Food Trip is a business plan for a food truck that will provide affordable street foods in northeastern Cagayan, Philippines. The food truck aims to be the first of its kind in the area, offering snacks like shakes, ice cream, and burgers. It will travel between markets and schools to reach customers. The management team of 5 people will oversee production, marketing, finances, and maintenance. The plan is to use social media to promote the business and establish a schedule of locations based on peak times. The goal is to see 10% yearly sales growth and generate positive cash flow and 20% net profits.
Food Trip is a business plan for a food truck that will provide affordable street foods in northeastern Cagayan, Philippines. The food truck aims to be the first of its kind in the area, offering snacks like shakes, ice cream, and burgers. It will travel between markets and schools to reach customers. The management team of 5 people will oversee production, marketing, finances, and maintenance. The plan is to use social media to promote the business and establish a schedule of locations based on peak times. The goal is to see 10% yearly sales growth and generate positive cash flow and 20% net profits.
Food Trip is a business plan for a food truck that will provide affordable street foods in northeastern Cagayan, Philippines. The food truck aims to be the first of its kind in the area, offering snacks like shakes, ice cream, and burgers. It will travel between markets and schools to reach customers. The management team of 5 people will oversee production, marketing, finances, and maintenance. The plan is to use social media to promote the business and establish a schedule of locations based on peak times. The goal is to see 10% yearly sales growth and generate positive cash flow and 20% net profits.
Food Trip is a business plan for a food truck that will provide affordable street foods in northeastern Cagayan, Philippines. The food truck aims to be the first of its kind in the area, offering snacks like shakes, ice cream, and burgers. It will travel between markets and schools to reach customers. The management team of 5 people will oversee production, marketing, finances, and maintenance. The plan is to use social media to promote the business and establish a schedule of locations based on peak times. The goal is to see 10% yearly sales growth and generate positive cash flow and 20% net profits.
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Food Trip Business Plan .
FOOD TRIP BUSINESS PLAN
A Business Plan Presented To the Faculty of the Senior High School Department, Pattao National High School – Main Pattao, Buguey, Cagayan
In Partial Fulfillment Of the Requirements in Business Plan
BABYLYN GAMAYON AILA MARIE DASALLA ARJAY ARELLANO AMANTE ALEJO JR. VERMIL VERBO
MARCH 2018 Food Trip Business Plan .
TABLE OF CONTENTS
I. Executive Summary
II. Food Trip: Bringing Treats with Smiles
A. Description of Food Trip B. Mission, Vision and Objectives C. Our Products D. Management Team E. Marketing Plan F. Location G. Target Costumers H. Competition
III. Financial Data
A. Projected Financial Statements 1. Sales Forecasts 2. Income Statements 3. Cash Flow Statements B. Break Even Analysis C. Uses of Funds
IV. Appendices Food Trip Business Plan .
EXECUTIVE SUMMARY
This business plan will show how a total investment of P350,000 could yield cumulative net profit of up to P800,000 in three years and a million in the five years.
The purpose of this plan is to secure additional funding from an investor
who is willing to invest P300,000 to cover up our start-up cost.
Food Trip is a start-up business dedicated in providing affordable streets
delights not only in Buguey, Cagayan, but also in whole Northeastern Cagayan, in a manner that generate equitable returns for the owners and superior value to the customers. These streets delights are include variety of cold treats for summers season and warm foods for rainy season. Our products are sure hit to students, kids and even to adults.
The towns along the Northeastern Coast of Cagayan is now experiencing
economic and population growth over this past years. Local business establishments are slowly catching up with this opportunity. These towns’ people have always feeding on common snacks from a relatively common business establishments. We are opening a new type business establishments that is surely new to the towns’ people’s eyes. We are going to put up a Food Truck in our area, starting in Buguey, Cagayan, equip with what urban food trucks have and selling products that are still affordable to locals.
