question and Answer 2:30pm – 2:45pm Speaker 1
Raffle 2:45pm – 2:47pm MC
Game #1 2:47pm – 2:50pm MC
Speaker 2 2:50pm – 3:20pm Speaker 2
Question and Answer 3:20pm – 3:35pm Speaker 2
Raffle 3:35pm – 3:37pm MC
Game #2 3:37pm – 3:40pm MC
Speaker 3 3:40pm – 4:10pm Speaker 3
Question and Answer 4:10pm – 4:25pm Speaker 3
Raffle 4:25pm – 4:30pm MC
Production Number 4:30pm – 4:35pm BSBA – MM 4-1
Closing Remarks 4:35pm – 4:45pm Prof. Analiza V. Muñoz
Wrap Up 4:45pm – 5:00pm BSBA – MM 4-1
Masters of Ceremony
Ms. Ramlyn P. Amistoso
&
Mr. Remmuel B. Baniqued