Currently, there are no food trucks in the Northeastern towns of
Cagayan Valley. We will be the very first food truck paving the roads of Sta. Ana, Gonzaga, Sta. Teresita, Buguey, Camalanuigan and even Aparri, Cagayan. It is a great opportunity for our business be known in these towns, sell our quality products and earn large amount of income at the end of the year. Food Trip Business Plan .
FOOD TRIP Bringing TREATS with SMILES
A. Description of the Food Trip
Treat’s Wheels is a rural food truck dedicated in selling delicate street
foods to the towns of north-eastern Cagayan. It is a start-up business that will offer better street foods at a reasonable price. We will sell common but quality street foods like Shakes, Ice Creams, and Mais con Yelo for summer season. Champorado, Sopas, and Goto will be available for cold, chilling days. Our main product that we will sell the whole year round are Classic Burgers, Cheese Burgers and Veggie Burgers.
The big advantage of food trucks is its ability to travel from place to place. We can sell our products to a place where the crowd is big, near events and celebrations. With different materials and supplies present to every town, our business is flexible to what food is needed by our customers.
Our business is guaranteed rare form of business to rural residents. This
alone can catch customer’s interest as to what our food truck might be. We will make use of the chance to promote our business to the locals. We will advertise our business and our products in the “net”, especially in Facebook, since it is the widely used social media site in our country.
We will make Food Trip one of the famous business not only in Buguey but in the whole North-eastern Cagayan.
B. Mission, Vision and Objectives
Food Trip’s mission is to offer residents of north-eastern part Cagayan
the best kind of street food in town. We are committed to provide the service and product quality our customers expect. Food Trip Business Plan .
Our vision is that every time we open Food Trip, customers are in line wanting a taste of our treats with their smiles. We, with our customers, sharing moments of the two seasons by means of our street delights.
Our goal in putting up this business are:
Provide a different street food experience to customers
To offer our customers delicious street foods at an affordable price and provide outstanding customer experience Measure a minimum of 10% yearly sales growth and less customer complaints To generate positive cash flow from operations and at least 20% net profits to sales
C. Our Products
Food Trip offers products according to what customers need, cold and refreshing taste for summer, warm food for rainy season and filling snacks.
Our summer menu, Sunny Treats, includes:
1. Shake (Small-P10, Medium-P15, Large-P20)
Choco Flavor Buko Pandan Flavor Seasonal Fruit available Toppings o Mallows o Chocolate Syrup o Sprinkles o Chocolate Stick Food Trip Business Plan .
2. Mais con Yelo (P10)
3. Ice Cream (P10) Cookies and Cream Cheese Chocolate 4. Burger Classic Burger (P20) Cheese Burger (P25) Veggie Burger (P30) o tomato, cucumber, lettuce and cheese 5. Siomai (P5 each)
Our rainy season menu, Rainy Treats, includes:
1. Champorado (P10) 2. Sopas (P10) 3. Goto (P10) Toppings (additional P10) o Shomai o Chicharon o Boiled Egg With/without calamansi and/or spice 4. Burger Classic Burger (P20) Cheese Burger (P25) Veggie Burger (P30) o tomato, cucumber, lettuce and cheese 5. Siomai (P5 each) Food Trip Business Plan .
Food Trip products can be prepared in less than 10 minutes and are easily be eaten, ensuring fast service and high customers’ satisfaction. Our business also plans to improve these products basing and combining from what we will experience from different towns.
D. Management Team
Food trip will be manage by partnership in its early stages with only 5 individuals operating the business. With such group, communication between the staff will be more efficient, simply because of the size of working area. Food Trip is divided into five functional areas: Marketing, Production, Finance, Electrical and Equipment Maintainer, and Vehicle Maintenance. Food Trip Manager - Babylyn Gamayon. Oversees the operations of the business and is responsible in the business planning, organizing and directing. Finance and Marketing Manager - Arjay Arellano. Determines the appropriate capital structure of the business and in charge of the Financial Statements and Bookkeeping. Production Manager - Aila Marie Dasalla. Ensures production meets customers’ demands and is in charge of identifying production processes and suppliers that minimizes production cost. She is also responsible in customer service. Vehicle Maintainer, Amante Alejo. Responsible for the maintenance, repairs and legal expenses of the food truck. He is also in charge of driving. Electrical and Equipment Maintainer, Vermil Verbo. Inspects every equipment is up and running. He is in charge of electrical maintenance, equipment repairs and change in terms of efficiency. Although each one of us has our own work, we lend our help to everyone on our team especially to our production manager. Food Trip Business Plan .
E. Marketing Plan
Given the products and when we will sell these products is a marketing strategy the Food Trip have to ensure greater profit. Being flexible and adaptive to the customers need is an essential trait a business have to stay competitive in the market.
Food Trip will utilize internet advertising, especially in social media. We
will create a website and a Facebook Page, and post every activities of the business. We will use these media to notify residents about our target location. We can also post our next menu, improvements of our products and changes in the business. We can also entertain customers’ queries, complains and suggestions easier and faster through this type of medium.
F. Location
We will travel to a town market at morning. The schedule for “Dapun”
in north-eastern towns of Cagayan will be our guide to ensure more potential customers, thus, more profit.
Then our next stop will be the schools at noon. Most students are fond of eating street foods after eating lunch, making it as their dessert. Given the ability of the business to travel from place to place, we can also stop at public events and celebrations.
Our main target location is the Barangay and Town Fiestas. It will be a perfect opportunity for us to sell more than the average sold unit per day. Starting from Santa Ana, to Gonzaga, Santa Teresita, here in Buguey, and other neighboring towns. Travelling to Aparri, Cagayan is also a great opportunity for our business to earn more profit. Food Trip Business Plan .
G. Target Customers
Food Trip’s main market are customers of all ages, from kids and students to bystanders and grandparents, who seek refreshment and quench for thirst, warm for chilling rains or just hungry and wanted a bite.
H. Competition
Since we are traveling from town to town, our competitors will vary from small food stalls to local restaurants.
Food Stalls, Franchising
Eateries, Food Trip Mobile Company Restaurants Stores Stalls Shakes Shakes Ice Cream Ice Creams Products Burgers Burgers Offered and Prices Champorado Champorado Sopas Sopas Goto Goto Hours of 12 hours 8 hours 8 hours 8 hours Operation Social Advertising media, Social and Social media Town to Media Marketing town travel From kids to From kids Teenage to Teenage to Customers adults to adults adults adults
The best part in our business is that there will be no competitors in the food truck industry in our market location. We will be the first food truck in the town, which will surely boost our fame among the Northeastern Cagayan. Food Trip Business Plan .
FINANCIAL DATA
A. Projected Financial Statements
1. Sales Forecasts Food Trip Business Plan . Food Trip Business Plan .
2. Income Statements Food Trip Business Plan .
3. Cash Flows Statements
Food Trip Business Plan . Food Trip Business Plan .
B. Break Even Analysis
Breakeven Analysis
Year 1
Gross Margin % of Sales
Gross Margin 986,886.53
Total Sales 2,413,435.00
Gross Margin/Total Sales 40.9% Expenses
Operating Expenses 41,656.00
Other Expenses 331,160.00
Cost of Goods Sold 1,426,548.47
Partners' Share 148,032.98
Total Expenses 1,947,397.45
Breakeven Sales (Annual)
Gross Margin % of Sales 40.9%
Total Expenses 1,947,397.45
Yearly Breakeven Amount 796,317.41
Monthly Breakeven Amount 66,359.78
The table above shows the Monthly and Yearly Breakeven Amount of Food Trip. With P796,317.41 yearly breakeven amount, the business will pass their P350,000.00 capital in a matter of months. It also means that they can give the investor’s Return On Investment (ROI) with up to 30% increase in its third year. Food Trip Business Plan .
